Wednesday, April 26, 2023

Partnership between the Jollibee Group Foundation and DOST to Improve the Lives and Livelihoods of Smallholder Farmers

“This partnership is an important milestone for farmer entrepreneurs. PCAARRD’s expertise in research and development in agriculture will surely help create access to more technologies that can enhance farmers’ livelihood to become more profitable.” ~Gisela Tiongson, Executive Director of JGF
Partnership for Agro-Entrepreneurship. The MOU signing was held at the DOST-PCAARRD Innovation and Technology Center in the presence of (seated, from left): (place names in this sequence for easier read) JGF Executive Director Gisela Tiongson (seated, third from left); JGF Senior Program Manager Ma Laize Ar Cruzat (seated, fourth from left); DOST-PCAARRD Executive Director Dr. Reynaldo V. Ebora (seated, second from left); and DOST Undersecretary Leah J. Buendia (seated, first from left). Behind them are (can we make a generic description to acknowledge the other people in the photo).

A Memorandum of Understanding was recently signed by the Department of Science and Technology's Philippine Council for Agriculture, Aquatic, and Natural Resources Research and Development (DOST-PCAARRD) and Jollibee Group (JGF), the company's social development arm. The agreement aims to strengthen both parties' work on enhancing smallholder producers' entrepreneurial capacity and connecting them to agriculture value chains. 
Through the exchange of technology, access to knowledge, and the provision of tools to increase productivity, the partnership between DOST-PCAARRD and JGF seeks to support the advancement of sustainable agricultural practices. Additionally, it seeks to enhance R&D initiatives in order to provide scientific and technology-based solutions for agri-aqua businesses. For the purpose of ensuring the success of agro-enterprises, the program also incorporates networking and market links. 

“We believe that this partnership for agro-entrepreneurship will strengthen PCAARRD’s efforts in addressing technology gaps to improve quality and productivity, as well as in building the capacities of farmer groups and partner LGUs to provide opportunities to tap institutional markets. We are also certain that this will pave the way to strengthen the implementation of projects and activities with the end goal of achieving JGF’s mission and PCAARRD’s mandates.” ~Dr. Reynaldo V. Ebora, DOST-PCAARRD Executive Director
This initiative also supports JGF’s Farmer Entrepreneurship Program (FEP), which empowers and helps smallholder farmers sharpen their technical and business acumen, as well as partnership-building skills. FEP uses the Agro-Enterprise Clustering Approach to assist farmer groups supplying Jollibee Group and other markets.
To date, Jollibee Group has accredited 18 farmer groups across the country that supply more than 9,000 metric tons of vegetables to the company, which accounts for more than P360 million in total sales.

To learn more about Jollibee Group, visit

About Jollibee Group

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 17 brands with close to 6,500 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. It also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

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