Biyernes, Pebrero 1, 2019

Extreme Freshness Challenge from the New Downy Sports

“The Philippines is a tropical country with high humidity so people tend to sweat a lot,
especially when they engage in phy
sical activities and sports. Many complain of the
stench in their clothes whenever they sweat. We are confident that with the New Downy
Sports’ 24
-
hour deodorant protection, Filipinos will be assured that they will smell and
feel fresh even in extreme swea
ty situations in their daily routine,” said Cedric Le Goff,
Country Category Leader for Downy Philippines
“The Philippines is a tropical country with high humidity so people tend to sweat a lot, especially when they engage in physical activities and sports. Many complain of the stench in their clothes whenever they sweat. We are confident that with the New Downy Sports’ 24-hour deodorant protection, Filipinos will be assured that they will smell and feel fresh even in extreme sweaty situations in their daily routine.” ~Cedric Le Goff, Country Category Leader for Downy Philippines
Downy Sports
Do you hate that “amoy - pawis” smell on your clothes when you go to the gym, play sports, or even as you go through the everyday hustle? DOWNY, the world's best-selling brand of fabric enhancer, introduces the NEW Downy Sports with a new technology made specifically to remove malodors on clothing. Being the first and only fabric enhancer with 24-hour deodorant protection technology, Downy Sports can give both children and adults the confidence of long-lasting refreshing scent even on their sweaty days.

Downy Sports
Now, there's no need to sweat it! Downy Philippines recently launched the New Downy Sports last January 30, 2019, at Kerry Sports in Shangri-la the Fort. The first and only fabric enhancer in the world with 24-hour deo protection technology for your clothes. The unique 24-hour deodorant protection from Downy Sports activates through friction by simply rubbing your clothes to release the perfume bubbles that keep the fabrics smelling fresh all day long

Downy Sports
To test this new variant, Downy Sports launched a 24-hour All Star Freshness Challenge — an afternoon of intense basketball games pitting celebrity-led teams headed by actress and vlogger Alex Gonzaga, as well as soccer player and fitness enthusiast Nico Bolzico. They were also joined by other all stars like Thirdy Ravena, Michele Gumabao, Maricel Laxa - Pangilinan, Kianna Dy, Joanne Villablanca, and Anton del Rosario. Each all-star team was coached by professional basketball stars including LA Tenorio, JC Intal, Asi Taulava, Jeff Chan, Marc Pingris, and Robert Bolick.

Downy Sports

Downy Sports
Members of each team wore jerseys rinsed with Downy Sports, whose innovative malodor-removing technology is activated by friction. Rubbing the clothes releases perfume bubbles that keep the fabrics smelling fresh all day long.


Downy Sports
Downy Sports
After hours of intense action, including lay-up matches, a dribbling obstacle course, and a basketball game, the players hung their jerseys in an all-star freshness gallery. The players were astounded that despite the tremendous amount of sweat accumulated from the afternoon of intense action, the jerseys smelled amazingly fresh

“I can’t believe that my jersey still smells good even after those sweaty games. Downy Sports is really a refreshing discovery, and now I know I’ll get to stay fresh all day -whether it’s for sports or for the everyday hustle with tapings, vlogging, events, and shopping!” ~Alex Gonzaga
Downy Sports
“This is just awesome. My jersey still smells great even if it’s drenched in sweat. And the best thing is that I feel fresh. Considering my lifestyle, I’ll definitely make sure that my clothes are washed with Downy Sports so that I’ll always smell fresh. Definitely, wifezilla-approved!” ~Nico Bolzico
Downy Sports
Don’t sweat the small stuff. Make the most of an active lifestyle as you stay fresh and confident with Downy Sports. Downy Sports is now available in all major retailers nationwide, and online via Shopee at https://shopee.ph/pghomecareofficialstore. Learn more by visiting https://www.facebook.com/DownyPhilippines/.

Downy Sports
Downy Sports
Downy Sports’ extreme protection is expected to benefit millions of Filipinos who want to continue living an active lifestyle with the confidence of having 24-hour odor protection, even through sweat!

Downy Sports


About Procter & GambleP&G serves nearly five billion people worldwide with its brands. The company has one of the strongest portfolios of trusted leader brands, quality, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, DOWNY®, Fairy®, Febreze®, Gain ®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II ®, Tide®, Vicks®, and Whisper®. P&G covers operations in around 70 countries around the world. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands



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