“Sony is not just a retail electronics company but a Creative Entertainment Company. With technology and innovation, we aim to unleash KANDO in several business units such as gaming, electronics, music, movie, and imaging sensor production.” ~Mr. Shuhei Sugihara, Sony Philippine’s President and Managing Director
With the much-anticipated release of the WH-1000XM6, the most recent iteration of Sony's market-leading noise-canceling headphone line, Sony Philippines turned up the volume and grabbed center stage. The immersive event, which took place at the Glorietta Activity Center, brought together tech aficionados, music lovers, fashion-forward creators, and lifestyle influencers for a full day of celebration that redefined what it means to listen in style.
Sony, which is well known throughout the world for its unwavering quest for innovation, keeps pushing the limits of audio technology by producing goods that combine performance, creativity, and lifestyle. Mr. Shuhei Sugihara, President and Managing Director of Sony Philippines, emphasized the company's global focus on creating technology that improves daily life during the event.
Mr. Sugihara emphasized that Sony's commitment to combining innovation and entertainment to create products and experiences that elicit emotions.
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Mr. Shuhei Sugihara speaks on Sony’s vision for innovation and lifestyle |
Followed by Mr. Kentaro Imamura, Marketing Director of Sony Philippines, who focused on the design philosophy behind the WH-1000XM6. Both executives highlighted the WH-1000XM6 as a product that meets the needs of modern users–offering not just sound performance, but comfort, intelligence, and style.
“For The Music is an audio branding campaign to bring people closer to the music they love while also supporting the Filipino Music Scene. The WH-1000XM5 is a trend-leader and status symbol that tapped into the Gen Z market. As an innovator in the world of tech, Sony continues to evolve its line up with the launch of the new WH-1000XM6.” ~Mr. Kentaro Imamura, Marketing Director of Sony Philippines
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Mr. Kentaro Imamura highlights Sony’s commitment to sound innovation |
The WH-1000XM6: A New Benchmark in Personal Audio
The Sony WH-1000XM6, the most recent iteration of the company's well-known 1000X series, was the focal point of the unveiling. The award-winning A-Team dance team, renowned for their accuracy and captivating stage presence, performed a high-energy dance performance at the ceremonial unveiling of a larger-than-life installation of the WH-1000XM6 headset. This introduced the visitors to a product that combines improved ergonomic design, immersive audio quality, and industry-leading noise cancellation. The WH-1000XM6 is designed for today's on-the-go professionals, creators, and music lovers with its longer 30-hour battery life, adaptive sound control, and sleeker, lighter design.
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A-Team brings dynamic choreography to the grand reveal of WH-1000XM6 |
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Sony Philippines unveils the larger-than-life WH-1000XM6 installation |
A Celebration of Music and Creative Expression
In addition to the technical presentation, the event featured a lively program that skillfully combined fashion and music. With a captivating performance that enthused the audience, Japanese artist and influencer FuMi kicked off the festivities.
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FuMi kicks off the event with an energetic set |
Syd Hartha, who came after him, used songs like "Damdamin" and "Tila-tala" to create a more reflective atmosphere with his deep alt-R&B style. The first fashion section, which mirrored her easygoing, expressive attitude, was matched with her performance. The collection was casual and indie-inspired.
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Syd Hartha delivers a soulful performance of her hit songs |
Barbie Almalbis sang well-known OPM hits like "Overdrive" and "When I Met You" later in the show. Her performance set the mood for an alt-pop rock-inspired fashion segment from the early 2000s that featured vintage styles, vibrant prints, and throwback denim. It served as a reminder of the intergenerational complementarity of music and style.
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Barbie Almalbis charms the crowd with her iconic hits |
The fashion show collection ended with a funk, groove-filled display of bold, expressive looks by renowned stylist Thian Rodriguez. Lola Amour's youthful and vibrant sound was a perfect fit for their high-energy set, which included songs like "Dance with My Mistakes," "Misbehave," and their award-winning single "Raining in Manila." The design decisions were in line with Sony's advertising slogan, which states that the WH-1000XM6 seamlessly combines performance and style.
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Models styled by Thian Rodriguez |
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Lola Amour wraps up the WH-1000XM6 launch with a powerful finale |
Everyday Experiences with the WH-1000XM6
Aiyana Perlas's moderated interview part, which included well-known individuals like Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, Syd Hartha, and Lola Amour, gave the show more substance. The discussion focused on how the WH-1000XM6 has evolved into more than just a set of headphones—it has become a vital component of their way of life.
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Brand talk sessions featuring the ambassadors of Sony PH WH-1000XM6 Iggy Miranda, Janina Manipol, James Deakin, Coach Abby Marvilla, Syd Hartha, and Lola Amour |
For fashion and lifestyle icons Janina and Iggy, the WH-1000XM6 effortlessly blends into their aesthetic, and fast-paced routines, proving that style and sound can coexist without compromise.
“I love that the WH-1000XM6 adapts to every sound around me, these headphones don't just cancel noise, they elevate the whole experience.” ~Janina Manipol
Tech personalities James and Coach Abby highlighted the headphone’s intelligent features and superior noise-cancelling technology, emphasizing how it elevates focus and performance both on-the-go and in everyday work environments.
“When I’m wearing my WH-1000XM6, distractions are not a problem. With the QN3 processing technology, the noise reduction with this series just got better.” ~Coach Abby Marvilla
Meanwhile, artists syd hartha and Lola Amour praised the WH-1000XM6 for its studio-grade clarity, sharing how it helps them stay in tune with creativity–whether performing, producing, or simply finding inspiration in quiet moments.
Testimonials from designers such as Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu provided additional insight, particularly about comfort during extended usage, usability, and the WH-1000XM6's dual role as functional technology and a fashion statement. Their observations demonstrated the product's profound appeal to a wide range of consumers in the fields of fashion, music, and content production.
Visitors were asked to investigate a number of interactive stations to round out the experience. While activity corners like the DIY Case Customization Booth, Blind Vendo Machine, and Claw Game provided layers of interactivity and brand engagement, the Touch & Try Booth gave participants the opportunity to try the WH-1000XM6's adaptive features in real time. Exclusive Sony goods and souvenirs were given away as prizes, establishing a concrete link between the experience and the product. Bringing the brand's For the Music story full circle, guests stayed into the evening to enjoy carefully tailored Sony music playlists and unrestricted access to immersive zones.
For PHP 27,999.00, the Sony WH-1000XM6 is currently offered nationwide at all Sony Centers and authorized merchants. It redefines what customers can anticipate from high-end headphones in terms of both form and function by providing exceptional sound and seamless lifestyle integration.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/
* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.