McDonald’s and G-DRAGON Unite for ‘Asia Chicken Campaign’ Across 13 Markets

“The Asia Chicken Campaign brings together two globally recognized icons, McDonald’s and G-DRAGON, in a unique collaboration inspired by the growing influence of Korean flavor and culture across Asia. Through this partnership, we are excited to create memorable experiences that connect people through great taste, creativity, and shared cultural moments. As only McDonald’s can, we are proud to deliver Feel Good Moments to customers across Asia.” ~Karl Christian Chua, Brand Manager for McDonald’s Philippines

McDonald’s Philippines has announced the launch of its highly anticipated “Asia Chicken Campaign,” a regional collaboration bringing together two globally recognized names McDonald’s and G-DRAGON. The campaign will roll out across 13 Asian markets, with the Philippine launch scheduled for September 17.

Known for bringing people together through food and shared experiences, McDonald’s is partnering with G-DRAGON, whose influence extends beyond music into fashion, art, and popular culture. The collaboration creates an “ICON×ICON” partnership that highlights the growing international reach of Korean culture and K-culture-inspired experiences.

Led by McDonald’s Korea, the campaign is expected to connect with hundreds of millions of consumers throughout the region. By combining McDonald’s global presence and heritage with G-DRAGON’s international cultural influence, the campaign introduces a distinctly Korean-inspired flavor experience to customers across Asia.

In the Philippines, the campaign will feature McSpicy and McNuggets with Cajun Sauce. McSpicy combines a juicy whole-cut chicken thigh fillet with a crispy, spicy seasoning blend, served on a soft toasted bun with fresh lettuce and creamy mayonnaise. The result is a combination of crunch, heat, and savory flavor in every bite.

Meanwhile, McNuggets with Cajun Sauce pairs crispy, golden Chicken McNuggets with creamy Cajun Sauce. The K-inspired sauce delivers savory and tangy flavors with a mild spicy kick, creating another flavorful addition to the campaign lineup.

Beyond the menu, McDonald’s will introduce a series of campaign activations across the 13 participating markets, including exclusive digital content and limited-time customer experiences. Fans will also have the opportunity to enjoy exclusive PEACEMINUSONE merchandise developed in partnership with G-DRAGON, extending the ICON×ICON partnership beyond the food experience.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Facebook, on Instagram, and on X. 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang - who oversees and sits as chairman for 40 years - founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of close to 800 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.