Wednesday, July 3, 2024

Team Kramer joins MR.DIY Philippines in a new campaign titled "For BIG and small FAMILYhan needs, MERON DIYan!"

“This year’s campaign reaffirms MR.DIY’s dedication to being your trusted partner for all home improvement needs. Our key strategies include having  a customer-centric approach by ensuring we have the right variety of products at affordable prices in carefully selected locations to maximize reach. Additionally, we keep major processes as simple as possible to achieve faster scalability. The more we are able to scale up successfully, the more we benefit from economies of scale, where costs are spread out more, resulting in higher savings which are passed on to our customers as products they can buy at always low prices. The more our customers patronize MR.DIY, the more we are able to expand, thus the virtuous cycle continues.” ~Ms. Roselle B. Andaya, MR.DIY Philippines’ CEO
Team Kramer, executives of MR.DIY Philippines and representatives of One Ayala and Ayala Malls came together for MR.DIY's 2024 Thematic Branding Campaign Launch.

MR.DIY Philippines launched its 2024 campaign at One Ayala Mall in Makati, emphasizing its core value propositions of "Always Low Prices," extensive product assortment, and convenient shopping. The new tagline, "For BIG and small FAMILYhan needs, MERON DIYan!", reinforces its mission.

Mr. Charles Salecina, Deputy Head of Marketing of MR.DIY Philippines, expressed gratitude to the media during the Media Thanksgiving program.

Mr. Charles Salecina, Deputy Head of Marketing at MR.DIY Philippines, kicked off the Media Thanksgiving session with a message of gratitude to the media. 

This was followed by entertaining games and prizes for the media, including "BIG and small, Hakot, Dakot, Panalo!" Challenge, in which participants were blindfolded and given 15 seconds to scoop as many prizes as they could into a basket, keeping whatever they collected. Trivia questions about MR.DIY also kept attendees interested, with correct answers earning exciting prizes.

The main program began with Mr. Salecina's opening remarks, and halfway through his speech, he invited everyone to watch the 2023 highlights of MR.DIY, which highlighted the brand's achievements and milestones over the previous year. 

Ms. Roselle Andaya, CEO of MR.DIY Philippines, delivers her message for the media and guests at MR.DIY's Branding Campaign Launch held in One Ayala, Makati City.

This was followed by a brief message from MR.DIY Philippines' CEO, Ms. Roselle B. Andaya, in which she expressed her excitement for renewing the brand's partnership with Team Kramer and how MR.DIY remains committed to providing a delightful and convenient shopping experience. 

A significant moment in the event was the ceremonial “BIG and small” contract signing with MR.DIY’s Brand Ambassador, Team Kramer. 

"We are renewing our contract with MR.DIY because our collaboration has been fulfilling and successful. MR.DIY’s commitment to quality and affordability aligns with our family values. We’ve seen how their products have enhanced our home and everyday life. The positive feedback from our followers has been overwhelming and we’re excited to continue this journey with our MR.DIY family. Our relationship with MR.DIY has grown stronger and more collaborative. We’ve deepened our understanding of their commitment to quality and affordability and created content that resonates with our audience. This partnership feels like a true alignment of values and goals." ~Doug Kramer, MR.DIY’s Brand Ambassador, Team Kramer

The unveiling of the 2024 campaign video and new jingle was accompanied by a dynamic dance mob, which set the tone for the day and included Team Kramer. Doug and Cheska Kramer discussed how the new MR.DIY branding came to life. The couple emphasized the collaborative effort and showed attendees behind-the-scenes footage of the branding campaign shoot and jingle creation, providing insight into the creative process. 

Ms. Roselle Andaya, CEO of MR.DIY signs the contract with Team Kramer, marking another chapter of success and partnership ahead.

“For BIG and small FAMILYhan needs, MERON DIYan!” campaign represents MR.DIY's mission to meet the diverse needs of Filipino families by providing products for both major home improvements and daily necessities. The term "FAMILYhan" combines the words "Family" and "Pamilihan" (marketplace), establishing MR.DIY as the go-to market for Filipino families' major and minor needs. The campaign focuses on the brand's commitment to affordability, quality, and variety, ensuring that every family, regardless of size, can find what they need at MR.DIY. This campaign complements the renewed brand story by highlighting MR.DIY as a trustworthy partner for all home-related needs.

Team Kramer’s continued partnership with MR.DIY highlights the brand’s family-oriented approach and commitment to enhancing the lives of its customers.

During the media Q&A, Ms. Andaya discussed the brand’s strategies for rapid expansion and success in the competitive retail market.

She emphasized the importance of a customer-centric approach, among other factors that contribute to MR.DIY’s success.

The event ended on a high note, with attendees excited about MR.DIY's future initiatives and ongoing commitment to providing variety, good quality, and value for money to Filipino families. With a new campaign and a refreshed brand identity as the "familyhan" for large and small needs. MR.DIY is planning to increase its presence in the Philippine retail market.

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