Thursday, August 17, 2017

MILO Philippines and FC Barcelona Kick Off 4-Year Partnership in Building Dreams of Future Champions

"We are proud and honored to have one of the biggest football clubs in the world share in our commitment to build champions through sports. It is our hope that this values-driven partnership helps build kids dreams and realize them through the Road to Barcelona program. We're inviting the passionate local sports community to be a part of this four-year journey with FC Barcelona." ~Willy de Ocampo, Business Unit Manager of MILO Philippines

The global partnership between Milo and FC Barcelona is now official! This four-year partnership is in line with Milo Philippines' Road to Barcelona campaign, a selection camp that will scout for the next football champions which will be given the chance to experience training in Camp Nou, the home stadium of FC Barcelona. The FC Barcelona Camp under 12 yrs old will be on September 2 and 3 here in Manila. Visca Barca!
With Mr. Willy de Ocampo, Business Unit Manager of Milo Philippines

Committed to building champions and inspiring kids to be healthy and active are two global icons in sports -- MILO and FC Barcelona. It was an honor to be part of the local launch of the four-year partnership last August 16, at the F1 Hotel in BGC.

MILO Philippines together with FC Barcelona looks to help build the dreams of kids by providing the access to world-class coaching and venues, and inspiring them to be physically active and healthy through sports. November 2016 was the first announcement of he global partnership in which MILO has since become the official cocoa malt beverage of FC Barcelona.With the integration of FC Barcelona, MILO Philippines will continue to grow and support its grassroots sports programs while leveraging on the culture and values unique  to the club.

An expert panel composed of executives and officials from MILO Philippines, the Philippine Football Federation, IGNITE Sports Group, and the visiting FC Barcelona Spanish coaches will carefully deliberate on the most deserving young footballers in the invitational camp. The selected group will be representing the country during the MILO_FCB camp in Barcelona happening on October.
"MILO believes that so many children here in the country can greatly benefit from getting into sports. It's time for Filipino talent to take on the world stage. We want this to be a meaningful endeavor - one that builds dreams, makes them a reality, and shares the journey to the next generation of champions on and off the pitch." ~Robbie De Vera, Sports Marketing Executive of MILO Philippines

Over the next four years, there will be key initiatives from the brand and football club to energize kids both locally and globally. Tournaments, special trainings, and merchandising efforts are among the many plans in store for the different MILO markets worldwide.

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