“We at Citi are delighted to have contributed to the growth of this program over the years. I believeCMA has achieved and surpassed the goals set 18 years ago. The program has helped mainstream microentrepreneurship, as well as increased awareness and acceptance of microfinance. Citi Foundation continues with its mission to enable economic progress and improve the lives of people in low-income communities around the world. We at Citi are delighted to have contributed to the growth of this program over the years. I believeCMA has achieved and surpassed the goals set 18 years ago. The program has helped mainstream microentrepreneurship, as well as increased awareness and acceptance of microfinance. Citi also continues to invest in efforts that lead to greater financial inclusion and is constantly engaged in reimagining and redefining strategies to help build economically vibrant communities. ” ~Aftab Ahmed, Citi Philippines CEO
Established in 2002, the CMA has recognized more than 150 plus micro entrepreneurs who continue to strive and show determination in the businesses they established in their respective cities and provinces.
The awards program is a signature initiative of the Citi Foundation, and highlights the efforts of partners BSP, Citi Philippines, and the Microfinance Council of the Philippines, Inc. to strengthen microfinance and enterprise development, and financial inclusion in the country.
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| Aftab Ahmed, Citi Philippines CEO |
The 18th Citi Microentrepreneurship Awards is all about Filipino innovation and bayanihan spirit. Innovative, resilient, and hardworking Filipino microentrepreneurs were recently honored. The 10 awardees were picked by distinguished members of the business and financial community led by Bangko Sentral ng Pilipinas (BSP) Governor Benjamin Diokno and Citi Philippines Chief Executive Officer Aftab Ahmed.
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| Luzviminda Sunit,This year’s CMA National Winner from the Visayas region for her dried fish business. |
This year’s CMA National Winner was awarded to Luzviminda Sunit from the Visayas region for her dried fish business. Luzviminda and her husband initially started selling dried fish with an income of P150. Today, all of her children have graduated from school and the business has expanded with stalls in the markets of Bogo City and Medellin in Cebu. They also deliver to the province of Leyte and with the growth of their business, now own six pump boats and two trucks.
Even with the pandemic hitting businesses hard, Luzviminda believes in the value of "tulungan sa puhunan" or “helping those in need” and helped her relatives and employees. She gave them a small capital as a source of income, just like how she was helped by the First Agro-Industrial (FAIR) Bank when she first started the business.
Regional Awardee for Luzon Renalyn Brondial from Bataan, who won for her business called Willy’s Cashew Nuts
Regional Awardee for Visayas Medelina Cansancio from Negros Occidental for her fried smoke and fish production.
Regional Awardees for Mindanao Luz Bangos, owner of CCLM Hardware in Iligan City and Rosalyn Espenorio for her fish and vegetables talipapa.
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| Regional Awardees for Mindanao Luz Bangos, owner of CCLM Hardware in Iligan City |
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| Regional Awardees for Mindanao Luz Bangos, owner of CCLM Hardware in Iligan City |
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| Regional Awardees for Mindanao Rosalyn Espenorio for her fish and vegetables talipapa |
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| Regional Awardees for Mindanao Rosalyn Espenorio for her fish and vegetables talipapa |
Joymar Olarte from Pangasinan received the Youth Microentrepreneur of the Year Award for his fried chicken business called J&J Tasty Fried Chicken.
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| Joymar Olarte from Pangasinan received the Youth Microentrepreneur of the Year Award |
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| Joymar Olarte from Pangasinan received the Youth Microentrepreneur of the Year Award |
Four microfinance clientswere awarded the COVID Response Champion.
Florence Ao-wat for her weaving business called KINWA Etnika Handicrafts.
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| Florence Ao-wat for her weaving business called KINWA Etnika Handicrafts |
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| Florence Ao-wat for her weaving business called KINWA Etnika Handicrafts |
Josephine de Lara for her cakes and pastries business called Lucille’s Cakes and Pastries.
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| Josephine de Lara for her cakes and pastries business called Lucille’s Cakes and Pastries |
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| Josephine de Lara for her cakes and pastries business called Lucille’s Cakes and Pastries |
Ivy Millare for Beb’s-AJ Haus of Pie.
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| Ivy Millare for Beb’s-AJ Haus of Pie |
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| Ivy Millare for Beb’s-AJ Haus of Pie |
Dominador Vergara, Jr. for putting up the Maternal and Child Care Community Clinic, together with his wife who is a midwife by profession.
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| Dominador Vergara, Jr. for putting up the Maternal and Child Care Community Clinic |
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Dominador Vergara, Jr. for putting up the Maternal and Child Care Community Clinic
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"We take this occasion to recognize our microentrepreneurs who, despite the odds, have shown great resourcefulness, courage, and resilience to flourish amid the COVID-19 pandemic. They bring a message of hope and perseverance in these challenging times." ~Benjamin Diokno, BSP Governor
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| Benjamin Diokno, BSP Governor |
Aside from Diokno and Ahmed, other members of the National Selection Committee include Tourism secretary Bernadette Romulo-Puyat, Trade and Industry secretary Ramon Lopez, Ayala Corporation president and CEO Fernando Zobel de Ayala, Go Negosyo founder and RFM Corporation president and CEO Jose Ma. Concepcion III, Samahan ng mga Pilipina para sa Reporma at Kaunlaran president Imelda Nicolas, JG Summit Holdings president Lance Gokongwei, ANC news anchor and writer Salve Duplito, GMA7 Network CEO and chairman Felipe Gozon, Inquirer Group of Companies CEO Sandy Prieto-Romualdez, UP Diliman chancellor Dr. Fidel Nemenzo, and SM Investments Corporation Vice Chairperson Teresita Sy-Coson.
About
BangkoSentralngPilipinas
The
BangkoSentralngPilipinas (BSP) is the country’s central monetary authority
committed to promote and maintain price stability, a stable financial system,
and efficient payment and settlement system, conducive to a balanced and
sustainable growth of the economy.
Since 2000, the BSP has advocated financial inclusion as a way of bringing the
financial system closer to all Filipinos, especially to the financially
underserved and unserved. The overall vision is to build an inclusive financial
system that will support inclusive growth.
About Citi Foundation
The Citi Foundation works
to promote economic progress and improve the lives of people in low-income
communities around the world. We invest in efforts that increase financial
inclusion, catalyze job opportunities for youth, and reimagine approaches to
building economically vibrant communities. The Citi Foundation's "More
than Philanthropy" approach leverages the enormous expertise of Citi and
its people to fulfill our mission and drive thought leadership and innovation.
About Citi
Citi, the leading global
bank, has approximately 200 million customer accounts and does business in more
than 160 countries and jurisdictions. Citi provides consumers, corporations,
governments and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and investment
banking, securities brokerage, transaction services, and wealth
management.
About the Microfinance
Council of the Philippines, Inc.
The Microfinance Council
of the Philippines, Inc. (MCPI) is the national network of microfinance
institutions (MFIs) and support organizations in the Philippines advocating
sustainable, innovative, and client-responsive solutions to poverty in the
country. MCPI is currently comprised of 65 members (52 MFIs, 2 regional
networks, and 11 support organizations) which account for 80 percent of the
microfinance sector in the Philippines. Its key programs include advocacy,
capacity building for MFIs, social performance management and client protection
in microfinance, knowledge management, and network development.
