Friday, November 22, 2019

‘Mega Sustansya Everyday’ in partnership with the Nutrition Center of the Philippines

Improving Filipino Nutrition One Community at a Time Mega Sardines and the Nutrition Center of the Philippines push for healthier diets for the Filipino youth.

As students, many of us were taught the importance of a balanced diet to help us grow up strong and healthy. However, in reality, our country is currently seeing a rise in chronic malnutrition especially in the youth, partly due to the decrease in the quality of food consumed. That is why Mega Global, the leading manufacturer, and distributor of canned goods in the Philippines, through its flagship brand, Mega Sardines, launched ‘Mega Sustansya Everyday’ in partnership with the Nutrition Center of the Philippines.

It is through ‘Mega Sustansya Everyday’ Program that Mega Sardines can give back to Filipino families and help pave the way to create sustainable change in their diets for a healthier and happier community. The campaign aims to teach Filipino families the importance of health and nutrition through a 40-day feeding program for kids aged 3 to 6.

Mega Global is dedicated to improving the lives of Filipino families and communities by offering high-quality, value-for-money products such as tuna, canned fruits and vegetables, and the Number 1 brand of sardines in the Philippines, Mega Sardines. Sardines are a good source of omega-3 fatty acids, vitamin D, vitamin B12, protein and calcium to help children grow and to protect their hearts. Mega Sardines sets itself apart by utilizing a meticulous 12-hour catching-to-canning process that ensures the freshness of the fish from the time that they are caught to the time that they are canned.

In order to give back to the community where Mega Sardines is situated in, the company held a seminar and Oplan Sukat on September 27, 2019, for the parents and kids of Barangay South Triangle in Quezon City to introduce the program. The program provides 2 full meals a day from Mega Sardines, with 1 meal using sardines. In order to guarantee that the kids are getting the right nutrition they need based on their daily dietary needs, each meal is well-curated by nutritionists from NCP.

Now a couple of weeks since its kick-off, parents are encouraged to complete the meal plan in order to see the benefits and growth in their children. Through Mega Sustansya Everyday, Mega Sardines, NCP, and the partner LGU are able to effectively measure the improvements of the children throughout the first 20 days. Mega Sardines hopes that through the program, the participating families will be able to see the benefits of choosing nutritious and healthy food such as sardines. This campaign also aims to inform mothers who have decision-making power in the home that sardines are a very good source of nutrition, which is both affordable and easily accessible.

As they celebrate the first-ever National Sardines Day in the Philippines on November 24, Mega Sardines aims to continue educating Filipinos on the health and nutrition benefits of sardines as it is served on tables all around the country.

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