GameZone Launches Vice Ganda as the first-ever Ambassador

“GameZone and I, we both share the same goal of giving entertainment, fun, enjoyment and good vibes to our consumers… Ang sarap malaman na isang araw, mayroong isang brand, malaking brand at magandang brand, na nagsasabing naniniwala kami sa’yo at gusto ka naming makapareha sa aming misyon. Kaya, maraming maraming salamat sa buong pamilya ng GameZone.” ~Vice Ganda, first-ever brand ambassador, Asia’s Phenomenal Unkabogable Superstar

Vice Ganda greeting the GameZone family during the brand’s grand launch.

As DigiPlus' newest brand, GameZone, gathered some of the nation's most prominent media representatives, captivating influencers, bloggers, and distinguished guests for its grand premiere on May 28, 2025, the game only grew better and bolder.

The revolutionary event undoubtedly hits the mark of another level of ganda! Introducing GameZone's redesigned and enhanced new logo, more seamless user interface, and the first-ever brand ambassador, Asia's Phenomenal Unkabogable Superstar, Vice Ganda!

Mr. Jasper Vicencio, GameZone President

GameZone President Mr. Jasper Vicencio unveiled the updated logo and described how it embodies the company's history.  He also underlined the brand's objective of creating a sense of camaraderie among the players.

During his speech, Mr. Vicencio thanked the visitors and media partners for their steadfast support of the event.  He acknowledged the participants, who had also been loyal to DigiPlus's other two major gaming businesses.

Additionally, he expressed gratitude to Vice Ganda for providing GameZone with the chance to utilize her extensive platform to advocate for safe gaming while promoting enjoyment and amusement.

Mr. Jasper Vicencio posing alongside Vice Ganda at the GameZone Grand Launch.

The presence of Vice Ganda, the multimedia star of the Philippines, only increased the momentum and spread positive sentiments.  After that, they unveiled the eye-catching billboard and the animated TV ad with none other than Meme Vice.

Additionally, during a Q&A period, Vice Ganda answered questions from members of the media. "Well, unang una, maganda ang bigayan dito!" she joked when asked what it was about GameZone that prompted her say "yes" to be the endorser. "causing the audience to chuckle.

Vice Ganda emphasized the important reason she opted to work with GameZone, even though her humorous comment contained some truth.  claiming that she and the brand are completely compatible and have similar goals.

Filipinos will now have a new favorite hobby that will undoubtedly improve their gaming experience thanks to the recently improved and revitalized GameZone.  'Game on' is definitely in the air at GameZone! And remember, “Play for fun. Play Responsibly. Gambling is not an accepted way of livelihood and does not solve financial problems.”

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come. For more information, visit: www.digiplus.com.ph.

PCPPI, PepsiCo partner with MESA to elevate the Filipino F&B experience

Photo shows: Tommy Mangosing, AVP, National Key Accounts, Pepsi-Cola Products Philippines Inc.; Raymond Federigan, Vice President for Operations of Mesa Philippines; Eric Dee, Chief Operating Officer of FooDee Global Concepts; Lyndon Cuadra, Chief Commercial Officer of PCPPI; and Katrina Suarez, Marketing Manager for Carbonated Soft Drinks (CSD) of PepsiCo Ph

In an effort to provide Filipino customers with a more upscale and pleasurable dining experience, Pepsi-Cola Products Philippines Inc. (PCPPI), the nation's sole producer of PepsiCo products, has formally collaborated with MESA, one of the most well-liked Filipino restaurant chains.  

This partnership, called "Mas MESA-rap Maiba with Pepsi," combines PepsiCo's wide range of refreshing beverages with MESA's contemporary take on traditional Filipino food.

Together, they seek to provide a comprehensive dining experience that honors Filipino culinary traditions while catering to the changing preferences of modern customers.

Bigger Screen, Sharper Vision: TCL Teases Launch of C7K QD-Mini LED TV That Redefines Clarity

"We're excited to bring you the cutting-edge QD-Mini LED TV technology. Expect a viewing experience that is truly leveled up. Engineered to deliver cinematic picture quality, this TV integrates advanced features that you have always wanted, all in the comfort of your own home.” ~Joseph Cernitchez, TCL Brand Manager

Many people make viewing TV a daily ritual as a means to relax after a demanding day, catch up on their favorite series, or start playing intensive video games.  A huge screen makes all the difference when it comes to genuinely improving your viewing experience.  It expands your field of vision, drawing you further into games, TV series, and films.  Whether you're watching the newest blockbuster movie at home or exploring virtual worlds in video games, it creates a dramatic atmosphere that puts you right in the thick of the action.

You no longer have to only visualize that enormous screen.  Redefining clarity and launching a new era of home entertainment is TCL, the Triple Global Top 1 TV Brand and a reputable leader in home appliances.  The TCL C7K Premium QD-Mini LED TV is a revolutionary device that combines the finest features of QLED technology to provide incredibly deep color, unmatched brightness, and remarkable precision.

The TCL C7K Premium QD-Mini LED TV brings the screen to life with vibrant colors and dazzling details while you watch your favorite movie, making every scene stand out.  The TV's remarkable contrast and realistic colors engross viewers, giving them the impression that they are a part of the tale, whether it be a tranquil moment or an action-packed scene.  It provides a cinematic experience that turns every living space into a private cinema.

Redefine Clarity With The All-Out Premium TV

By skillfully fusing the power of Premium 4K QD-Mini LED Display, TCL's QD-Mini LED technology marks a substantial advancement.  It provides amazing control over light by converting conventional backlighting into a system with almost pixel-level accuracy.  Utilizing cutting-edge QLED technology, it offers a longer lifespan and higher peak brightness while achieving contrast and color gamut comparable to OLED.  This invention represents the future of large-screen display technology, not merely an improvement.

With hundreds of local dimming zones, it offers deep contrast and remarkably accurate brightness adjustment.  Its ultra-bright backlight outperforms conventional LED TVs in terms of peak brightness, along with Quantum Dot technology for incredibly vivid, genuine colors, making for an incredibly engaging watching experience.

The excellent images and sound quality complement one other, which is an additional benefit.  With Audio by Bang & Olufsen technology, TCL QD Mini LED TVs provide remarkable sound quality that goes above and beyond expectations.  Your home theater experience will be greatly enhanced by the soundtrack's unparalleled depth and purity.  Thus, your TV will only display the clearest sound.

Prepare to discover what home entertainment will look like in the future.  All TCL authorized dealers will soon carry the TCL C7K Premium QD-Mini LED TV.  Get ready for a revolution in visuals!

Stay tuned for more updates on TCL C7K Premium QD-Mini LED TV, visit the TCL website at https://www.tcl.com/ph/en.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 

A New Look for a Filipino Kitchen Icon — AJINOMOTO® Unveils Its Global Rebrand

AJI-NO-MOTO® UMAMI SEASONING GETS A NEW PACK! Ajinomoto Philippines Corporation (APC) held an internal launch at its Head Office in Makati City with (L-R) AJI-NO-MOTO® Brand Manager Mr. Mayo Recto, Sr. Brand Specialist Ms. Lois Viray, APC’s Director of Sales,  Marketing, and PR Ms. Mika Makino, and celebrity endorser Iya Villania-Arellano.

At a launch event held at its Makati Head Office, Ajinomoto Philippines Corporation (APC) proudly introduced the updated packaging design and new worldwide logo for its flagship product, AJI-NO-MOTO® Umami Seasoning.

This project is part of the Ajinomoto Group's global AJI-NO-MOTO® Rebranding Project, which aims to change the brand's identity and give future generations a new look at its packaging while maintaining the same dedication to improving and elevating every meal and dish.  The revised package keeps the AJI-NO-MOTO® red bowl insignia, which stands for warmth and flavor, while maintaining a sleek, contemporary look.

Reviving the brand's relationship with younger audiences, the updated design in the Philippines also highlights local brand components that appeal to Filipino customers, like the catchphrase "Tak-Tak-Tak®" and the cute AjiPanda® figure.

 AJI-NO-MOTO® Brand Manager Mr. Mayo Recto, Ms. Lois Viray, and Ms. Mika Makino, Director for Sales, Marketing, and PR, were among the APC leaders in the Philippines who attended the event.

The event was also graced by celebrity endorser Ms. Iya Villania-Arellano, who represented AJI-NO-MOTO®'s personal connection and its significance in Filipino family meals.  APC's Field Sales Team and the rest of APC will undoubtedly be motivated by the event to bring the revived AJI-NO-MOTO® closer to Filipino homes, reaffirming the brand's goal of making everyday meals more delectable and pleasurable. The event also highlighted the importance of changing with consumers while adhering to the brand's heritage. Shared insights regarding the design transformation also highlighted the harmony between local appeal and global direction.

What hasn't changed as AJI-NO-MOTO® advances with a new appearance is their mission: to enrich every Filipino household with more taste, happiness, and heart.  More than just a kitchen need, AJI-NO-MOTO® has long been a silent companion to every lovingly prepared meal, a part of family customs, and a representation of joy shared at the table.  With this new chapter, we're expressing that we're evolving alongside you, maintaining your tried-and-true taste while updating it for the current and future generations.

The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.

Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.

The Ajinomoto Group has offices in 36 countries and regions, and sells products in more than 130 countries and regions. In fiscal 2021, sales were 1.1149 trillion yen (8.73 billion U.S. dollars). To learn more, visit www.ajinomoto.com.

Rule Your Day: PBA Icons Champion Predator Energy Drink’s Newest Campaign

Scottie Thompson. June Mar Fajardo. Calvin Abueva.  Three well-known names that don't require an introduction.  Three athletes who epitomize greatness, grit, and grind.  Three indisputable pillars of Philippine basketball's past ten years. Three champions are currently spearheading the Philippines' newest Predator Energy drink campaign.

The energy drink brand that has propelled hustlers from Europe to Africa has taken over Philippine streets, igniting a new era of drive and ambition. Coca-Cola Europacific Aboitiz Philippines (CCEAP), the brand's producer and distributor, bolsters its local presence with its most daring campaign to date, featuring three of the PBA's most ferocious legends.  This is a full-fledged movement propelled by passion, guts, and the desire to succeed, not just another endorsement.

Scottie Thompson and June Mar Fajardo, who have met and exceeded expectations throughout their still-evolving careers, were recently selected among the PBA's 50 Greatest Players. They bring legacy, loyalty, and pedigree to the table. Calvin "The Beast" Abueva, a legendary figure of unadulterated power and street-born ferocity, contributes his relentless fire and unafraid play.  These three collectively represent Predator Energy's DNA, demonstrating what it means to strive, struggle, and succeed each and every day.

Predator Energy offers a quality punch for a just ₱15 SRP, but without the premium cost. Whether you're chasing buzzer-beaters, persevering through training, or putting in a long shift, its refreshing combination of citrus and fruity aromas, sweetness, and light carbonation goes down smoothly.  To assist hustlers stay alert, focused, rejuvenated, and prepared to go again, each bottle has taurine, caffeine, and vitamins B3 and B6.

Furthermore, this vitality isn't just for athletes.  This gives the average hustler energy.  For the driven individuals that wake up early, work hard, and persevere through everything.  those who put in extra hours, follow their goals, and show up even when no one else is around.  Because their hustling never stops, Predator Energy is designed for people who never give up.

Accessible all over the country—in convenience stores, sari-sari stores, and a few supermarkets like Puregold.  You are cordially invited to join the movement by Predator Energy.  Get up early.  Play hard.  Every day, grind.  And Take Over Your Day.  

With Filipino brands, HOPE launches Generation HOPE to construct classrooms for the upcoming generation

“Filipinos always come together in times of need. In a world that is increasingly divided, let's harness that power every day to support something we can all agree on: investing in the youth of this country to build a nation and ensure a brighter future.” ~Ms. Nanette Medved-Po, HOPE Founder

In order to help address the pressing need to construct additional public school classrooms around the nation, HOPE, the first certified B Corp in the Philippines and a trailblazing impact organization, introduces Generation HOPE, a collaboration with the most cherished brands in the nation.

The goal of this effort is to allow every Filipino to vote with their pesos to support nation-building through the construction of public school classrooms by bringing together the most popular companies in the country, including BDO, Carmen's Best, Grab, Penshoppe, Aivee Clinic, SM Supermalls, and Sunnies. Closing the educational gap and ensuring that every Filipino child has a secure, comfortable learning environment are goals that these purpose-driven businesses and their customers share.

With the help of HOPE Founder Nanette Medved-Po, DepEd Secretary Sonny Angara, and the participation of DepEd personnel and all brand partners, Generation HOPE was introduced in collaboration with the Philippine Department of Education (DepEd).

To bring this vision to life, HOPE and its partner brands have created unique ways for Filipinos to enjoy being part of this movement.

BDO customers will soon be able to own a BDO “HOPE in Every Spend” credit card, and a portion of their spend using the credit card will automatically be donated to building public schools. More than that, they can convert their Rewards points into donations, and a portion of the annual membership fee will also be donated to HOPE.

Carmen’s Best is preparing limited-edition offerings—Hope in a Scoop and Hope in a Pint—that blend indulgence with impact. 

Grab users will have the option to use GrabRewards points to support classroom construction and make donations. 

Aivee Clinic will introduce the Aivee x HOPE collection, featuring limited edition items like bags and tags, along with specially designed Skin Bank cards for the cause.

Penshoppe is launching an exclusive line of HOPE-themed t-shirts, hoodies, caps, and bags. 

SM Supermalls will donate a portion of sales from SM-branded water bottles sold at partner food merchants. 

Sunnies will unveil a clean lens kit and specially designed Sunnies Flask for this collaboration.

Each product from the partnership offers a simple, tangible way to help build a better future through education. 

Working closely with DepEd, HOPE ensures that every classroom built directly addresses the most urgent needs of public schools across the country. 

“Education is not just a duty, it’s a solemn responsibility we all share. When the government and the private sector unite through partnerships like Generation HOPE, we break down barriers and pave the way for every Filipino child to learn in a safe and inspiring environment. Education is how we secure the future of our nation.” ~DepEd Secretary Sonny Angara, highlights the importance of collaboration in this cause

For more information, please visit https://www.generationhope.ph/ or follow HOPE on Facebook at https://www.facebook.com/generationhope.ph or @generationhope.ph on Instagram for more updates.

At the 2025 Asia-Pacific Stevie® Awards, Pru Life UK was honored for its innovative CSR initiatives and thought leadership

“We are honoured to receive these recognitions that affirm the impact of our efforts in empowering underserved Filipino communities. We remain committed to helping Filipinos from all walks of life secure a better future.” ~Mr. Paul Mandal, Chief Legal and Sustainability Officer at Pru Life UK

Pru Life UK is recognized for thought leadership and innovative CSR initiatives at the 2025 Asia-Pacific Stevie® Awards.

At the 2025 Asia-Pacific Stevie® Awards, Pru Life UK received Gold and Silver honors for its exceptional thought leadership and creative corporate social responsibility (CSR) programs that aid underprivileged Filipinos and encourage financial literacy among young people.

The Asia-Pacific Stevie® Awards honor companies and individuals for achievement in thought leadership, business development, and corporate social responsibility (CSR) while recognizing business innovation in 29 countries.

For its Takaful Journey—a comprehensive approach to Islamic finance through stakeholder and community involvement, capacity building seminars, and educational initiatives—pru Life UK was awarded the Gold Stevie® for Thought Leadership Campaign of the Year.  In order to meet the financial needs of more than seven million Muslim Filipinos, Pru Life UK is scheduled to introduce a Shari’ah-compliant product. This endeavor made Pru Life UK the first insurer in the Philippines to obtain a Takaful license.

For Cha-Ching's Million-Step Journey: Transforming Filipino Lives Through Financial Education, the corporation was also recognized with the Silver Stevie® for Innovative Achievement in Corporate Social Responsibility for its Cha-Ching's Million-Step Journey: Transforming Filipino Lives Through Financial Education.  By teaching students the core financial concepts of Cha-Ching—earning, saving, spending, and donating—the program, which was created by the Prudence Foundation in partnership with Pru Life UK and JA Philippines, reached over a million Filipino children last year through a partnership with the Department of Education. This approach tackles financial illiteracy at the grassroots level.

For its efforts to assist Filipino families, Pru Life UK previously received two Silver and three Bronze prizes at the 2024Asia-Pacific Stevie® Awards.  The business is committed to its goal of becoming the most reliable ally and guardian for Filipinos in the present and future generations.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.   

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of almost 40,000 licensed agents.   

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* and Total Renewal Premium Income from Variable Life Insurance Products** as of FY 2024, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a 175-year legacy of safeguarding the future of millions of families for this generation and generations to come.  

 

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located Unit 17, Ground and Second Floors, The Gallery,  Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

*Renewal Premium Income from Variable Life Insurance Products – premium collected for existing policies  

 

Please use "Pru Life UK" when referring to the company.

Top Businesses Collaborate on a New Marketing Campaign after a Youth Survey

"Contrary to a qualitative study released a few years back, young Filipinos now prioritize their health and families over investment growth. The changed priorities perhaps resulted from the effects of the pandemic. It's no longer just about growing your money, but growing your peace of mind." ~Dr. Fernando Paragas, PhilLife Market Study Lead Researcher

A recent market survey called "PhilLife Meter: Feeling the Insurance Pulse of Pinoy Gen Y and Z" found that 78% of young Filipinos place a high value on protecting their families, and 77% say that emergency preparedness is the most significant advantage when selecting insurance coverage.

The study, which was carried out for PhilLife by the Philippines First Insurance Group (PFI Group), reflects the changing planning and protection objectives of young Filipinos.  Additionally, it clearly depicts a few new generation that is purposeful, prioritizes their families, and is prepared to take control of their future when the solutions are tailored to their specific needs.

In response to the study's findings, the PFI Group has launched an umbrella initiative for its four brands -PhilLife, PhilCare, PhilPlans, and PhilFirst. Called Smarter. Bolder. Fuller., the project marks the first time these industry-leading brands are coming together for a campaign aimed at young Filipinos.

"As the PhilLife Meter study has revealed, young Filipinos are making serious life decisions earlier-whether it's securing their family, investing in health, or planning for the future. We want to be their partner that understands them, protects them, and grows with them. The Smarter. Bolder. Fuller. drive aims to meet today's millennial Filipinos where they are in life and provide them with the tools to enable their needs, dreams, and aspirations for themselves and their families. It's more than just a campaign-it's a mindset. A declaration of who we are and who we want to be for every Filipino. Through simplified insurance products, tech-enabled customer service, and value-driven financial planning, we are set to make protection more personal, more relevant, and more feasible for the young generation. Whether it's an entrepreneur thinking of getting a healthcare plan, a millennial parent investing in their child's future, or a creative freelancer wanting to protect his online assets, we want to be there for them every step of the way." ~Jaeger L. Tanco, PFI Group President and CEO

A Century of Service

Established in 1906, PhilFirst was the nation's first insurance provider and the first to provide domestic non-life insurance policies for unforeseen circumstances such as personal injuries and natural disasters.  This expanded the PFI Group's ecosystem of security and protection and opened the door for the development of its other well-known brands.

PhilLife offers savings products and life insurance to protect families and dreams.  PhilCare improves the responsiveness, proactiveness, and accessibility of healthcare.  With its range of plan options, PhilPlans honors life's significant events.

In order to satisfy the changing demands of a Filipino market that is both value-conscious and digitally literate, these businesses have changed with the times by using digital technology, providing prepaid choices, and improving customer experience.

"Findings from the PhilLife study are more than just numbers, they are a call to action for businesses. Young Filipinos are telling us what they value: protection, preparedness, and purpose. Companies that listen to them won't just earn their trust, they'll earn their loyalty. At PFI Group, this is exactly the kind of insight that drives innovation." ~Monico Jacob, PhilCare and PhilLife Chairman of the Board

Championing the Next Generation

Given the growing popularity of digital lifestyles and flexible work schedules, PFI Group's campaign has a clear goal: to cater to modern Filipinos, especially Gen Z and millennials, who now make up a sizable portion of the workforce.

Tanco's recent two wins at the esteemed Asia-Pacific Stevie Awards 2025 precede the campaign.  His leadership at PhilCare earned him a Silver StevieⓇ Award for Most Innovative Leader of the Year, while his achievements at Comm&Sense earned him the Gold StevieⓇ Award for Most Innovative Creative Person of the Year.

Many people consider the organization that bestows the awards to be the leading honor for commercial innovation in the area.  The PFI Group is more intelligent.  More audacious.  more complete.  campaign serves as more evidence of Tanco's inspiring leadership. 

Dianne Medina, an actress and television personality, has joined Smarter as a brand ambassador.  More audacious.  Fuller, to support the realization of PFI Group's overarching goal of enabling Filipinos to lead more intelligent, daring, and fulfilling lives.

COLAB a community-based lounge that inspires creativity, connections, and collaboration

“When we conceptualized COLAB, we thought of all the struggles and pains of working beyond the office and home. We knew we needed to capture an environment that boosts productivity without limiting creativity. We are happy to share that the COLAB community will kick-off with the Coffee Meet series. The very essence of COLAB must start with the sharing of knowledge, skills and network – all crucial in creating a symbiotic community between the creative community, the business community, the amateurs, the newbies and the experts. We are very humbled that we share the same principle with renowned professionals in the field such as Ar. Royal Pineda, Engr. Slater Young, Ar. Dax Augustus Tapay, and all our partners in the Coffee Meet Series.” ~Karen Tui, Co-founder and Chief Executive Officer of COLAB

When COLAB Café first opened to the public, it provided a reimagined workspace that defies the conventions of co-working spaces while embracing café culture.  Every element of the COLAB space meets the needs of a contemporary professional, from the Interactive Material Library that generates ideas and inspiration to the Quiet Booths for solitary work.

Working from home or an office is no longer the only choice for a modern professional.  And it only makes sense to establish a space that facilitates work-life balance, as more people strive for it, Tui said.

The Material Library, the space's focal point, is a carefully curated collection of material samples, swatches, and even books and publications about architecture and design.  Additionally, it has a working pod known as the Quiet Booth where visitors can concentrate on their own work or answer online calls with the least amount of interruption.  There are also round tables accessible for brainstorming and team meetings for large and small groups.  For more private conversations, there is also a meeting room that can be rented and is foldable.

However, COLAB's actual business strategy is what sets it apart from other co-working spaces.  Instead of charging by the seat, it offers its patrons a free seating area.

“We wanted a space built by community. If we charge by the seat, it gives a restrictive environment and guests will just be limited to the seat they paid for. What we wanted to create is a community and we believe a sound community is built by shared resources, collaboration and open mindset. Most of our tables are for sharing, the community who enjoys the space will make the space sustainable by patronizing food and drinks offered at the bar, and occasionally, they would also use and rent the space to conduct talks, workshops and seminars that aims to share their knowledge. This is the COLAB community that we aim to build, and that is why we designed the space and the business this way.” ~Koko Tamura, Co-Founder and Chief Operations Officer

From June to August 2025, the recently opened COLAB Café in Kapitolyo, Pasig, will host a series of seminars and presentations for architects and designers.  The seminar series will cover a variety of subjects, including updates on the newest trends in architecture and interior design as well as new software and technology.  Prominent figures and organizations in the design field, including Ar, will be featured at the event.  Pineda Royal, Engr.  Among them are Lumion Pro, Slater Young, and the United Architects of the Philippines' Rizal East Chapter.

The Coffee Meet Series will start off with Ar. Royal Pineda on “The Culture of Betterment” (June 3), Builk 360 + Jubili Philippines on “Reimagining Construction Site Visits: Builk360 Virtual Reality Capture” (June 10), Hooman Design Corporation on “Designing and Building Digital Transformation for Designers and Builders” (June 26), Ar. Dax Augustus Tapay on “Architecture and Content Creation: Marketing for Architects” (July 3), Engr. Slater Young on “Finding Meaning in What We Do” (July 17), Pino Studio on “Reviving Metabolism Architecture for the Philippines” (July 24), United Architects of the Philippines – Rizal East Chapter on “Green, Smart, and Resilient Architecture” (August 7), and Trendcom IT & Software Solutions, Inc. on “Lumion View: The Next Evolution in Design Visualization” (August 28). 

COLAB Café is located at the 2/F, The Vantage at Kapitolyo, 50 West Capitol Drive corner United Street, Kapitolyo, Pasig City. For more information about COLAB, visit their website at www.colabph.com and follow @colabcafeph on Facebook, Instagram and Tiktok.

COLAB Cafe is located at the 2/F, The Vantage at Kapitolyo, 50 West Capitol Drive cor. United Street, Kapitolyo, Pasig City.