Shope 12.12 Big Christmas Sale

“Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people’s specific needs in each of our markets, and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities. 2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs, but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging. As we wrap up the year with the 12.12 Big Christmas Sale, let's continue to look out for one another, uplift those in need, and welcome the new year on a high note.” ~Martin Yu, Director at Shopee Philippines 

Shopee highlights three key trends which have shaped and will continue to drive the growth of e-commerce in 2021 and beyond: Social, Personalization, and Integration.

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up the year-end sales season and marks its fifth birthday by launching its annual 12.12 Big Christmas Sale. Its recent 9.9, 10.10, and 11.11 shopping events set new records and signified the changing landscape and potential of e-commerce in the region. This 12.12, Shopee celebrates five years of digital acceleration in the region and highlights three key trends that have shaped and will continue to drive the growth of e-commerce: Social, Personalization, and Integration.

 

This 12.12, Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.

1. Social: Bringing the human touch to online shopping

Advancements in technology, coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience. Today’s users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee was one of the first e-commerce platforms in the region to launch a live chat function, Shopee Live Chat, enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.

 

Through the years, Shopee has continuously improved on and introduced new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social. Shopee anticipates that this trend will stay, with e-commerce increasingly becoming a platform through which people can connect and enjoy shared experiences. Shopee will continue to drive this trend through unique initiatives like Shopee Mom’s Club, which provides like-minded consumers with one-stop exclusive access to baby product deals and parenting content. There’s also a Book Club for a new generation of digital readers in Vietnam and a “Pawrents” club to meet the growing online demand for pet products in Singapore.

2. Personalization: Catering to the ‘Me’ economy

Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth. Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. Shopee also continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers’ needs.

For brands and sellers, offering personalized recommendations to shoppers helps increase overall awareness and conversions. Businesses that use Shopee's in-app advertisements generate 65% more sales activity than those that do not. This is powered by Shopee's own AI capabilities, which ensure that advertisements are delivered to the right users.

As the industry progresses further into the ‘me’ economy, businesses need to innovate in order to improve the online customer journey. In the coming year, Shopee also expects to see the rise of smart shoppers, a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.

3. Integration: Creating a seamless customer journey

As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences that value-add to the overall customer journey.

 

●     Delivering an experiential home shopping experience with P&G: Together with P&G, Shopee introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and shop for P&G’s popular household items in a simulated household environment. This brought greater convenience for stay-at-home consumers, while mimicking the offline experience of walking in a store.

 

12.12 Big Christmas Sale

From November 18 to December 12, users can enjoy free shipping with ₱0 minimum spend, 20% cashback, and ₱1 deals at the Shopee 12.12 Big Christmas Sale.

 

Key highlights of Shopee 12.12 Big Christmas Sale:

 

●     Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping,  discount vouchers, and a chance to win cash prizes.

●     #MyShopeeWish TikTok Challenge: Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from December 7 to 30. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.

●     Big discounts from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.

Additionally, brands such as Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing discounts.

 

For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

 

Download Shopee for free on the App Store or Google Play Store.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Shopee 12.12 Big Christmas Sale starting on Monday, November 26

“The past year has been an exciting one for Shopee not only in the Philippines but also across the region. We have achieved many significant milestones, such as the most recent Shopee 11.11 Big Christmas Sale which broke 11 million orders regionally on November 11. The Shopee 12.12 Big Christmas Sale marks the final leg of the year and we are excited to end it with a bang. We want to thank all our shoppers, sellers, and brands for their unending support on this journey, and will continue to push even more boundaries and drive e-commerce in the region forward. The Shopee 12.12 Big Christmas Sale is a way for us to show our appreciation to all our loyal users in the Philippines. As the end of 2018 approaches, we invite all the Filipinos to join us in celebrating another key milestone in our Shopee journey.” ~Terence Pang, Chief Operating Officer at Shopee

From November 26 to December 12, users can shop the Shopee 12.12 Big Christmas Sale featuring daily free shipping promotions, deals as low as  ₱12, and exciting activities with Shopee’s Christmas ambassador Jose Mari Chan.

Fresh off the excitement from the Shopee 11.11 Big Christmas Sale, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, celebrates the final wave of Shopee 11.11 - 12.12 Big Christmas Sale. Starting November 26, users can shop the Shopee 12.12 Big Christmas Sale featuring 16 themed sale days in the lead up to December 12, with daily free shipping promotions, flash sales as low as ₱12, and Shopee Shake worth 12 million. Shopee will also be launching a brand new in-app game, Shopee Quiz.

Starting November 26 to December 12, Shopee 12.12 Big Christmas Sale will feature over two weeks of daily promotions at up to 99% off. Leading brands including P&G, Maybelline, Vivo, SM Store, Silverworks, Unilever, Lactum, and Platinum Karaoke will also be joining in the Shopee’s 12.12 Big Christmas sale celebrations with exclusive deals for Shopee users this festive season. 

Debut of brand new in-app game, Shopee Quiz

To add to the celebrations, Shopee will also be launching its brand new in-app game, Shopee Quiz, during Shopee 12.12 Big Christmas Sale. The interactive live quiz will require users to answer a series of questions in order to win from a prize pool of hundreds of thousands of Shopee Coins. Shopee Quiz sessions will be happening daily at 9 PM from December 4 to December 11, and at 12 noon and 9 PM on December 12.

In addition, Shopee’s trademark in-app game, Shopee Shake, returns for one last run in 2018. Users should watch out for Shopee Shake sessions happening twice daily at 12 noon and 7PM throughout the campaign, and eight times on December 4, 11, and 12.

Shopee presents the Wish Bus Tour with Jose Mari Chan

In partnership with Wish 107.5, Shopee will be holding an exclusive bus tour with Shopee’s Christmas ambassador, Jose Mari Chan. On November 26, the Shopee Wish Bus Tour will make several stops around Metro Manila for live Christmas performances, games and giveaways. The different stops for the tour were determined by users who voted via the Shopee app, with Starmall EDSA, Shaw; Ayala Triangle, Makati; and Market! Market!, Taguig City emerging as the top three voted locations.

On November 26, users can head down to the three locations to meet Jose Mari Chan live in person or tune in to the happenings of the Shopee Wish Bus Tour streamed live on Shopee’s Facebook page. As a treat to users this festive season, users who manage to spot and post a picture of the Shopee Wish Bus on Facebook or Instagram will also be in the running for a special Christmas giveaway. To qualify, users will need to tag and follow @shopeeph on Facebook and Instagram, and include the hashtags, #ShopeeWishBusTour, #ShopeeBigChristmasSale, and #ShopeePH1212.

For more information on the Shopee 12.12 Big Christmas Sale, visit http://shopee.ph/12-12.

Download the Shopee app for free via the App Store or Google Play.