Empowering Filipinos: 60th Anvil Awards Honor Home Credit PH for Excellence

“This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers. Through our year-round campaigns for Summer, Back-to-School, and Holiday, which we have highlighted in the press event—we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. As we have consistently done in recent years, we will continue to empower and uplift lives by delivering innovative financial solutions, staying true to our mission of bringing financial opportunities closer to every Filipino.”  ~Sheila Paul, Chief Marketing Officer of Home Credit Philippines

Leading consumer finance company's successful start to its new decade of operations is highlighted at an award-winning press event.

The top consumer finance company in the nation, Home Credit Philippines (HCPH), won silver in the 60th Anvil Awards this year for its press conference, "Unlocking a New Decade of Credit Opportunities for Filipinos," in the Public Relations Tools Category (Special Events).  

The award-winning event, which took place on May 13, 2024, signaled the start of an exciting new chapter for Home Credit as it entered a new decade of operations in the Philippines. This recognition highlights Home Credit's unwavering commitment to providing innovative financial solutions that empower Filipino families.  

More than 100 journalists and bloggers attended the award-winning press event, which led to widespread media coverage on print, web, and television channels. These initiatives helped spread the word about Home Credit's 0% interest installment plans, which make expensive goods and necessities more affordable for Filipinos. Additionally, it included displays highlighting Home Credit's reliable partners, such as Silicon Valley, Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, and Samsung.  

Home Credit Philippines' Chief Marketing Officer, Sheila Paul, highlighted how the honor reaffirms the company's dedication to giving Filipino families a better financial future. 

The press conference produced exceptional outcomes in terms of media reach, coverage, and cost effectiveness, surpassing expectations with its impressive attendance. It greatly increased HCPH's visibility in a number of industries, highlighting the company's goal of facilitating greater access to financial services for Filipinos all over the country. 

The triumph of Home Credit's Summer Campaign was one of the event's most notable tales. Over 1,000 air conditioners were sold every day as a result of the 0% interest financing on cooling appliances, which helped Filipino families cope with the extreme summer heat. The event also highlighted how Home Credit's installment plans helped Filipinos afford high-end products like iPhones. The company made ₱30 billion in sales in 2023 alone, financing 12.5 million mobile phones, with ₱6 billion coming from iPhones.

The occasion also highlighted Home Credit's extensive product line, which includes everything from computers and televisions to e-bikes and medical devices. Home Credit's online platform, Shoppingmall.ph, which offers over 50,000 deals from more than 500 merchant partners nationwide, further improved the customer experience while increasing the company's accessibility and reach. 

“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve the lives of Filipino families. We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also creates meaningful connections with their customers.” ~Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the press event

Following their 2023 Silver Anvil victory for the Back-to-School campaign, this Silver Anvil Award is Home Credit and DM&A Co.'s second honor. Their ongoing success serves as an example of a partnership that is results-driven and centered on engaging audiences in a meaningful and innovative way. 

The Anvil Awards, which are in their 60th year, are widely acknowledged as the pinnacle of excellence in public relations in the Philippines. The Public Relations Society of the Philippines organizes it every year to recognize campaigns that exhibit exceptional originality and potency. Held at The Manila Hotel on January 28, 2025, this year's Gabi ng Parangal honored the nation's top public relations initiatives. 

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph.

You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the Home Credit App on Google Play or the App Store to learn more about the latest promos and see what’s new in Shoppingmall.ph.  

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

About Home Credit 

Home Credit Philippines is the leading consumer finance company in the Philippines. Backed by Bank of Ayudhya Public Company Limited, the fifth largest bank in Thailand and by MUFG Bank Ltd., the largest banking group in Japan, and trusted by a strong and diverse set of banks locally and worldwide, the company plays a pivotal role in driving financial inclusion for Filipinos by expanding access to credit opportunities and transforming the consumer finance landscape in the Philippines.    

In its 11th year, Home Credit has served 11 million customers and credited over 350 billion pesos worth of loans through its portfolio of products that cater to the different needs of its customers—installment financing, cash loans, credit cards, and a virtual spending limit named Qwarta. Trusted by Filipinos, Home Credit is registered with the Security and Exchange Commission and regulated by the Bangko Sentral ng Pilipinas. The company was recognized as the Best Finance Company of the Philippines in 2024 by the Asian Banking & Finance (ABF) Retail Banking Awards  

More information on HCPH is available at www.homecredit.ph.  

Protect your home and dreams with Home Credit

“Three or four days pagkatapos kaming masunugan, nag-email ako sa BPI MS Claims. Mabilis silang nag-respond sa akin at nagbigay ng requirements na kailangan kong ipasa para ma-avail ang coverage, katulad ng claim forms, fire certification, inventory of damaged appliances, barangay clearance, valid identification card, at pictures ng damaged items at bahay. Two weeks after kong maipasa ang requirements ay hindi ko inasahan na matatanggap ko na agad ang PhP50,000 coverage. (Three or four days after our house burned down, I emailed BPI MS Claims. They quickly responded to me and provided the requirements I needed to submit to avail the coverage, such as claim forms, fire certification, inventory of damaged appliances, barangay clearance, valid identification card, and pictures of damaged items and the house. Two weeks after I submitted all the requirements, I didn't expect to receive the PhP50,000 coverage immediately). Lubos kaming nagpapasalamat kay Home Credit sa tulong na ipinagkaloob niya sa amin. Kung tao si Home Credit, mahigpit na yakap ang ipagkakaloob ko sa kanya dahil kahit sa hirap ng buhay ay kasama namin siya. Hindi niya kami pinabayaan. Nairaos ko po ang mga pangangailangan namin sa pang-araw-araw at sa edukasyon ng aming anak. Dahil sa malaking tulong sa amin ng Home Credit, hindi ko ipagpapalit ang tiwalang ibinigay nila sa akin. Sisikapin ko na mabayaran ang aming mga loan dahil malaking bagay na mayroon kang maasahan sa oras ng pangangailangan, maging ito ay para sa appliances, gadgets, o kahit cash. (We are sincerely grateful to Home Credit for the assistance they have provided us. If Home Credit were a person, I would give them a tight embrace because even during our life's challenges, they were with us. They never abandoned us. I was able to have additional funds for our daily needs and our son's education.) Dahil sa Home Credit, nakapag-ipon ako ng mga kagamitan sa bahay bago ito nasunog. Nakakuha rin ako ng cash loan na ginamit ko sa pagbili ng paninda sa dati naming sari-sari store at sa mga pangangailangan ng aming anak sa pag-aaral tulad ng laptop, na kailangan niya para sa kanilang mga research sa paaralan. (Because of Home Credit, I managed to acquire household items before our house burned down. I also got a cash loan, which I used to buy goods for our former sari-sari store. Later, I utilized it for our child’s educational needs, such as buying a laptop required for their school research). ~Jeann Rose Orongan, from Puerto Princesa City, Palawan

A journey of resilience, hope, and achieving dreams

The heat of the summer season pushes most to overuse cooling appliances, causing them to overheat and catch fire. With the recent El Nino hitting most parts of the Philippines with intense heat waves and increasing the need to use cooling appliances, many houses, especially those made of lighter materials, are in danger of going up in flames. 

This potential tragedy can cause people to lose everything they have in the blink of an eye, a tough blow that can turn their world upside down. 

Such is what happened to Jeann Rose Orongan and her family from Puerto Princesa City, Palawan. She and her family faced this unfortunate obstacle when a fire wiped out everything, they owned in February this year. With their belongings turned to ashes, they now have the challenge of rebuilding their lives from the ground up. 

 

Hope in times of crisis 

The situation began around 2 A.M. when a fire broke out in a neighboring barangay. Fueled by strong sea winds, the flames spread quickly, engulfing houses along the way until they reached Jeann’s area. Despite the valiant efforts of first responders, the fire raged on, affecting hundreds of families, including Jeann’s before it was finally brought under control after six grueling hours.  

The fire consumed her family’s belongings and their sari-sari store, their main source of income then, that provides their everyday household expenses and covers her child’s school needs.  

With everything lost, Jeann and her family were starting over once again. Fortunately, she is covered by Home Credit’s Home Content Protection, Home Credit Philippines’ (HCPH) home belongings protection that provides coverage for appliances, electronics, furniture, and other belongings, bought via Home Credit or not, in the event of robberies or natural disasters. As a long-time customer of the leading consumer finance company, Jeann filed a hassle-free claim through BPI MS, with the service provider handling the coverage and releasing claim payment within two weeks after she submitted requirements. 

Upon receiving the coverage, Jeann felt relief and gratitude, knowing they now had funds to kickstart rebuilding what was lost in the fire. The money also helped them in sending their son to college, especially as he is a graduating senior high school student. In addition to covering their daily expenses and their son’s schooling, she also allocated some of the money to purchase items for their new sari-sari store, while the remainder was set aside to repay their ongoing loans with Home Credit. 

“It is essential for Filipinos to know they have someone they can rely on to assist in rebuilding their lives when unexpected events arise. This is why we, at Home Credit, always strive to provide innovative offerings to Filipinos to support them in every situation, especially during tough times. We’re thankful that our Home Content Protection has made a positive impact on the lives of Filipinos like Jeann, offering them peace of mind and hope.” ~Sheila Paul, Chief Marketing Officer of Home Credit Philippines

Jeann expressed her heartfelt gratitude to Home Credit for their support during her family’s time of need. 

Home Credit: The reliable partner para sa life 

Jeann first encountered Home Credit while browsing on her phone. Intrigued by the company’s offerings, she conducted an online search and found out about its quick processing time and the convenience of needing only one valid ID to avail herself of installment deals or cash loan offers. 

As a result, Jeann began using Home Credit's services in 2021, finding it to be her dependable lifestyle partner ever since. With its diverse range of offers and services, she was able to purchase furniture, appliances, and gadgets, and even obtain cash loans. 

Recognizing Jeann's loyalty as a valued customer, Home Credit awarded her PhP30,000 to assist her family in rebuilding after the fire and to help cover her son's upcoming college expenses. This gesture not only demonstrates Home Credit's commitment to supporting its customers in times of need but also serves as a token of appreciation for Jeann's unwavering loyalty. 

To know more about Jeann’s story, watch here. 

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in Shoppingmall.ph.  

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP). 

About Home Credit 

Home Credit Philippines is the lifestyle partner of every Filipino, providing access to credit through fast, convenient, and affordable financing in more than 15,000 partner stores nationwide. The brand offers a wide range of products from smartphones and laptops, home appliances and furniture, bicycles, and motorcycle accessories to electronics and hardware, sports equipment, and many more – offered at low or 0% interest rates in easy monthly installments.  

In its 10th year in the Philippines, Home Credit has served over 10 million Filipinos. Beyond installment financing and related insurance services, Home Credit also offers cash loans, a virtual spending limit named Qwarta, and a credit card for its existing qualified customers. With the My Home Credit app, Filipino customers are just a click away to get the products they want for an elevated lifestyle. 

More information on HCPH is available at www.homecredit.ph.