“When I brought McDonald’s to the Philippines, I initially envisioned opening 10 branches. Forty-four years later, the Philippines now ranks as one of the top 10 McDonald’s markets in the world, and we have more than 800 stores across the country. This is why I consider it important to shine a spotlight on McDonald’s Morayta, where it all began. It is also our reminder to stay focused on our customers, so that each moment they spend in our stores will create lasting memories for years to come. McDonald’s Morayta also saw our very first batch of working students, many of whom were driven to gain substantial work experience while also pursuing their studies. Our commitment to supporting working students remains true today. I’m happy to say that 70 percent of our workforce are working students.” ~Dr. George T. Yang, McDonald’s Philippines Chairman and Founder
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| McDonald’s Morayta today |
McDonald's Philippines is constructing a commemorative sign at its historic first store on Morayta Street in Manila to honor 44 amazing years in the nation.
On October 28, McDonald's Philippines President and CEO Kenneth S. Yang and Manila Mayor Francisco "Isko Moreno" Domagoso ceremoniously unveiled the memorial honoring McDonald's Philippines Chairman and Founder Dr. George T. Yang.
Located in the middle of the country's University Belt, McDonald's Morayta holds a special place in the hearts of students, family, friends, and coworkers. The memorial honors this well-known business, where many joyful memories have been shared by generations of Filipinos.
As part of its continued commitment to giving back to the community it has served for more than 40 years, McDonald's was able to celebrate this milestone celebration with the local community by throwing an exciting and heartfelt McDo Party for over forty children from the Manila Child Development Center.
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| McDonald’s Morayta 1981 |
The Morayta store opened in 1981, soon after Dr. Yang was granted the exclusive franchise to operate McDonald’s in the Philippines.
In 2005, McDonald's Philippines was fully owned by Filipinos after a number of noteworthy turning events. Earlier this year, Dr. Yang and Kenneth Yang received a new license to operate McDonald's across the country for the next 20 years, a clear endorsement of their management and leadership. During the period of heightened growth that coincided with the new-term license, the company opened and operated outlets in nearly every province in the country, bringing the McDonald's experience closer to every Filipino.
“We continue to build on the exceptional McDonald’s experience that our customers have grown up with and continue to love. Because our operations are guided by our strong values and our passion for excellence, we are confident that our customers can enjoy the same great-tasting and high-quality food, and the same top-notch customer service in any of our 800-plus stores nationwide.” ~Mr. Kenneth Yang,
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McDonald’s Philippines Chairman and Founder Dr. George T. Yang with one of the
first batches of McDonald’s Morayta service crew in 1981. |
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| GTY and Ronald McDonald stand next to the commemorative marker at the McDonald’s Morayta store. |
McDonald's is the only quick service restaurant (QSR) in the Philippines that employs direct hiring, and it continues to spend heavily in local employment and talent development. Since 1981, McDonald's has employed non-contractualization to provide job stability and promotion opportunities to its talent pool of over 70,000 employees. Through an excellent, all-inclusive training and development program that benefits them both inside and outside the company, every McDonald's employee, regardless of age, gender, or experience, has the opportunity to upgrade their abilities. This year, the People Management Association of the Philippines named McDonald's Philippines Employer of the Year, a testament to the company's exceptional standards for hiring and developing individuals.
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| A closer look at the McDonald’s Morayta commemorative marker. |
In addition to boosting socioeconomic activity, McDonald's Philippines is still dedicated to improving local communities through environmental and sustainability initiatives under the Green & Good platform and initiatives that promote positive community impact through the Ronald McDonald House Charities.
About McDonald’s Philippines
McDonald’s Philippines master franchise holder Dr. George T. Yang—who oversees and sits as chairman for 40 years—founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of more than 800 stores nationwide with a workforce of more than 70,000 employees. Under the leadership of President and CEO Kenneth S. Yang McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.









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