Even though they may also bring gloomy skies, weather-resistant basics are a great way to update everyday style on rainy days. Whether you're heading to work, running errands, or just lounging indoors, Your Most Loved SM City Marilao, SM City Baliwag, and SM Center Pulilan offer a variety of ways to find everything you need for the season.
1. Stylish Raincoats
A trendy raincoat is a must-have for rainy days. It provides both protection and style. The SM Store offers a diverse range of brilliant colors and traditional neutral designs to suit any wardrobe.
2. Waterproof Footwear
Wet pavements are no match for sturdy and fashionable waterproof footwear. Crocs and Melissa Clube in SM City Marilao provides comfortable rain shoes and sandals that keep every step dry while remaining attractive.
3. Compact Umbrellas
Unexpected downpours become less of an issue with a dependable compact umbrella. Mr. DIY at SM Center Pulilan offers a wide range of umbrellas in traditional forms and interesting prints, making them ideal for everyday usage.
4. Cozy Accessories
Rainy days necessitate warm and comfortable gear. Scarves, caps, and other comfortable items are available at the SM Store to complement any rainy-day ensemble with both comfort and style.
5. Waterproof Bags
Miniso's waterproof bags make it easy to keep personal goods dry. These bags, made from sturdy materials like nylon and coated canvas, combine functionality with modern style for everyday use.
6. Insulated Drinkware
Staying hydrated is vital regardless of the weather. Surplus, AquaFlask, and Sunnies Flask sell insulated tumblers and bottles that keep beverages hot or cold longer, making them ideal companions throughout the day.
Rainy days no longer have to disrupt plans or style. From fashionable attire and practical accessories to everyday supplies, SM City Marilao, SM City Baliwag, and SM Center Pulilan provide everything needed to stay prepared, comfortable, and stylish during the rainy season, All For You.
About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.
Dessert lovers in the North Metro now have a new reason to visit SM City Grand Central with the official opening of Beard Papa's newest location, the 16th location in the mall and the most recent addition to its growing dining lineup.
A delightful destination for families, students, and foodies looking for an upscale dessert experience, Beard Papa, which is well-known throughout the world for its freshly baked cream puffs, brings its renowned Japanese pastries closer to Caloocan and surrounding cities.
Dessert lovers in the North Metro now have a new reason to visit SM City Grand Central with the official opening of Beard Papa's newest location, the 16th location in the mall and the most recent addition to its growing dining lineup.
A delightful destination for families, students, and foodies looking for an upscale dessert experience, Beard Papa, which is well-known throughout the world for its freshly baked cream puffs, brings its renowned Japanese pastries closer to Caloocan and surrounding cities.
Beard Papa's story began in 1999 in Osaka, Japan, with baker Yuji Hirota welcoming customers into his small neighborhood bakery. His warm personality and distinctive white beard earned him the nickname "Beard Papa" among loyal customers. Inspired by the joy of sharing freshly baked pastries, he developed the cream puff, which would eventually become the brand's global signature.
Every Beard Papa cream puff is made with a double-layered shell of delicate choux pastry inside and a crisp pie crust outside. Each pastry is filled only after it has been ordered, resulting in a light, crunchy shell paired with smooth vanilla bean custard and whipped cream. This commitment to freshness has become one of the brand's distinguishing characteristics.
Since its humble beginnings in Osaka, Beard Papa has expanded to over 500 locations across 15 countries and territories, offering its Japanese tradition of freshly baked pastries to millions of customers worldwide.
Customers at SM City Grand Central can now enjoy the same freshly made cream puffs that have made Beard Papa a worldwide favorite. Whether they are eaten as an afternoon snack, a treat after shopping, or a dessert to share with loved ones, every cream puff is made to deliver the brand's unique balance of crisp pastry and creamy filling.
With Beard Papa's arrival, SM City Grand Central's dining options are further enhanced, providing North Metro patrons with yet another globally recognized culinary destination to discover. As the mall continues to expand its selection of local favorites and international brands, visitors can expect even more exciting culinary experiences in one convenient location.
Visit Beard Papa at SM City Grand Central to find out why its freshly baked cream puffs never fail to make people smile and give them a taste of Japanese oishii, or deliciousness.
Baon win, every time! Purefoods favorites bring crispy goodness to every lunch break. Grab yours today at SM Hypermarket Baliwag!
Making delicious and nourishing baon doesn't have to be costly or time-consuming. Whether it's for students heading to school or professionals heading to the office, SM Hypermarket Baliwag has everything a family needs to prepare delicious meals on a budget.
Customers can get everything they need in one place, including healthy snacks, ready-to-cook meals, wholesome sandwiches, and refreshing drinks, thanks to everyday low prices and exciting promotions.
Baon made better! Pack your lunch with Purefoods favorites available at SM Hypermarket Baliwag. These are quick, delicious, and ready to fuel every school and work.
Make every recess sweeter with Nissin favorites at SM Hypermarket Baliwag! Grab Wafer Choco and Eggnog Cookies for a delicious baon treat.
Cheesy baon? Yes, please! Elevate every sandwich and burger with Emborg Cheese Slices available at SM Hypermarket Baliwag.
You can make every school and workday more pleasurable with practical baon ideas that are easy to prepare, satisfying, and reasonably priced only at SM Hypermarket Baliwag, where quality, convenience, and savings come together—All For You.
Sony Philippines brought together hundreds of photographers and filmmakers, aspiring artists, and business professionals at Alpha Fest 2026 in Foro de Intramuros to celebrate creativity through interactive experiences, useful workshops, inspirational speeches, and the latest developments in Sony's Alpha imaging ecosystem.
Shuhei Sugihara, Sony President & Managing Director
Sony Philippines President and Managing Director Shuhei Sugihara and Marketing Director Kentaro Imamura formally opened the festival before unveiling Sony's latest imaging innovations, including the Alpha 7R VI, FE 100-400mm F4.5 GM OSS, RX10 V, and the much anticipated FX5.
Kentaro Imamura, Soby Marketing Director
One of the highlights of Alpha Fest 2026 was the display of Sony's most recent imaging innovations, the RX10 V and the brand-new FX5, both designed to meet the evolving needs of today's creators. Sony's fifth-generation all-in-one super zoom camera, the RX10 V, is the ideal travel, wildlife, sports, and everyday photography companion thanks to its versatile 24-600mm ZEISS® Vario-Sonnar T lens, AI-powered Real-time Recognition Autofocus, blackout-free continuous shooting of up to 30 frames per second, and 4K 120p recording in a small body.
A first look of FX5, Sony’s newest addition to the Cinema Line
Meanwhile, Sony's Cinema Line is expanded with the Sony FX5, a powerful full-frame camera intended for professional filmmaking. With its full-frame stacked Exmor RSTM CMOS sensor, the latest BIONZ XRTM processor, integrated AI, and cutting-edge recording features like Open Gate, internal 16-bit X-OCN, and up to 4K 240p recording, the FX5 offers exceptional cinematic performance in a lightweight, production-ready design. Together, the RX10V and FX5 demonstrate Sony's continued commitment to offering state-of-the-art imaging solutions that help content creators, photographers, and filmmakers realize their creative visions.
Throughout the day, attendees had the opportunity to learn directly from some of the most well-known names in photography and filmmaking in the country through genre-focused sessions. Win Magsino talked about wildlife photography and provided advice on how to take pictures of animals in their natural habitats. Jiggie Alejandrino offered tips on creating classic and moving portraits during her talk on wedding and portrait photography. Martin San Diego took over Street Photography and demonstrated how to use everyday occurrences to create engrossing narratives.
Manny Librodo’s shooting session in the Festival Zone
Throughout the day, attendees had the opportunity to learn directly from some of the most well-known names in photography and filmmaking in the country through genre-focused sessions. Win Magsino talked about wildlife photography and provided advice on how to take pictures of animals in their natural habitats. Jiggie Alejandrino offered tips on creating classic and moving portraits during her talk on wedding and portrait photography. Martin San Diego took over Street Photography and demonstrated how to use everyday occurrences to create engrossing narratives.
Jason Magbanua shares his techniques on Wedding Videography
During the afternoon sessions, Nicco Valenzuela taught landscape photography, covering composition, light, and narrative in outdoor photography. Renowned wedding filmmaker Jason Magbanua shared his expertise in wedding videography, highlighting cinematic techniques and narrative-driven filmmaking, while one of the Philippines' most well-known portrait photographers, Manny Librodo, spoke about festivals and portrait photography, inspiring attendees with his unique style of portraiture and cultural storytelling.
Q&A Session with
National Geographic Explorer, Noel Guevara and award-winning Thai Street
Photographer, Tavepong Pratoomwong
Tavepong Pratoomwoong, International Street Photographer
Alpha Fest 2026 also featured notable guest speakers from the Alpha community. Noel Guevara, a National Geographic Explorer, conservation photographer, and filmmaker, shared his experiences documenting marine life and advocating for environmental conservation through visual storytelling using Sony's Alpha 7R VI. Award-winning Thai street photographer Tavepong Pratoomwong, who is renowned for his distinct style, encouraged participants to find remarkable moments in ordinary scenes during a special street photography session.
Fast Talk sessions with
Miki Labarda
Travel videographer and content creator Miki Labarda also led a special session on stage where she talked about her experiences as a content creator, the growth of the creator community, and the importance of Sony and the Alpha Fest event for visual storytellers like herself. Together, these speakers demonstrated the limitless possibilities of visual storytelling, inspiring craters to take fresh perspectives on well-known subjects while continuously pushing their artistic boundaries.
As the Alpha community grows, Sony is committed to supporting creators from diverse fields at every stage of their journey with state-of-the-art imaging technology, educational programs, and experiences that inspire them to record and share stories that impact the world.
Pre-Order Offers
Camera enthusiasts can still take advantage of
exclusive pre-order offers on Sony’s latest imaging innovations. The Sony
RX10 V pre-order is still ongoing at SRP PHP 130,999. Customers who
purchase from July 10 to August 7, 2026 will receive a free NP-FZ100
Battery worth PHP 4,490, making it a perfect opportunity for photographers
and videographers looking for an all-in-one camera capable of capturing
everything from everyday moments to wildlife and sports.
Meanwhile, the newly announced Sony FX5 is available for pre-order at participating Sony Centres and authorized retailers nationwide from July 23 to August 24, 2026 at an SRP of PHP 318,000 for body only and PHP 349,000 with the XLR Handle. Customers may reserve one (1) ILME-FX5 or ILME-FX5B unit with a PHP 5,000 down payment. Upon purchase, customers who successfully register their camera on My Sony will receive a complimentary NP-SA100 battery, valued at PHP 6,400, upon presentation of their email confirmation of successful product registration.
For more information about the Sony RX10 V and Sony FX5, including complete product specifications, participating dealers, and pre-order promotions, visit the official Sony Philippines product pages at:
For the latest updates, visit the Sony Philippines website or follow Sony Philippines on Facebook, Instagram, and TikTok.
SONY CORPORATION
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
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