Sunday, July 2, 2017


"Tasty, low-priced, and quick."

Yoshinoya is a Japanese fast food chain, and the largest chain of gyudon (beef bowl) restaurants. The chain was established in Japan in 1899. It has its headquarters in Kita, Tokyo.

The founder of the company, Eikichi Matsuda, was from the former town of Yohino in Osaka Prefecture, and there is a predominant belief that it is the origin of the name, and "Ya" means "house". "Yoshi" means "old" in Japanese and "No" means "field."
With the Miss Earth 2017 Candidates

The logo of Yoshinoya is the "bull horn," and was invented by Yoshinoya's founder Eikichi Matsuda. The idea of the bull horn logo derived from the initial letter of Yoshinoya's english name "Y", while the rope surrunding the horn represents the "Tokozuna" ranking (winner) in Japanese sumo wrestling, also representing the "Yokozuna" quality of our food. The surrounding rope is made up of 27 rice against and the whole logo means Yoshinoya sells the "best beef bowls."

The chain opened it first store that is open 24 hours in 1952. On December 27th, 1958, the chain,s business model was changed from self-employed restaurants to a stock company, as an attempt to gain more profit.

In 1965, the chain earned million dollars in sales, which led tot he idea of expanding the chain's operations in Japan. The chains first franchised store was opened in Shinsaibashi, in 1968.

In 1975, the first American store of the fast-food chain was opened in Colorado.

In the Philippines the first store was opened in 2001 in Metropoint Mall, Pasay City. Yoshinoya Express Delivery in 2002 was launched.

Yoshinoya's Branches here in the Philippines:
  • SM Megamall
  • SM North Edsa
  • Fareview Terraces
  • SM Fairview
  • Glorietta
  • Mall of Asia
  • SM Manila
  • Valero
  • SM Southmall
  • SM Cebu Seaside
  • SM City Cebu

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