“Winning the International Life Insurer of the Year – Philippines title for the fifth consecutive year is a testament to our dedication to excellence and inclusive growth. Over the past year, Pru Life UK has continued its focus on improving our business performance, while also empowering and accelerating value for our employees, customers, shareholders and communities. These initiatives play an important role in our growth. To date, we have insured over two million lives. Our people remain our greatest asset. In the past year, we have also reinforced our commitment to employee welfare through well-being initiatives and career development support, ensuring that our workforce remains motivated, resilient, and equipped to meet future challenges. We recognise that sustainable growth requires collective action, and we will continue to collaborate with partners, communities, and stakeholders to protect the planet and make a positive difference for generations to come. Once again, we are grateful to Insurance Asia Awards for this honour. We will use this accomplishment as an inspiration to continue delivering impactful work that empowers Filipinos.” ~Kathryn Cajucom, Vice President and Head of Branding and Integrated Marketing Communications
At the recent 2025 Insurance Asia Awards, Pru Life UK won International Life Insurer of the Year – Philippines for the seventh consecutive year, solidifying its standing as the nation's top insurer.
Asia Pacific's leading awards program for the insurance industry is the Insurance Asia Awards. It seeks to recognize and honor the most exceptional insurance providers in the area for their inventiveness and profound influence on the lives of their clients.
Maintaining customer trust
Pru Life UK credits its customers' and partners' steadfast support for its recent triumph. The business has launched a number of programs throughout the years to improve financial inclusion and tailor its offerings to customer need.
Among these is PRUTerm Lindungi, Pru Life UK's first life insurance plan in the Philippines that complies with Islamic law, which offers financial protection to all Filipino communities, irrespective of their income, background, or religion. More Filipinos now have access to the company's customized solutions for a range of cultural and religious needs thanks to its increased Madrasah activities.
In order to give its clients a more seamless and convenient experience, Pru Life UK also launched simple and safe cashless payment solutions. Customers can take advantage of dynamic growth prospects in the global technology industry through its PRULink Global Tech Navigator Fund.
Keeping employees delighted
Fostering employee well-being and development is also among Pru Life UK’s key priorities. In the past year, the company opened the PRUHouse head office, aimed at enhancing collaboration and promoting a customer-centric culture.
Pru Life UK has grown its workforce to more than 40,000 dedicated professionals and expanded its network to over 200 branches and general agencies nationwide.
Cultivating a sustainable future
Regarding sustainability, Pru Life UK has intensified its strategy for climate resilience. It started educational programs and a comic book that emphasizes how climate change affects Filipinos' mental health and financial stability as part of this endeavor.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 40,000 licensed agents. Its headquarters is based in Bonifacio Global City, Taguig City.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* and Total Renewal Premium Income from Variable Life Insurance Products** as of FY 2024, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a 175-year legacy of safeguarding the future of millions of families for this generation and generations to come.
For more information visit www.prulifeuk.com.ph.
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
*Renewal Premium Income from Variable Life Insurance Products – premium collected for existing policies