“By creating spaces where groups can once again gather meaningfully, McDonald’s taps directly into the Filipino cultural values of pagsasama-sama, pagsasalo-salo, and gratitude. It offers a simple yet heartfelt reminder that those who help make Christmas special for others deserve their own celebration too. In a season that can often feel overwhelming with crowded schedules, growing expenses, and emotional demands, Grand Reunion at McDo offers a refreshing alternative, a warm, uncomplicated, and inclusive holiday gathering that doesn’t require grand preparations.” ~Ada Lazaro, Chief Marketing Officer at McDonald's Philippines
Many Filipinos look forward to Christmas more than any other holiday. It's time for long-awaited grand reunions, in which family and friends reunite after months or even years away. It is one of the most popular traditions in the country. However, not everyone has the opportunity to plan such gatherings. Some people spend the holidays apart from their families, missing out on the joys of being together.
This year, McDonald's Philippines plans to bridge that gap by providing free celebrations to specific communities. Known as "Grand Reunion at McDo," this statewide holiday initiative will transform select McDonald's Party Rooms into festive settings for meaningful reunions taking place simultaneously across the country, restoring the warmth of the season to those who need it the most.
How to be part of McDonalds’ Grand Reunion
Customers are invited to visit the McDonald's Philippines Facebook site and share their story on the Grand Reunion post, outlining their reasons for wanting to get back together, what kept them apart, and what makes their relationship unique. On December 8 from 2-4 p.m., McDonald's will host groups of up to 10 individuals, with two groups per party room for a total of 20 guests.
In addition to a heartwarming and original story, participants will be selected based on how well their stories convey the spirit of community during the Christmas season. Participants are free to select the McDonald's location of their choice.
Each party will receive boxes of Honey Butter Chicken McDo augmented with a "shake, tear, and sprinkle" moment using Garlic Parmesan and Snow Cheese Powder. It's a simple tradition that makes the meal enjoyable for everyone. Apart from facilitating light games and toasts, a McDonald's "Happiness Host" will help create a more memorable and social atmosphere.
Reinforcing Filipino values
Lazaro added the initiative aims to reinforce Filipino values of bonding and connection during the Christmas season by offering a venue for meaningful reunions.
For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Meta, on Instagram, and on X.
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