Corporate Giveaways Buyers’ Show 2026 Opens Bigger Platform for Business Gift Sourcing

“Many of our exhibitors have been with us for over 20 years. Nothing makes us prouder than hearing exhibitors share how this event has supported their growth. It’s a testament to the show’s ability to generate consistent leads, orders, and long-term client relationships.” ~Raquel Romero, World Expos & Concepts President and Show organizer

The Philippines’ premier event for gift sourcing returns with its largest showcase yet.

The 39th edition of the Corporate Giveaways Buyers' Show, the longest-running expo in the country for company presents, premiums, and office solutions, will take place at the SMX Convention Center Manila from July 1-3, 2026. This will be the biggest and most extensive showcase to yet.

This year's edition is significantly larger, offering guests access to more vendors, products, and sourcing opportunities with more than 65% more exhibit area. The event's continued success in offering exhibitors measurable business benefits and purchasers improved procurement experiences is reflected in the expansion.

The show, which has been a dependable venue for connecting gifts and premium suppliers with corporate decision-makers for than 40 years, draws thousands of professionals from marketing, procurement, human resources, and business development each year.

Corporate gifting remains an essential part of modern business strategy. Beyond basic giveaways, businesses now use branded products to reward employees, foster relationships with clients, and strengthen brand identity throughout the year. As businesses look for more meaningful interaction, the need for exceptional, creative, and practical corporate gifts that leave an impact is continually growing.

The Corporate Giveaways Buyers' Show brings this entire ecosystem together under one roof, making it easy for visitors to compare products, evaluate quality firsthand, and connect with reliable suppliers. From bespoke products and eco-friendly incentives to high-end executive gifts and office solutions, the event offers a broad range of options for any business need.

Visitors can expect a fun and successful sourcing experience whether they are planning business events, marketing campaigns, employee engagement programs, or client appreciation activities.

Admission to the Corporate Giveaways Buyers’ Show 2026 is free of charge. 

Pre-event registration is now open at www.corporategiveawaysbuyershow.com.

Tanduay’s International Spirit Competition Wins Highlight Consistent Excellence Across Rum Portfolio

“These awards demonstrate that Tanduay’s production standards are consistent across our different rum profiles and our strict quality control. We thank the judges for recognizing our discipline in producing rums that live up to international standards, and we raise a toast to excellence in Philippine rum-making. As Tanduay continue to grow our presence internationally, we remain focused on upholding the quality standards that have defined our brand for generations. This guides us on how we craft our rums and ensures we deliver the same quality to consumers wherever they are in the world.” ~Roy Kristoffer Sumang, Tanduay International Business Development Manager

Tanduay constantly exhibits a commitment to excellence and quality in all of its products, according to stringent international standards. In the most recent International Spirits Competition, five premium rums from Enthusiast Report Magazine took the top medals.

Gold prizes were presented to Tanduay Reserve Rum 10 Years, Tanduay Asian Rum Gold, and Tanduay Reserve Rum Overproof; Tanduay Double Rum received a Double Gold. Tanduay Asian Rum Silver received a silver medal.

Enthusiast Report's International Spirits Competition, which selects winners in several categories each quarter, brings together enthusiasts with a combined 100 years of tasting expertise. The luxury and lifestyle magazine regularly features the leading brands in wines and spirits, travel and leisure, fashion, cars, events, entertainment, and cigars. For over 15 years, the original squad has participated in publications, spirit contests, and events.

What Makes Up Tanduay’s Award-Winning Rums

Tanduay Double Rum routinely wins international spirits competitions. Tanduay's expertise in blending and maturing is evident in this premium rum, which is made from a blend of rums aged 16 and 5 years and aged in ex-bourbon barrels for an additional two years. This process makes this award-winning product a fantastic drinking rum.

It smells of toasted almonds, cooked pineapple, and tropical dried fruits. Its color is dark amber. It is an excellent aged rum with flavors like caramelized pineapple and a delicate blend of cherry and vanilla. It has a refined, medium-long, woody, raisin, and tropical zest aftertaste and a medium-sized, round, fruity body.

Another example of the brand's longevity is the gold medal-winning Tanduay Reserve Rum 10 Years. Old Bourbon barrels are used to mature this rum for a minimum of ten years. Its rich scents of toasted oak, vanilla, butterscotch, caramel, and tropical dried fruits make it an excellent option for drinking straight or as a base in cocktails. It smells of caramel, vanilla, and dried fruits in harmony with the aromas of toasted oak.  It has a medium-to-full weight, a rich, creamy texture, and a smooth, slightly woodsy finish with lingering aromas of dark chocolate and raisin.

Tanduay Asian Rum Gold is another award-winning premium rum in the brand's excellent portfolio.  This rich and sophisticated rum, which has been aged in ex-bourbon barrels for up to seven years, can be drunk plain or blended. It has a lovely mix of sweetness and alcohol, a vivid golden amber color, and expressive scents of vanilla, tropical fruits, coconut, and nutmeg. Its aroma is sophisticated and refined, and its body is dry, smooth, and mellow. On the nose, you can smell mature honey, almond, caramel, toasted oak, orange peels, and vanilla.

Pot and column still black rums are meticulously mixed to create Tanduay Reserve Rum Overproof. With notes of caramel, cherry, vanilla, banana, pineapple, and pear, it smells light and fresh. It has a medium-intensity flavor that combines caramel and burnt sugar with notes of wood, vanilla, sherry, banana, and pear. It also has a smooth, comforting mouthfeel and an off-dry sweetness. It has a very intricate, medium-length finish.

Another award-winning product is Tanduay Asian Rum Silver, which is a blend of rum that has been aged in ex-bourbon barrels for up to five years. It's perfect for enjoying neat and well-balanced for blending. It has a soft straw yellow hue and is translucent and clear. With hints of toasted, coconut, and vanilla, the scent has a powerful citrus and grapefruit peel. It tastes like a well-balanced combination of cream soda and citrus fruit flavors. It has a crisp, fruity, satiny, light to medium body with a dry, sweet, and warm finish.

Built on Generations of Craftsmanship

Tanduay has consistently gained international reputation since its founding in 1854. It is a proudly Filipino-made brand that showcases the exceptional workmanship of Filipinos worldwide.

Introducing P-Pop Group Oona with Jaylou, Kari, Bella, Coleen, and Isaki

“In a scene ready for reinvention, oona. arrives—moving as one, defining a new era of P-pop.“

Let me introduce you to Jaylou, Kari, Bella, Coleen, and Isaki. Because each member has a unique story, style, and strength, the group is a dynamic blend of personality and experience.

The name "oona" means "Be One," and the double "oo" stands for their opposing voices, personalities, and styles—like yin and yang—that coexist peacefully despite their differences. Five stories, one flow.

Oona. is committed to excellence in on-stage performances as well as a blend of skill, genuineness, self-control, and development with the aim of motivating others via music influenced by their personal experiences.

This idea is introduced in their debut song, "DARAMA," which is currently available on all major music platforms.

“DARAMA” was composed and written by oona. themselves, born from the feeling of kilig—that flutter you get when something you’ve long hoped for finally becomes real. What started as a simple emotion grew into something deeper: a song about finding the right people, holding on through challenges, and turning dreams into reality. Inspired by their journey together, “DARAMA” captures that surreal moment when everything just feels natural and right.

This song is their first baby—and it carries the same feeling they all share: kilig, nadarama.

Stay connected with oona. through their official social media platforms:

Facebook: Oona.

Instagram: @oona.official_

TikTok: @oona.official_

Play, Move, and Chill at SM Supermalls this Summer

The SM Active Hub brings the community together, where every step, sprint, and shared moment lets you Gala To The Max with a maxed-out experience at SM Supermalls.

Gather your crew for pickleball, runs, and refreshing coolers to beat the heat.

This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts—bringing together activities that let you truly Gala To The Max.

Dive into Summer Play with the SM Active Hub

The SM Active Hub sets the tone for a season filled with movement, connection, and fun. Fresh from celebrating its first anniversary with a series of activities across select SM malls last April 11 to 12, the community continues to build momentum with even more ways to stay active all summer long.

Whether you're picking up a new sport or leveling up your routine, the SM Active Hub brings together experiences that make every visit more dynamic and engaging—giving you more ways to Gala To The Max this summer.

Join the Pickleball Mania

Rally, compete, and connect at the SM Active Hub’s pickleball courts, where every match is a chance to Gala To The Max.

Pickleball takes center stage with a lineup of activities at SM Supermalls, from beginner-friendly clinics to regular tournaments and free-play sessions. Step onto the court, rally with fellow players, and enjoy the fast-growing sport in a lively and welcoming environment.

With guidance from experienced coaches, even first-timers can quickly get into the game, making every match an exciting way to connect and compete.

Dash into Summer Runs

From first-timers to seasoned runners, SM Supermalls’ summer runs offer something for everyone. With categories for all ages and skill levels, each event is a chance to stay active, celebrate milestones, and be part of a vibrant running community.

Finish strong and look forward to exciting rewards waiting at the finish line.

Play it your way this summer

Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.

From courts to open spaces, SM Supermalls brings even more ways to stay active and in the moment. Jump into games of basketball, volleyball, badminton, or table tennis, or take your skills further with karate, taekwondo, arnis, and gymnastics sessions happening across select malls.Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.

For those looking for something different, you can hit strikes at the bowling lanes, glide into skating sessions, or sharpen your aim with archery and billiards. Cycling enthusiasts can take on biking activities, while football and soccer matches keep the energy going across the field. Even e-sports fans can get in on the action with competitive gaming experiences.

Whether you're trying something new or sticking to your sport, it’s all part of a summer where you can move freely, play fully, and Gala To The Max.

Level up the fun at SM Game Park

From shooting hoops to bowling strikes and trying your hand at archery, every corner of SM Game Park brings a new way to bond, compete, and have fun with your barkada.

Step into a world of non-stop action at SM Game Park, where friendly competition meets feel-good moments. From bowling and billiards to arcade favorites, it is the perfect spot to challenge your barkada or take a break in between activities. Whether you are aiming for a strike or chasing a new high score, every visit brings a reason to celebrate small wins together.

Rock your best Summer Fits

From workouts to weekend galas, find activewear that keeps up with your pace so you can move in style all season long at SM Supermalls.

From workouts to weekend galas, SM Supermalls makes it easy to stay stylish and comfortable all season long. Discover activewear and essentials from Sports Central, Wilson, and Decathlon, perfect for keeping up with your summer plans.

Complete your look at the Summer Bazaar, where sweat-friendly gear, bucket hats, and must-have accessories come with exciting deals and promos.

The Groove Dance Showdown

For those who love to move, SM Supermalls transforms into a vibrant dance space filled with rhythm and energy. Join workshops, learn new routines, and take the spotlight as you bring your best moves to the floor.

Refresh your senses with Summer Coolers

Cool down and recharge with refreshing treats, from milk tea to halo-halo favorites, perfect for a well-earned break in your maxed-out summer.

After a full day of activities, cool down with refreshing treats that hit just right. Indulge in creamy gelato from Caramia or rich chocolate creations from Venchi, perfect for a well-earned break.

For something lighter, enjoy freshly brewed milk tea from Chi Cha San Chen or delicate Japanese treats from Warabi Mochi Kamakura. You can also go for a Filipino favorite with a twist at Bebang’s Halo-Halo or recharge with handcrafted drinks from Super Matcha.

The summer experience gets even better with the SM Coolers Fest 2026, happening from May 15 to 31 across participating SM malls. From halo-halo and fruit shakes to iced coffee and specialty beverages, the festival brings together a wide selection of refreshing treats from mall tenants and MSMEs.

Customers can also explore these favorites through SM Malls Online, making it easy to enjoy coolers anytime, anywhere. In select malls, Coolers Fest Market booths offer an expanded and vibrant on-ground experience.

From active moments at the SM Active Hub to refreshing breaks and everyday discoveries, everything comes together for a maxed-out experience made for kids, families, and barkadas.

Make it a summer to play, move, and chill—only at your most-loved SM Supermalls.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Herbalife and HyveSports & Women's Fitness Asia Collaborate to Increase Access to Fitness in the Philippines

“We see more people looking for ways to stay active, but consistency is often the challenge. Through this partnership, we aim to support communities across the country by making fitness more accessible, engaging and be part of everyday life. By connecting with people through large-scale events like this, we can help inspire consistency and empower more individuals to stay active over the long term.” ~Kinki Lau, General Manager of Herbalife Philippines

In order to fuel some of the biggest running and fitness events in the country in 2026, HyveSports & Women's Fitness Asia has officially partnered with Herbalife, a major health and wellness company, community, and platform, for a year.

The collaboration highlights Herbalife's commitment to helping everyday fitness communities, where many Filipinos begin leading active lives, and enhances the company's visibility at significant, community-driven events around the nation.

The partnership shows a shared goal of expanding the accessibility and sustainability of wellbeing, according to Kinki Lau, General Manager of Herbalife Philippines.

Julius Em, CEO of HyveSports and Justine Cordero-Em, Founder of Women’s Fitness Asia Philippines, echoed this, emphasizing the partnership’s role in creating more inclusive and engaging fitness experiences.

“At HyveSports, our goal has always been to get more people moving in a way that feels fun and inclusive. With Herbalife, we can take that even further by supporting Filipinos not just during events, but throughout their fitness journey. Together, we’re making it easier for more communities to stay active.” ~Julius Em, CEO of HyveSports and Justine Cordero-Em, Founder of Women’s Fitness Asia Philippines

The partnership was formally formalized when The Music Run Manila 2026 returned to Filinvest City Events Grounds in Alabang. Over 4,000 runners will participate in the 5K and 10K competitions, which combine music, fitness, and entertainment with DJ-powered racing zones and a post-run festival experience.

As part of the event experience, Herbalife put up an on-site refreshment and hydration nutrition and recovery station, offering product samples, shakes, and wellness-related activities to thousands of participants throughout the day.

Building on the momentum, Herbalife will continue to support a number of significant mass participation events that HyveSports will host in 2026. These events include the Electric Night Run, ColorFest Carnival Run, Trifactor & Amazon for Triathlon & Duathlon races, and other extensive fitness experiences that are anticipated to attract tens of thousands of participants nationwide.

Herbalife aims to help more Filipinos develop healthy routines and lead active lives.

Stronger Futures Start Here as Job Opportunities Open Nationwide This Labor Day

This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide. This brought together 650 employers and 17,400 jobseekers, with more than 1,000 Filipinos hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes.

But beyond the numbers are real stories—of courage, determination, and new beginnings.

Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space at their most-loved SM Supermalls.

Moments like these echoed throughout the day, as hiring booths became spaces of possibility—where interviews led to immediate job offers, and uncertainty turned into hope.

SM Job Fairs continue to stand out for their accessibility and efficiency. From application to interview—and even the processing of government requirements—everything is made available in one place, allowing jobseekers to focus on what matters most: securing their future.

Beyond employment, SM continues to strengthen its role in workforce development by introducing upskilling opportunities—including digital and AI learning sessions in partnership with institutions such as the Department Information and Communications Technology. These initiatives aim to help jobseekers stay competitive in an evolving job market, reinforcing the shift from job access to job readiness.

Through strong collaboration with government agencies, employers, and institutional partners, SM Job Fairs continue to demonstrate how public-private partnerships can drive meaningful, real-world impact. 

As the day came to a close, what remained were not just filled job positions—but stories of resilience, determination, and new beginnings.

Because at SM Supermalls, it’s not just about bringing people together—it’s about helping them move forward.

About SM Supermalls – Job Fairs

SM Supermalls—one of Southeast Asia’s leading mall developers—brings employment opportunities closer to Filipinos through accessible job fairs in malls nationwide. As the country’s most preferred and loved retail destination, SM creates job fair experiences designed for different job seeker tribes—from fresh graduates and career shifters to experienced professionals—connecting them with employers and opportunities that match their goals. Through strong partnerships with government and industry, SM continues to empower Filipinos and strengthen communities—creating pathways to employment All For You.

Your Vibe, Your Tribe: SM Supermalls Drops New Anthem “Gala To The Max” by DNA

SM Supermalls released its newest anthem, “Gala To The Max,” performed by the rising girl group DNA. 

Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today.

The message is clear: SM isn't just a place to buy things. It’s your "third space." It’s where you meet the crew, find your community, and—as the song says—live life to the max at your most loved mall.

More Than a Destination, It’s a Mood.“Gala To The Max” captures the essence of what it means to visit SM. Whether you’re there for a fitness milestone, a deep dive into your favorite fandom, a gaming marathon, or just a chill afternoon with your furbabies, SM remains the ultimate backdrop for every subculture.

SM Supermalls Executive Vice President for Marketing JonJon San Agustin emphasizes that the mall is an extension of the shoppers' identity.

"At SM, we’ve always been about creating spaces where memories are made. With ‘Gala To The Max,’ we’re celebrating that unique energy our shoppers bring. It’s about your vibe and your tribe. Whether you're here to play, shop, or just hang out, we want you to feel that this is your space, the most loved mall that truly fits your lifestyle." ~JonJon San Agustin, SM Supermalls Executive Vice President for Marketing 

The Soundtrack to Your Next LSS

Produced alongside StarPop, the track features the high-energy vocals of DNA, a trio of sisters composed of Ezri, Julia, and Tasha. The song is designed to be the definitive background score for every TikTok transition and weekend hangout.

DNA members and real-life sisters (from left) Ezri, Tasha, and Julia could not hide their excitement as they brought to life (and ears) SM Supermalls’ newest jingle.

Join the Movement  

The official rollout begins this weekend across all SM malls nationwide. With more music and more reasons to stay longer than you planned, SM is officially calling on the community to show off their moves. Come as you are, bring your tribe, and show the world how you gala to the max.  

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 8 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.