AHEAD and Pru Life UK partner to help Filipinos invest in quality education

"This partnership reflects our belief that investing in education is one of the greatest gifts parents can give their children. By working with Pru Life UK, we hope to make our programmes more accessible to families who are actively planning for their children's future. Together, we are supporting not just academic success, but lifelong opportunities." ~Rossana Llenado, Founder and President of AHEAD Tutorial and Review Center

AHEAD Tutorial and Review Center has partnered with Pru Life UK, one of the leading life insurers in the Philippines, to offer qualified Pru Life UK clients, agents, employees, and their selected family members exclusive discounts on AHEAD's college entrance exam review programs, tutorial services, and extra classes. 

Education is one of the biggest investments a family can make. Financial planning protects a child's future, but a quality education empowers them to shape it. AHEAD and Pru Life UK intend to expand Filipino families' access to excellent educational support by merging the two.

For over 30 years, AHEAD Tutorial and Review Center has helped over 250,000 students succeed academically and get ready for college entrance exams through its comprehensive review and tutorial programs. One of the best review centers in the Philippines, AHEAD offers specialized review programs for the UP College Admission Test (UPCAT), Ateneo College Entrance Test (ACET), De La Salle College Admission Test (DCAT), and UST Entrance Test (USTET) in addition to individualized tutorials for students in kindergarten through college.

Pru Life UK, one of the leading life insurers in the Philippines, demonstrates its commitment to protecting Filipinos' financial future and well-being for every life, for every future.  

 

With more than 200 branches and general agency offices across the Philippines, Pru Life UK was established in 1996. It has the largest life insurance agency force, with over 33,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that help its clients fulfilll their promises to their loved ones by proving to them that they can rely on PRU to meet their unique and evolving needs across demographics and life stages. These consist of life, investment-linked, health, and accident and disability insurance.

“At Pru Life UK, we believe protection is about helping families prepare for life’s important milestones. This partnership with AHEAD allows us to extend meaningful value to our customers, agents, employees and their families by giving them access to educational support as they plan for the future.” ~Kathryn Cajucom, Vice President and Head of Brand and Integrated Marketing Communications

How to avail of the exclusive offer?

The special offer is available to active Pru Life UK clients, including policyholders and life insureds, agents, clients, and their chosen family members, such as spouses, children, and siblings. The online enrollment form located in the AHEAD benefit section of the Pru Life UK Rewards & Promo website must be filled out by qualified individuals in order to receive the benefit. The website also provides more details about terms and conditions, FAQs, and eligibility requirements.

It is more crucial than ever for students to have access to top-notch academic support as they get ready for increasingly competitive entrance exams. Through this collaboration, Pru Life UK and AHEAD reaffirm their dedication to assisting families in preparing for every phase of their children's future, from academic success to financial stability.

As they form this strategic partnership, AHEAD and Pru Life UK are committed to assisting Filipino families in preparing for the future, whether it be through financial security, excellent education, or the opportunities that come from both.

Because every great future begins with thoughtful preparation.

Think AHEAD.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 33,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 850,000 individual policyholders and more than 50,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

Please use "Pru Life UK" when referring to the company.

Pru Life UK empowers Filipinos with affordable cancer protection through PRUCare Cancer Protect

"At Pru Life UK, we believe financial security is about more than growing wealth – it is also about protecting what we value when life's unexpected challenges arise. As cancer remains one of the biggest health and financial risks faced by Filipino families today, PRUCare Cancer Protect is designed to provide meaningful protection in a simple, flexible, and affordable way, giving customers greater confidence and resilience to face the future. As healthcare costs continue to rise, preparation has never been more important. We want to help more Filipinos take proactive steps toward protecting themselves and their loved ones. Having the right financial protection allows families to focus on treatment and recovery instead of worrying about the financial consequences of a serious illness." ~Garen Dee, Chief Product Officer of Pru Life UK

Given that cancer is one of the leading causes of death in the Philippines1 and that a diagnosis often places a heavy financial burden on families, Pru Life UK today introduced PRUCare Cancer Protect, a 10-year renewable term insurance plan designed to make cancer protection more accessible and help Filipinos prepare for its financial impact.

PRUCare Cancer Protect offers full financial support for both early-stage and late-stage cancer, guaranteeing up to 100% of the total amount for qualified late-stage cancer claims and 50% for qualified early-stage cancer claims. If an early-stage cancer benefit has been claimed, this amount will be deducted from the late-stage cancer benefit claim. It also provides an additional 20% benefit for catastrophic late-stage cancer, which reduces the cost of more complex treatment needs.

The plan not only protects but also rewards customers who maintain their health. Because policyholders who complete a 10-year term without a successful claim may receive up to 50% of their total premiums paid back, long-term financial planning is crucial.

PRUCare Cancer Protect tackles a crucial problem: studies show that more than 40% of Filipino families with cancer experience financial hardships during treatment, with many being forced to discontinue care. Cancer continues to rank among the top three causes of death in the country, with between 150,000 and 190,000 new cases reported annually. Many patients receive a diagnosis later in the course of their illness, when treatment is more difficult and costly.

The product's easy renewals every ten years without being reevaluated for eligibility or health, as well as its simplified, cancer-focused underwriting, were created with ease in mind. It will be particularly helpful for young professionals, wage earners, and families seeking an affordable way to set up specialized cancer protection without committing to a more complex long-term insurance solution.

The launch event, with the theme "Count on Care, Count on PRUtection," featured real patient experiences and insights into financial protection through a panel discussion. A cancer survivor talked about her personal and financial journey, emphasizing the importance of taking action before it's too late. Dee also discussed how PRUCare Cancer Protect helps Filipinos get ready for the potential costs and impacts of cancer on their lives. 

A free Non-Communicable Disease (NCD) risk assessment, which employs interview-based screening to identify potential risks for chronic conditions, including cancer, was given to attendees in partnership with The Medical City.

Through its partnership with The Medical City, Pru Life UK's customers can also benefit from cancer-related value-added benefits that are designed to make their care pathways more manageable and guided. These advantages include discounts on some outpatient preventive screenings to support early detection, free access to an NCD risk assessment that helps identify risks for cancer and other leading chronic conditions, and medical concierge support for priority scheduling of tests, doctor's appointments, and hospital navigation—allowing patients to focus more on getting better.

By enhancing protection's applicability, accessibility, and responsiveness to contemporary situations, Pru Life UK continues its dedication to helping Filipinos achieve holistic financial wellbeing through PRUCare Cancer Protect.

For more information about PRUCare Cancer Protect and Pru Life UK's array of protection options, visit your neighborhood Pru Life UK branch or speak with a trained Pru Life UK financial advisor.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 33,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 850,000 individual policyholders and more than 50,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

Please use "Pru Life UK" when referring to the company.

Pru Life UK distills the value of long-term wealth

“At Pru Life UK, we help individuals and families in protecting what matters most and planning with confidence for the years ahead. We have financial solutions that balance protection, income stability, and long-term growth.” ~Sanjay Chakrabarty, Pru Life UK President and Chief Executive Officer

In photo: [L-R] Atty. Calvin Kohchet-Chua, Pru Life UK Chief Legal, Government Relations, and Sustainability Officer; Rex Mendoza, Chairman of Rampver Financials; Sanjay Chakrabarty, Pru Life UK President and Chief Executive Officer; and Kris Ong, founder of Drambox Ph and a Scotch Malt Whisky Society & Single Cask liaison for the Philippines.

Pru Life UK attracted affluent customers for its Pru Life UK Private Reserve Series: Value. Distilled is a private forum that focuses on building wealth through discipline, resilience, and protection in unstable markets.

The event's combination of market insight and a carefully selected whisky tasting experience reflected the evening's main message, which is that lasting value is created over time with patience, balance, and professional guidance.

The forum's keynote speaker was Rex Mendoza, a well-known figure in investments and finance. He discussed how investors can identify opportunities, navigate global uncertainty, and prioritize protection in their wealth strategy.

Mendoza claims that wealth planning now includes more than just growth. It entails building portfolios that can withstand volatility, protect families, and support long-term goals.

Clients also took part in an interactive conversation about risk management, portfolio positioning, legacy planning, and strategic financial decision-making in shifting market conditions.

Pru Life UK also showcased a suite of premium financial solutions for high-net-worth customers, including PRUWealth 10, an endowment plan with guaranteed payouts and protection; PRUMillion Protect, a high-protection investment-linked plan; and the PRULink Strategic Income Fund, a globally diversified multi-asset fund.

The evening concluded with a whisky tasting led by Kris Ong, who compared the development of wealth to the maturation of whisky. Customers were reminded of the value of skill, persistence, and long-term planning.

Thanks to its 30 years in the Philippines and Prudential's 178-year global history, Pru Life UK reaffirmed its position as a long-term partner for clients looking to preserve, grow, and pass on wealth.

The Pru Life UK Private Reserve Series is part of the company's continuous effort to deliver superior, insight-driven customer experiences.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

Pru Life UK marks 30 years with double win at the 2026 Insurance Asia Awards

“Winning International Life Insurer of the Year for the sixth year in a row is both an honour and a responsibility. As we celebrate 30 years in the Philippines, this recognition inspires us to continue making protection more accessible, relevant, and meaningful for Filipinos. Our work continues, with Filipinos at the heart of everything we do.” ~Kathryn Cajucom, Vice President for Branding and Integrated Marketing Communications at Pru Life UK

Pru Life UK Head of Brand & Integrated Marketing Communications Kathryn Cajucom (middle) and Manager for Communications and Public Relations Lalaine Almazan (1st from right) accepted the recognitions at the Insurance Asia Awards.

Pru Life UK has reached yet another important milestone in its mission to protect Filipino families and give more communities true financial security as it celebrates 30 years in the Philippines. 

The country's first Shariah-compliant Family Takaful product, PRUTerm Lindungi, won New Takaful Insurance Product of the Year - Philippines at the 2026 Insurance Asia Awards, and Pru Life UK won International Life Insurer of the Year - Philippines for the sixth time in a row.

These honors attest to Pru Life UK's continued leadership in financial inclusion, innovation, and customer-focused expansion. Since its establishment in 1996, Pru Life UK has grown to serve the needs of Filipinos, with over 35,000 agents and a nationwide network of over 200 branches, business centers, and general agency offices. 

 

The company maintained its strong performance in FY2025, with ₱10.0 billion in New Business Annual Premium Equivalent and a market-leading 13% share in new business sales. It now ranks second in the industry with a 13% market share and total premium income of ₱52.8 billion. Currently, Pru Life UK provides insurance for nearly two million lives and serves nearly one million policyholders.

Expanding protection for more Filipinos

Pru Life UK's New Takaful Insurance Product of the Year award highlights their creative role in bringing Islamic insurance to the Philippines. 

Since achieving its milestone as the first licensed Takaful operator in the Philippines, Pru Life UK has been raising awareness and trust in Takaful through education sessions, grassroots engagement, and consultations with Islamic religious leaders, media, financial advisers, and communities, particularly in Mindanao. 

At the heart of this effort is PRUTerm Lindungi, the first Family Takaful product in the Philippines that complies with Shariah. It was developed to support marginalized communities and symbolizes Pru Life UK's commitment to inclusive protection that respects a variety of needs, values, and lifestyles.

Looking ahead with purpose

Pru Life UK continues to offer solutions that are customized to meet the needs of its customers. In 2025, it added wealth solutions to its strong portfolio of investment-linked insurance in addition to traditional products that provide protection and payout. 

Through initiatives like Cha-Ching and Adopt-a-Madrasah, the Prudence Foundation continues to support health, disaster preparedness, climate resilience, and financial education in addition to its product line.  

As Pru Life UK celebrates thirty years in the Philippines, it remains dedicated to its mission of being partners in every life and guardians of every future.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

 

Please use "Pru Life UK" when referring to the company.

About Prudence Foundation 

Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc. 

The Foundation builds financial wellbeing, and climate and health resilience for underserved Asian and African communities. We are committed to sustainable, long-term solutions that empower individuals and communities to make informed financial decisions, access affordable financial products, as well as be more prepared and protected against climate related health risks. We actively engage in public-private partnerships, collaborate with governments, NGOs, communities and other private sector entities to build collective efforts for lasting change. To date, our programmes are implemented across 16 markets in Asia and Africa, reaching millions of people. 

 

For more information: www.prudencefoundation.com 

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom. 

Cha-Ching expands reach to 2 million youth as programme marks 10th anniversary

“I’m proud to see how Cha-Ching has given young learners the kind of financial education many of us wish we had growing up. Ten years in, and two million students later, the message is clear: the need is real, and so is the impact.” ~Atty. Calvin Kohchet-Chua, Pru Life UK Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer

[L-R] Vivek Kumar, JA Asia Pacific President and Chief Executive Officer; Maricel Estavillo, Pru Life UK Vice President for Takaful & Sustainability; Pia Warburton, Prudence Foundation Senior Manager; Nicole Ngeow, Prudence Foundation Executive Director; Atty. Calvin Kohchet-Chua, Pru Life UK Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer; Paula Patrice Dela Cruz, JA Philippines Director of Operations; and Dr. Krishna Alejandrino, JA Philippines Executive Director

Pru Life UK and Prudence Foundation remain committed to expanding and improving financial literacy coverage in the country, with their flagship financial education programme, Cha-Ching, recently reaching two million Filipino youth beneficiaries, a significant milestone coinciding with the program's tenth anniversary. 

To highlight Cha-Ching's growing reach and transformative impact, Pru Life UK held a Financial Literacy Summit and Engagement Session on June 16 at Cha-Ching partner Senate President Neptali A. Gonzales Integrated School (SPNAGIS) in Mandaluyong.

Teachers, students, representatives from JA Asia Pacific and JA Philippines, as well as key officials from the Department of Education's (DepEd) national and regional offices, were among the many stakeholders and significant partners in attendance. They all conveyed a deep dedication to the Cha-Ching and its current endeavors.

One of the highlights of the event was a presentation of the Cha-Ching session, which exemplifies the program's experience-driven, participatory approach that promotes beneficiary participation. 

The event was an important chance to formally recognize and honor the program's devoted DepEd partners and Teacher Champions, who have been crucial to the successful implementation of financial education programs in classrooms, in addition to celebrating Cha-Ching's 10th anniversary and two million reach milestones.

A stakeholder perspective that emphasized Pru Life UK's commitment to innovation and continuous development was also extended to alumni, educators, parents, and local leaders.

The Prudence Foundation, the community investment division of Prudential plc, the parent company of Pru Life UK, developed the award-winning global financial literacy program Cha-Ching, which gives the next generation the financial knowledge and skills they need to make prudent decisions that support financial wellbeing and a resilient future.

A curriculum program was developed in collaboration with JA Asia Pacific to encourage money-smart behavior, knowledge, and values in children aged seven to twelve. The curriculum has been taught to more than 3 million students in 16 Asian and African markets, with more than 87,000 instructors trained thus far.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 35,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

 

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

 

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

 

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

 

Notes: 

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year  

 

 

Please use "Pru Life UK" when referring to the company.

 

About Prudence Foundation

 

Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc. 

The Foundation builds financial wellbeing, and climate and health resilience for underserved Asian and African communities. We are committed to sustainable, long-term solutions that empower individuals and communities to make informed financial decisions, access affordable financial products, as well as be more prepared and protected against climate related health risks. We actively engage in public-private partnerships, collaborate with governments, NGOs, communities and other private sector entities to build collective efforts for lasting change. To date, our programmes are implemented across 16 markets in Asia and Africa, reaching millions of people. 

For more information: www.prudencefoundation.com 

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom. 

 

About Junior Achievement Philippines

Junior Achievement of the Philippines (JA Philippines) is a proud member of JA Worldwide®, a global nonprofit organization dedicated to empowering youth. JA Philippines offers K-12 programmes focused on fostering financial literacy, work readiness, and entrepreneurship skills among young individuals. With nearly a century of experience, JA has implemented successful programmes across 123 countries, collaborating with academia, government, and the private sector.

 

JA Philippines has been recognized for its outstanding contributions and partnerships. The organization has collaborated with various corporate social responsibility (CSR) projects. This collaboration highlights JA Philippines' commitment to promoting economic empowerment and providing opportunities to the youth. The global impact of JA Worldwide has garnered significant recognition. The organization has been nominated for the Nobel Peace Prize for two consecutive years due to its remarkable achievements in empowering youth globally and its ability to foster unity amidst diversity.

 

Are you passionate about empowering youth and shaping the future generation? Volunteer with Cha-Ching and be part of our impactful initiative recognized at the 2024 Asia-Pacific Stevie Awards! Join us in our pursuit of transforming lives, one student at a time. By becoming a volunteer, you'll play a vital role in equipping young minds with essential financial literacy skills; you may visit https://www.cha-ching.com/en/.

The Chinese New Year countdown celebration is brought to Lucky Chinatown by Pru Life UK

“As we welcome the Chinese New Year, we are reminded that true prosperity begins with protection—safeguarding our families, our dreams, and the future we are building together. By being part of this celebration, we honour tradition while reaffirming our promise that Filipino families can Count on Us to be there, through every season of life.” ~Kathryn Cajucom, Head of Brand and Integrated Marketing Communications of Pru Life UK

The Lucky Chinatown Chinese New Year 2026 Countdown Celebration, a cultural event held at Manila's Lucky Chinatown, honored the Year of the Horse with Pru Life UK, the country's leading life insurance carrier. 

The event, which focused on themes of togetherness, hope, and protection, brought together families, partners, and the local community through a lively program of customary rituals, live performances, and key countdown moments. This illustrated Pru Life UK's commitment to helping Filipinos through important life stages.

The festivities began on February 16 with a special countdown and the ceremonial gong ringing, a long-standing tradition that symbolizes wealth and good fortune. 

The evening came to life with musical performances, including enthralling sets by Lola Amour and Dionela, who gave the cultural celebration a contemporary touch as the excitement mounted around midnight. Additionally, mall visitors had the opportunity to catch PRUsperity at the Pru Life UK booth located in the Lucky Chinatown mall atrium. A personalized Chinese name calligraphy bookmark, a sentimental remembrance that symbolizes good fortune and new beginnings for the upcoming year, was handed to guests along with the chance to have their photos taken.

An exciting and momentous new year began with a spectacular fireworks display. 

Family-friendly and retail-focused midday events continued the celebrations on February 17. Highlights included an astrological predicting session with feng shui master Johnson Chua that offered insights for the next year and a vibrant lion and dragon dance. 

Live performances concluded the program and kept the happy vibe going throughout the day. By holding the Lucky Chinatown Chinese New Year 2026 Countdown Celebration, Pru Life UK reaffirmed its reputation as a trustworthy life partner, allowing Filipinos to begin the year with assurance and security and reaffirming their ability to always rely on PRU for protection.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Pru Life UK backs DOF reforms to widen access to life insurance

“Our engagement with the Department of Finance reflects our shared goal of making long-term financial protection more accessible to more Filipinos, while ensuring the life insurance sector remains strong, stable, and sustainable. We look forward to continued collaboration and policy dialogue that supports responsible growth, strengthens consumer outcomes, and advances a more resilient and inclusive insurance landscape for the Philippines.” ~Sanjay Chakrabarty, President and Chief Executive Officer

(From left to right) Princess Balingit, Pru Life UK Chief Investment Officer; Francis Ortega, Pru Life UK Financial Consultant; Sanjay Chakrabarty, Pru Life UK President and Chief Executive Officer; Department of Finance (DOF) Secretary Frederick Go; Beth Villahermosa, Pru Life UK Chief Actuary; DOF Assistant Secretary Kristine Joy Diaz-Teston; and Atty. Calvin Kohchet-Chua, Pru Life UK Chief Legal and Government Relations Officer

As more Filipino families look for greater financial security in the midst of a rapidly shifting economic landscape, Pru Life UK met with the Department of Finance (DOF) to help advance policy discussions that enable a more strong, inclusive, and sustainable life insurance market.

In a courtesy meeting with DOF Secretary Frederick Go and Assistant Secretary Kristine Joy Diaz-Teston, Pru Life UK executives, led by President and CEO Sanjay Chakrabarty, discussed specific regulatory reforms that can strengthen the industry and enhance access and customer experience for Filipino consumers.

The discussion highlights shared objectives regarding financial inclusion and economic resilience. It enhances Pru Life UK's standing as a committed public-private partner in advancing long-term household security and national development goals.

During the meeting, key policy areas discussed included:

• Making it easier for banks to offer life insurance and related products, improving customer experience and widening access
• Reviewing life insurance tax rules to help keep protection affordable and support long-term financial security
• Updating investment rules under the Insurance Code to strengthen industry stability and support sustainable long-term returns

These changes can help the life insurance sector contribute more significantly to inclusive economic growth that supports families, communities, and national development in addition to enhancing consumer safety and increasing insurance coverage.

In order to improve the experience, strengthen the industry's foundations, and support bigger initiatives to build a more resilient and financially secure Philippines, Pru Life UK is still committed to collaborating with the government and regulators to achieve reforms that Filipinos can rely on.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.