“Crispy Fry® is a staple in countless Filipino homes, and we are excited to welcome Mr. Ian Veneracion as our brand ambassador. His credibility and enduring connection with Filipino families make him the perfect partner to represent our message: that Crispy Fry® brings ease, flavor, and joy to everyday meals.” ~Daye Magno, Department Head of Marketing at Ajinomoto Philippines Corporation
Crispy Fry®, the country's #1 breading mix brand, has launched the "Eat Campaign," a new twist on home-cooked meals that extends beyond fried chicken. Crispy Fry® is a dynamic kitchen staple for all tastes and occasions, as evidenced by new food inspirations such as the Fry Feast Platter, which includes Fried Tofu, Mojos, and Potato Wedges.
This year, the company introduces its newest endorser, Ian Veneracion, a timeless and well-known character in Philippine showbiz.
The official spokesperson for Crispy Fry®'s 2025 campaign is Ian Veneracion, who is well-known for his many roles and approachable personality. Ian has earned the respect and confidence of many generations during his more than 40-year career in show industry, especially mothers and housewives who relate to his honest, compassionate, and approachable manner.
More Than Just Fried Chicken
Everyday fried chicken has long been transformed into a crispysarap experience with Crispy Fry®. Homemakers can prepare crispy and delectable dishes every time with Crispy Fry®'s Original, Garlic, Spicy, and BatterMix varieties.
By encouraging families to experiment with more inventive recipes with the Fry Feast Platter and discover how Crispy Fry® may enhance meals beyond chicken, the campaign expands its appeal for 2025. Crispy Fry® is a pantry essential for easy yet tasty cooking, whether it's golden-crisp tofu or expertly seasoned mojos.
“As someone who enjoys preparing meals for my family, I appreciate how Crispy Fry® makes cooking not only easier but more exciting. It’s reliable, delicious, and versatile — just like how I approach the roles I take on.” ~Ian Veneracion, a timeless and well-known character in Philippine showbiz
“Basta Fried, i-Crispy Fry®”
In addition to inviting more personal, emotional encounters with Filipino families and homemakers, the campaign's updated call to action, "Basta Fried, i-Crispy Fry®," embodies the brand's commitment to making every fried dish a guaranteed success.
Through a series of TV commercials and digital material, Ian Veneracion is leading a campaign that is expanding across many platforms in an attempt to inspire more Filipinos to enjoy cooking at home.
About Crispy Fry®
Crispy Fry® is the leading breading mix brand in the Philippines, trusted by generations for its consistent quality and crisp-delicious results. Made from carefully selected flours, starches, and seasonings, Crispy Fry® helps Filipino families create memorable meals with ease. It is part of Ajinomoto Philippines Corporation’s commitment to its “Eat Well, Live Well” promise — offering high-quality food solutions for nutritious and enjoyable mealtimes.
The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.
Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.
The Ajinomoto Group has offices in 36 countries and regions, and sells products in more than 130 countries and regions. To learn more, visit www.ajinomoto.com.
No comments:
Post a Comment