Acer: Still the Undisputed PC Market Leader in the Philippines

“Our partnership with SB19 works because we share the same values and energy. Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers.” ~Sue Ong-Lim, Managing Director at Acer Philippines

According to market research firm GfK, Acer dominated the Philippine personal computer industry in Q1 2025, holding a 35.7% overall market share, a 34.2% consumer notebook share, and an astounding 40.6% gaming laptop share.  Additionally, Acer performed well in April, solidifying its dominance with a 36% market share in its notebook area. 

Strategic alliances with brand ambassadors are just one aspect of Acer's multifaceted marketing strategy that has contributed to its success.  This approach has been highly successful in bolstering Acer's local branding initiatives and broadening its national reach.

Acer's collaboration with SB19, the "Kings of P-pop," is a perfect illustration.  This partnership has been essential to keeping Acer relevant to its clientele, particularly the younger generation.  Prior to their official ambassadorship for Acer Day and sponsorship with Acer and Acerpure in 2021, Acer and SB19 had a partnership.

Acer recently strengthened its relationship with SB19's fans by co-presenting the band's "Simula at Wakas" world tour stop in Taiwan.  As "one-day employees," SB19 also went to Acer's Taipei headquarters to get a personal look at the company's advancements. 

The group was individually visited by Acer Chairman and CEO Jason Chen and Pan-Asia Pacific President Andrew Hou, who gave each member a Predator Helios 18 gaming laptop. SB19 went to Acer's product experience center when the group was in Taiwan.  They also tested the newest gaming laptops and Acer Fashion's FreeSense Ring smart wearable.  They took part in a design workshop to generate concepts for small household appliances and laptop aesthetics.

As the partnership marks its fifth year, Acer and SB19 look forward to more fruitful and productive years together.

For more information about the promotion, follow Acer Philippines on its social media platforms: on Facebook, on Instagram, and on Twitter, or go to www.acer.com. 

About Acer

Founded in 1976, Acer is one of the world’s top technology companies with a presence in more than 160 countries. The company continues to evolve by embracing innovation across its offerings which include computers and displays, while branching out to new businesses. Acer is also committed to sustainable growth, exploring new opportunities that align with its environmental and social responsibilities. The Acer Group employs over 7,800 employees that contribute to the research, design, marketing, sales and support of products, solutions, and services that break barriers between people and technology. Visit www.acer.com for more information.