“SM In Focus enhances our ability to communicate the Group’s activities and outcomes in a more accessible and consistent manner.” ~Rico Hizon, Host and Creator of SM in Focus
With more than 2.5 million views and more than 137,000 subscribers since its launch in late 2024, SM Investments Corporation, the primary business of the SM group, is increasing its efforts to include stakeholders via its online platform, SM In Focus.
The accomplishment is a reflection of SM's broader initiatives to increase openness and accessibility when talking about business performance, innovation, and value creation across its integrated banking, real estate, and retail ecosystem.
The platform is a part of SM's evolving stakeholder communication strategy, which uses online channels to provide more relevant, timely, and well-organized information about its actions and impacts.
The initiative encourages both internal and external engagement by enabling participation from all departments inside the organization. The on-the-ground perspectives offered by contributors from various business divisions provide a more integrated and enterprise-wide approach to communication.
“By engaging contributors across the Group, the platform strengthens collaboration and improves how we communicate our strategy and impact.” ~Elizabeth Anne “Lizanne” Uychaco, Executive Vice President, Group Diversity Officer of SM Investments, and Executive Producer of SM In Focus
Thus far, the platform has produced over 440 films and accumulated over 14,000 watch hours, indicating steady audience engagement.
As SM expands, SM In Focus makes it easier to express the Group's long-term value creation and connects internal insights with external engagement, enabling a more integrated and data-driven communication strategy.
In celebration of reaching a noteworthy 100,000 milestone, Rico Hizon, host and founder of SM In Focus, joins Lizanne Uychaco, executive vice president, group diversity officer, and executive producer of SM In Focus, in celebrating the YouTube Silver Play Button.
About SM Investments Corporation
SM Investments Corporation is one of the leading Philippine companies that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.
SM’s retail operations are the country’s largest and most diversified, consisting of grocery stores, department stores and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the fourth largest private domestic bank.
For more information, please visit www.sminvestments.com
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