WalterMart introduces Palengke Day and plans to expand UNLI-Fresh with Mayani

“We will provide value to our customers and to our community through: FRESH – commodities of utmost quality, reasonably priced, sourced from our local farmers and cooperatives with our alagang WM personalized service; SAVINGS – everyday savings with competitively-priced merchandise and options for private labels and house brands; and CONVENIENCE – provide complete assortment in a clean, safe, and comfortable one-stop shop with fast transactions both offline and online. Sharing the same vision with MAYANI, we always aim to bring good value products to our customers and provide a better life to our partner farmers.” ~Rose Caalam, General Manager of WalterMart Supermarket

Shoppers flock the UNLI-Fresh grocery pavilion of WalterMart and MAYANI as they fill their shopping bags with freshly-harvest produce for only P399

Through its various shopping formats in 2023, particularly its flagship innovation UNLI-Fresh 399 with the rapidly expanding agri-fisheries company MAYANI, supermarket chain leader WalterMart is increasing its shopper relevance and expanding its community reach.

By announcing its provincial and Metro Manila caravans for the first quarter of this year, WalterMart has already institutionalized this anticipated weekend shopping bonanza, which now moves metric tons of harvest per day, with a retail network of 45 stores across the entire Luzon: February will see Cavite, Batangas, and Bulacan, and March will see Pampanga, Nueva Ecija, Muntinlupa, and the Calabarzon region.

The first-ever "Palengke Day" will be held in WalterMart Muntinlupa from February 17 to 19, aiming to modernize the concept of "bagsakan" and give even nearby "palengke"  vendors access to freshly sourced everyday local products like onions and eggs, two of the most in-demand staples currently due to supply issues.

“We will continue to innovate our joint offerings with WalterMart while being steadfast in our mission-first approach of strengthening those institutional market linkages for our smallholder growers and producers. Agriculture is a foundational and priority sector for the country, and we are optimistic that with the ecosystem of partners we developed over the years, MAYANI can drive more value for shoppers while creating positive social good across our agri-value chain.” ~Robert Esquillo, Partnerships Manager of MAYANI

Tracing its beginnings as a small community supermarket in 1992, WalterMart now boasts of over 20,000 competitively-priced items and key consumer-oriented milestones including the mounting of Palengke Fresh with MAYANI during the height of the lockdown, its 5S Safe Shopping Program, and its CallMeWally same-delivery grocery delivery service – all under the aegis of its service campaign of “More to Love at WalterMart.”

WalterMart Supermarket partners with Mayani to support local farmers and uplift communities

“Our commitment to the communities and our customers is to win through malasakit from farm to market. Malasakit to ensure a sustainable income for our farmers during this pandemic through Mayani, malasakit to our customers by providing them quality and affordable fresh produce assortment, and malasakit to employees by making our proud local ambassadors of fresh and healthy products.” ~Rose Caalam, General Manager of WalterMart Supermarket

WalterMart has been helping various farmers cooperatives and associations since the roll-out of Palengke Fresh in 2019. Given WalterMart’s expansive network of community shopping malls across Metro Manila, Central Luzon, and South Luzon, the program sought to leverage such footprint to aid more rural farming communities by integrating Mayani into WalterMart’s responsible, “support local” value chain.

To strengthen its agricultural supply chain while relieving the plight of our local farmers, WalterMart Supermarket – one of the biggest supermarket chains in the Philippines, launches Palengke Fresh with Mayani, the fastest-growing farm-to-table digital platform. 

Through this program, WalterMart will procure directly from Mayani’s network of over 12,000 smallholder farmers to provide fresher produce with a better value to all its shoppers.

“This team-up is a huge leap forward for our smallholder farmers not only in terms of higher rural incomes for them, but the predictability of it during these volatile times.” ~JT Solis, the Co-Founder & Chief Executive Officer of Mayani

Solis also pointed out that because of Mayani’s role as the direct platform conduit between farmers and big commercial customers such as WalterMart and other reputable retailers, the pricing of fresh produce on supermarket shelves becomes even more competitive drawing from supply chain efficiencies and lowered transaction costs.

On Palengke Fresh weekends, WalterMart Supermarket mounts a “bagsakan” market in the parking lot of WalterMart malls, thereby making it a safe and preferred shopping destination among customers.

On top of this, for the whole month of May, WalterMart is also supporting various community pantries that sprouted in different parts of Luzon. It encourages all of its shoppers to purchase the local produce in its Palengke Fresh and have them donated to different community pantries in areas where WalterMart is. For as low as ₱50, customers can get a Chopsuey Pack to uplift those grassroots communities.

WalterMart is available both online at www.waltermart.com and in-store with 39 WalterMart Supermarket branches in Luzon.