SM Supermalls kicks off the 100 days to Christmas with kindness

The cutest Holi-Squad, liveliest Holiday Décor, and most exciting activities await at SM City Marilao.

The world’s longest Christmas season just got merrier because SM Supermalls is ringing in the holiday spirit as early as September!

The countdown to Yuletide season begins with Christmas Gobo Lights projections greeting shoppers at SM malls in Baliwag and Pulilan.

With sparkling decorations, joyous events, and touching surprises at all 88 malls across the country, SM Supermalls formally begins the 100-day countdown to Christmas.  Additionally, SM malls are adding a special touch to the holidays this year by commemorating "100 Days of Kindness," a national initiative that cheers up and encourages charity for millions of Filipinos.

Spread kindness and make everyday moments brighter

Christmas at SM has always been about togetherness, joy, and giving. This 2025, SM Supermalls highlights acts of kindness as the true spirit of the holidays. 

Shoppers kick off the holiday with joy at SM City Marilao.

Celebrate togetherness this holiday season at SM Center Pulilan.

Until December 25, SM will share videos of touching and motivational acts of kindness every day on its digital platforms as part of the "100 Days of Kindness" campaign.  Customers may experience unplanned acts of kindness during this campaign, such as nice greetings, pleasant surprises, and exquisite presents.   Everyone is reminded that even small deeds of kindness can make the season brighter when they make someone smile every day.

Join the grand holiday kickoff

SM Supermalls is ushering in the 100 Days to Christmas with a festive lineup of activities. Mallgoers nationwide will be treated to a joyful Holi-Squad Mall Greeting, a simultaneous meet-and-greet that brings early Christmas magic to every SM mall. 

Meet-and-greet the Holi-Squad on your next visit at SM City Baliwag.

When malls are decorated with the iconic Holiday Grand Red Ribbon, which represents happiness, harmony, and the authentic spirit of Christmas, they are turned into enchanted holiday destinations.  Customers will be ecstatic when the Happiest Holiday Décor is revealed, and this is part of the spectacular start.

Experience festive activities leading up to Christmas

The holiday festivities continue with a series of exciting events leading up to December. 

On October 20, SM Supermalls will begin to display their gorgeous mall centerpiece decorations, bustling holiday bazaars, Santa's chair for festive greetings, and special appearances by the Holi-Squad. 

On November 16, families and friends may put on their shoes for the Holiday Santa Run, a happy occasion that brings communities together at SM Run Hubs. During a coordinated confetti shower across many malls on December 6, 100 lucky customers will receive exclusive gifts from partner tenants as part of the enchanted Holiday Snowflakes Surprises.

Mall guests will be treated to uplifting performances by chorale ensembles on December 8, World Chorale Day, which will create a joyful environment. To make weekends even more memorable, SM will host the Happiest Christmas Weekends throughout December, complete with Santa meet-and-greets, thrilling busking sessions, and charming Christmas tunes for the whole family to enjoy.

This year, your beloved Bears of Joy will also receive a makeover!   From Joy's SM Besties, greetings.  One bear will be given to a child in need for every bear purchased, in an effort to bring warmth and comfort to those who long for the magic of Christmas.

The cuddliest collectibles are back and cuter than ever! Purchase the SM Besties of Joy and spread kindness this Christmas.

Shop, dine, and celebrate with special holi-deals

Shoppers can also look forward to SM Malls Online Holiday Deals from December 1 to 31, offering exclusive holiday gift specials and dining feasts perfect for gatherings with family and friends. Whether you’re ticking off your gift list or planning a memorable holiday meal, SM makes sure every celebration is filled with joy and convenience.

Celebrate the happiest, kindest Christmas yet at SM!

Celebrate the kindest Christmas yet at SM Supermalls.

With all these celebrations and surprises in store, SM Supermalls invites everyone to experience the happiest, kindest Christmas yet. From grand events to simple acts of giving, SM proves that the true magic of the season is found in kindness. 

The countdown has begun—because at SM, Christmas starts now!

To know more, visit www.smsupermalls.com or follow @SMSupermalls on social media.