TCL Maintains Dominance as Philippines' No. 1 Panel TV Brand!

"TCL has truly become a trailblazer, driven by an unwavering commitment to innovation, pushing beyond limits to develop cutting-edge, sustainable technologies. We believe this relentless pursuit of progress is what continues to elevate TCL's brand value. With this recognition, we extend our deepest gratitude to everyone who has helped us achieve this remarkable milestone. Through this partnership, TCL's innovations will ignite inspiration in billions, delivering exceptional experiences and contributing to a sustainable future all over the globe. TCL is committed to fulfilling its corporate social responsibility and fostering a better world.” ~Peter Chen, TCL Philippines’ visionary CEO 

Wow, what a winning run!  According to the most recent Annual Cumulative Market Share Data for Panel TVs from TRS Research, TCL, the Triple Global Top 1 TV Brand and a major player in consumer electronics, has firmly held the top rank in the Panel TV Brand category for the second consecutive year.  This information firmly establishes TCL as a major force in the TV business worldwide!

TCL has once again achieved a noteworthy milestone as they celebrate their 25th year in business: taking the lead in both market share (value and volume) for their primary TV business!  According to TRS research, TCL has also dominated the premium TV market, securing the top spot for QLED TVs.

The market research firm Omdia has awarded TCL three Global TOP 1 rankings, demonstrating its dominance in Google TVs, Mini LED TVs, and ultra-large TVs.

The most recent statistics from Omdia shows that TCL had a 22.1% market share in 2024, leading the world in shipments of 85-inch and larger TVs.  Furthermore, TCL maintained its dominance in Google TV shipments worldwide from 2021 to 2024 and achieved the top spot in Mini LED TV shipments with a 28.8% share.

TCL has been a major contributor to the advancement of technology in Filipino homes and around the world, continuously producing breakthroughs that revolutionize daily life.  A greater variety of Filipino families may now use more powerful, efficient, and intuitive technologies thanks to this heritage of pushing limits and reinventing home experiences.

Celebrating Excellence and Greatness

TCL has also set off on an exciting new adventure, steadfastly improving daily life and empowering customers with fashionable, useful, and incredibly intelligent devices!  This milestone represents a bold embrace of a future in which TCL is steadfastly committed to imagining and creating the houses of the future for all Filipinos. 

TCL's worldwide collaboration with the International Olympic Committee is another significant achievement to commemorate.  This partnership, which runs through 2032, demonstrates TCL's commitment to quality and innovation.  The Olympic and Paralympic Games will reach new heights thanks to this alliance, which is based on the shared principles of performance, enthusiasm, and a vision for greatness.  By bringing state-of-the-art technology to the Olympic Village and enhancing the worldwide fan experience, TCL will elevate the Olympic Games.

From home appliances in the Olympic Village to digital displays throughout the Games, TCL goods will provide new experiences for athletes and viewers.  Through this new collaboration, the organizations will also collaborate to use creative marketing efforts to spread the Olympic magic to billions of fans worldwide.  As the IOC moves forward with its Olympic AI Agenda, TCL will be crucial in enhancing the experiences of athletes and fans both on and off the field.  Additionally, TCL will back the Olympic Games' "Athletes Moments" project, which enables competitors to communicate with loved ones worldwide just after their participation.

By adding state-of-the-art Mini LED technologies to its lineup of ultra-large TVs, TCL is set to achieve even greater success in the future and provide viewers with even more engaging viewing experiences.  Importantly, TCL's entire performance has been greatly aided by its solid collaboration with Google.  TCL is dedicated to giving customers across the world smarter, healthier lifestyles by effortlessly fusing Google TV's smart features with its cutting-edge displays, ensuring an exciting future for home entertainment.

For more updates on TCL’s upcoming product Launch, log on to https://www.tcl.com/ph/en.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en. 

TCL Unveils Inspiring Court at Araullo High School in time for Olympic Day

“We're happy to launch this partnership officially. As we celebrate International Olympic Day and our status as the Worldwide Olympic and Paralympic Partner, this basketball clinic perfectly embodies TCL's commitment to ‘Inspire Greatness’ among hopeful kids who aspire to do their best in the field of basketball. Through this endeavor, we aim to impart Olympic values to our Filipinos. We hope our partnership with Araullo High School becomes a hub for more vibrant, engaging activities, inspiring people to connect and celebrate through sports. Here's to more exciting and fulfilling events like this in the future!” ~Peter Chen, TCL Philippines CEO

(L-R) Araullo High School's Head Teacher VI - MAPEH department Augusto Baldoz,  Head Teacher VI English Dept Shiela M. Vergara, Head Teacher VI Math Dept Maita Camilon, Assistant School Principal Ebuena Alvarez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and TCL Brand Manager Joseph Cernitchez.

TCL, a well-known international technology company, has always aimed to "Inspire Greatness," a mission that is entirely consistent with the Olympic spirit.  TCL is dedicated to upholding its corporate social responsibility, assisting the Olympic Sustainable Development Goals, and creating a better future as the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

With this program, TCL demonstrates its dedication to the Olympic spirit while providing a thrilling and significant basketball event that offers unforgettable experiences.  With the goal of encouraging excellence in young, ambitious athletes at the grassroots level, it brings together the best local basketball players and professional coaches in a renovated space.

Top basketball players from collegiate and professional leagues gathered at Araullo High School in Manila for the event, which was called the "TCL Basketball Camp."  TCL Electronics and Araullo High School have formalized their relationship with a contract signing ceremony to launch the program.  TCL Brand Manager Joseph Cernitchez, along with Rain or Shine Assistant Brand Manager Red Magcase, Araullo High School Assistant School Principal II Ms. Ebuena P. Alvarez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and TCL Deputy Product Director of Air Conditioner Bert Cheung attended the contract signing.

TCL Champions School Sportsmanship

A recently renovated TCL basketball court was inaugurated, adding excitement to the partnership between TCL and Araullo High School and making it even more appealing and useful for prospective student-athletes.  In partnership with Rain or Shine, who supplied the paint supplies, the 2,072 square foot basketball court lines and the 4,700 square foot basketball court were renovated.  Additionally, ₱300,000 worth of TCL TVs and air conditioners were donated to improve the school's facilities and basketball court.

Bert Cheung, TCL's Deputy Product Director of Air Conditioner, made the ceremonial opening shot to begin the basketball activity.  Forty young athletes participated in the Basketball Clinic, the event's major attraction, which was organized by Better BasketballPH Skills Camp.  JD Cagulangan, UP Fighting Maroon, and Suwon KT Sonicboom, the Korean Basketball League's (KBL) Rookie of the Year, added to the enthusiasm by offering advice and motivation.  JD participated in the basketball clinic and helped the attendees shoot baskets.

Blackwater Coach Jeffrey Cariaso, TCL's brand partner, also took part and shared his basketball knowledge in a brief coaching principles workshop designed especially for PE coaches.  Coach Jeffrey is joined in the conversation by Mr. Augusto D. Baldoz, Head Teacher VI, MAPEH Department, at Araullo High.

(L-R) Rain or Shine Assistant Brand Manager Red Magcase, TCL Brand Manager Joseph Cernitchez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and Araullo High School Assistant School Principal Ebuena Alvarez

A TCL Basketball Clinic, which was facilitated by Better BasketballPH Skills Camp, was held coinciding with the MOA signing wherein forty young athletes participated.

UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL) JD Cagulangan joined the basketball clinic and shot hoops with the participants.

TCL Brand Partner and Black Water Head Coach Jeffrey Cariaso with Araullo High School PE Coaches

Upholding the Olympic Spirit

[L-R] Kevin Wang, Chief Operating Officer of TCL Technology, joined Honorary Life President Thomas Bach and President Kirsty Coventry of the International Olympic Committee for a ceremony unveiling TCL’s commemorative stone at the Donors’ Wall of the Olympic Museum in Lausanne, Switzerland last June 22, 2025.

Also in line with the first global celebration of Olympic Day as a Worldwide Olympic and Paralympic Partner, TCL was honored in a special ceremony on June 22, with its name added to the Donors’ Wall at the Olympic Museum in Lausanne, Switzerland. This recognition highlights TCL's significant contribution to smart terminals and display solutions, which are set to enhance the development of sports and culture through innovative technology. The ceremony saw key representatives from the International Olympic Committee (IOC), including President Thomas Bach and President-elect Kirsty Coventry, Olympic Museum Director Angelita Teo alongside Chief Operating Officer of TCL Technology Kevin Wang, who unveiled a commemorative marble brick engraved with TCL’s logo. This permanent addition signifies TCL's outstanding contributions to the international Olympic movement, echoing the Olympic spirit of "Faster, Higher, Stronger—Together" and TCL's commitment to "Inspire Greatness."

TCL was asked to attend the historic inauguration of Kirsty Coventry as the 10th IOC President on June 23, which marked a new chapter for the Olympic movement, further solidifying this partnership.  As the first African and female IOC President, Coventry's trailblazing leadership is a perfect fit with TCL's "TCLforHer" campaign, a platform devoted to supporting women around the world via culture and technology.  Inspired by the IOC's "Let’s Move" campaign, TCL also started its first global effort to boost Olympic Day celebrations around the world.  This campaign features a dynamic film that uses TCL display technology to connect two future Olympic host cities during the Winter and Summer.

TCL will carry on the momentum created by this campaign in the run-up to the 2025 Milan Cortina Winter Olympics, expanding its partnership with the IOC to promote cultural engagement with state-of-the-art technology and foster the development of the Olympic movement.

To Even Greater Sporting Events

More than simply providing what people need, TCL seeks to ignite hope and aspiration through this basketball event, sharing a truly admirable spirit.

About The International Olympic Committee

The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 4.2 million goes to help athletes and sports organisations at all levels around the world.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.

TCL and Arsenal Elevate Partnership to Unlock Global Opportunities

“We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.” ~Juliet Slot, Chief Commercial Officer at Arsenal

TCL, a world leader in consumer electronics, and Arsenal have announced that their collaboration would be extended into a multi-year global deal.  TCL will now be Arsenal's Official Global Consumer Electronics Partner, further solidifying the relationship with supporters in other countries and building on a fruitful regional partnership that began in 2023.

In 2023, Arsenal and TCL started collaborating as regional partners with an emphasis on the UK, Middle East, and Africa.  As a Global Partner, TCL will expand the collaboration into new markets and strengthen ties with Arsenal fans worldwide. 

 

The collaboration expands on two years of influential content and fan interaction that reflects the companies' common ideals of advancement, creativity, and quality.

Supporters can anticipate more storytelling through the partnership, which includes both men's and women's first teams, including our UEFA Women's Champions League-winning women's team and men's first team player and recently appointed TCL ambassador Bukayo Saka. This comes after the Inspire Greatness activation. 

To further engage and connect with the club's global fan base, TCL products will also be included into Arsenal's premier matchday program, Live from N5. 

"We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world." ~Peter Chen, TCL CEO

During their preseason trip this summer, the Arsenal men's first team will visit Singapore and Hong Kong, the latter of which is home to TCL's global headquarters. This will enable the team to interact and interact with fans while introducing distinctive experiences and content to local markets.

Highlights of the partnership to date include:

• Last year’s ‘Go Big with TCL’ digital video commercial starring Bukayo Saka, Gabriel Jesus and Mo Elneny, promoting the TCL XL TV collection. See here.
• ‘Inspire Greatness’ DVC with Mikel Merino, Declan Rice and Ben White – TCL and Arsenal connecting to inspire communities on and off the pitch. More details can be found here.
• A Meet and Greet with players in Dubai during warm weather training for TCL customers and Arsenal supporters.
• Arsenal legend Robert Pires’ visit to TCL trade exhibit at IFA Berlin in 2023, the world’s largest home innovation and tech event.
• Last year Invincible defender Martin Keown was also a special guest at TCL’s regional product launch in Turkey – speaking to guests and TCL staff.

About Arsenal Football Club

Please see here more information about Arsenal.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.