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Monday, January 30, 2023

The new PMA president opens membership to Filipinos living in other countries and pushes for Web 3.0 education

“When the economy opened last year, we saw the physical and digital worlds intersect. People who returned to work endured heavy traffic and still attended online meetings at home. The challenge for Filipino marketers is to be able to help institutions and businesses communicate their message to very preoccupied consumers. Reaching this market is another challenge that Filipino marketers face. The PMA would like to help them tap into this demographic by showing them how they can effectively apply Web3 technology to marketing their business. I want the PMA to be a platform for intellectual and marketing discourse. By opening its membership to Filipino marketers abroad, we are making them a part of the discussion. We could exchange data, executions, and best practices. They could gain insights about the Philippine market and, in turn, share their own ideas with Filipino marketers in the country. This is the best time for you to join the organization, share your ideas, and network.” ~Sy Bryan D. Lato, Newly-elected Philippine Marketing Association (PMA) President
69th Anniversary of the Philippine Marketing Association and Induction of the Board of Officers and Directors at the Sheraton Manila Hotel

The newly elected President of the Philippine Marketing Association (PMA), Sy Bryan D. Lato, will advocate for initiatives and collaborations that will increase Filipino marketers' awareness of the marketing applications of Web3 technology.

Maeyeth C. Cadungog of Hocheng Philippines, 2022 PMA President & Sy Bryan D. Lato of 360 Next Creative Solutions, 2023 PMA President

Marketing to Gen Z and Millennials
Lato mentioned that members of Generation Z and millennials currently dominate the market. Because they were born in the decade prior to the widespread use of the internet, he asserted that the latter are internet natives.
"Level-Up Metaverse Marketing" has been selected as the organization's 2023 theme. Dr. Donald L. Lim, the lead convenor of the most recent Philippine Blockchain Week and former PMA President, was, according to Lato, the inspiration for it. The nine-day event was centered on the advantages and advancements of Web3 and the Metaverse.

Welcoming Filipino Marketers Abroad to the PMA
Lato shared that allowing foreign Filipino marketers to join the PMA is one of the organization's major initiatives this year. In addition to promoting the Web3 and Metaverse, this also includes.
Foreign Filipinos will be able to join the PMA by the end of the first quarter of this year.
In addition, marketing professionals in the country who have not yet joined the PMA were urged to do so by Lato.

Something New for the National Conference and Agora Awards
Lato disclosed that they would host a National Marketing Conference in July with national and international marketing organizations as keynote speakers. Additionally, if marketers of micro, small, and medium-sized businesses (MSMEs) want to get a head start on Metaverse Marketing, they would have their own dedicated track.

This year, the most prestigious award for professional Filipino marketers, the Agora Awards, will also be reorganized. Lato stated that the new guidelines for the awards would be released shortly.

Newly-elected Philippine Marketing Association (PMA) President Sy Bryan D. Lato

2023 PMA Officers and Board Members
  • Sy Bryan D. Lato of Philippine Marketing Association (PMA) President
  • Mark Vincent C. Co of Fair N Square Emporium as Executive Vice President
  • Charisse P. Diaz of Artisano Studio as Vice President and Director for Membership and Fellowship
  • John Alexis C. Revilla of United Neon Media Group as Treasurer and Director of Agora Awards
  • Lady Christifanie M. Dapat of Adventist Medical Center Manila and Manila Adventist College as Board Secretary

The PMA Board of Directors include:
  • Jerry C. Yao of TMSPH Trainings and Consultancy Services (Chapters/Regional Membership)
  • Dr. Jennifer T. Ramos of St Bonaventure Right&Left Brain Solutions, Inc (Continuing Education
  • Mary Ann A. Cortez of Strategic Consumer & Media Incites (Research)
  • Michelle D. Ballesteros of Exlink Management & Marketing Services  (Government and Consumer Affairs)
  • Lea Therese Lucresia C. Chua of University of Perpetual Help System Dalta (National Marketing Conference)
  • Kevin Edward L. Culla of Cocogen Insurance, Inc. (Director for Ways and Means)
  • Kathy P. Mercado of Newport World Resorts(General Membership Meeting)
  • Dr. Christina R. Corpuz of National University (Youth and Academe)
  • Nestor T. Layderos of Zoe Broadcasting Network, Inc.(Corporate Communications)
  • Mitchelle D. Viray (Membership - International)
  • Maeyeth Cadungog of Hocheng Phils., Inc.  (Immediate Past President/International Affairs)

As an organization, PMA would like to push for initiatives and innovations that would help Filipino marketing professionals and entrepreneurs.

PMA is also opening its membership to Filipino marketers abroad.

For National Autism Awareness Week, SM Cares and the Autism Society of the Philippines present talks on autism issues

"We want to send the message to all our mall-goers, including people with autism, that you're always welcome here at SM. This is also the perfect time for us to thank ASP for their unwavering trust and for continuously believing in our advocacies, especially those that are geared toward people with autism. We are always proud to be your companion, and we will continue to support you in your goal to create a more autism-friendly Philippines." ~Engr. Bien Mateo, SM Supermalls Senior Vice President
Autism OK advocates and celebrity parents during the AOK Pilipinas Live event

Autism Society Philippines (ASP), SM Cares, the City Government of Mandaluyong, and the National Council on Disability Affairs (NCDA) recently held a panel discussion on autism inclusion at SM Megamall Cinema 4 on January 20 in honor of the 27th National Autism Consciousness Week.

"AOK Pilipinas, Live!," is the title. In keeping with the event's theme, "Building a Nation Powered by Transformative Autism-inclusive Innovation," meaningful discussions were held about a variety of issues affecting people on the autism spectrum and their loved ones.

Autism OK advocates and celebrity parents during the AOK Pilipinas Live event

Guests and panelists include P3PWD Representative:
  • Hon. Rowena Guanzon
  • ASP Chair Emerita Dang Koe
  • ASP National President Mona Magno-Veluz
  • Mandaluyong City former Councilor Charisse Abalos-Vargas
  • QC Kabahagi Center Executive Director Karen Sagun
  • Leonard Cheshire Disability Philippines Foundation Executive Director Hazel Borja
  • SM Supermalls Assistant Vice President Richard Caluyo
  • SM Supermalls Senior Vice President Engr. Bien Mateo

Also present were celebrities Troy Montero, Aubrey Miles, and Candy Pangilinan, who are autism awareness advocates and proud parents of children with autism.

Veluz-Magno moderated the first session, which focused on the importance of innovation in addressing issues concerning people on the spectrum, with Abalos-Vargas, Sagun, Borja, and Caluyo as panelists. This was followed by the first Q&A session of the day. 

“Everything will be okay, it’s not a burden…chill lang tayo, kaya natin ‘yan.” ~Candy Pangilinan, Autism Awareness Advocates and proud parents of children with autism

Autism OK advocates and celebrity parents during the AOK Pilipinas Live event

“I feel hopeful for the future here in the Philippines, for your children, for our children. Just look around there is so much support…I just wanted you to know that you are not alone.” ~Troy Montero, Autism Awareness Advocates and proud parents of children with autism

Montero, Miles, and Pangilinan shared their stories and experiences raising children on the spectrum during the second session, which was moderated by Koe. They also provided helpful advice for other parents whose family members have autism. Additionally, the panelists assured other parents who are caring for children with autism that they are supported whenever they require it and offered their support.

Mateo thanked the ASP in his special message for always having faith in SM Cares' causes. He also said once more that SM is a mall for everyone, disabled or not.

Participants of the AOK Pilipinas Live event at SM Megamall

The event is just one of the many ways SM Cares supports the United Nations' Sustainable Development Goals, particularly "SDG 10: Reduced Inequalities."

SM Cares is the Corporate Social Responsibility arm of SM Supermalls, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on PWDs, its advocacies include Programs for the Environment, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative. 

To learn more, visit

LIXIL goes digital: 24/7 virtual showrooms for American Standard, GROHE, and INAX

Visit LIXIL virtual and digital showrooms featuring American Standard, GROHE, and INAX

With the launch of LIXIL VIRTUAL AND DIGITAL SHOWROOMS, you can now enjoy the best in bathroom technology wherever you are—at work, at home, or even on the go—with three of the most reputable and well-known brands in shower and bathroom collections!

We have all come to the realization that our bathrooms and showers are truly our personal sanctuaries more than ever thanks to a development that has come at such a critical time in life: They give you that much-needed break from the craziness of your new normal.

As you scroll or swipe, you'll be immersed in a wide range of options that suit your style, budget, and way of life.

If purposeful design is something you must have, click the American Standard button and start taking in cutting-edge technologies as well as elegant, contemporary, and beautifully appointed products. American Standard has been present in the Philippines for 60 years and has witnessed the development of entire families. incorporating the saying, "Life. Love. Home," the company's innovative and purposeful bathroom products continue to set new standards. 

or go to GROHE's online showroom. GROHE is manufactured in Germany and exemplifies the cutting-edge technology and high-end appearance that are hallmarks of German engineering and design: It is, and rightly so, in its own environment. GROHE provides customers with water enjoyment through its four core values with Pure Freude An Wasser, which translates to "Pure Joy of Water." Design, sustainability, quality, and technology. If you take a splashy dip in its virtual showrooms, you might find that the years have flown by.

The aesthetics and technology of INAX are among the best in Japan. Nobody knows Zen better than the Japanese, and nobody builds technology better than the Japanese. By providing you with a bathroom experience packed with beautiful, cutting-edge products that deliver Japan's distinctive water rituals, INAX transforms and renews: for a life that is simpler, healthier, and more enjoyable for everyone, allowing them to live life to the fullest.

The LIXIL DIGITAL AND VIRTUAL SHOWROOMS, which are thoughtfully assembled in a single virtual plane, are successful in paving the way for you to enjoy three brands without having to continue navigating; American Standard, GROHE, and INAX are all here, ready for you to enjoy, whether you want to discover their basic product lines or their upscale collections. And you can get to the stores that sell the items you want with just one click. to guarantee that your bath retail therapy is successful.

Welcome to the LIXIL VIRTUAL AND DIGITAL SHOWROOMS. Feel free to linger, to recharge and to indulge, as all bathrooms should make you do.  

For more information, visit 

LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. With approximately 75,000 colleagues operating in more than 150 countries, we are proud to make products that touch the lives of more than a billion people every day.

Wednesday, January 25, 2023

Feel Like a Main Character with Head and Shoulders

Feel Like a Main Character and Make 2023 the Best Year Ever! Make 2023 an amazing year, but start it right! Feel 100% confident by being 100% dandruff-free with Head and Shoulders.

Would you be the main character if your life were made into a movie, or would you just be another boring supporting character? Make sure that you are the main character in your life story in 2023 by meeting new people and places, experiencing new pleasures, and making decisions that are important. You need to look and feel your best in order to do that. Fortunately, you can feel in control with dependable allies like Head and Shoulders.

It's not always easy to have the energy of your main character. You need to be in control of the future and on top of things. Naturally, doing that won't come easily if you don't feel confident due to everyday factors and distractions that make you feel out of control. You can easily be thrown off by traffic, new deadlines, and the little things in life.

The good news is you can still radiate main character energy despite all these. Face 2023 by resolving to be in control of your day with #NoITCHuations. Here’s how:

Keep a positive attitude. Maintaining a positive outlook and looking for the positive in every circumstance are the only things that will allow you to radiate the energy of your main character. That means recognizing that there are things over which you have complete control and others over which you do not. What is beyond your control? Weather, traffic, and people's emotions What are your options? your plans, your time, and how you deal with everyday challenges. Try to find the good in every situation and consider how your presence or actions can improve even the worst of them.

Keep your goals in mind. You run the risk of forgetting what you're working toward when there are too many things going on at once, whether it's achieving big goals like going on a vacation or small goals like changing your hairstyle or outfit. Keep your small goals in mind even when you're overwhelmed by your schedule and daily responsibilities. Make a list of these things and make time and plans to carry them out.

Turn to trusted solutions and allies for your quick fixes. Face it, you can’t do everything on your own. There will also be hitches and distractions in the course of the day for which you’ll need reliable partners. Take itchies – they can put you in #itchuations that can just make you lose your focus and confidence. Take control by using H&S, the world’s #1 anti-dandruff shampoo brand that can keep you 100% dandruff-free and itch-free for 24 hours.

H&S Cool Menthol gives you superior scalp care with every wash, cleaning deeply with a menthol fresh feeling while keeping your hair beautifully moisturized – helping you channel main character energy. It is dermatologically tested, pH balanced, and boosted with antioxidants for gentle care of hair and scalp.  With H&S, you don’t have to be distracted by dandruff and an itchy scalp.

Stock up on Head & Shoulders via the Shopee and Lazada sales for more #NoITCHuations main character moments.

Get ready to be your life’s main character this 2023 with H&S, your best partner!

BingoPlus amps up Sinulog Festival 2023

“Fiestas are part of the Filipino culture and BingoPlus has consistently supported the various local festivals in different parts of the country. The Sinulog is a special day of celebration and an outpouring of thanksgiving to the Santo NiƱo for His protection and abundant blessings. It is a day for food, parade, dance and party. BingoPlus is a champion of local talents, thus who best to entertain fellow Cebuanos at this Festival but their most admired performer, Morisette? Rest assured BingoPlus will continue to honor Philippine tradition and culture through music, sports, camaraderie, and festivities. As a promoter of entertainment we will continue to be present in major leisure events and activities nationwide.” ~Jasper Vicencio, AB Leisure Exponent Inc. President

BingoPlus accelerated the celebration of the Sinulog Festival 2023 by participating in the Sinulog Grand Parade and co-presenting the January 14 concert at the Waterfront Hotel and Casino with Asia's Phoenix and Cebu songbird Morisette Amon.

The Philippines' first and only live-streaming Bingo supported one of the country's most popular and colorful festivals, which brings millions of tourists to the Queen City of the South each year. Festivalgoers applauded the festival and Bingo Plus' contributions as a fitting revival of the Festival's vitality, which had been temporarily lost due to the pandemic. At multiple flashpoints throughout the city, BingoPlus provided buses to transport revelers from their homes to the Sinulog center.

In an effort to carry out its mission of bringing happiness and positive vibes to Filipinos by providing worthwhile and profitable leisure activities, the brand went above and beyond to support the festivities this year, which were like a coming-out party for the City of Cebu.

Fly Emirates to Dubai and get free tickets to three much-loved attractions in the UAE

Fly Emirates to Dubai and get free tickets to three much-loved attractions in the UAE

Emirates has made a new and exciting offer for travelers who want to start the year 2023 off with new experiences in Dubai. Travelers who purchase an Emirates return ticket to Dubai or a stopover in Dubai will be able to receive complimentary passes to three of the city's most popular attractions from January 16, 2023 to January 29, 2023. Views from At the Top, Burj Khalifa the Dubai Fountains Boardwalk Experience and a 45-minute Yellow Boats Atlantis Blast Tour.

  •     At the Top, Burj KhalifaSee Dubai from the clouds at the top of the world’s tallest building, The Burj Khalifa, and take in panoramic views of the entire city, from its pristine beaches to the glamourous Dubai Marina. Elevate your experience and enjoy a coffee and a delicious breakfast pastry at the top of the world from Level 125.
  •      The Dubai Fountains Boardwalk ExperienceA floating platform, at over 900 ft. in length, located at the stunning Dubai Fountain, The Boardwalk allows visitors to get closer to the Burj Khalifa’s famous water, music, and light spectacles. Lose yourself in the hypnotizing displays across 30-acres of the Burj lake with over 1,000 different water expression displays.
  •      The Yellow Boats Atlantis Blast Tour: Take in the Dubai skyline from the coast on a thrilling 45-minute experience through the Dubai Marina to Palm Jumeirah, and around Atlantis the Palm. Feast your eyes upon the awe-inspiring landscapes and learn more about the architectural history and stories from an expert guide, all whilst soaking in the sunny rays and the deep cultural history of the region.

This special offer is valid for all return tickets to or stopping over in Dubai, purchased using code EKDXB23 until January 29, 2023. The offer is available on bookings made on via the Emirates Call center or participating travel agents, for travel from January 18, 2023 and March 31, 2023.*
Look out for more exciting offers like these in the coming months, to make the most of your next winter sun escape to Dubai with Emirates.

Explore more of Dubai with Emirates
With Emirates, there is something for every traveler when visiting Dubai, particularly for those looking for a little winter sun. From sun-soaked beaches and heritage activities to world class hospitality and leisure facilities, Dubai offers a variety of world-class experiences.
My Emirates Winter Pass: Customers flying to or through Dubai can simply show their boarding pass and a valid form of identification to hundreds of retail, leisure, and dining outlets, as well as famous attractions and luxury spas, to enjoy fantastic discounts throughout Dubai and the UAE. To see all My Emirates Pass offers, please visit
·    Skywards partners: Members of Emirates’ award-winning loyalty program, Skywards, can earn Miles on everyday spends at retail outlets in the UAE, and redeem these Miles for reward tickets, upgrades, as well as tickets for concerts and sports events. Learn more about Emirates Skywards here:
Emirates has safely restarted operations to more than 130 destinations, across six continents and currently operates 25 flights per week from Manila, Cebu, and Clark to Dubai 
For more information, visit Tickets can be purchased on, Emirates Sales Office, via travel agents or through online travel agents.

Cebu Pacific Excited to Fly Every Juan; Expects Full Recovery in 2023

“We are excited to welcome more passengers onboard, especially now that we are back to easier times. We are proud to announce that Cebu Pacific has emerged stronger after nearly three years of pandemic, and that we are ready to give our customers a better flying experience. And so, we confidently say—‘Let’s Fly, Every Juan’.” ~Candice Iyog, Cebu Pacific Chief Marketing and Customer Experience Officer

The Philippines' leading airline, Cebu Pacific (CEB), is well-positioned for full recovery in 2023 and anticipates resuming all of its pre-COVID capacity and network in March thanks to its unparalleled seat sales, widest domestic network, and reinstatement of all international destinations.

Time for everyJuan to fly. Cebu Pacific President and Chief Commercial Officer Xander Lao, and Chief Marketing and Customer Experience Officer Candice Iyog, announce that the airline is "ready to give our customers a better flying experience". The country's leading carrier expects to restore 100% of its pre-COVID network and capacity in March, aided by its unbeatable seat sales, widest domestic network, and reinstatement of all its international destinations. 

CEB, which has restored 92% of its capacity prior to COVID since December, will increase frequency to these international destinations to connect passengers to more places:

By March 2023, the airline will also fully restore service to all 25 of its international destinations in 14 countries. The following are the recently resumed flights:

Time for everyJuan to fly. Cebu Pacific President and Chief Commercial Officer Xander Lao, and Chief Marketing and Customer Experience Officer Candice Iyog, announce that the airline is "ready to give our customers a better flying experience". The country's leading carrier expects to restore 100% of its pre-COVID network and capacity in March, aided by its unbeatable seat sales, widest domestic network, and reinstatement of all its international destinations.

In 2023, CEB, the first airline in the nation to offer promo fares that enabled every Juan to travel to their ideal vacation destinations, guarantees that its airfare will remain affordable. By offering seat sales to encourage travel across its broadest domestic and international network, it will keep its promise made 27 years ago to make every Juan fly.

Cebu Pacific President and Chief Commercial Officer Xander Lao proudly announces that the airline is close to pre-pandemic capacity at its "Let's Fly Every Juan" campaign launch.

From January 27 to January 31, 2023, CEB will hold a special seat sale, allowing every Juan to fly internationally for as little as PHP 499 for a one-way base fare. There are also deals available for a few domestic destinations, all of which can be visited between June 1 and November 30, 2023. 

Fun in every flight. Cebu Pacific flight attendant Cyndle Teh brought the fun of the airline's signature in-flight games to the "Let's Fly Every Juan" campaign launch.

CEB, one of the few airlines in the world to accept aircraft deliveries during the pandemic, will receive ten brand-new planes in 2023 to meet passenger demand: four A330neo, three A320neo, and three A321neo aircraft.