Tuesday, March 1, 2016


I'm glad to cover about an advocacy about AIDS the HIV POSITIVE POSTER TOUR DE PILIPINAS and was curious about what it means and what it is all about. Social media has become a huge part of HIV campaigns, but this campaign is the first of its kind that I've ever been part of.
A drop of HIV-positive blood.
Would you step back and move away from it?
The HIV epidemic in the Philippines has been described as “explosive,” with the fastest rate of increase in new HIV cases globally. While other countries have managed their HIV epidemics and are now witnessing a significant decline in the number of new cases, the Philippines has recorded sharply increasing rates of new infections.
An HIV awareness campaign that aims to reduce the stigma associated with HIV through the innovative HIV-Positive Poster will be holding its Tour de Pilipinas, visiting key sites in the country starting this February. The HIV-Positive Poster, which is one of the main features of the awareness campaign, is made with a drop of HIV-positive blood.
The HIV posters were originally developed by Grupo de Incentivo a Vida (GIV), a non-government organization based in Brazil. Made with a drop of blood donated by a person living with HIV (PLHIV), the posters carry messages that explain how HIV is transmitted, and underscore that people can NOT get HIV from the poster, or from casual contact with a PLHIV. The HIV-Positive Poster campaign has won international awards such as the Bronze Lion at the prestigious Cannes Film Festival – Press Category.  The poster was first released in Asia (in the Philippines) by Pedal for HIV, in partnership with GIV – Life Support Group.
Tour de Pilipinas, organized by Pedal for HIV and GIV, aims to:
  • Increase visibility of the HIV Positive Poster
  • Provide information on HIV
  • Empower the youth to became advocates
  • Reduce HIV stigma & discrimination

Faustine Luell T. Angeles Jr., founder of Pedal for HIV, will be travelling to key sites together with two representatives from the Brazil-based GIV – Life Support Group. Tour de Pilipinas will have the following schedule:

Banaue – 16 February
Palawan –23 February
Cebu – 1 March
Boracay – 6 March
Iloilo – 10 March

The specific venues in these locations will be announced later.

Tour de Pilipinas is organized in partnership with The Red Whistle, an HIV awareness campaign that uses the arts and social media in its advocacy to normalize HIV and AIDS. Sponsored by Premiere Condoms, Spyder Philippines, Catch Restaurant, Hooch Bar, 2GO Travel, HOWWWL Digital, Hotel Centro, WhenInManila.com & GoPro.

For more information, please contact:

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