Jack Daniel’s On Stage champions community and collaboration with Road to Indiefest

“This second chapter of Jack Daniel’s On Stage is about deepening the connection with the local indie music scene while opening its doors to the wider community of independent creatives. It celebrates collaboration between indie artists, indie production groups, and the broader indie creative community, bringing together diverse voices that embody the true spirit of independence and authenticity. What truly guided our choices was the quality and energy of the artists’ live performances. The passion and authenticity they bring on stage, as well as the originality of their music. Equally important was their willingness to move forward with the program, showing openness to growth and collaboration. It’s this raw connection and genuine spirit that sets them apart.” ~Gabriel Fajardo, Brand Marketing Manager of Jack Daniel’s, Emerging Asia

With 20 exceptional acts and the partners who sustain the scene, the second segment of the music program honors the resilience of Filipino indie music.

With Road to Indiefest serving as the overarching theme, Jack Daniel's Tennessee Whiskey has formally launched the second phase of its multi-year music program, Jack Daniel's On Stage. By bringing together musicians, producers, and fans to celebrate the vitality and cooperation of the local indie music industry, this chapter continues to shine a spotlight on Filipino independent artists.

As the third Jack Daniel's Indiefest approaches in 2026, fans can interact with their favorite performers through carefully planned Jack Daniel's On Stage events.  The show showcases Jack Daniel's continued support of the indie spirit and celebrates the local indie music scene.

The 35 independent artists nominated by the program's production group partners during last year's Jack Daniel's On Stage: Playlist Live were hand-picked for this chapter. Twenty bands were chosen to progress by a prestigious panel of music industry partners and experts, former "Chosen One" musicians, and the Jack Daniel's team. The distinct voices, creativity, and diversity of contemporary Filipino indie music are displayed in this carefully selected pool.

Mr. Gabriel Fajardo, Brand Marketing Manager of Jack Daniel’s, Emerging Asia

This year’s roster of 20 standout indie artists each bringing a fresh perspective and energy that defines the indie music scene includes:

• Alyson
• Ang Bagong Luto Ni Enriquez
• August Wahh
• Cheeky Things
• Dayaw
• Fables
• Halina
• K+
• Mi Mi
• Minaw
• Naïv
• Nanay Mo
• Novocrane
• Peej
• Pinkmen
• Spacedog Spacecat
• The Revisors
• Ultraviolet
• Uncle Bob’s Funky Seven Club
• Ysanygo

Through high-caliber pocket shows, Jack Daniel's On Stage will give performers and fans a chance to interact with local communities and the larger indie music landscape. Highlights include PROD NIGHTS, which will run from September 2025 to March 2026 and comprise 23 sponsored events by the program's independent production partners. Jack Daniel's On Stage acknowledges and supports these partners' efforts, which are crucial to the indie scene's continued success.

Additionally, fans can take part in MIXTAPE, which takes place on November 15 and December 13, 2025, and features 20 independent musicians who have been championed performing reimagined full-set collaborations of each other's songs. This event highlights the creative adaptability and sense of camaraderie within the indie music scene.

In order to give people a significant say in determining which musicians advance, SOUNDCHECK, another important effort, will host three interactive voting events between January and March 2026.  Additionally scheduled for January through March 2026, SESSIONS gives the 20 acts the opportunity to perform live online through Jam 88.3, their official radio partner.

Billboard Philippines served as the official music media partner, Jam 88.3 as the official radio partner, and Monarch Manila as the official venue partner for the Jack Daniel's On Stage Media & Trade Mix event. 

Doc Def Productions, Funky Beat Entertainment, GNN, Locked Down Entertainment, Otelik Presents, SYQL, The Flying Lugaw, and Red Ninja Productions are the proud indie production partners of Jack Daniel's On Stage - Road to Indiefest.

For more information about Jack Daniel’s On Stage: Road to Indiefest, check out Jack Daniel’s Facebook Page.

Where there’s Jack, there’s Music.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. For more information visit www.jackdaniels.com.

Please Drink Responsibly.

Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. 

©2025 Jack Daniel’s. All rights reserved.

Live Freely. Drink Responsibly.

For 18+ y.o.+  only.