“Bomin brings a unique mix of freshness, fun, and sophistication, qualities that mirror what the Pillow Pop Multi Pot stands for. This campaign is all about showing that makeup can be light, effortless, and exciting, while still allowing people to express themselves fully.” ~Rafeea Custodio, Brand Manager of Ever Bilena
Ever Bilena, the country's leading local cosmetics company, is happy to release its latest commercial, featuring emerging Korean sensation Choi Bomin, who is admired for his youthful charm and versatility. Famous for his cheerful disposition and laid-back style, Bomin is the perfect spokesman for the Pillow Pop Multi Pot, a fun, portable, and blendable multifunctional color pot designed for Gen Z beauty fans.
Images of Bomin jumping in a bouncy castle, which symbolizes the Pillow Pop Multi Pot's spacious, vibrant, and exhilarating experience, are used in the promotion to highlight his playful side. The product adds a soft, delicate pop of color that subtly enhances everyday makeup, much like Bomin's natural charm.
Lightweight Formula, Seamless Finish
The Pillow Pop Multi Pot is formulated with an ultra-lightweight, airy texture that glides smoothly on the skin and blends without effort. Perfect for eyes, lips, and cheeks, it gives users the freedom to create versatile looks with a natural finish.
Nine Shades, Endless Possibilities
The collection features nine universally flattering shades, each thoughtfully designed to complement a wide range of skin tones and moods. The lineup includes Glitzy Gold, a funky shimmery gold; Glitzy Champagne, a subtle frosted champagne; Dreamy Sakura, a shimmery nudish pink; Dreamy Dahlia, a milky rosy almond; Dreamy Coral, a toasted coral; Dreamy Punch, a deep berry; Dreamy Rose, a pure reddish pink; Toasted Pecan, a perfect cool brown; and Toasted Oak, a neutral deep brown.
A Playful Collaboration
The Ever Bilena Pillow Pop Multi Pot featuring Choi Bomin is now available online through Ever Bilena’s flagship stores on TikTok Shop, Shopee, Lazada, and in physical stores such as Watsons, SM Beatuy Dept Stores, Robinsons Dept. Stores among other leading department stores nationwide.
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