2nd Philippine Coffee Sustainability Congress: Cultivating a Better Future for Philippine Coffee

I have to admit I really love coffee. 

For me, coffee has always been more than just something I drink to start my day. There’s something comforting about holding a warm cup, taking that first sip, and especially smelling that beautiful aroma of freshly brewed coffee. Somehow, that aroma alone can make me feel calm, relaxed, and ready to slow down for a while. And I think I got this love for coffee from my mother. I grew up seeing her enjoy her coffee, and I guess that love was passed on to me. So whenever I smell freshly brewed coffee, it somehow feels familiar and comforting.

That’s why attending the 2nd Philippine Coffee Sustainability Congress was such a meaningful experience for me. With the theme “Cultivating Tomorrow’s Cup: Working Towards a Sustainable Future for Philippine Coffee,” the congress opened my eyes to something I don't always think about when I'm simply enjoying my favorite cup of coffee—the people and stories behind every bean.

One of the featured international speakers was Adam Esham, Co-Owner of House of Kendal in Malaysia, who shared his family's journey in coffee and the development of their business. His presentation provided a regional perspective on how coffee heritage, entrepreneurship, quality, and perseverance can help build a successful and sustainable coffee enterprise.

The IP Coffee Community panel brought together Gilbert Baltazar of DA-4K, Benjamin David Abadiano of the PAMULAAN Center for Indigenous Peoples Education, and Danilo D. Crobalde of LANDBANK. The panel explored opportunities for Indigenous coffee communities, particularly in the areas of education, financing, enterprise development, and market access.

Meanwhile, Gio Paolo Espital of the Philippine Rural Reconstruction Movement and Nicolo Aberasturi of Banhaw Agriculture discussed alternatives to commercial fertilizers. Their session highlighted organic and regenerative farming approaches that can help improve soil health while potentially reducing costs for farmers.

The Success Stories in Production panel featured coffee growers who shared their personal experiences, challenges, and achievements in developing coffee farms and enterprises.

Their stories demonstrated how perseverance, innovation, and community collaboration can help transform coffee farming into a sustainable livelihood and create new opportunities for local communities.

Celebrating Coffee Success Stories

The Success Stories in Production panel featured coffee growers who shared their experiences, challenges, and achievements in developing productive farms and coffee enterprises.

The panel included Democrito “Aljun” Diamante, former Mayor of Tuburan, Cebu and developer of Tuburan Coffee; Leovino “Oben” Anacay, a coffee farmer from Amadeo, Cavite; Ylaine Giangan of Kuvi Integrated Farm; and Mayor Sitti Djalia Turabin-Hataman of Isabela City, Basilan.

Their stories showed how perseverance, innovation, and community collaboration can help transform coffee farming into a sustainable livelihood and create opportunities for local communities.

The Women in Coffee panel likewise featured inspiring stories from women working across different areas of the industry.

Young coffee professionals Angelic Gail Perez and Angelin Gaby Perez, both 18, discussed their achievements in coffee quality assessment, roasting, competitions, and mentoring.

Maria Teofanie Tutanes, a nurse and entrepreneur behind Mnemo Coffee, shared her experience across farming, processing, manufacturing, and marketing. Noemi Dado of Agnep Heritage Farms in Benguet also shared her family's efforts to revive a heritage coffee farm while producing high-quality and traceable coffee.

Their experiences highlighted the significant role women play in coffee production, entrepreneurship, education, quality evaluation, and industry leadership, helping support the growth and regeneration of local coffee communities.

Expanding Opportunities Through Coffee Education

Education and skills development were among the key topics discussed during the congress, emphasizing their importance in strengthening the Philippine coffee industry.

Robert Francisco, PCBI Technical Director and Lead Instructor of UCC Coffee Academy, discussed career opportunities within the coffee sector and explained how professional training and specialized skills can create career paths beyond traditional coffee farming.

Brendan Rosen, Head Trainer of Naturland Philippines, introduced the Naturland Academy, highlighting its role in developing skills for organic coffee production and promoting sustainable agricultural practices through farmer education.

Meanwhile, Dave Lim, Technical Director of the ASEAN Coffee Institute, shared the institute's approach to coffee education and emphasized the importance of structured learning and professional development throughout the coffee industry.

The congress also honored Emmanuel “Manny” Torrejon, PCBI Director and Business Development Director of UCC Ueshima Coffee Philippines Inc., as the recipient of the 3rd Coffee Cup of Distinction Award in recognition of his longstanding contributions to Philippine coffee.

Experiencing Coffee Beyond the Conference

On October 16, participants experienced hands-on activities designed to bring the lessons and discussions from the first day into practical settings.

At Commune Cafe + Bar in Makati City, Robert Francisco facilitated a brewing workshop focused on the science behind hand-pour coffee preparation. Participants learned how physics and chemistry influence coffee extraction, flavor, and brewing techniques while exploring ways to develop their preferred brewing style.

The guided Legazpi Village coffee crawl featured five specialty coffee establishments, including Primal Brew Coffee + Roastery, Yardstick, Mechanika Coffee, A Cup, and The Curator Coffee & Cocktails. The activity gave participants the opportunity to discover different coffee offerings while experiencing Makati's vibrant specialty coffee scene.

Meanwhile, participants in the coffee farm tour visited the PCBI Coffee Technology Center in Amadeo, Cavite. The tour provided insights into coffee cultivation, farm management, and sustainable agricultural practices and included a special demonstration on coffee briquettes.

Working Towards a Sustainable Coffee Future

From farmers and Indigenous communities to entrepreneurs, government agencies, researchers, educators, and coffee professionals, every part of the industry has a role to play in creating a more resilient, inclusive, and sustainable Philippine coffee sector.

The event was made possible through the support of GCash as Platinum Sponsor; Alaska Professional and LANDBANK as Silver Sponsors; UCC Philippines, Allegro Beverage Corporation, Peace and Equity Foundation, Enviro Scope, Mayora, and BPI as Bronze Sponsors; and Curve Coffee Collaborators as Patron Sponsor.

What really stayed with me were the stories of resilience and hope. The speakers reminded us that sustainability is not just about coffee production. It’s also about the farmers, their families, their communities, and the future generations who will continue this beautiful industry.

We cannot build the future of Philippine coffee alone. Collaboration is key. When farmers, businesses, government, organizations, and consumers work together, we create opportunities that can benefit the entire coffee community.

I was also inspired by the conversations about innovation how new ideas, better farming practices, technology, knowledge-sharing, and stronger partnerships can help our coffee farmers adapt to challenges and continue producing quality Philippine coffee.

It made me realize that every cup we enjoy has so much more behind it than what we see. As someone who simply loves coffee, I left the congress with a deeper appreciation for what’s in my cup.

My mother may have passed on to me her love for coffee, but this experience reminded me that loving coffee can also mean appreciating and supporting the people who make every cup possible.

So the next time I enjoy my coffee, I know I'll be looking at it a little differently—not just as my favorite drink, but as a product of passion, perseverance, innovation, and collaboration.

Every cup starts with a farmer. Every bean carries a story. And every sip can be a reminder of the hard work, passion, and dreams of the people behind Philippine coffee.

Here’s to our Filipino coffee farmers, to the people working behind the scenes, and to everyone who continues to believe in the future of Philippine coffee.

Because the coffee we enjoy today is part of the future we are cultivating for tomorrow. 

The 2nd Philippine Coffee Sustainability Congress ultimately underscored one important message: the future of Philippine coffee depends on collaboration.

The event's media partners were Malaya Business Insight, BusinessMirror, and Manila Standard.

For more information about the Philippine Coffee Board, Inc., visit www.philcoffeeboard.com.

Coco Mama Expands Save Our Coconuts Program to 1 Million Coconut Seedlings

“Tumatanda at hindi na namumunga ang mga puno ng niyog kaya nakakaapekto ito sa kita ng ating mga magsasaka. Importante at mahalaga na may gawin tayo dito.” ~Bryan Lingan, AVP and General Manager for Coco Mama at Century Pacific Food Inc.

Two years after launching Save Our Coconuts, Coco Mama scales up its support for Filipino coconut farmers in partnership with HOPE and Vita Coco.

Coco Mama is significantly expanding its Save Our Coconuts initiative, increasing its commitment from 100,000 to 1 million quality coconut seedlings over the next five years.

The expanded program is being implemented in partnership with HOPE and Vita Coco, with the goal of helping replace aging coconut trees while supporting Filipino coconut farmers and improving the long-term productivity of coconut farms.

Since the launch of Save Our Coconuts in 2024, Coco Mama has already provided 40,000 quality coconut seedlings to farming communities.

The next phase of the program will build on these efforts by going beyond seedling distribution. It will also include farmer training, proper planting techniques, and support for establishing and maintaining newly planted coconut trees.

Through the expanded initiative, Coco Mama aims to contribute to more productive coconut farms while helping strengthen the communities and farmers whose livelihoods depend on the country's coconut industry.

Scaling up support for coconut farmers

Around 20% of coconut trees in the Philippines are considered senile, meaning their productivity has declined significantly over time. For farmers whose livelihoods rely on coconut production, aging trees and reduced yields can directly affect their income.

While replanting can help restore farm productivity, it can be challenging for smallholder farmers with limited resources. They need to invest in new trees today while waiting several years before the seedlings mature enough to produce crops.

The Save Our Coconuts program seeks to help ease this burden by improving farmers' access to quality coconut seedlings while providing the training, knowledge, and support needed to properly plant, establish, and care for new trees.

“Every coconut tree that we plant is also planting opportunity, resilience and dignity. and planting hope for a farmer, for a family, and for the next generation of Filipinos.” ~Nadine Dorego, Marketing Manager at HOPE: Business for Good

Marking World Coconut Day in General Santos City

Coco Mama unveiled its expanded Save Our Coconuts commitment during World Coconut Day in General Santos City. Brand ambassador Judy Ann Santos-Agoncillo joined local coconut farmers and representatives from HOPE, Vita Coco, Century Pacific Agricultural Ventures, Inc. (CPAVI), and the Philippine Coconut Authority (PCA) for a ceremonial tree-planting activity.

The event also gave members of the local farming community an opportunity to share their personal experiences, including the challenges they face and the factors affecting the productivity of their farms and the livelihoods that depend on them.

When asked how she chooses the products and causes she supports, Judy Ann Santos-Agoncillo shared that she values initiatives that give back to fellow Filipinos and help create opportunities for a better way of life.

For Coco Mama, the expanded Save Our Coconuts commitment represents a long-term investment in the farms, farmers, and communities that form part of the Philippine coconut industry.

The initiative's impact will go beyond the number of seedlings distributed. Its success will ultimately be reflected in what these seedlings grow into—productive coconut trees, stronger and more resilient farms, and a more sustainable future for Filipino coconut farmers.

About Coco Mama

Coco Mama is the coconut milk brand of Century Pacific Food, Inc. and the Philippines’ leading gata brand. Through Save Our Coconuts, Coco Mama supports the long-term sustainability of the Philippine coconut industry by helping smallholder farmers access quality seedlings, training and farm support.

Orient Star Marks 75th Anniversary with Masaki Suda as New Brand Ambassador

Orient Star is celebrating its 75th anniversary with the appointment of globally active Japanese actor and artist Masaki Suda as its new brand ambassador. The anniversary campaign will initially launch across Japan, Thailand, the Philippines, and Taiwan.

Founded in 1951, Orient Star has built its identity around the creation of mechanical watches worthy of being called shining stars. Through fully integrated, in-house manufacturing, the brand has continuously pursued its vision of creating exceptional timepieces. As it reaches its 75-year milestone, Orient Star is welcoming Suda to help introduce its heritage, craftsmanship, and enduring appeal to an even wider audience.

Suda is known for his versatility as an actor, taking on diverse roles across numerous acclaimed productions. Beyond acting, he is also active as an artist, continuously challenging conventions while exploring new forms of creative expression and personal potential.

His commitment to discovering new possibilities closely reflects Orient Star's brand statement, “Joy of Discovery,” which represents the spirit of embracing the unknown and drawing inspiration from new experiences and discoveries.

Suda's individuality and strong influence across fashion and culture also complement Orient Star's philosophy. While maintaining the traditions of mechanical watchmaking, the brand has continued to evolve through the adoption of new technologies and innovative design approaches.

To introduce Suda as its new brand ambassador, Orient Star is unveiling campaign key visuals featuring him wearing two special timepieces. The first is the Orient Star Skeleton, a flagship model created to commemorate the brand's 75th anniversary and showcase the history and technical expertise behind one of its signature skeleton watch lines.

The second is the Three Hand, the first model released under the Sakigake Design Project. Sakigake, meaning “forerunner” in Japanese, represents the project's focus on innovation and the exploration of new aesthetics.

A behind-the-scenes video from the campaign's photo shoot will also be released, giving audiences a closer look at the collaboration.

Moving forward, Orient Star will continue using sophisticated visual campaigns and content featuring Masaki Suda to communicate the value of time and the distinctive worldview at the heart of the brand.

Brand Ambassador Content (Behind-the-Scenes & Interview)

A behind-the-scenes video from Orient Star’s key visual photo shoot will be released through the brand’s official website and YouTube channel. The video will include an interview with Masaki Suda, where he discusses his impressions of Orient Star, his approach to selecting wristwatches and other personal items, and the role that time plays in his everyday life.

Through the interview, viewers can get a closer look at the values, preferences, and sensibilities that influence Suda’s personal style and perspective on life.

Timepieces Worn by Masaki Suda

Official brand website: https://orient-watch.com/en/orientstar/#movie

Official YouTube: https://www.youtube.com/watch?v=11R86cdr2Tc (The video is in Japanese.)

Orient Star Brand Ambassador Masaki Suda

Born February 21, 1993, in Osaka Prefecture. Made his acting debut in 2009 with “Kamen Rider W.” Since then, he has been active across a wide range of fields including television dramas, film, stage, and radio. Recent major works include films: “The Beast of Comedy,” “Love You as the World Ends: The Movie - FINAL,” “Cloud,” “Sunset Sunrise,” “Meets the World” (voice role), and “The Samurai and the Prisoner”; TV dramas: “Pray Speak What Has Happened” (CX) and “Queen of Mars” (NHK); and the NHK historical drama “BROTHERS IN ARMS”. Also appearing in the film “Look Back,” released September 11.

About Orient Star

For 75 years since its establishment in 1951, Orient Star has embodied an unwavering spirit of exploration and a desire to create watches that are like shining stars. Drawing on traditional craftsmanship applied to mechanical watches, original designs, refined and elegant colour expressions, and in-house mechanical movements, Orient Star continues to deliver unique, made-in-Japan watches to the world.

Joy of Discovery – Orient Star unearths new discoveries in creativity, technology, and beauty.

Discover more at our website and social media channel.

Merienda Made Easy: Delicious Snack Finds at SM City Marilao Foodcourt

Whether you're taking a quick break in the middle of a busy day or looking for something delicious after school, merienda is always a good idea. At the SM City Marilao Foodcourt, shoppers can choose from a variety of tasty and affordable snacks that can satisfy different cravings.

Beat the midday heat with a refreshing serving of Filipino favorite Halo-Halo Factory, perfect for anyone craving something sweet and icy. For a lighter option, Juice Avenue offers fruity drinks that are refreshing and perfect for quenching your thirst.

If you're in the mood for something savory, ChizMozza serves cheesy and flavorful snacks that are great for a quick bite. Tokyo Tempura offers crispy tempura selections for those craving something crunchy, while Kanzen Sushi Roll has Japanese-inspired sushi rolls that are ideal for sharing—or enjoying on your own.

With plenty of sweet, refreshing, cheesy, crispy, and savory choices, the SM City Marilao Foodcourt makes finding your next merienda favorite easy and enjoyable.

Cebu Pacific Launches October Seat Sale with PHP 10 One-Way Base Fares

Book Flights for as Low as PHP 10

Cebu Pacific (PSE: CEB), the Philippines' leading carrier, is giving travelers more opportunities to turn their travel plans into reality with its latest October seat sale. The promotion offers affordable fares to destinations across the Philippines and overseas, making it easier for every Juan to plan their next adventure.

From October 8 to 11, passengers can book flights to participating destinations for as low as PHP 10 one-way base fare, excluding applicable fees and surcharges. The travel period runs from February 1 to June 30, 2027, giving travelers plenty of time to plan their trips in advance.

Japan is among the destinations worth considering, especially since the travel period includes the country's popular Sakura season. Cebu Pacific offers direct flights from Manila to key Japanese destinations such as Sapporo, Narita, Fukuoka, and Nagoya.. Beginning December 1, 2026, the airline will also introduce direct Cebu-Nagoya flights, providing travelers from the Visayas with another convenient route to Japan.

Vietnam is another option for travelers looking for an international getaway. Cebu Pacific operates direct flights to Ho Chi Minh City, Hanoi, and Da Nang via Manila, while passengers from Cebu can fly directly to Ho Chi Minh City.

For those already thinking about their next summer escape, Palawan offers another exciting option. As the largest operator serving the island, Cebu Pacific provides direct flights to Puerto Princesa, El Nido, and Coron, giving travelers convenient access to Palawan's renowned beaches, clear waters, and natural attractions.

With Cebu Pacific's extensive domestic network, passengers can also explore destinations around the Philippines through direct flights from major hubs including Manila, Clark, Cebu, Davao, and Iloilo.
Cebu Pacific currently serves 35 domestic and 26 international destinations across Asia, Australia, and the Middle East.

Travelers can also choose from several payment methods when booking flights and purchasing add-ons, including credit and debit cards and e-wallets.

Book your flights now at www.cebupacificair.com.

Cebu Pacific's Social Media Accounts:

Facebook: https://www.facebook.com/cebupacificairphilippines

X: https://twitter.com/CebuPacificAir

Instagram: https://www.instagram.com/cebupacificair

TECNO CAMON Slim 5G Pre-Order Opens in the Philippines at ₱27,999 with Free ₱5,999 MagBadge

Pre-order until October 15 to get a free TECNO MagBadge, premium benefits, up to ₱3,000 special cash discount, and a chance to win ₱1 million.

The TECNO CAMON Slim 5G is now available for offline pre-order in the Philippines from October 2 to October 15, 2026, with a suggested retail price of ₱27,999.

Customers who pre-order during the promotional period can enjoy several exclusive offers, including a free TECNO MagBadge worth ₱5,999, additional premium perks, and a special cash discount of up to ₱3,000.

Pre-order customers will also get the opportunity to join a ₱2 million cash prize pool, which includes a ₱1 million Grand Prize.

Built around TECNO's “Make It Lighter” philosophy, the CAMON Slim 5G focuses on combining a slim and lightweight design with features designed for everyday use.

The smartphone measures just 6.39mm in thickness while packing a 6000mAh battery, giving users a balance between portability and battery capacity.

For photography, the CAMON Slim 5G features a 50MP Sony LYTIA™ 700C main camera equipped with Super-Zoom FlashSnap, allowing users to capture everyday moments with greater flexibility.

With its ultra-slim profile, large battery, and camera capabilities, the CAMON Slim 5G is positioned as a smartphone designed to make everyday mobile experiences lighter without compromising key features.

CAMON Slim 5G Price and Pre-Order Dates in the Philippines

The TECNO CAMON Slim 5G is officially priced at ₱27,999 in the Philippines for the 256GB ROM + 24GB RAM variant. Its memory configuration combines 8GB of physical RAM with up to 16GB of extended RAM.

Nationwide pre-orders are available from October 2 to October 15, with official sales scheduled to begin on October 16. Customers can place their orders at participating TECNO stores across the country.

During the pre-order period, the CAMON Slim 5G will be offered in three color options: Burgundy Red, Matisse Black, and Rebel Pink.

Another color option, Gossamer White, will arrive later toward the end of October. Featuring an advanced 3D butterfly-inspired rear design, this variant will not be part of the initial pre-order promotion.

With four colorways designed around style and individuality, the CAMON Slim 5G gives users more options to express their personal aesthetic alongside its slim smartphone design.

Free TECNO MagBadge Worth ₱5,999 with Every Eligible Pre-Order

One of the key perks of the TECNO CAMON Slim 5G pre-order offer is the inclusion of a free TECNO MagBadge, a smart magnetic accessory designed to enhance mobile photography and add a more personalized element to everyday smartphone use.

The TECNO MagBadge comes with a 1.73-inch display and supports several functions, including rear-camera preview, wireless media synchronization, and remote shutter control.

The accessory can be particularly useful for taking selfies and group photos. Users can view the rear camera's framing through the MagBadge and remotely activate the shutter, making it easier to position the phone while taking photos with the main camera.

The MagBadge has a separate SRP of ₱5,999, making the free accessory a notable addition to the CAMON Slim 5G pre-order package.

Premium Pre-Order Benefits Worth ₱10,000

In addition to the free MagBadge, eligible CAMON Slim 5G pre-orders come with a package of premium benefits worth ₱10,000, including:

• Free TECNO MagBadge — Style Meets Smarter
• 60-Day Free Replacement — Start Every Day with Confidence
• 13-Month Extended Warranty — Support That Stays With You
• 3-Year 256GB Cloud Storage — Save the Memories That Matter
• 3-Month Google One AI Plus 2TB Free Trial — Work Smarter, Make Every Day Lighter

Together, these benefits are designed to extend the CAMON Slim 5G experience beyond the device itself, from photography and personalization to storage and after-sales support.

Pre-Order Early and Get Up to ₱3,000 Special Cash Discount

Customers who pre-order the CAMON Slim 5G can also receive a special cash discount of up to ₱3,000, depending on when they claim their device.

Claim Date          Special Cash Discount

October 16–17      ₱3,000

October 18            ₱2,500

October 19–23      ₱2,000

The earlier customers claim their pre-ordered CAMON Slim 5G, the bigger the available special cash discount. Applicable promotional terms and redemption mechanics apply.

Light to Hold. Fast to Catch.

Beyond its pre-order promotions, the TECNO CAMON Slim 5G is designed around two everyday smartphone priorities: easy portability and capturing memorable moments.

Measuring just 6.39mm thin, the CAMON Slim 5G is engineered to provide a noticeably slimmer and more comfortable feel when carried throughout a busy day. Despite its lightweight and ultra-slim profile, the smartphone houses a substantial 6000mAh battery, combining portability with dependable battery capacity.

Photography is another key part of the CAMON Slim 5G experience. The device features a 50MP Sony LYTIA™ 700C Ultra-Night Main Camera, providing a capable imaging foundation for everyday photography. It is further supported by Super-Zoom FlashSnap, a feature designed to capture fast-moving moments before they pass.

With support for up to 2x telephoto snap shooting, FlashSnap uses AI-assisted capture technology to help freeze spontaneous movement. This makes it suitable for a wide range of moments, from capturing a child performing or a pet jumping to photographing sports events, concerts, or friends enjoying a candid laugh together.

Burgundy Red Leads CAMON Slim 5G’s Fashion-Forward Design

The TECNO CAMON Slim 5G also takes a design-focused approach, going beyond the traditional specification-driven smartphone with a look and finish designed to complement personal style.

Leading the lineup is the Burgundy Red colorway, which combines fiberglass construction with a matte texture. Its rich blend of deep red and brown tones, paired with a soft, velvet-like finish, gives the smartphone a warm and sophisticated character.

Combined with its ultra-slim profile, the refined finish allows the CAMON Slim 5G to move beyond the conventional look of consumer electronics, giving it a more stylish and personal appeal.

The CAMON Slim 5G is also available in Matisse Black and Rebel Pink, while Gossamer White is set to join the lineup later in October.

Chance to Win ₱1 Million from a ₱2 Million Cash Prize Pool

Customers who participate in the CAMON Slim 5G pre-order campaign will also have the opportunity to win from a total ₱2 million cash prize pool.

The campaign offers 101 winning chances:

• 1 Grand Prize winner — ₱1,000,000
• 100 winners — ₱10,000 each

Each valid CAMON Slim 5G pre-order during the promotional period qualifies for an entry, subject to the official campaign mechanics.

While the free MagBadge gives every eligible pre-order customer an immediate added benefit, the cash prize campaign gives buyers another chance to make something bigger in life a little lighter.

Up to 24-Month Installment Options

To make the TECNO CAMON Slim 5G more accessible to Filipino consumers, TECNO is partnering with a range of official financing providers in the Philippines.

Participating partners include Home Credit, Skyro, Salmon, PayJoy, BillEase, and Kredivo, along with participating credit card installment providers.

Depending on the financing partner and current promotion, customers may qualify for installment plans of up to 24 months, with additional perks that can include discounts or cashback of up to ₱1,000.

Selected fintech partners may also run special raffle promotions, giving eligible customers a chance to have loan balances of up to ₱84,000 waived.

Customers should note that terms, eligibility requirements, installment durations, and promotional mechanics vary depending on the financing partner.

Free Globe Prepaid SIM with One Year of Unlimited 5G Data

TECNO has also partnered with Globe for the CAMON Slim 5G launch. Eligible customers who purchase CAMON Slim 5G can receive a free Globe Prepaid SIM with one year of unlimited 5G data, giving users an additional connectivity benefit as they experience the new 5G smartphone.

Pre-Order CAMON Slim 5G Until October 15

Pre-order now to get a free TECNO MagBadge worth ₱5,999, premium benefits, special cash discounts, and a chance to win ₱1 million.

For more product and Pre-order details are available at  https://bit.ly/4iKb0AM

Christmas Starts Here at Robinsons Department Store: Shop decorations now with great prices, festive experiences

Get a headstart on shopping Christmas decor and gifts, and join a handicraft workshop with loved ones at Robinsons Department Store

Christmas doesn’t have to wait until December to begin. With the holiday rush still a few months away, September is the perfect time to start exploring Christmas decorations, planning your holiday home setup, and choosing gifts that will bring joy to your loved ones.

In true Filipino Christmas tradition, the holiday season starts as early as September, filling homes and everyday life with warmth, excitement, and festive sparkle. Whether you’re shopping for Christmas décor or getting an early start on your gift list, Christmas Starts Here at Robinsons Department Store.

Running until December, this seasonal showcase transforms every Robinsons Department Store into a vibrant holiday destination filled with stylish, festive, and affordable Christmas finds for every celebration.

Start your Christmas shopping early and discover exciting holiday essentials at Robinsons Department Store. Check out the e-catalogue here.

Transform Your Space into a Festive Sanctuary

Few things instantly make a home feel ready for the holidays like putting up the Christmas tree and turning on the festive lights. This season, Robinsons Department Store makes decorating even more exciting with a wide selection of Christmas décor suited for different styles and holiday themes.

For a classic Filipino Christmas look, Yuletide Classics and Pines and Berries feature timeless red and green accents, including Christmas tree baubles, wreaths, an eye-catching Christmas Village centerpiece, and a charming Nutcracker figurine.

If you prefer a more sophisticated look, Golden Opulence combines elegant white and gold décor to create a refined holiday atmosphere. Meanwhile, Holiday Jewels adds a luxurious touch with rich jewel-toned pieces. For those who love a fun and whimsical Christmas aesthetic, Whimsical Pastels brings a playful candy-inspired palette that adds extra charm and magic to any space.

Whatever your preferred Christmas theme, Robinsons Department Store has plenty of home décor options to help you start celebrating early. With a beautifully decorated and cozy home, even simple gatherings can already feel like a special holiday celebration.

Effortless Gifting for Loved Ones

Finding meaningful Christmas gifts doesn’t have to be stressful. At Robinsons Department Store, holiday shopping becomes easier with a curated selection of seasonal must-haves for every age and personality. From local fashion finds and beauty gift sets to practical home essentials and kitchenware, there are plenty of options to help you find something special for everyone on your Christmas list. Whether you’re shopping for family, friends, or someone who deserves a little extra surprise this season, Robinsons Department Store has festive gift ideas worth exploring.

Get Creative at the Christmas Craft House

Make your holiday shopping experience even more special by visiting the Christmas Craft House at select Robinsons Department Store branches. Here, shoppers can enjoy hands-on DIY activities and create their own holiday décor and handicraft projects. It’s a fun way to spend the weekend with the family, keep the kids entertained, or simply enjoy some creative time for yourself. For DIY enthusiasts, the Christmas Craft House also offers an opportunity to add a personal and handmade touch to your holiday celebrations.

To join, you just need to present a single-receipt purchase from Robinsons Department Store.

Beat the holiday rush and start shopping early. Head to your nearest Robinsons Department Store branch nationwide until December 2026 to grab all your holiday essentials. Because when it comes to heartwarming celebrations, bright decorations, and meaningful gifts, Christmas Starts Here at Robinsons Department Store.

For more updates and information, follow Robinsons Department Store on Facebook, Instagram, and TikTok.