Wednesday, December 6, 2023

SM Malls in CAMANAVA Bring Christmas Joy to Unsung Street Heroes

Street sweepers, garbage collectors, and pedicab drivers' routines took an extraordinary turn when SM Malls in Valenzuela, Sangandaan, and Grand Central, including SM Savemore Malabon, orchestrated a heartwarming surprise for these essential community workers.

These essential street workers, whose work contributions often go unnoticed in the daily hustle and bustle, received a special Christmas treat from SM. Christmas packs, brimming with essential items and delightful goodies, were distributed across various barangays in the CAMANAVA area. The initiative not only aimed to spread Christmas joy but also to recognize and appreciate the dedicated individuals who contribute tirelessly to the cleanliness and functionality of the cities.

SM City Grand Central took the lead by distributing a total of 400 Christmas cheers to pedicab drivers and other transport groups in Barangay 35, Maypajo, Caloocan. Meanwhile, SM Center Sangandaan and SM Savemore Malabon added to the festive spirit by generously handing out 190 and 120 Christmas Cheers to street clearing personnel and jeepney drivers in Malabon, Navotas, and Caloocan. SM City Valenzuela also extended the Christmas joy by distributing 190 Christmas packs to essential street workers residing in Karuhatan, Valenzuela.

A joint project of SM Foundation Inc. and SM Supermalls, SM Christmas Cheers aims to give love and happiness to the communities the mall serves. This heartwarming event was also made possible through the collaborative efforts of SM Cares, SM affiliates, and dedicated SM volunteers.

As the holiday spirit continues to thrive, SM City Grand Central and SM Center Sangandaan will spread more joy by conducting rounds of gift-giving for underprivileged children at the Tahanang Mapagkalinga Social Development Center on December 19, 2023.

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