“Connectivity means different things at different moments for every customer. Sometimes it’s about being able to reach someone when it matters, while other times it’s about making everyday tasks easier or simply enjoying more of what they love. Our goal is to understand those moments and make the Globe experience work around them, strengthening the systems and applications customers use, making them more dependable and reliable. Together with Globe, customers can progress further than they could ever do so on their own.” ~KD Dizon, Globe Chief Marketing Officer
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| Globe leaders at the latest The Blueprint by Globe, where the company unveiled new ways to make connectivity more convenient, rewarding and personal for customers. |
Globe's The Blueprint, which launches in August, brings together new technologies, partnerships, and consumer experiences to enhance more personal moments. By focusing on connectivity with greater convenience and value catered to each individual customer, Globe is enhancing the overall experience.
This year's first two events, which explored the growing importance of connectivity and how it helps Filipinos work, learn, earn, relocate, and maintain relationships with those they love, are expanded upon in the most recent Blueprint. This time, the focus is on making the most of that connection rather than just being connected, whether it be through easier access to services, more relevant offers, additional benefits, or experiences focused on what customers find enjoyable.
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| KD Dizon, Globe Chief Marketing Officer |
917 GDay 2026, Globe's annual customer celebration, will return with more unforgettable moments and surprises that make customers feel valued. Globe also introduced the new Globe Circle, which recognizes customers who rely on Globe for mobile and home connectivity and gives them access to additional benefits, incentives, and experiences during their time with Globe.
As connectivity becomes more and more integrated with how people live, move, work, play, and explore, Globe also unveiled new offers in the areas of roaming, digital lifestyle partnerships, and home internet. Experiences with short-form entertainment platform ReelShort, fitness platform Strava, and Meta AI have given customers more ways to enjoy the things they love with their Globe connection. Additionally, new roaming and home internet options offer more flexibility and value whether they are traveling or staying connected at home.
Globe is also helping customers make more eco-friendly choices with Green GSM, an all-electric ride-hailing service that uses VinFast electric cars. Thanks to the initiative, consumers can now select a more eco-friendly form of transportation, and drivers can help make the switch to electric vehicles.
As TM celebrates its 25th anniversary, customers can look forward to a year-long celebration with extra rewards, everyday value, and shared experiences. Nationwide TeaM Fair caravans will bring games, activities, and prizes closer to communities, with Dionela and SB19 performing at the TeaM Fair Concert on September 12.
Together, these initiatives show how Globe is expanding the advantages that customers can obtain from their connectivity, from easier access and more customized value to experiences, rewards, and benefits that fit into their everyday schedules.
When considered collectively, these initiatives demonstrate how Globe is expanding the role of connectivity beyond access to enhance the everyday lives of its clients.
SONY
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Sony Corporation is a wholly owned subsidiary of Sony Group Corporation
and is responsible for the Entertainment, Technology & Services (ET&S)
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*Kando
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