Wednesday, October 9, 2024

#Flavorfest returns to McDonald's with Wild West Sauces and Tropical Fizz drinks

“After the first FlavorFest in June, we’re excited to introduce another dimension to our iconic Chicken McNuggets with the Cheesy Smoked Chili sauce and the returning Classic Ranch. And to complete this delicious taste experience would be a pairing of delicious drinks. Our fans would be delighted to sip and chill with our new Fruit Fizz flavors -- Green Apple Fizz and Mango Passion Fizz!" ~Ashley Santillan, McDonald’s Marketing Director


Fans of last June's McDonald's Flavor Fest will be delighted when it returns with Wild West-inspired Chicken McNuggets Sauces and Tropical Fruit Fizz Drinks. Prepare for the return of Classic Ranch sauce, the introduction of all-new Cheesy Smoked Chili sauce, and an irresistible refreshing beverage with Tropical Green Apple Fizz and Mango Passion Fizz!





Dip your favorite Chicken McNuggets into the bold Cheesy Smoked Chili, which includes chipotle, bell peppers, and mild spiciness. You can also try the savory, herb-infused Classic Ranch. For a taste of paradise, try the refreshing and fruity Green Apple Fizz or the delightful Mango Passion Fizz, which combines mango and sweet-tangy passion fruit!





Those who are eager to experience the Flavor Fest through the McDonald's App will have the opportunity!  Users of the app can redeem an exclusive 6-pc. starting on October 10. Get a 44% discount on Chicken McNuggets with 1 FREE new sauce and 1 FREE fruit fizz drink for just PHP 99! Additionally, for just PHP 69, they can drink their way into a tropical paradise with a Buy One Take One Fruit Fizz drink! Only drive-thrus, dine-in, and takeout are available for these McDonald's app deals at all locations across the country.





Barkadas can also relish a special 20-piece Chicken McNuggets Bundle for delivery, which includes two fruit fizz drinks, four sauces, and 20 nuggets! Through the GrabFood, Foodpanda, and McDelivery apps, this deal will be accessible.





McDonald's Chicken McNuggets new sauces and fruit fizz drinks are available starting October 10 for a limited time only via Dine-in, take-out, Drive-thru, or Delivery. Hurry, enjoy them while they're still here via dine-in, take-out, and drive-thru channels. For more information, visit McDonalds.com.ph, or follow on Facebook, and on Instagram.






















About McDonald’s Philippines
McDonald’s Philippines’ master franchise holder Dr. George T. Yang – who oversees and sits as Chairman for over 40 years -- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 750 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.


Monday, October 7, 2024

A Golden Partnership: MOWELFUND and City of Dreams Manila's Historic Collaboration with the Manila International Film Festival (MIFF) and the Metro Manila Film Festival (MMFF)


(L-R): Ms. Bing Viray, Project Director (Media Puzzle Holdings Corp.); Ms. Cherry Ann Carrera, President (Media Puzzle Holdings Corp.); Mr. Raul Putong, Chief Operating Officer (MIFF); Atty. Rochelle Macapili - Ona, Executive Director (MMFF); Chairman Romando S. Artes, Chairman (MMDA); Ms. Charisse Chuidian, Vice President for Public Relations (City of Dreams Manila); Ms. Boots Anson Roa, Chairwoman (MOWELFUND); Ms. Gina Alajar, Board Member (MOWELFUND); Mr. Joey Roa, Welfare Director (MOWELFUND); and Mr. Jim Baltazar, Director (CMB Film Services).


In a remarkable prelude to this year's much-anticipated Golden Celebration of the Metro Manila Film Festival (MMFF), a ceremonial contract signing took place in City of Dreams Manila, signaling an important step in the partnership between the MMFF and the Manila International Film Festival (MIFF). This event not only marks a significant milestone for both organizations, but it also sets the tone for what is expected to be a historic year in the Philippine entertainment industry.




As part of its 50th anniversary celebrations, the Metro Manila Film Festival has named City of Dreams Manila as its Official Event Partner for the Golden Gala on November 11, 2024. This prestigious collaboration with one of the country's top luxury resorts emphasizes the significance of the event, promising an unforgettable evening of glamour, entertainment, and philanthropy. The Golden Gala, held at City of Dreams Manila, will bring together a distinguished audience of celebrities, industry leaders, and influential figures to celebrate the best of Philippine cinema while also strengthening the country's ties to the global film community.




The Movie Workers Welfare Foundation, Inc. (MOWELFUND), a nonprofit that has spent the last 50 years advocating for the rights of underrepresented workers in the Philippine film industry, was notably present at the ceremonial signing. The significance of this event was further reinforced by Chairwoman Boots Anson Roa, Board Member Ms. Gina Alajar, and Welfare Director Mr. Joey Roa, who proudly represented MOWELFUND's commitment to social welfare, education, and the preservation of film heritage.


Key Panelists from MMFF and MOWELFUND together with their Brand Partners.


Prominent members of the Manila International Film Festival (MIFF), the Metro Manila Film Festival (MMFF), and their initial roster of brand and media partners convened for the event. Among the notable attendees were Chairman Romando S. Artes from the Metro Manila Development Authority (MMDA), Atty. Rochelle Macapili-Ona, Executive Director of MMFF, Ms. Charisse Chuidian, Vice President for Public Relations of City of Dreams Manila, Mr. Raul Putong, Chief Operating Officer of MIFF, Mr. Jim Baltazar, Director for CMB Film Services, along with Ms. Cherry Ann Carrera, CEO of Media Puzzle Holdings Corp., and Ms. Bing Viray, Project Director for Media Puzzle Holdings Corp. The MMFF and MIFF also recognized their esteemed brand partners, including Shantal’s Beauty & Wellness Products, represented by CEO and Founder Ms. Rossel “Shantal” Dimayuga; Brenan Global, represented by CEO Ms. Brenda So; Wow Glow, owned by Ms. Mariz Villanueva and Mr. Vlad Villanueva; and Gluta Skin, represented by CEO Ms. Lira Lacsamana. Additionally, gratitude was extended to media partners such as PhilStar, Philippine Daily  Inquirer, MBC Media Group, Manila Times, and Manila Standard.




This ceremonial signing begins a new era for the Philippine entertainment industry. As we count down to the 50th edition of MMFF, we are on the verge of a historic moment that will not only celebrate Filipino cinema's rich heritage but also catapult it into international prominence. The MMFF 50th Golden Gala on November 11 at City of Dreams Manila promises to be more than just an event; it will be a watershed moment in the industry, brimming with glamour, prestige, and the power of Filipino artists. Join us as we remember the past, celebrate the present, and shape the future of Philippine cinema on a global scale.

Araneta City blooms in pink for Breast Cancer Awareness Month

“At the City of Firsts, we believe in the power of community and awareness. This Breast Cancer Awareness Month, we’re not only raising awareness about breast cancer, but also fostering a sense of solidarity and hope for those affected by this disease. At the City of Firsts, we believe in the power of community and awareness. By lighting up our spaces in pink and organizing these impactful events, we hope to drive people into action and remind every woman of the importance of early detection. Together, we can make a difference.~Marjorie Go, VP for Marketing of Araneta City
Araneta City blooms in pink for Breast Cancer Awareness Month


Breast cancer remains a pressing health issue in the Philippines. According to the Department of Health, 38,000 Filipinas died in the fight against breast cancer between 2018 and 2021, serving as a heartbreaking reminder of the disease's impact on countless women and families.

Araneta City is taking a prominent stand this October in honor of Breast Cancer Awareness Month to raise awareness for this important cause. With the theme "Bloom in Pink," the City of Firsts is transforming into a symbol of hope, shedding light on the bravery of women fighting breast cancer and offering unwavering support to survivors.


Education talks and survivor stories

The festivities began on October 1 at Gateway Mall with a launch event in partnership with the Kasuso Foundation, a volunteer organization dedicated to assisting indigent breast cancer patients through early detection and awareness. The event included free blood pressure and breast screenings from Keralty Clinic, as well as an inspiring art exhibit by breast cancer patients and survivors.

Continuing the momentum, Gateway Mall 2 will host a series of talks on October 7 aimed at promoting breast cancer awareness. Survivors Lorna Fabian and Loida Almirol will share their empowering stories in “Susuportahan Kita: Survivor Stories,” while Dr. Karen Gemma See will present “What’s up Doc?”, a discussion on breast health and the importance of early detection. Special support messages from Binibining Pilipinas 2024 queens Myrna Esguerra and Trisha Martinez will add an extra touch of inspiration. Fun and interactive booths will also be available, where visitors can create their own bouquets at the Bloom Bar and enjoy complimentary treats from the Ice Cream Bar.


Musical celebrations and entrepreneurial ventures

The Pink Power Concert, featuring performances by local artists and Kasuso Foundation talents, will take place on October 21 at Farmers Plaza, raising awareness about breast cancer. Attendees can also enjoy some well-deserved pampering with a free skin consultation from Vanity First.

On October 28, Ali Mall will feature inspirational breast cancer survivors who have turned their challenges into entrepreneurial success stories. The Kasuso Negosyo event will highlight their businesses, providing an opportunity for these remarkable women to share their products and stories of resilience. A special performance by buskers will serenade the crowd, creating a heartwarming atmosphere of encouragement and celebration.


Citywide events and exciting rewards

Araneta City has turned its iconic landmarks pink as part of its awareness campaign. On October 1, the Smart Araneta Coliseum was illuminated in pink as a vibrant symbol of solidarity in the fight against breast cancer.

In addition, Araneta City is transforming its pedestrian lanes on Gen. Malvar and Gen. Aguinaldo streets into pink pathways in support of the Walk for Pink campaign. Visitors are encouraged to walk down these lanes, take photos, and share them on social media for a chance to win exciting prizes. Participants who use the hashtag #WalkForPink can enter a raffle to win an overnight stay at the ibis Styles Manila Araneta City or the Novotel Manila Araneta City. The promotion lasts until October 6.

On October 18, shoppers in Araneta City can redeem a special Pink Awareness Kit with a single receipt purchase of ₱2,000. As part of this exclusive promotion, the first 100 customers will receive a pink umbrella, a pink tote bag, and a pink ribbon enamel pin.

To know more about the latest promos, activities, and happenings at Araneta City, please visit www.aranetacity.com. You may also like and follow them on Facebook, Instagram, X (formerly Twitter), and TikTok


















Araneta City is managed by ACI Inc, one of the five business units of the Araneta Group of Companies. With a long history of pioneer business ventures, the progressive and diversified Araneta Group is anchored on property development, food service, leisure and entertainment, and hospitality. Visit the Araneta Group's official website for more details.

For updates on Araneta City, visit its official website, or follow it on Facebook, Instagram, YouTube, and TikTok. Download the Araneta City mobile app on Apple App Store (for iOS) or Google Play Store (for Android) to get the latest on promos and events.

PCPPI Advocates for Quality Education and Supports DepEd's Brigada Eskwela

“PCPPI values education and acknowledges the vital role that the youth play in nation-building. This is why we continuously support Brigada Eskwela as it brings communities together to build an environment conducive for learning.” ~Atty. Carina Bayon, PCPPI Chief Environmental, Social and Governance Officer


Carrying the Filipino spirit of Bayanihan, Pepsi-Cola Products Philippines, Inc. (PCPPI) continues to provide full support to the Department of Education's (DepEd) Brigada Eskwela Program. Since 2014, PCPPI has provided support to local schools and communities as part of its sustainability commitments and in accordance with the United Nations' Sustainable Development Goals.

Brigada Eskwela, founded in 2003, is a national school maintenance program that encourages participation from teachers, volunteers, private organizations, and other stakeholders to ensure that school facilities are ready for the new academic year.




This year's program, appropriately titled “Bayanihan para sa Matatag na Paaralan,” encourages greater collaboration between communities and private organizations to strengthen the country's educational system and institutions. 

Over 200 PCPPI volunteers from 15 locations across the country contributed their time and energy to this worthy cause. 

This year, PCPPI partnered with 19 public schools to donate school supplies, health and safety equipment, cleaning supplies, construction and repair materials, and refreshments. Aside from these donations, PCPPI employees organized community projects such as waste management training sessions, classroom and school grounds cleaning, school facility repairs, and vegetable and ornamental garden clearing.




As the sole manufacturer of well-known PepsiCo beverages in the country, PCPPI remains committed to providing a brighter future for Filipino students.

PCPPI manufactures and sells well-known beverage brands such as Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum Soonhari, and Premier. 

For more information about PCPPI and its brands, please visit www.pepsiphilippines.com.

Sunday, October 6, 2024

McDonald's "Night Classroom" and "Ride the Arches" Win at PANATA Awards

“We are truly honored by the recognition we received from this year’s PANATA Awards. Beyond the accolades, we are thankful to our customers and community partners   for embracing and supporting our initiatives. And as McDonald’s continues to grow in the country, our commitment to making real and meaningful impact will also grow.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines


McDonald's Philippines was the big winner at the recent PANATA Brand Effectiveness Awards 2024, held at the Seda Hotel Bonifacio Global City, winning multiple Gold Awards for its standout campaigns "Night Classroom" and “Ride the Arches.”

The Philippine Association of National Advertisers (PANA) presented the awards, which were judged by a distinguished panel of experts from advertising, media, and academia. The PANATA Brand Effectiveness Awards 2024 were more than just a celebration of individual brand achievements; they also recognized the industry's collective progress. Already in its 15th year, the award emphasized brands' resilience in a difficult economic climate, as they continued to push boundaries and set new standards for consumer engagement.





"Night Classroom" won four Golds in the Corporate Sustainability and Trust category, Brand Effectiveness through Customer Experience, Disruptive Innovation, and Effective Use of Marketing Communication Channels (Single Medium-BTL) after being launched in 2023 and continuing this year. The initiative converted McDonald's party areas into dedicated late-night study spaces for both teachers and students, providing a safe and convenient learning environment.




On the other hand, the QSR behemoth received the Grand PANATA Award for “Ride the Arches,” the company's first campaign of its kind, which saw McDonald's transform its stores into cyclist-friendly gathering places complete with refueling stations, encouraging cyclists to bike and dine along scenic routes across the country. “Ride the Arches” was also awarded Gold in Marketing Communication Channel - Single Medium BTL, Gold in Customer Experience, Bronze in Corporate Sustainability and Brand Trust, and Bronze in Disruptive Innovation.




McDonald's also won Brand Team of the Year for “Ride the Arches,” with Barrameda taking home the Rookie Brand Builder of the Year award.

The PANATA Brand Effectiveness Awards recognized McDonald's Philippines' exceptional marketing prowess, with several other campaigns winning gold.

"Best Me at McDo,” "Our Best Everrrr Burgers,” "Lovin' All,” and "Kami Naman, Ma” all received Gold awards for their effective use of marketing communication channels, highlighting the brand's ability to connect with its audience through various media. Notably, "Kami Naman, Ma” was recognized for its excellence.

These additional victories demonstrated McDonald's dedication to innovation, sustainability, and building meaningful relationships with its customers through a variety of impactful campaigns.


Asia Pacific Tambuli Awards 2024
  • McDonald’s Philippines named "Advertiser of the Year"
  • "Night Classroom"
Grand Prix Award in the Champions for Humanity Category
Silver in the Builders of Society Category
  • "Ride the Arches"
Silver in the Champions for Humanity Category
Bronze for Advocacy
  • "I’m Lovin’ Me" campaign
Bronze award
  • "Unlocking 60,000 Filipinos’ Best Selves" campaign
Silver
  • "Lovin’ All" campaign
Bronze
 

2024 Kidlat Awards
  • "Lovin’ All" by TBWA\ SMP
Gold in Creativity in Engagement – PR.
Gold in Creativity in Engagement – Social
  • "Night Classroom" by Leo Burnett Group Manila
Gold in Creativity in Experience
Gold in Creative Commerce
Gold in Creative Effectiveness
Gold in Creative Strategy
  • "Lovin’ All" film:
Silver in Classic Creativity – Film category.
  • "Lovin Her" series by FilmPabrika Inc.
Silver in Film Craft – Direction, Casting, Low Budget Film.
  • "Ride the Arches" campaign:
Silver for Creativity in Experience
  • "Night Classroom"
Silver for Creativity for Good – Corporate Social Responsibility


Friday, October 4, 2024

Ballet Manila's Florante at Laura: A Symphony of Creativity and Harmonious Ingenuity

“Something magical happens when artists come together!”



Ballet Manila Premieres "Florante at Laura," a new production featuring renowned Filipino artists. The show is a retelling of the classic Filipino literary work. The landmark production brings together some of the country’s finest dance and musical artists for a world premiere that spotlights yet another Filipino literary masterpiece.

Ballet Manila's creative director, Lisa Macuja Elizalde, couldn't contain her excitement when asked about Florante's upcoming world premiere at Laura.

The outstanding production, which follows the ballet company's highly successful Ibong Adarna, will be performed at the Aliw Theater on October 12, 2024, at 8 p.m., and on October 13 and 19, 2024, at 5 p.m. Florante at Laura will bring together some of the country's most renowned creatives in music, literature, ballet, and stage production.


A collaboration of masters in their craft 

“Florante at Laura was a project that was going to be Gerardo Francisco’s next epic adventure. This was planned way before the pandemic happened. I was so very thrilled when National Artist for Music Ryan Cayabyab said yes! That’s why we work so hard every day – to create art that people will want to watch again and again. ~Lisa Macuja Elizalde, Ballet Manila's Creative Director


Gerardo is the dance company’s longtime principal dancer and co-artistic associate, who also choreographed the award-winning Ibong Adarna. Working with him is the exemplary British choreographer Martin Lawrance who is behind Ballet Manila’s  full length innovative retelling of Romeo and Juliet in the Filipino setting. 

“Clear communication, thorough discussions, and mutual support were crucial in keeping us on track. We just seem to click and bounce ideas off of each other. It has so far been a very fruitful collaboration. Communication has been the key!” ~Gerardo Francisco, Dance Company’s longtime Principal Dancer and co-artistic Associate

From the collaboration between Gerardo and Martin, the intricate pieces to this masterpiece of a production started falling into place when Lisa invited renowned writer and balagtasan expert Professor Michael Coroza as a guest in her show, Art 2 Art, where she asked him to watch Ibong Adarna. “I then invited Michael to collaborate with Gerardo and Martin Lawrence to create the libretto for Florante at Laura.”

Soon after, the quest for a composer began.  Lisa imagined someone who can create original compositions akin to a Filipino Tchaikovsky—sweeping, dramatic, powerful, and romantic.




One of the Pillars of Original Pilipino Music (OPM), Ryan Cayabyab, was named National Artist for Music in 2018 with an extensive body of work ranging from orchestras and full-length musical productions to television and commercials.

“It had been quite some time since I wrote a large musical work. “Most important before I start creating music is the mutual understanding among the other creatives and the producer regarding style and medium of music. Everything is a surprise and wonder for me. I challenged myself into accepting this landmark ballet production, and I hope that it becomes an important legacy for all of us involved in it. ~Ryan Cayabyab, One of the Pillars of Original Pilipino Music (OPM), National Artist for Music in 2018

Despite  being a seasoned composer and musician, Ryan was thrilled to work with fellow creatives.

Breathing life into his original compositions is the Orchestra of the Filipino Youth (OFY) under the baton of his  son, Toma Cayabyab—another dream fulfilled for Ryan.


An epic production with mesmerizing visuals



Florante at Laura, a work of literary art by Filipino poet Francisco "Balagtas" Baltasar, was released in 1838 and tells the tale of Florante, a duke who was taken prisoner and sold into slavery by the Turks. However, with Aladin's assistance, he was able to escape his captors and make his way back to Albania, where he faced off against the usurper Count Adolfo, sought atonement, and was reunited with his beloved Laura. 

Ballet Manila enlisted the help of important actors who have appeared in numerous domestic and international productions over the years in order to translate the story's universal themes of love, betrayal, and friendship into dramatic visuals. Set designer Mio Infante clarified that his creations represent more than just the story's real location.  

“This epic ballet includes a diverse set of locations, which not only serve as physical spaces but also symbolize the internal and external conflicts of the characters, as well as broader themes of love, war, loyalty, and betrayal.” ~Mio Infante, Set Designer

Complementing his designs are the stunning costumes from Make It Happen, led by  Otto Hernandez & Therese Arroyo Hernandez.

“Costumes play a crucial role in conveying the story and message of a production. It can contribute to the overall visual aesthetics, help define characters, evoke emotions, and enhance the audience's understanding of the narrative.” ~Otto Hernandez & Therese Arroyo Hernandez, designs are the stunning costumes from Make It Happen

Meanwhile, lighting director John Batalla emphasizes the importance of using a distinct lighting color palette to differentiate the varied locales of Florante and Laura.

“Mood is certainly a major part of the themes that lighting has to tackle in a production such as this in order to transport the audiences to a different time and far-away places.” ~John Batalla, Lighting Director

Expect more from Ballet Manila

As one of the country’s leading dance companies, Ballet Manila has been known for its keen eye for excellence and artistry. Even though it has produced numerous award-winning shows, Lisa's leadership will ensure that the audience continues to see top-notch performances.




Show Dates:
October 12, 2024     -     8:00 p.m.
October 13, 2024     -     5:00 p.m.
October 19, 2024     -     5:00 p.m.

Tickets for “Florante At Laura” are now available through Ticketworld. Direct links to buy tickets:  https://bit.ly/BMFloranteAtLauraBuyTickets

For bulk ticket orders (50 or more), email balletmanilamarketing@gmail.com 





But for now, she wishes the audience to bask in the magical greatness of Florante at Laura

All performances will be staged at Aliw Theater, Pasay City. For tickets, visit www.ticketworld.com.ph. To learn more about Ballet Manila and its shows, visit www.balletmanila.com.ph

Barbie Almalbis tackles her bouts with mental health on “Happy Sad”

“Sometimes we have to let go of things, and there are just things beyond our control, and we just got to continue, walk in and through the ‘wilderness,’ but I’ve always found hope in God that even through the hard times, He is still doing something good. I recorded the acoustic guitar and vocal at home, and we did backing vocals with everyone in Nick’s studio. Nick also recorded the main instrumental track in his studio. ~Barbie Almalbis
Photo by Nina Sandejas


Barbie Almalbis continues to confront her inner struggles by releasing another song that openly addresses them in a musical way, following the release of her previous songs "Desperate Hours" and "Homeostasis."

Her new song, "Happy Sad," reflects on her own mental health and the stigma behind it, while helping her process her feelings through writing songs.

Nick Lazaro, who also assisted in arranging the instrumental parts, produced the emotionally vulnerable track. Eclectic Kiss artists such as Pikoy, Marika Laciste, Faye Yu, and Marj Rojas also contributed to the background vocals, adding subtle layers of intricacies to the mix.  

"Happy Sad" will be part of her upcoming 2024 full-length album, which thematically brings her journey towards mental health, healing, and self-discovery into the conversation. She plans to release it sometime in November 2024.

Barbie Almalbis’ "Happy Sad" is out now on all digital music platforms worldwide.

The song serves as the third single off her upcoming fifth album, to be released at the end of the year.