Thursday, April 20, 2023

Young Filipinos explore the world of taste with Pepsi

“Regardless of the tongue-in-cheek generational stereotypes, Gen Z refuses to be classified into any hard-and-fast boxes. Pepsi remains a prime mover in inspiring the youth to go out of their comfort zones and make new memories through food and drink. For decades, Pepsi has been a refreshing companion to Filipino food favorites—from pizza and pasta to grilled meat and barbecues. We aim to complement the Pinoy palate, especially that of Gen Z foodies, as they define their tastes as they go out and experience the world of taste for themselves.” ~Frederick D. Ong, President and Chief Executive Officer of Pepsi-Cola Products Philippines, Inc. (PCPPI), the exclusive manufacturer of PepsiCo beverages in the country
Explore the world of taste with Pepsi. Pinoy pop sensations and Pepsi celebrity endorsers SB-19 encourage young Filipinos to embark on new food adventures with gusto.

Much has been said about Gen Z and the attributes that put them aside from more established partners. The majority of digital natives born between 1997 and 2012 are empowered multitaskers who are always up for an adventure. With less limitations to portability, Gen Z are among quick to embrace the re-visitation of movement and investigation, particularly with companions.

Similar to other members of their age group, Generation Z Filipinos are motivated by their search for authenticity and identity; resulting in their preference for memorable, exciting experiences.

They have shown that they are eager to push their limits through new activities since the lockdowns in the community.

Pepsi has kept up with the times by keeping an eye on the young people. By showcasing shared moments of togetherness in the spirit of discovery, the well-known beverage brand inspires young, optimistic Filipinos to celebrate living in the now. Through food adventures and exploration, Pepsi is assisting Filipino youth in discovering their new personal dining favorites.

PCPPI is the exclusive manufacturer of PepsiCo beverages in the country. Other than Pepsi, it distributes well-loved brands such as Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum Soonhari, and Premier Purified Water. For more information about PCPPI and its products, please visit

About Pepsi Philippines
Pepsi-Cola Products Philippines Inc. (PCPPI) is the exclusive manufacturer of PepsiCo beverages & snacks in the Philippines, with a relationship spanning 70 years. PCPPI manufactures and sells well-known food and beverage brands: Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, Premier, Sips, Milkis, Let’s Be and Aquafina. It has established 14 manufacturing facilities across the country, serving more than 700,000 outlets and providing employment through its extensive distribution network.
PCPPI is committed to create a positive impact on society with programs focused on environmental sustainability, nutrition, education, and livelihood. For more information, visit

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