Monday, June 24, 2024

Toki, first-ever social commerce platform for collectibles, stands out at TOYCON 2024

“As collectors ourselves, the Toki team knew just how important the TOYCON event is, especially for those who seize the opportunity to maintain and enhance their collections. Even though we launched Toki last November, we couldn't resist making this official debut at the one and only TOYCON Philippines. It has been an absolutely incredible three days, filled with connections, engagement, and meeting so many amazing members of the Toki community. During this event, we were thrilled to see how Toki has rapidly become a central hub for all collectors in just six short months. As Toki continues to grow as the leading marketplace for collectors, we are beyond excited to amplify the energy at TOYCON next year and in the years to come.” ~Frederic Levy, one of Toki’s founders and the social commerce platform’s CEO
Toki, social commerce platform for collectibles, amplified the energy at the biggest annual convention for collectors, TOYCON Philippines.


Toki, the first and only social commerce platform to enable a seamless end-to-end buying journey for collectors, made its debut at TOYCON Philippines, the largest annual collector gathering, held last June 14-16 at SMX Manila. 

Since its official launch in November 2023, Toki has quickly become the leading collectibles marketplace, highlighting authentic collectibles from top categories such as Funko, LEGO, Sneakers, Sports Cards, and Toys.

As the pioneer of livestream auctions in the Philippines, hobbyists and enthusiasts attending TOYCON saw Toki host several livestream auctions directly from its booth. To add to the excitement of the premier event, Toki gave away PhP 10,000 in vouchers to lucky winners each day, which can then be used to explore the platform and purchase their favorite collectibles via Toki's secure and convenient buying journey.  

In addition, the actor, collector, and top buyer on Toki, Kokoy de Santos, also graced the Toki booth, joining in the excitement and fun Toki is bringing to the convention. 

Toki's daily giveaway of PhP 10,000 in vouchers, awarded to one lucky winner each day of TOYCON, was one of the event's main highlights. To make a big impression at their first major collector event, Toki encouraged attendees to participate in a special giveaway, where winners could use their prizes to explore the platform and purchase their favorite collectibles using Toki's seamless end-to-end buying journey.

TOYCON has been the premier collector convention for the past 20 years, and the 2024 event will be its 21st. As Toki makes its first appearance at the industry event since its launch in November 2023, the platform has curated its booth to officially unveil to the collectors' community in the Philippines the only end-to-end digital marketplace ever created for collectibles. 

The fun doesn’t stop at TOYCON Philippines. Toki, in partnership with Secret Fresh, is bringing back the weekend gathering for collectors - ‘Beyond the Block’ - taking place at Ronac Lifestyle Center in Magallanes, Makati, this 30 June. Through free admission, passionate and would-be collectors can join in the fun for an engaging day of food, games, and geeking out on the top collectibles. Learn more here

For more information, visit www.tokiasia.com


















About Toki
Toki is the Philippines' first collectible-focused social commerce platform.

Buying and selling collectibles can feel like navigating a complex labyrinth—juggling multiple apps or platforms for item discovery, negotiation, payment, transportation… all while facing the constant risk of scams or receiving damaged items. 

Toki offers a smooth, secure, mobile-first marketplace where every seller is vouched for, all sold items are verified, and all transactions are guaranteed. 

Sneakers, Lego, collectible toys, blind boxes, trading card games, Funko, action figures, sports cards—instantly discover more than 100,000 items and Buy-It-Now from our sellers' shops, or bid for your favorites in one of the Toki daily Livestream Auction Shows.

Play for Life: Sun Life marks Financial Independence Month with announcement of new game and more activities

“Financial freedom starts with a choice. This is why we are set to launch Play for Life: A Game of Choices. We want to equip Filipinos with the knowledge to make informed decisions on their financial journey. By making financial literacy more engaging and accessible, we hope to empower individuals to take control of their future and make life choices with confidence.” ~Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines


What if you could give your financial journey a test drive? That is exactly what you can do with Sun Life's upcoming game, Play for Life: A Game of Choices, which will be released in June 2024. Sun Life is launching engaging activities this Financial Independence Month to promote financial literacy among Filipinos using gamification elements.









Embark on Your Financial Journey with Play for Life
Play for Life is a free single-player online game that simulates real-world financial decisions. The goal of the game is to achieve your desired life goals by making strategic financial and life decisions while navigating the ups and downs.

At the start of the game, players define their life goals and choose a character that represents a career. The gameplay revolves around rolling dice and guiding pieces across the board to squares that correspond to the dice outcome. The board features spaces that offer life-enhancing opportunities ('Life Wins'), present challenges ('Life Happens'), or require critical financial decisions ('Life Choices'), allowing players to use their accumulated funds strategically. 

ou win the game when you've accumulated enough play money to meet your life goal. The journey entails dealing with both positive and negative situations, reflecting the essence of life's financial planning and decision-making.


Ms. Carla Gonzalez-Chong
Chief Client Experience and Marketing Officer of Sun Life Philippines



Step into the World of Play for Life
For a more immersive experience, a roving life-size version of Play for Life will be available in select locations across the country. Navigate massive game boards and make real-life decisions at SM Megamall from June 22 to 23, 2024, SM Sta Rosa from July 27 to 28, 2024, SM Lanang in August 2024, SM Iloilo from September 14 to 15, 2024, and SM Pampanga from October 26 to 27, 2024. To engage the mobile gaming community, the life-size version of Play for Life will be released in collaboration with Talon Esports, a leading esports and gaming organization. There will also be table-top boardgame versions of Play for Life that you can enjoy with friends, family, and even Sun Life financial advisors.

Those interested to learn more about Sun Life’s new game, Play for Life: A Game of Choices, may visit http://sunlife.co/playforlife.









Rank Your Money Moves with Sun Life’s New TikTok Filter
Sun Life expanded its commitment to financial empowerment by launching an interactive TikTok filter called "Rank Your Money Moves". This gamified filter allows users to rank various priorities, including love life, food, travel, and other potential financial moves. Once priorities have been placed in order, the user gets a fun and playful financial personality type depending on how they ranked their money moves.


Try out Sun Life’s new TikTok filter here: https://sunlife.co/RankYourMoneyMoves




Marking 9 years of Financial Independence Month
Financial Independence Month is Sun Life's annual campaign to encourage clients to pursue financial preparedness at all stages of life. It was launched in 2015 with the goal of making the national celebration of Independence Day more personal and meaningful by focusing on the pursuit of a better future.













About Sun Life
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2024, Sun Life had total assets under management of $1.47 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to editors: All figures in Canadian dollars.

Lights, Camera, Action! Are You Ready for the TCL #BigScreenMoments Challenge?




TCL Electronics, the Philippines' #1 Panel TV Brand and the world's #2 TV market, is giving you the opportunity to shine your brightest. #BigScreenMoments allows you to unleash your inner actor/actress and recreate your favorite Filipino movie scenes! Want to win amazing prizes? Act out your most memorable Kathryn Bernardo scene and show us what you have.

Calling all film fans and aspiring actors! This is your chance to take center stage and relive your favorite Kath moments. Join the TCL #BigScreenMoments challenge and re-enact famous lines from her films! Whether it's the kilig of "Hello, Love, Goodbye," the wanderlust of "Barcelona," the heartwarming story of "The Hows of Us," or the coming-of-age drama of "A Very Good Girl," show us your acting chops and creativity!

Post your acting masterpiece on your very own personal TikTok account, choose a special TikTok filter, tag TCL Electronics account, and include the hashtags: #TCLBigScreenMoments#ImmersiveXperienceWithTCL.

After posting your video, don't forget to register using the provided link: https://forms.gle/2tDzgkbWpFZd26vRA 




All entries submitted from June 1st to June 30st will be eligible for the TCL draw on July 5th, and will get a chance to win exciting prizes like ten (10) TCL Soundbars S522W and Grand Prize of one (1) 65 inch TCL C655 QLED Pro TV.

Winners will be announced on July 8, 2024, and posted on TCL's official Facebook Page https://www.facebook.com/TCLPhilippines.

Lights, camera, action! Immerse yourself in the TCL Universe and unleash your creativity with #BigScreenMoments!

For more updates on the TCL #BigScreenMoments TikTok Promo, log on to https://www.facebook.com/TCLPhilippines.


















About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.

Sunday, June 23, 2024

Prime Z opens with SWAT in Battle Gear 'mascots'



Attendees and spectators at Prime Z's recent soft launch were taken aback when they saw a Special Weapons and Tactics (SWAT) team in full battle gear performing as a "model, mascot, or endorser" for the new company.

hey stated that it is unusual for the Philippine National Police (PNP) SWAT team to come, "in all their glory," to a private event unrelated to the community's peace and order program.

The appearance of the SWAT squad at the Prime Z Entrepreneurs Inc. opening was also compared to a military drill by witnesses, despite the fact that the company is in the marketing industry.

They stated they're asking if the elite PNP force may now be rented as mascots or protection for a private firm or event, or if they can even become an endorser.

Some observers revealed that, despite having a Securities and Exchange Commission (SEC) registration, Prime Z apparently lacks a permission from the Department of Trade and Industry (DTI), which is a basic necessity for its sort of operations.

They further alleged that the company sells and distributes "high risk food products," which can easily cause food poisoning according to the Food and Drug Administration's (FDA) list.

The observers are asking Department of Interior and Local Government (DILG) Secretary Benjamin Abalos Jr. if the SWAT operations at the Prime Z event are still part of the PNP's authority.

Camella, A Brand Built on a Foundation of Life-Long Dreams

With nearly five decades of expertise, Camella has built a solid foundation for creating high-quality homes.


A vision emerged in 1977 from a newly established gravel and sand company, laying the groundwork for what would become a dominant force in the national building sector.

As the company expanded into construction and property development, it became clear that its ultimate goal was to provide every Filipino with a home of their own. Taking advantage of its expanding real estate operations, the company sought to make these long-held dreams a reality. The emphasis shifted to helping hardworking kababayans, particularly Overseas Filipinos (OFs), the country's unsung heroes.

Recognizing the potential for economies of scale and a network of construction experts and suppliers, the strategy shifted from building individual homes to creating entire housing communities. This approach made it easier to build affordable, high-quality homes. By providing homes with consistent designs and amenities, many Filipinos who had previously considered homeownership out of reach were able to realize their dreams. This innovation resulted in the formation of Communities Philippines, which grew to become one of the country's most cherished and largest home builders, Camella.


Camella has built homes that realize the dream of ownership for every Filipino family.


Built on Dreams and Building Legacies 
This vision has resulted in over 200 communities throughout the archipelago, where dreams continue to evolve and take on deeper meaning. Camella now represents more than just the fulfillment of lifelong dreams; it also represents the establishment of family legacies. These homes are more than just structures; they hold years' worth of memories, adventures, and conversations. They are treasures passed down through generations, bearing the imprint of each individual and family that has lived within their walls, spanning the last five decades and the promise of many more tomorrows.

Camella, the most well-known name in Philippine real estate, has become synonymous with homes throughout the country and is deeply ingrained in the national consciousness. This narrative arose from the convergence of two critical elements: Filipino collectivism and the fundamental belief that homes are the foundations of many family legacies. Camella is a dedication to every Filipino who wants to own a home in a community that champions their values and what the family believes in--through generations.


Camella believes that the lives of its homebuyers encompass not just their residences but extend into their neighborhoods.


Wherever They Want to Live
Camella has committed to realizing the vision of turning Filipino dreams of homeownership into reality while crafting spaces where cherished memories can be created and preserved for many generations. In doing so, the company also embraces every homeowner's desire to settle in any part of the country they choose. Whether driven by tradition, employment opportunities, or simply the beauty and charm of the location, Camella has established communities that cater to these aspirations.

Consequently, the brand has expanded across the country farther than any other. Having the widest geographic reach was essential from the outset, building communities in the exact locations where Filipinos wish to reside—places where they feel more at ease, believe they can lead their best lives, and where they can relish in cherished memories—where they truly feel at home.

Understanding the ethos behind Camella is crucial, especially the philosophy that a home is not limited to the walls of its structure but includes the whole community in which one resides. Every Camella community is crafted with purposely built spaces where neighbors can gather and connect. Features include clubhouses with function halls and al fresco seating, swimming pools to cool off in the tropical heat, play areas, sports courts, jogging paths, piazzas, and parks. These spaces invite residents to step outside and engage in activities, conversations, and playdates, all set within beautifully landscaped surroundings. Camella aims to foster a sense of belonging among its residents, making them feel "I belong here."


Camella communities are built with amenities, like play parks, that foster lifelong connections.


Building Up to 50 with Five Pillars
With Camella approaching its 50th anniversary, the company will also commemorate a half-century of creating homes and communities that fulfill every Filipino family's dream. Camella's longevity as a preferred housing brand is based on five brand aspirations.

These ideals guide all aspects of operations, from day-to-day tasks to long-term goals, laying the groundwork for long-term success.


The most beautiful thing Camella has created through the decades are the endearing memories in the hearts of Camella families.


Dream Communities. Each Camella development is a themed neighborhood, with landscapes inspired by the world's most beautiful places. Camella believes that its residents' true home extends beyond the walls of their individual homes, incorporating the larger neighborhood and community as integral components of their living space.

Convenience and Accessibility. Camella strategically develops communities near the heart of progressive cities. It understands the value of safety and security in peaceful environments, as well as easy access to urban conveniences, allowing residents to live their lives and pursue their goals in their own unique way.

Safety and Security. Safety and security measures are being integrated into every Camella neighborhood as part of community planning. The company believes that homeowners deserve to live in environments where they feel safe and comfortable, allowing them to relax and address their concerns without worry.

Wise Investment. Each Camella home built is an investment that appreciates through time and grows with the families living there.

Value for Money. Camella creates dream environments, spaces, and amenities that improve the lives of its homeowners today and in the future, ensuring they receive the full value of their investments. Camella offers an upgraded lifestyle for every family.


The five-decade journey from a gravel and sand company to a household name has been remarkable. What stands out even more is the ability to grow and evolve.

Camella has accomplished this while remaining committed to its core mission of providing a home for every Filipino family. Camella has seamlessly combined the aspirations of its founding principles with the changing desires of the Filipino families it serves over the years, ensuring that it remains deeply connected to its community.

After all, that is precisely why Camella exists—and continues to grow.

Learn more about Camella here: https://www.camella.com.ph/.

Union Catholic High School Invites Filipinos to Explore Educational Opportunities in the U.S.

“There are many reasons for you to want to come to Union Catholic. We have a wonderful community where all members of our community are respected. We have a diverse student body, dedicated faculty, and dynamic, first-rate facility, but the bottom line is here at Union Catholic, we love one another and want to see each member of our school community succeed.” ~Dr. James Reagan, Assistant Principal of Union Catholic High School, who was part of the three-person delegation behind the roadshow


Union Catholic, founded in 1962, is a well-established institution known for "its rigorous academic programs, faith-based values, and commitment to fostering a diverse and inclusive learning environment." This was emphasized further during the roadshow, which had two "legs"—the first was at the University of the Philippines. The first was held at Town Center in Quezon City on June 18, followed by the second at The Mind Museum in Taguig City on June 19.






Union Catholic High School (or Union Catholic for short), a leading private school in New Jersey, USA, is inviting Filipino families to learn about the enriching academic and extracurricular programs available at their institution. Union Catholic representatives were able to share glimpses of student life at their school with Filipino parents (and even non-parents!) during their recent "Beyond Boundaries" roadshow in the Philippines.




Why Choose Union Catholic High School?
Union Catholic provides a rigorous academic program that prepares students for top colleges and universities. Highly qualified and dedicated teachers create a stimulating learning environment that encourages critical thinking, creativity, and problem-solving abilities. 

Staci Gialanella, the parent of students from the Class of 2020 and 2026, affirms the school’s strong academic program: “Union Catholic provides fertile ground to be able to achieve excellence.” 




Filipino families will especially appreciate the school's commitment to:
  • A Strong Values-Based Foundation: Union Catholic integrates important values into its curriculum and daily life, fostering a sense of service, compassion, and respect for others.
  • Diverse Course Offerings: Beyond a core curriculum, Union Catholic offers a wide range of Advanced Placement (AP) courses, electives, and specialized programs in Science, Technology, Engineering, Arts, and Math (STEAM).
  • Vibrant Extracurricular Activities: Students can explore their interests and develop leadership skills through a variety of clubs, organizations, and athletic teams.
  • Supportive Community: Union Catholic fosters a welcoming and inclusive environment where students feel supported by their peers, teachers, and counselors.



Speaking of community, Sabrina Hackett, one of the students from Union Catholic’s Class of 2025, shares why she likes studying there.

“The Union Catholic community is so wonderful and makes every student feel welcome. Even though everyone comes from different places, as we go through our high school experience, our class becomes our family.” ~Sabrina Hackett, one of the students from Union Catholic’s Class of 2025


“The environment, the people, the classes; it just feels like home.” ~Jason Chen, a student from the Class of 2026

Union Catholic alumna Raymond Lestarchick, who graduated in 2019, has only fond memories of his years there, especially of the people. 

“The faculty care about their students and want to see them succeed. The students become so close together under that environment that some become friends for life.” ~Raymond Lestarchick, Union Catholic Alumna Graduated in 2019



Exploring Union Catholic for Filipino Families

Union Catholic is committed to providing a seamless transition for Filipino students. The school offers resources such as:
  • ESL Support: For students who are still developing their English language skills, Union Catholic offers English as a Second Language (ESL) support services.
  • Cultural Clubs and Organizations: Filipino students can connect with their heritage and build friendships through cultural clubs and organizations. 
  • Multilingual Staff: Union Catholic has staff members who are familiar with Filipino culture and can assist families with the admissions process.





During the "Beyond Boundaries" roadshow, Dr. Jennifer Dixon, Director of School Counseling, discussed the “homestay” program for international students. According to the program, each student is “matched” with a host family. This helps them feel "at home" even when they are away from their loved ones. 

Elito Tanyag, a religion teacher at Union Catholic who was also present at the roadshow, had previously hosted several international students. As a Filipino himself, he expressed his desire to one day host Filipino students through the school's “homestay” program. 

He also assured the Filipino parents who attended the roadshow that as the school's Filipino Club Moderator, he ensures that the students are connected to their culture while also encouraging them to be independent. 

“It’s like having a Filipino Tito at school.” ~Elito Tanyag, a religion teacher at Union Catholic who was also at the roadshow

A World of Possibilities Awaits
It was evident at the roadshow that Union Catholic High School truly believes in nurturing the potential of every student, no matter where they come from. By choosing Union Catholic, Filipino families are opening a world of possibilities for their children. With a strong academic foundation, a supportive community, and a commitment to cultural diversity, Union Catholic is poised to help students achieve their dreams and truly go beyond boundaries.

Interested families are encouraged to visit their official website and their page for International Admissions. Details about their short-term programs for international students can also be found on their website. They also have a page dedicated to Scholarship Opportunities




For more information about Union Catholic High School, you may visit their official website. You may also follow them on Facebook and Instagram.

For media-related inquiries, contact Tina Rodriguez via kristina.s.rodriguez@gmail.com or 0917-7707761 (mobile/Viber). 







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About Union Catholic High School
Union Catholic High School is a co-educational college preparatory school located in New Jersey, USA. Rooted in strong values, the school provides a challenging academic program, a wide range of extracurricular activities, and a supportive community that prepares students for success in college and beyond.

Thursday, June 20, 2024

Project Eight Initiative's Jasser June Cruz Attends GoNegosyo Tourism Summit 2024: Fostering Livelihood Advocacy and Community Growth



Jasser June Cruz, a major Project Lead for the Project Eight Initiative's Livelihood program, attended the much-anticipated GoNegosyo Tourism Summit 2024. The conference brought together industry experts, legislators, and entrepreneurs to explore the future of tourism and its impact on community development and economic progress.
Throughout the event, Cruz actively participated in various sessions and discussions, gaining valuable insights into the latest trends and strategies in tourism that could be harnessed to enhance livelihood opportunities within communities. One of his major takeaways was the critical role of sustainable tourism practices in driving long-term economic benefits while preserving cultural and environmental heritage. He emphasized the importance of integrating these practices into local livelihood programs to ensure both profitability and sustainability.
Cruz also highlighted the potential of leveraging digital platforms and technology to promote local tourism. By utilizing social media, online marketplaces, and virtual tours, communities can reach a broader audience, attract more visitors, and increase revenue streams. He expressed enthusiasm for incorporating these digital tools into the Project Eight Initiative's Livelihood advocacy efforts, aiming to empower local entrepreneurs and boost their visibility in the competitive tourism market.
Networking was another significant aspect of Cruz's participation in the summit. He connected with several potential partners, including representatives from eco-tourism organizations, digital marketing firms, and government agencies focused on community development. These connections promise to open new avenues for collaboration, resource sharing, and support, enhancing the reach and impact of the Livelihood advocacy program.
One promising partnership emerged with an eco-tourism organization that specializes in sustainable travel experiences. This collaboration is expected to bring new training programs and resources to local communities, helping them develop and market eco-friendly tourism ventures. Additionally, discussions with digital marketing experts are set to provide local entrepreneurs with the skills and tools needed to effectively promote their businesses online.
Cruz's attendance at the GoNegosyo Tourism Summit 2024 underscored the Project Eight Initiative's commitment to fostering community growth and economic empowerment through innovative and sustainable livelihood programs. By integrating the latest tourism trends and forging strategic partnerships, the initiative aims to create lasting positive change in the communities it serves.

Ready to join the movement and make a difference? 

Visit The Project Eight’s Facebook page at https://www.facebook.com/TheProjectEightInitiative to learn more and get involved! 

Together, let’s empower tomorrow, today.