Wednesday, January 31, 2024

Jollibee Foods Corporation and Republic Cement Unite to Recover and Divert Plastic Packaging Wastes through Co-Processing

“Republic Cement provides a very important solution to fight plastic pollution by diverting wastes away from landfills and waterways, away from areas where it can negatively affect communities. We are happy to see the commitment of the JFC towards doing their part in solving our current plastic pollution crisis. Republic Cement is with JFC in their journey for a greener, more sustainable world.” ~Mr. Roman Menz, Republic Cement CEO

Jollibee Foods Corporation representatives Assistant Vice President and Head of Global Procurement Services Bryan Marc Tividad and Vice President & Head for Network Development Philippines Gerard Paul Filart; together with Republic Cement CEO Roman Menz, Vice President for Manufacturing Lloyd Vicente, and Director of  ecoloop (the resource recovery arm of Republic Cement) Atty. Angela Edralin-Valencia, during the signing ceremony of the Memorandum of Agreement to support the EPR Law, which will help prevent plastic waste from landfills and from leaking into urban waterways and oceans.

The Jollibee Foods Corporation (JFC), one of the fastest growing  restaurant companies in the world, recently inked a partnership with Republic Cement and Building Materials, Inc. ("Republic Cement"), to support the Extended Producer Responsibility (EPR) Law. 

The objective of the EPR law is to decrease the amount of plastic waste produced and enhance the longevity of plastics by incorporating value or purpose through upcycling or recycling.

As a component of its global sustainability initiative, Joy for Tomorrow, JFC is striving to reclaim post-consumer plastic packaging waste, redirecting it from landfills and waterways and channeling it to Republic Cement for co-processing.

Republic Cement, a prominent local cement manufacturer and a trailblazer in co-processing within the country, will employ the gathered post-consumer packaging waste as an alternative fuel in the cement manufacturing process.

During the MOA signing held at the Republic Cement head office in Taguig City, Republic Cement CEO Mr. Roman Menz emphasized the role of the company in supporting organizations like JFC. 

JFC Vice President for Network Development Group Gerard Paul Filart, for his part, shared that the partnership with Republic Cement is timely and momentous as the company just celebrated its 45th anniversary in 2023.

“We are committed to supporting our Global Sustainability Agenda with its three main pillars of Food, People, and Planet. With this partnership with Republic Cement, we are taking steps towards minimizing wastage while providing something of value.  With this, we are hoping we are helping to bring more joy for tomorrow.” ~Gerard Paul Filart, JFC Vice President for Network Development Group

The MOA covers wholly owned brands of Jollibee Foods Corporation in the Philippines, namely Jollibee, Chowking, Mang Inasal, Greenwich, and Red Ribbon; and franchised brands operated by JFC in the country, specifically Burger King, Panda Express, and Yoshinoya.

About Jollibee Group 
Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 33 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. 

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction. 

To learn more about Jollibee Group, visit

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