MR.DIY kicks off 2026 with “Gusto Mong Buhay, i-MR.DIY” Campaign

“We see Filipinos choosing to fix instead of replace, organize instead of discard, and improve little by little. Gusto Mong Buhay, i-MR.DIY’ is about empowering those everyday choices — making practical solutions, accessible, and easy for every Filipino household to live the life they want.” ~Ms. Coleen Ducusin, Chief Marketing Officer of MR.DIY Philippines

The newest brand-themed campaign, "Gusto Mong Buhay, i-MR.DIY!" was publicly unveiled by well-known home renovation retailer MR.DIY Philippines. 

The campaign contrasts the everyday comfort and affordability of MR.DIY with the daily challenges of Filipino households, emphasizing the improvement of one's home and life as well as achieving one's goals. 

At a time when Filipino homes continue to prioritize necessary spending and careful budgeting, the commercial emphasizes how the home remains essential to daily decisions and family life. 

In this sincere, grounded viewpoint, "Gusto Mong Buhay, i-MR.DIY" comes to life; it is a reflection of daily living rather than a distant objective.

“Gusto Mong Buhay, i-MR.DIY” captures the optimism and quiet ambition of a mother for her family | Screengrab from MR.DIY Philippines

With a continuously growing store network and over 18,000 products across household and kitchen essentials, hardware, electrical, school and office supplies, accessories, and many more — the campaign positions MR.DIY not just as a store, but as an everyday ally. 

“At MR.DIY, we want to grow with our customers, and be the practical partner of Filipino families and a progressive brand that reflects the aspirations of modern consumers. From their everyday needs to long-term dreams, MR.DIY helps make the life they want within reach.” ~Ms. Roselle Andaya, Chief Executive Officer of MR.DIY Philippines

“PanDIY,” MR.DIY’s Official Mascot, makes an appearance in the “Gusto Mong Buhay, i-MR.DIY” video | Screengrab from MR.DIY Philippines

To watch the Gusto Mong Buhay, i-MR.DIY! Official Video visit www.mrdiy.com/ph and follow MR.DIY Philippines on Facebook, Instagram, Youtube and TikTok