"The TCL Cool Truck was our way of meeting Filipinos where they are, right in the middle of this record-breaking heat. We wanted people to experience firsthand how our air conditioning technology delivers real comfort, not just in showrooms, but in everyday spaces. By creating a cool, welcoming environment on wheels, we gave visitors a refreshing escape and a clear sense of how TCL provides practical, energy-efficient relief when it’s needed most. By featuring FreshIN 3.0 in action, especially its offline voice command control, we're offering a real solution to beat the summer heat while reinforcing TCL’s commitment to smart, convenient, and refreshing living.” ~Joseph Cernitchez, TCL Brand Manager
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The TCL Cool Truck provides a refreshing escape from the scorching sun, featuring the FreshIN 3.0 for an unparalleled cool and comfortable experience. |
Catch the coolest stop at Fort Santiago, Intramuros from May 10-17 and Trinoma Mall on May 18-24.
For many Filipinos, escaping the scorching sun has become a daily task. Similarly, our daily routines have been disturbed by the effects of excessive heat, and rising electricity prices have become commonplace. We have little access to public cooling spaces as the Philippines faces one of its hottest summers ever, with highs of over 40°C. Instead, we seek solace in crowded shopping centers and confined spaces. TCL, the recently crowned Triple Global Top 1 TV Brand and a reputable name in home appliances, recognized this growing issue and responded creatively by launching the first-ever TCL Cool Truck in the Philippines, a mobile cooling experience intended to provide people with immediate comfort.
The purpose of the TCL Cool Truck activation is to demonstrate the capabilities and inventiveness of the recently released FreshIN 3.0. The Cool Truck converted commonplace settings into much-needed cooling zones for Filipinos on the go by delivering TCL's cutting-edge air conditioning equipment to busy destinations like Trinoma Mall and Intramuros. The truck became a well-liked spot for relaxation and amusement when visitors witnessed firsthand how TCL's next generation air conditioners provide potent relief from the oppressive heat. The Cool Truck acts as a mobile showroom, bringing the product closer to customers so they can experience the difference firsthand thanks to TCL's improved cooling technology.
Inside the Cool Lounge
Entering the TCL Cool Truck, which was made to combat the intense summer heat, felt like entering a cool haven. The interior of the truck was cleverly separated into separate "rooms," each of which displayed TCL's remarkable array of appliances. The TCL FreshIN 3.0 inverter air conditioners were the first thing guests saw as they walked in, taking center stage and showcasing the unique characteristics that make this model genuinely revolutionary.
Due to the free Wi-Fi available for those working remotely, guests can use the foyer as a co-working space. This makes it a productive setting for all visitors, particularly freelancers and students. They may also enjoy the convenience of TCL FreshIn 3.0's Offline Voice Control, which enables you to control your air conditioner without a Wi-Fi connection by using basic voice commands like "Hey TCL, lower the temperature." As guests experienced the power of T-AI 37%+ Energy Saving Technology, which enables the FreshIN 3.0 to adjust to changing surroundings, reducing energy use and assisting in lowering electricity bills, the room felt instantaneously cooler. The QuadruPuri Filters operated quietly in the background to remove bacteria, allergies, and pollutants, and their ultra-quiet 16dB operation guaranteed a peaceful environment free from disturbances.
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Inside the Book Nook Area of the TCL Cool Truck, visitors unwind in a cool, refreshing space, perfect for reading, relaxing, or creating content. |
Further inside the truck, the Book Nook Area provided a calm area where guests could unwind with a book or produce content for social media while taking in the revitalizing FreshIN 3.0 atmosphere. With FreshIN Technology bringing in fresh outdoor air to keep the room cool and well-oxygenated, the air was clear and invigorating. Pet owners were very pleased with the unit's ability to get rid of smells and keep the humidity level adjusted, creating a fresh, natural environment.
Visitors enthusiastically engaged in the Icy Reflex game, which offers a quick reflex game and the opportunity to win special TCL goods, adding an element of interactive enjoyment. Like TCL FreshIn 3.0, it served as a welcome reminder that being cool can be clever, engaging, and enjoyable.
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TCL brings refreshing relief to Filipinos on the go, transforming high-traffic areas into cooling havens with the TCL Cool Truck. |
Through the successful delivery of TCL's cutting-edge cooling technology to customers, the TCL Cool Truck project gave them a personal look at the distinctive features of the FreshIN 3.0. By developing these mobile "cool down zones," TCL successfully illustrated its dedication to offering creative, cost-effective ways to beat the summer heat. Metro Manila visitors came away knowing that TCL is setting the standard for comfort, ease, and sustainability—offering not just a cool haven but also a more intelligent, healthful, and effective method to keep cool.
Feeling the heat? The TCL Cool Truck is making its coolest stops! Catch it at the historic Fort Santiago, Intramuros from May 10-17, and then head over to Trinoma Mall from May 18-24 for a refreshing experience!
TCL offers a range of smart home appliances, including large QLED TVs, advanced refrigerators, innovative air conditioners, and efficient washing machines.
For more information, visit the TCL website at https://www.tcl.com/ph/en.
About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.