"At Pru Life UK, we believe financial security is about more than growing wealth – it is also about protecting what we value when life's unexpected challenges arise. As cancer remains one of the biggest health and financial risks faced by Filipino families today, PRUCare Cancer Protect is designed to provide meaningful protection in a simple, flexible, and affordable way, giving customers greater confidence and resilience to face the future. As healthcare costs continue to rise, preparation has never been more important. We want to help more Filipinos take proactive steps toward protecting themselves and their loved ones. Having the right financial protection allows families to focus on treatment and recovery instead of worrying about the financial consequences of a serious illness." ~Garen Dee, Chief Product Officer of Pru Life UK
Given that cancer is one of the leading causes of death in the Philippines1 and that a diagnosis often places a heavy financial burden on families, Pru Life UK today introduced PRUCare Cancer Protect, a 10-year renewable term insurance plan designed to make cancer protection more accessible and help Filipinos prepare for its financial impact.
PRUCare Cancer Protect offers full financial support for both early-stage and late-stage cancer, guaranteeing up to 100% of the total amount for qualified late-stage cancer claims and 50% for qualified early-stage cancer claims. If an early-stage cancer benefit has been claimed, this amount will be deducted from the late-stage cancer benefit claim. It also provides an additional 20% benefit for catastrophic late-stage cancer, which reduces the cost of more complex treatment needs.
The plan not only protects but also rewards customers who maintain their health. Because policyholders who complete a 10-year term without a successful claim may receive up to 50% of their total premiums paid back, long-term financial planning is crucial.
PRUCare Cancer Protect tackles a crucial problem: studies show that more than 40% of Filipino families with cancer experience financial hardships during treatment, with many being forced to discontinue care. Cancer continues to rank among the top three causes of death in the country, with between 150,000 and 190,000 new cases reported annually. Many patients receive a diagnosis later in the course of their illness, when treatment is more difficult and costly.
The product's easy renewals every ten years without being reevaluated for eligibility or health, as well as its simplified, cancer-focused underwriting, were created with ease in mind. It will be particularly helpful for young professionals, wage earners, and families seeking an affordable way to set up specialized cancer protection without committing to a more complex long-term insurance solution.
The launch event, with the theme "Count on Care, Count on PRUtection," featured real patient experiences and insights into financial protection through a panel discussion. A cancer survivor talked about her personal and financial journey, emphasizing the importance of taking action before it's too late. Dee also discussed how PRUCare Cancer Protect helps Filipinos get ready for the potential costs and impacts of cancer on their lives.
A free Non-Communicable Disease (NCD) risk assessment, which employs interview-based screening to identify potential risks for chronic conditions, including cancer, was given to attendees in partnership with The Medical City.
Through its partnership with The Medical City, Pru Life UK's customers can also benefit from cancer-related value-added benefits that are designed to make their care pathways more manageable and guided. These advantages include discounts on some outpatient preventive screenings to support early detection, free access to an NCD risk assessment that helps identify risks for cancer and other leading chronic conditions, and medical concierge support for priority scheduling of tests, doctor's appointments, and hospital navigation—allowing patients to focus more on getting better.
By enhancing protection's applicability, accessibility, and responsiveness to contemporary situations, Pru Life UK continues its dedication to helping Filipinos achieve holistic financial wellbeing through PRUCare Cancer Protect.
For more information about PRUCare Cancer Protect and Pru Life UK's array of protection options, visit your neighborhood Pru Life UK branch or speak with a trained Pru Life UK financial advisor.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 33,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 850,000 individual policyholders and more than 50,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
Please use "Pru Life UK" when referring to the company.
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