A Holiday of Hope: Fisher Mall’s tree lighting unites communities and gives back through Bahay Aruga partnership

“Fisher Mall has always believed in creating spaces where people feel connected. Events like this remind us that a mall is more than just a place to shop because it is also. Our activity centers are built to be platforms for performers, cultural groups, and local organizations. We take pride in giving communities a space to gather, express themselves, and thrive. We look forward to expanding these partnerships with our LGUs even further. As we light our Christmass trees in both our malls, we also light hearts with hope. We invite everyone to get into the season of giving as we come together as one community to make a lasting difference.” ~Raymond Del Rosario, President of the Fisher Mall Group of Companies

Fisher Mall recently lit up the season with "A Holiday of Hope", a grand Christmas tree lighting celebration that brought together families, partners, and local communities across its Quezon Avenue and Malabon branches. 

Beyond the dazzling displays and performances, the event highlighted Fisher Mall’s meaningful partnership with Bahay Aruga – A Free Halfway House for Pediatric Cancer Patients Inc.

A Celebration of Community, Creativity, and Collaboration

The simultaneous Christmas launch event at Fisher Mall brought families, patrons, and partners together to celebrate the holiday season. Guests witnessed live performances by the Quezon City Symphonic Band, Malabon Concert Singers, and Ballet Manila in addition to interesting activities that encouraged communication and bonding.

The PinoyLUG club, led by Leslie Araujo, created a Christmas-themed LEGO display that captivated both kids and adults and gave the mall a nostalgic feel.

Councilors Dorothy "Doray" Delarmente, Charm M. Ferrer, and Nikki Crisologo were among the representatives of the Quezon City Government who graced the celebration, emphasizing the city's shared commitment to promoting local culture, innovation, and community involvement.

Turning Holiday Shopping Into Acts of Giving

Fisher Mall's commitment to compassion and community is embodied in the Fisher Elite Card.  Until December 31, 2025, a percentage of each card sold at Fisher Mall Supermarket and the Fisher Department Store in both locations will go directly toward funding Bahay Aruga, A Free Halfway House for Pediatric Cancer Patients Inc.  Every purchase contributes to the provision of necessities for kids, including food, daily care, medical assistance, and educational opportunities.

Since the start of their relationship in 2023, Fisher Mall and Bahay Aruga have worked hand in hand to support children with cancer, illustrating how everyday purchasing can produce a real impact for the community.

To know more about how you can support Bahay Aruga through the Fisher Elite card, visit facebook.com/fishermallofficial.

About Fisher Mall

Fisher Mall, rooted in the fishing industry, leverages its deep community ties and innovative expansion plans to create a unique retail and entertainment experience. Under the visionary leadership of Raymond Del Rosario, the mall adapts to changing market demands, enhancing the shopping and leisure experience. With over 10 years of stability and community trust, Fisher Mall has expanded its market reach and attracted significant tenant interest.

Fisher Mall Quezon Avenue Celebrates Pride Without Borders

“We wanted this celebration to reflect the vibrancy and strength of the LGBTQIA+ community while also creating a space where people can connect, express themselves, and feel truly seen. Entertainment was just one part of the story as we also aimed to spark conversations that matter. This milestone is a celebration of our growing community and our evolving role as a mall that listens, responds, and takes part in shaping a better, more inclusive future. Pride Without Borders is just one of the many ways we bring our mission to life—by creating spaces where everyone feels seen, heard, and at home.” ~Raymond Del Rosario, President of Fisher Mall Group of Companies

Retail space transforms into a community hub through HIV awareness, LGBTQIA+ empowerment, and inclusive celebration.

Fisher Mall Quezon Avenue enthusiastically participated in the Pride Month celebration for the first time with "Pride Without Borders," a one-day event organized in collaboration with the Quezon City Government, as a significant demonstration of its dedication to expand beyond retail.

This historic occasion turned the shopping center into a lively venue for empowerment, awareness, and expression.  Renowned drag performers Amazing Chalita, Venus, Winter Sheason Nicole, Shewarmaa, and Tomboy Philippines enthralled the audience with their captivating performances, illuminating the stage with their charisma and vibrant colors.  A Pride Walk, Lip Sync Charades, and the humorous but touching Love Puksaan Game were among the interactive events that added to the excitement and inspired mall patrons to engage in happy, community-focused activities.

Fisher Mall Quezon Avenue transformed into a vibrant, inclusive space for “Pride Without Borders,” the mall’s first-ever Pride Month celebration held in partnership with the Quezon City Government.

Fisher Mall Quezon Avenue transformed into a vibrant, inclusive space for “Pride Without Borders,” the mall’s first-ever Pride Month celebration held in partnership with the Quezon City Government.

Tomboy Philippines 2025 candidates joined the celebration, bringing energy, and representation to the stage.

Tomboy Philippines 2025 candidates joined the celebration, bringing energy, and representation to the stage.

Tomboy Philippines 2025 candidates joined the celebration, bringing energy, and representation to the stage.

In partnership with the Quezon City Health Department, Fisher Mall further enhanced its celebration with a purpose-driven project by providing free HIV testing and health discussions during the event.  Given the rising number of instances nationwide, this proactive service allowed visitors to participate in life-saving healthcare and education in a secure, stigma-free environment, solidifying Fisher Mall's reputation as a location that values people as much as experiences.

Pride Without Borders showcased LGBTQIA+ entrepreneurs in addition to performances and advocacy. The Quezon City Small Business and Cooperatives Development and Promotions Office (QC SBCDPO) supported a pop-up marketplace where small business owners sold Pride-themed merchandise.  Mall patrons were able to buy with pride and support companies that embody resilience, diversity, and creativity thanks to this campaign.

Fisher Mall has once again demonstrated that it is more than just a shopping mall; it is a community center where culture, business, and compassion converge by tackling pressing social issues through smart partnerships and inclusive programming.

Fisher Mall's image as a heartfelt shopping destination that welcomes people from all walks of life, celebrates varied tales, and provides unforgettable experiences beyond the norm is further cemented by the success of Pride Without Borders.  The mall invites visitors, partners, and businesses to join its path of creating more than just a shopping center—it is a movement—as it continues to introduce inclusive initiatives and purpose-driven programming.

In her special message, Hon. Maria Eleanor R. Juan, District 6 Quezon City Councilor and Head of Committee on Women, Family Relations, and Gender Equality, also mentioned how the event was more than a celebration but a call to action to continue standing in solidarity with each other. 

“Always remember that in Quezon City, you matter, you are seen, and you are part of something much bigger–a movement that is both beautiful and unstoppable.” ~Hon. Maria Eleanor R. Juan, District 6 Quezon City Councilor and Head of Committee on Women, Family Relations, and Gender Equality

Councilor Juan was joined by Ms. Giana A. Barata, Acting Chief Tourism Operations Officer of the city’s Tourism Department at the event who also extended her thanks and support for Fisher Mall’s meaningful initiative for the community.

 

 

Celebrate diversity, shop with purpose, and experience community like never before at Fisher Mall. For more updates and upcoming events, visit the Fisher Mall website: https://fishermall.com.ph/ and Fisher Mall on Facebook: https://www.facebook.com/OfficialFisherMall and https://www.facebook.com/officialFisherMallMalabon.

About Fisher Mall

Fisher Mall, rooted in the fishing industry, leverages its deep community ties and innovative expansion plans to create a unique retail and entertainment experience. Under the visionary leadership of Raymond Del Rosario, the mall adapts to changing market demands, enhancing the shopping and leisure experience. With over 10 years of stability and community trust, Fisher Mall has expanded its market reach and attracted significant tenant interest.