Sabado, Oktubre 10, 2020

SM Supermalls in the East are going Bike-Friendly

A biker poses for the camera during a ride out at SM City Marikina

 
By transforming SM Supermalls into bike-friendly establishments, promotes safe mobility, and promote a culture of cycling. Making communities where SM malls are located, more inclusive, livable, and sustainable. SM malls have designed their bike facilities to be enjoyed by all members of the community across all ages and biking abilities, whether it be for utilitarian or recreational purposes. SM hopes that this will encourage more people to take up biking as a healthy and environment-friendly mode of transportation.

SM Engineering, Design, and Development President Hans Sy Jr. who conceptualized and spearheads the project. Rizal is a popular destination for bikers as it is known for its mountainous terrains in Antipolo City, San Mateo, and Rodriguez. Today, SM Supermalls in the east
  • SM City Marikina
  • SM City Masinag
  • SM City San Mateo
  • SM Cherry Antipolo
Together with SM Cares launch the Bike Friendly Campaign following the success of the #BikeFriendlyMOA kick-off in September. 

Fr. Allan Oresca of San Antonio De Padua Parish blesses the participants during the Bike Friendly Campaign launch in SM City Marikina


Edison Badillo, a bicycle enthusiast who joined the Bike Friendly launch in SM City Masinag, is an inspiration to many for his perseverance in pursuing his passion for biking despite his disabilities.

A shopper in SM City San Mateo poses for the camera with her dog in tow after receiving her Share The Road string bag

A thousand ‘Share The Road’ string bags with reflectors are distributed to bikers who joined today’s launch in all four (4) malls. Bikers who are bound to the highlands in San Mateo and Marilaque and Sumulong Highways within Antipolo are treated with individual string bags with giveaways from partner tenants of each SM Mall. Simple blessing ceremonies are simultaneously held at SM City Marikina and SM City Masinag officiated by parish priests - Fr. Uldarico Dioquino of St. Therese of the Child Jesus in Antipolo City and Fr. Allan Oresca of San Antonio De Padua Parish in Calumpang, Marikina. 

A good day to bike with friends at SM City Masinag’s Bike Friendly campaign launch

Fr. Uldarico Dioquino of St. Therese of the Child Jesus Parish blesses the participants at the Bike Friendly campaign launch in SM City Masinag

Leading the Bike Friendly campaign launch in SM City Marikina is:
  • SM Supermalls President Steven Tan
  • Senior Assistant Vice President for Operations Johanna Rupisan
  • Regional Operations Manager Engr. Dennis Martel
  • Mall Manager Francis Cruz
Bike Friendly Campaign in the east kicks off with a launch ceremony led by Marikina City Vice Mayor Marion Andres (center) with SM Supermalls President Steven T. Tan (2nd from left), Senior Assistant Vice President Johanna Rupisan (3rd from right), Regional Operations Manager Engr. Dennis Martel (left). Joining them are Lester Pimentel Wong of Vertis Star Chinese Café, Inc. (right) and a representative of Marikina Biking Community (2nd from right). 

Mall Manager Lorna Paderon led the launch at SM City San Mateo and Assistant Mall Manager Raymond Bonifacio for SM City Masinag and SM Cherry Antipolo. 

These bikers flex their loot bags at the launch of Bike Friendly campaign in SM Cherry Antipolo

Friends who bike together, stay together. These bikers happily pose for the camera in SM Cherry Antipolo at the launch of Bike Friendly Campaign

Bikers bound to the highlands of San Mateo drop by SM City San Mateo’s driveway to get Share The Road string bags during the Bike Friendly campaign launch


The Bike Friendly campaign at SM has organized, secure, and free-of-charge parking zones designated solely for bicycles. Bike parking in these malls can accommodate altogether around 1,000 bikers at full capacity. Bikers can as well avail free parking perks and rider rewards from participating SM Affiliates and tenants. 

Joining the Bike Friendly launch at SM City Masinag is Bgy. Mayamot Kagawad Rico Paulo Estanislao and Assistant Mall Manager Raymond Bonifacio

With SM’s bike-friendly facilities, customers can look forward to a safe, convenient, and enjoyable biking experience. Stay connected with the latest updates through the official Facebook Group – East Bicycle Riders (SM Community) and through official social media accounts of your nearest SM Supermall.

With SM’s bike-friendly facilities, customers can look forward to a safe, convenient, and enjoyable biking experience. Importantly, SM aims to support inclusive mobility especially during the MECQ and hopes to encourage more people to take up biking as a healthy and environment-friendly alternative means of transportation beyond the pandemic.


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