Linggo, Abril 11, 2021

A tale of two fathers: Mekeni’s homegrown talents reap the benefits of their hard work

“We are beyond grateful for our employees as they have been crucial to our growth over the years. The awards they received cannot compensate as to how valuable they are to us as they have contributed immensely to the success of the company. And we believe that by empowering them, we ensure that we are able to uplift the quality of their lives as we deliver quality service to our customers.” ~Prudencio S. Garcia, Mekeni President

The company’s Employee Recognition program is one of the most-awaited seasons at Mekeni. The awarding program puts the spotlight on every hardworking Mekeni employee who has shown their excellence and perseverance in serving their communities and beyond. A business is only as successful as its employees. And this simple truth is what fuels Mekeni Food Corporations’ passion and dedication in honoring their exemplary employees, year on year. 

For Mekeni’s homegrown talents and Employee Recognition awardees, Roylan Canda and Efrey Daluz, the recognition serves more than just a feather in their caps as it is also an opportunity to influence others to do extraordinarily well in their respective departments.

(L-R) Mekeni President Pruds Garcia, Mekeni VP  for Admin and Finance Lito Garcia, Efrey Daluz, and Mekeni AVPs Hope Ulibarri  and Marilou Uy

Canda started his career at Mekeni as a crew and is now one of the company’s key people. He narrated how the challenges at work and in life have shaped him as an individual he is most proud of today, including those moments when they had to manually transport their products due to the eruption of Mt. Pinatubo.

Canda is a proud father of four who is Galing ng Batang Mekeni awardees. His eldest, Kateleen, finished Magna Cum Laude in college with a degree in Bachelor of Science in Accountancy. Meanwhile, Daluz’s daughter, Mikee, who also graduated Magna Cum Laude, is now a procurement supervisor in Mekeni
“Hindi lamang pansarili iyong award na na-receive ko. Lagi ko pong sinasabi sa mga tao ko na gusto ko na sila rin ay makatanggap ng award. Sinasabi ko ‘hindi naman mahirap, pagpursigihan lang talaga’. So itong award na ito ay nagsisilbi inspirasyon hindi lang sa akin, gusto ko rin na ma-inspire ‘yung iba by setting an example. [This award is not just for myself. I always tell my people that I want them to receive the same recognition that I have. I keep on telling them ‘it’s not hard to achieve it, you just have to persevere. And by setting an example, I hope to inspire others with this award.]. Hindi lamang ang position ko ang maituturing kong achievement. Isa sa mga achievements ko ay ‘yung napagtapos ko ang aking panganay na anak. [My achievement is not about my position at work. One of my achievements is that my eldest daughter was able to graduate from college.].” ~Roylan Canda, Warehouse Department – Raw Meat Section Head at Mekeni
Mr. Roylan Canda with family

For long-time lead driver Efrey Daluz, meeting a lot of Mekeni distributors and partners with varying personalities is challenging enough for him. But because of these daily experiences, he learned that pakikitungo and honesty are essential in his line of work.

Canda and Daluz are just two of the hundreds of outstanding Mekeni employee awardees who were recognized last February 24 during the awarding ceremony at the Mekeni HQ in Porac, Pampanga. They are among the employees who went above and beyond in serving the company—even during these difficult times.

It is not the first time that the two employees received the award. They have been consistently regarded as model employees and the best among their departments during the annual recognition program yet, they regard the award as just the tip of the iceberg.

Asked about their inspiration, the two awardees said that their families are the main source of their strength.

For Daluz, being in Mekeni has helped him provide for his family. He was also able to send his kids to school because of his hard work and determination.
“Gaya ni Sir Roylan, ang isa rin sa mga achievements ko ay ang mapagtapos ang mga anak ko ng kolehiyo kaya nagpapasalamat ako sa Mekeni at sa aking mga kasamahan. [My kids were able to finish college, thanks to Mekeni and my colleagues.]. “Kahit pagod ka at disoras ka na ng gabi uuwi, pagdating mo sa bahay, lahat sila nakangiti. ‘Yun ‘yung nakakaalis ng pagod. Marami rin silang naitutulong—sa pananalangin, sa pagpapaalala na mag-ingat lagi sa trabaho, ‘yun ang nakapagpapalakas ng loob sa akin. [Even though you come home late from work tired, their smiles brighten up my day. They also help in terms of prayers and in reminding me to be careful at work, that’s what keeps me going.].~Efrey Daluz
Mr. Efrey Daluz with daughter Mik

If there is one factor that drives the success of Mekeni, it would undoubtedly be their people. And through this Annual Employee Recognition, the company shows their employees that they are part of a bigger family that values and treasures them.

2 Subway Sandwiches for a price of Php220!


From April 7 to June 15, 2021, enjoy your daily 6-inch subs favorite paired with Veggie Delite or Sliced Chicken for the price of P220! Want a boost for the week? For only P220, enjoy a delicious sub-pairing of Pulled Pork and Sliced Chicken that's guaranteed to hype you up. 

Subway launches its 2 for 220 on Daily Favorites where sub lovers can enjoy 2 Subway Sandwiches for a price of Php220! 

Try their recommended daily favorite pairings that highlight a different sub each day of the week starting on April 7 ‘till Jun 15, 2021. The Daily Favorites at 2 for 220 sub pairing are:

1. Italian B.M.T.™ (paired with Sliced Chicken)
The Italian B.M.T.™ is an old-world favorite. It contains sliced genoa salami, pepperoni, ham, and your choice of vegetables and condiments served on freshly baked bread. Some say that the B.M.T.™ stands for biggest, meatiest, tastiest, and Subway couldn't agree more.

2. Tuna (paired with Veggie Delite)
The sub is made of tuna, and some creamy mayonnaise lovingly blended to create one of the world's favorite comfort foods. The SUBWAY® Tuna sub is available with your choice of vegetables and condiments and served on freshly baked bread.

3. Spicy Italian (paired with Sliced Chicken)
The Spicy Italian will spice up your life. It features spicy pepperoni and salami, paired with some peppers, oil, vinegar, or anything else your taste buds desire—served on freshly baked bread that's toasted to perfection. 

4. Pulled Pork (paired with Sliced Chicken)
The Pulled Pork is a tender, succulent slow-cooked premium pulled pork with a smoky, sweet, and "adobo" flavor all on freshly baked bread.

5. Subway Club™ (paired with Sliced Chicken)
Subway Club™ is a taste-tempting combination of our famous lean and tender, sliced chicken, sliced roast beef, and savory, sliced ham with your choice of vegetables and condiments and served on freshly baked bread.

6. Roast Beef (paired with Veggie Delite)
The Roast Beef has always been a classic favorite as it consists of lean and tender sliced roast beef with your choice of vegetables and condiments served on freshly baked bread.

7. Meatball Marinara (paired with Sliced Chicken)
The Meatball Marinara allows you to enjoy Italian-style meatballs drenched in irresistible marinara sauce, served on freshly baked bread.


Order your subs online through Facebook Messenger


Amid the current lockdown restrictions in NCR, Subway has continued to provide safe and seamless transactions online with their helpful chatbot Messenger A.I., "BOTTY"!

Customers can still enjoy the Daily Favorites at the comfort of their home safe by ordering online for delivery via Facebook Messenger. Or, spend less time waiting in line by having their order picked up.  All they have to do is follow these five simple steps:
  • OPEN the messenger application.
  • SELECT the method of your order, whether it's for pickup or delivery.
  • SELECT your location.
  • PLACE your order and choose from the fresh subs.
  • PAY online using Visa or MasterCard credit/debit cards, PayMaya Card and Cash.
Once decided on what to have, BOTTY via messenger will summarize their orders and the total amount to pay. 

BOTTY via messenger will provide customers an order number and keep them updated on their transaction status. Customers will then receive an alert notice once their order is ready for pickup. After settling the payment, you are prepared to go.

The Daily Favorites for 2 for 220 are also available via GRAB delivery.  This promo is available from
7 April 2021 - 15 June 2021. Per DTI Fair Trade Permit No. FTEB-116099 Series of 2021

Owning a Subway Franchise will MAXIMIZE your entrepreneur goals and leadership skills and shall create more opportunities! Visit https://subway-franchise.com/ph-en/why-subway to know more!

DQ launches To-Go Tin Cakes to beat the summer at home


The new offer allows you to enjoy exciting ice cream cakes at your own pace. Packaged in a quart-sized reusable tin can, our To-Go Tin Cakes features three new & delightful creations nestled in Dairy Queen’s rich, creamy ice cream cake goodness. 

Time to whip out your spoons because Dairy Queen is launching an innovative offer that will allow you to experience the joys of ice cream cake like never before. 


With three new & mouthwatering flavors to choose from, there is something for everyone to enjoy. You can even get all three in one go, keep them in the freezer, and get your dose of sinful goodness as needed. It is that convenient!

Called To-Go Tin Cakes, this brand-new offer brings you Dairy Queen cake creations in reusable to-go tin cans, so you can have your cold treats at your own pace! 


To-Go Tin Cakes comes in 3 flavors:

🍦 Strawberry Cashew Cheesecake  
From a sweet medley of roasted cashews, decadent cheesecake bites, and strawberry topping on a bed of ice cream cake goodness.

DQ to-go Tin Cakes Strawberry Cashew Cheesecake

DQ to-go Tin Cakes Strawberry Cashew Cheesecake


🍦 Mango Cheesecake 
Lucious mango topping, cheesecake, and DQ ice cream cake in one to-go masterpiece. The Mango Cheesecake To-Go Tin Cake is truly a confection you can’t resist! 

DQ to-go Tin Cakes Mango Cheesecake

DQ to-go Tin Cakes Mango Cheesecake


🍦 Choco Oreo
Dig into a heavenly treat featuring a layer of ice cream cake nestled underneath a generous topping of chocolate, crushed Oreo & cookie chunks, bits of chewy marshmallows, and white icing, the perfect dessert for cookies-and-cream lovers.

DQ to-go Tin Cakes Choco Oreo

DQ to-go Tin Cakes Choco Oreo

To learn more about To-Go Tin Cakes and other special offers from Dairy Queen, visit the official website at www.dairyqueen.com.ph. You can also like and follow them on Facebook, Instagram, and Twitter, and join the conversation via #DQ2GOTINCAKES

*Served in a reusable quart-sized tin can. 


Biyernes, Abril 9, 2021

Get FREE Appliances on ‘2021 Summer is XTREME Cool’ promo


Its really getting hot each day and even though the pandemic had contradicts our travel goal plans for the coming summer we can still have fun and keeping our homes cool and comfortable should be one of our priorities. While the temperature outside our homes cannot be controlled, we can choose the right home appliances that can help bring the temperature down in our households — especially now in the midst of community quarantine when most of our time is being spent at home.

Luckily, XTREME Appliances launches exciting bundle promos with their 2021 Summer Is XTREME Cool from March 1 to May 31. 


Buy participating XTREME Cool products like Window Type Aircons, Split Type Aircons, Chest Freezers, and Refrigerators to get a FREE item. The said promo is exclusively available at any XTREME Appliances concept stores, dealer stores, and branches nationwide. 


Surviving the heat waves and high humidity this Summer season requires quality home appliances, and XTREME Appliances offers innovative and affordable solutions that will help you live comfortably during the summer season. 



Below is the list of participating stores and dealers:

Luzon
  • G&A Home Furnishing (San Fabian, Pangasinan)
  • MCFASolver Tech Centrale (2nd Floor Vima Bldg, Jose Abad Santos Ave., Sta. Cruz, Lubao, Pampanga
  • New Vertext Handy Phones (Laoag City, Ilocos Norte)
  • Town Corner Houseware and General Merchandise (Hagonoy, Bulacan & Pandi, Bulacan)
  • A2RJ Telecom Marketing (Guitnang Bayan & Montalban)
  • Ayco Appliances, Phone, & Plasticwares (Malolos)
  • Bryna Home Center (Zambales)
  • Jhunpyo General Merchandise (Tarlac, Montalban, Montalban For Monte Brisa, Cogeo, Cainta)
  • Jonalyn’s Home Appliances (Bataan)
  • R. Santos Appliance Center (Bulacan)
  • Tarlac Houseware Marketing (Tarlac City)
  • Ma. Divine Furniture and General Merchandise (Talavera)
  • Raon Point General Merchandise (Bulacan)
  • 1010 Appliance (Bulacan)
  • Sotelo Home Furniture & Appliances (Bulacan)
  • Acostino Marketing (Oriental Mindoro)
  • Kenlyn General Merchandise (Gumaca & Bulacan)
  • HZY8 Marketing (San Mateo, Cogeo, & Marikina)
  • Massway Supermarket (Zabarte Drive)
  • Nebo Marketing and Distribution (Tabuk City)
  • Unitop General Merchandise, Inc. (Dasmarinas)
  • Providers Multi-Purpose Cooperative (Naguilan, Roxas, Cauyan, Cabarruguis, Bambang, Solano)
  • Vizcaya Balita Marketing (Solano, Nueva Vizcaya)
  • Al-Mae General Merchandise
  • Beth Reyes Marketing
  • Caparal Appliance Center
  • JD Electronics 
  • JKEPS Trading
  • Lovely & Julie Home Furnishing
  • Mikaela Michelle Marketing Corp.
  • Rafael Arkangel Trading
  • Seventh Archangel General Merchandise
  • Cagayan Appliance Center (Solano)

Visayas 
  • G5G Appliance Marketing (Iloilo)
  • Rose Furniture (Antique)

Mindanao
  • Melgene Aircon Marketing & Services (Cotabato)
  • HomeSweetieHome Home Appliances and Furniture (Cotabato)
  • Arez Digital Appliance Co. Inc. (Cagayan de Oro)

Concept Stores
  • XTREME Appliances Concept Store Cauayan
  • XTREME Appliances Concept Store Laoag-Chendain
  • XTREME Appliances Concept Store Capitol Main
  • XTREME Appliances Concept Store Batac, Ilocos Norte
  • XTREME Appliances Concept Store  Cainta
  • XTREME Appliances Concept Store Tarlac

Soon To Open
  • XTREME Appliances Concept Store Indang 
  • XTREME Appliances Concept Store Naga 
  • XTREME Appliances Concept Store Tacloban 
  • XTREME Appliances Concept Store Bambang 
  • XTREME Appliances Concept Store Mariveles 
  • XTREME Appliances Concept Store Lipa 
  • XTREME Appliances Concept Store Lucena 
  • XTREME Appliances Concept Store LITEX 
  • XTREME Appliances Concept Store Baler, Aurora 
  • XTREME Appliances Concept Store Malolos 
  • XTREME Appliances Concept Store Tabuk, Kalinga 
  • XTREME Appliances Concept Store Norzagaray
  • XTREME Appliances Concept Store Tutuban 
  • XTREME Appliances Concept Store Marcelino 
  • XTREME Appliances Concept Store Florida Blanca 
  • XTREME Appliances Concept Store Guagua 
  • XTREME Appliances Concept Store Cauayan 2 
  • XTREME Appliances Concept Store Cabagan 
  • XTREME Appliances Concept Store San Isidro, Santiago, Isabela
  • XTREME Appliances Concept Store Bocaue 
  • XTREME Appliances Concept Store Sta. Maria
  • XTREME Appliances Concept Store Solano

So, what are you waiting for? Visit the nearest XTREME Appliances store to get a FREE item. 

Keep updated on the latest news and happenings of XTREME Appliances: Facebook, Twitter, Instagram, and TikTok accounts. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.



  






About XTREME Appliances
XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home, and commercial appliances that range from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more. XTREME Appliances is now available in 3,000 stores and business partners nationwide, including online stores like Lazada and Shopee.


Huwebes, Abril 8, 2021

Teaching, healing, and connecting: Safe Centre for Autism supports children and families through pandemic uncertainty


On the occasion of World Autism Awareness Day, the Emirates Airline Foundation placed the spotlight on the hurdles that children with autism face in the last year, and the important role that special educational institutions play in ensuring these children fulfill their potential by providing them with access to the programs and resources they needed.

  • Emirates Airline Foundation-supported Safe Centre helped children overcome lockdown challenges and return to educational settings
  • Support for Safe Centre part of the airline’s aim to positively impact the communities it serves

Support for Safe Centre is part of the airline’s aim to positively impact the communities it serves and for the children to overcome lockdown challenges and return to educational settings.


The Safe Centre for Autism opened its new facility for children’s special education needs in 2019, only to shut its doors to support the UAE government’s efforts to curb the spread of Covid-19. The 2020 school closures presented unique challenges for many children and young adults, but it was particularly disruptive to children on the autism spectrum who thrive on routine and stability.

Children at the Safe Centre typically received in-person instruction and therapy five days a week, and the lockdown meant a disruption to those personalized interactions, potentially causing a loss of critical social and communication skills. The Safe Centre team was on hand to support parents, providing online instruction to children where possible and guiding parents with practical, safe strategies and activities to help meet the sensory and motor needs of their children while at home.


When it was time to come back to Safe Centre, the team helped transition the children to return to their educational settings successfully with a special two-month program. The program included dividing students into different groups, focusing on one-to-one activities, as well as direct teaching, modeling, and practicing routines and behaviors to alleviate student anxiety as they returned to their educational settings.

Safe Centre was able to gradually build up its schedule from three to five days a week. The school is currently supporting 52 students on the autism spectrum, facilitating classes and sessions for four students per classroom in accordance with Covid-19 precautionary measures. All safety measures and hygiene standards continue to be adhered to in the classrooms and across the Safe Centre facilities.

Support of the newly built Safe Centre facilities is part of Emirates Airline Foundation’s positive work that supports communities in providing children with opportunities to realize their full potential.

The Emirates Airline Foundation has been supporting Safe Centre since 2012 and more recently helped fund its new 20,000 square foot state-of-the-art facilities to accommodate and support more than 100 children. Safe Centre moved into its new facility in January 2019, after construction was completed on the new building.

The Safe Centre facilities include 12 classrooms, which are all connected to their own private, small play areas and restrooms so teaching staff can easily observe students practicing daily hygiene activities. In addition, all classrooms are equipped with their own smart boards, telecommunications tools, and a number of other resources that are readily available to be used at any time. There are also three speech and occupational therapy rooms, equipment rooms, designated sensory areas, a library, dining rooms, indoor and outdoor play areas, a swimming pool, music and art facilities, a vocational room, as well as a conference room, clinic and nurse station.


Safe Centre has also been working with the Ministry of Community Development to add two new services, which include vocational training and teaching of life skills to enable those with autism to productively enter the workforce. Safe Centre is also providing one-to-one sessions to provide speech and occupational therapy, which are both essential for students with autism. Safe Centre also has a resident Board-Certified Behaviour Analyst who supervises and actively manages the children’s progress to ensure that they are achieving their goals. The Safe Centre is currently utilizing the VB-MAPP curriculum, which is designed specifically for children with autism.

Established in 2010, the Safe Centre for Autism is a not-for-profit, special education center in the UAE that caters to students who struggle with behavioral or developmental difficulties, Autism, speech and language delays, and sensory deficits.

To donate, and for more information about the Safe Centre and other Emirates Airline Foundation, projects visit www.emiratesairlinefoundation.org.

Hanabishi’s New HAFEO-30SS Air Fryer Oven

Hanabishi’s New HAFEO-30SS Air Fryer Oven

Hanabishi’s New HAFEO-30SS Air Fryer Oven. 6 Functions, Larger Capacity. Hanabishi’s New Air Fryer Oven Is a Game-Changer. Hanabishi's latest product offering, the new  HAFEO-30SS Air Fryer Oven. It is equipped with  6-in-1 cooking capabilities with an even larger capacity to prepare a variety of meals.

Innovation and customer satisfaction are important in any business. 
The top appliance manufacturer will continue to provide quality products that will meet the needs of the Filipino market.

The reception for Hanabishi Appliances’ air fryer range has been nothing but positive. With different variations available, customers can easily choose one that best fits their needs and budget.

This April, the top appliance manufacturer introduces another air fryer that offers more space for cooking, baking, toasting, and air-frying.

With a capacity of 30 liters, the new Hanabishi Air Fryer Oven (HAFEO-30SS) is the biggest among the company’s air fryer line. It is large enough to air-fry up to 3 lbs toast 6 slices of bread and bake a 4 lb chicken or 12'' pizza.

It’s a great investment for those who are looking to start a home cooking business and those who want to cook a variety of meals for their loved ones. It has six functions: air-frying, broiling, baking, toasting, convection broiling, and convection baking. It also has a rotisserie function.

Like the other Hanabishi air fryer models that came before it, the Hanabishi HAFEO-30SS is easy to use. It has a 65-230C adjustable thermostat and a 60-minute timer with a bell ring, and an auto-shutoff function.

Made of pure stainless steel housing, it has a knob that easily and quickly sets to toast mode for sliced bread and a quiet operation.

To learn more about the Hanabishi HAFEO-30SS and its other air fryer models, visit www.myhanabishi.com. Hanabishi products are available through their online site as well as in leading appliance stores nationwide and the Hanabishi Lazada Flagship Store.

You can learn more about their latest product offerings, promos, and events through the Hanabishi official accounts on Facebook and Twitter.







About Hanabishi:
Spanning more than three decades, Hanabishi has established its reputation as a provider of affordable yet quality home products that last, which paved the way for its tagline “Kapartner from Start to Forever.” Hanabishi Home Appliances are available at leading appliance stores nationwide. For more information about Hanabishi, please visit www.myhanabishi.com/shop/ like them on Facebook: www.facebook.com/MyHanabishiAppliances/.

Martes, Abril 6, 2021

From a Traditional Maria Clara to a Modern Filipina

“This study is an intimate look at how Filipinas are faring in their personal and professional lives and their changing priorities in an evolving world. The pandemic weighs heavily on their feedback this year, but we are proud to see the strides that Filipino women are making based on the roles they play at home and at work, and how they see their personal self.” ~Golda Roldan, Wunderman Thompson Philippines CEO
Filipina Forward 2021

From a Traditional Maria Clara to a Modern Filipina. On behalf of Wunderman Thompson! Launching of FilipinaForward, a study done by Wunderman Thompson which aims to shed light on today’s Modern Filipina. Launching this study is an opportunity for us to live out the spirit of this year’s Women’s Month’s theme of  “Choose to Challenge” to celebrate women, and help define what it means to be a Filipina today. It is going to be a gathering of women leaders sharing local insights and encouraging the female voice to have an engaging and positive conversation about the female experience. 

Filipina Forward 2021

The Filipina Forward launch also featured a panel session of female figures representing different sectors: Samantha Lee, a film director known for her advocacy on creating LGBTQIA+ representation in local cinema, Hershey Neri, a TV and events host, writer, and content creator passionate about gender equality and creating safe spaces for women, Sarah Elago, a current member of the Philippine House of Representatives, activist and politician, Candy Pangilinan, an advocate for better understanding of Autism Spectrum Disorder (ASD), Shawn Yao, a news broadcaster and advocate for reporting with fairness, accuracy, and truth, and McDonald’s Philippines Managing Director, Margot Torres for female leadership.  Each one brought a distinct perspective to the results of the study and called for different ways to move forward with even more freedom and empowerment for the Filipina in mind.

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Wunderman Thompson explores what the Filipina's story has been like in the past 4 years. We jump from the FilipinaNext report in 2017, and progress to Filipina Forward. 

Financial independence, health are Filipinas’ top priorities -- study. Wunderman Thompson’s 2021 Filipina Forward study reflects the state, outlook, and goals of Filipino women amid an evolving world and a global pandemic

Filipina Forward 2021

Being financially independent and starting a business are the main priorities of Filipina today, as determined by this year’s results of Filipina Forward, a study by marketing communications agency Wunderman Thompson Philippines that captures the state, outlook, and goals of the modern Filipina.

Filipina Forward 2021

Filipina Forward 2021

The study comes just a month after the global celebration of International Women’s Day (IWD) and also shows how Filipinas have coped and remained a critical force of society and the economy amid the COVID-19 pandemic.


The impact of the pandemic on Filipinas’ priorities

The study shows that 33% of Filipinas aim to be financially independent while almost a quarter (24%) are keen on starting a business. Financial independence also remains as the top indicator of success at 42%, followed by physical health and fitness at 37%. These numbers reflect the shift in Filipinas’ goals, especially when compared to the 2017 result, which ranked ‘reaching a higher level of spiritual awareness as women’s top priority.

The prime position of finance and health is also a reflection of the pandemic’s impact, where “normal” means fear of the virus, increased digitization in work and school, and mass unemployment. 

Filipinas are working hard towards financial independence, with 39% of respondents agreeing that they feel more confident to talk about money (up from 21% in 2017), while 43% also agree that they are able to budget well and plan for the future (up from 24% in 2017). 

The trend is consistent with Frost & Sullivan’s recent study, which indicated that Asia-Pacific will be the region with the biggest female workforce by 2030. Last year, the same study reported a global female income of over $24 trillion, proof that women are taking charge of their finances as employees, leaders, and even pioneers in their respective fields.


Career first, as marriage and motherhood take a backseat

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipinas’ increased involvement in the workforce also means that career has become a pivotal life aspect, with 27% of respondents saying that they are willing to delay marriage or having kids if their career requires it. Likewise, 32% are now defining success based on whether their job or career is aligned with their passion.

This greater sense of self from career fulfillment also shows in the study, with 78% of Filipinas saying that they rely on themselves for motivation. The “Maria Clara” tag, which has long haunted cultural narratives about the Filipina, has now almost lost its influence, with 86% of respondents identifying as modern Filipinas who defy tradition. Additionally, 60% feel empowered to change the norm.

In fact, 59% of survey participants want to see more films with strong female leads. Female role models, whether in fiction or in real life, are steadily influencing Filipinas’ choices, with 56% taking more risks and 52% becoming more ambitious. The importance of empowering narratives among women and their support circles has also impacted the concept of choice, as 26% of those surveyed left an abusive relationship after exposure to these role models.


Filipinas coming together to challenge and change

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Roldan emphasizes that these positive changes need to be sustained through continuous acknowledgment of the role of the Filipina in all spaces of society. This year’s International Women’s Day campaign, #ChooseToChallenge, comes complimentary as Filipinas continue to mark their place in a world that is still prone to gender bias and inequality.

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

Filipina Forward 2021

The 2021 Filipina Forward report is based on combined quantitative and qualitative methods of research. Wunderman Thompson administered an online survey among 500 females, aged 15-69 years old, from rural and urban areas across the country, coupled with a series of focus group discussions with females from different income status levels, generations, and rural or urban residences in Metro Manila, Visayas, and Mindanao. 

Filipina Forward 2021

Wunderman Thompson Philippines takes pride in being part of a history full of firsts in the country. Their people, over 100-strong, are constantly generating new ideas and end-to-end solutions backed by data and cultural insights. With trademark Filipino resilience and creativity, Wunderman Thompson Philippines makes things happen and inspires growth for their clients and their people.

For more information on Wunderman Thompson’s local efforts and to access the report, visit www.wundermanthompson.com/philippines and filipinaforward.org, and follow them on Facebook and Twitterand Instagram


Let's celebrate the achievements of women and inspire more young girls in the country to dream bigger and aim higher.