“We wanted to bring new experiences to this year’s event by highlighting our soon-to-be-available Reserve Rums. We gave attendees a teaser of Tanduay’s latest premium products, and they were both well-received. Those who had a taste of the rums were impressed with its flavor and good quality. We see Whisky Live Manila as a good opportunity for brand exposure for Tanduay. We wanted to evoke curiosity and excitement for the brand, so that more people will learn about what it has to offer. We noticed that many people are into experiential drinking. They don’t settle for just one way of drinking but are always looking for other avenues to get a different vibe from the usual experience. There were also a lot of younger attendees, many of whom were there to support their colleagues in the cocktail competition for young bartenders.” ~Roy Kristoffer Sumang, International Business Development Manager of Tanduay
Tanduay recently took part in the Shangri-La The Fort in Bonifacio Global City's Whisky Live Manila 2025. Tanduay offered tourists gashapon awards and innovative collaborations while showcasing its best rums.
Tanduay's Reserve Rums Series includes the Tanduay Reserve Rum-10 Years and the Tanduay Reserve Rum-Overproof. Like all of Tanduay's products, they are made from excellent sugarcane. The Philippines is where Tanduay proudly manufactures all of its products.
Tanduay has previously participated in Whiskey Live Manila, the country's largest premier whiskey festival.
Rum and whiskey may be viewed as close relatives because they are both aged in barrels. Tanduay gives its rums the rich taste that appeals to people worldwide by aging them in barrels that once held bourbon whisky.
Cocktail Collaborations With the Industry’s Finest Mixologists
In addition to providing participants with a taste of its Reserve Rums, Tanduay showcased the variety of its goods through its partnership with professional mixologists.
The head barman at Booze and Brews in Makati, Alvaro Basilides, created three unique cocktails with Tanduay infusions on the first day of the two-day event. The Smokehouse, Evergreen, and Suman Atbp are among them.
On the second day, Joe Mari "Bhaj" Santos got the chance to show off Tanduay rums' versatility. While serving as a bar consultant at Salty for Coconut in Poblacion, Santos created Barrio Fizzta, Golden Pine, and Rum Fashioned.
Visitors at the Tanduay stand also had the chance to win prizes from a gashapon. Tanduay also provided a heat press machine so that consumers could add their names and Tanduay stickers to their won packets.
The Rise of Experiential Drinking and the Sober Curious
This year’s Whisky Live drew a large crowd as last year’s, with attendees showing keen interest in exploring the different expressions offered by the participating brands.
According to Sumang, this year's event also drew "sober curious"—those who don't drink but are intrigued about the culture and ambiance of the drinking session.
By introducing its new Reserve Rums, working with well-known mixologists, and focusing on creating engaging experiences for both novice and experienced spirits connoisseurs as well as the sober curious, Tanduay continues to show how it grows as a brand while remaining true to its roots.
Tanduay products and merchandise can be purchased via www.shots.ph. They are also available on Shopee and Lazada.
No comments:
Post a Comment