“BeFit is about making Eitness something you can actually stick with. We’re building gyms that feel premium but never intimidating, spaces where you can show up just as you are, with no pressure, no contracts, and no gimmicks. That’s why PNB Makati Center felt like the perfect Eit. It aligns with our goal to put movement back into people’s everyday environments.” ~Brian Cu, co-founder of BeFit and former Grab Philippines President
In order to open a flagship facility at the PNB Makati Center, domestic fitness startup BeFit has signed a lease agreement with PNB Holdings Corp. (PHC). Thanks to the new gym, the 13-story commercial building in the heart of Makati's Central commercial District will now offer a luxurious yet convenient health option.
The official signing of BeFit, the newest tenant to join the property's growing tenant mix, took place at PHC's Makati City offices on June 24.
BeFit was established with the express purpose of transforming the Philippine health and wellness scene by making quality gyms more affordable and accessible. The new 1,300 square meter building supports this goal by placing Eitness in close proximity to people's homes and places of employment.
Members will have access to over 100 machines in cardio, strength, and functional zones, as well as specialized areas including an indoor track, a Booty Builder section, and a recovery lounge. Taught by experienced coaches, group classes will be varied, accountable, and foster a feeling of community. To help members create a regimen that suits them in their daily lives, BeFit gyms will be available 24/7 and provide both lock-in and no-lock-in membership choices.
BeFit aims to create a space for movement, connection, and development because it believes that even small efforts toward an active lifestyle can have a lasting impact on relationships, career, and mental health.
"With BeFit, we are reinforcing our commitment to support lifestyle and wellness in the spaces we manage. Through this partnership, we are creating a more dynamic environment where individuals can thrive whether it’s for work or their overall health." ~Joselito R. Consunji, PHC Chief Operating Officer
Given the growing popularity of outdoor activities like run clubs and the steady stream of runners down Ayala Avenue during weekend closures, BeFit's indoor gym provides a cozy, climate-controlled option for people who lead active lifestyles all year round.
Throughout the years, PHC has expanded its tenant profile at PNB Makati Center to include a range of professional enterprises, dining options, and now health and wellness services. The inclusion of BeFit in the building is part of a broader effort to develop a lifestyle ecosystem that offers resources to inhabitants that promote working and active living.
BeFit will soon provide special launch rates and limited early access spots to beginning members. For additional information or to sign up in advance, visit www.befit.ph or follow @befit.ph on Instagram.
PNB Makati Center has long been considered an important commercial address in Makati's Central Commercial District. Under PHC's management, the property is purposefully changing to meet the changing needs of modern tenants, emphasizing accessibility, comfort, and well-being.
To learn more about PHC, visit us on www.pnbholdings.com.ph.
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