Saturday, May 10, 2025

AirAsia Philippines Helps Visitors Enjoy Boracay's Distinct Vacation Experience

“Boracay’s food scene truly has something for everyone, with options that cater to all kinds of tastes, dietary preferences, and cultural backgrounds. As we see more and more stakeholders work together to champion inclusivity, we at AirAsia are proud to contribute to this journey, starting even before travelers reach their destination with our fully halal-certified meals on board and a diverse menu that caters to the varied needs of guests traveling to Boracay and beyond.” ~First Officer Steve Dailisan, AirAsia Philippines Communications and Corporate Affairs Head


AirAsia Philippines is encouraging visitors to discover Boracay's cuisine and entertainment scene beyond the typical tourist favorites and the week-long Love Boracay event, as more tourists look for genuine experiences through gastronomy and full leisure activities.


Explore Boracay’s Rising Culinary Scene


  • Little Taj: This Indian restaurant offers authentic Indian cuisine in a relaxed and welcoming setting. It’s known for dishes like butter chicken, biryani, and naan, giving both locals and tourists a genuine taste of India.
  • Island Izakya: A Japanese comfort food spot with a Boracay twist, featuring an open kitchen where guests can watch their meals being prepared.
  • Muchos: A Latin-inspired venue offering a culinary experience that brings the flavors of Latin America to Boracay.
  • Nonie's: Focuses on fresh, ethically sourced ingredients with a fusion take on traditional Filipino dishes, catering to various dietary preferences, including vegan and gluten-free options.

According to a report of the World Travel Association (WTFA), 34% of travelers now prioritize dining experiences as a way to immerse themselves in local traditions. In the Philippines, imarc Group reveals that the culinary tourism market is growing with forecasts predicting an annual growth rate of 11.3% from 2025 to 2033.


Discover a Holistic Boracay Experience

Outside of the dining experience, whether you’re a solo traveler or vacationing with family and friends looking for an all-in-one escape, guests can relax at The Mandarin Island Hotel Boracay, home to Boracay’s longest swimming pool.




With five hotels and resorts totaling more than 500 rooms, seven dining options, bars, and the soon-to-open Spa Village dispersed around some of Boracay's most desirable areas, the Mandarin Premier has something to offer every kind of visitor.  The popular Mandarin Island Hotel, the relaxed comfort of Island Inn Boracay, the beachfront elegance of Mandarin Bay, the quiet retreat of Mandarin White Sand, or the warm, family-friendly atmosphere of Mandarin Nest are all options for visitors.

Guests can also look forward to exclusive offers, including early bird specials with discounted rates for advance bookings, summer family packages, and a range of dining and spa promotions available at www.mandarinpremier.com













About AirAsia Philippines
AirAsia is a leading low-cost carrier with licenses to operate in five Asean countries—Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Founded in 2001, AirAsia has stayed true to its purpose and tagline "Now Everyone Can Fly". The airline has made flying affordable and accessible to over 800 million guests, connecting people and communities across more than 130 destinations. Today, as one of the largest airlines in the region, AirAsia is expanding to become the world's first global low cost network carrier. It operates more than 200 aircraft and holds a significant orderbook for the next decade. AirAsia leads in sustainable aviation with green initiatives and a net zero target by 2050. In 2023, it avoided 130,000 tonnes of CO2 emissions from its narrowbody regional network through 20+ efficiency measures, saving US$40 million in fuel and over US$388,000 in shadow carbon costs.

SM Supermalls champions MSMEs at SM Dagupan's Bangus Festival Food Fiesta

“The Bangus Festival is a celebration of everything that makes Dagupan special — resilience, creativity, and community. By spotlighting our MSMEs, we’re helping bring their passion and products to a wider audience.” ~Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls
Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.


Dagupan glowed with pride, taste, and Filipino flair as SM Center Dagupan proudly supported local entrepreneurship through SM for Micro, Small, and Medium Enterprises (MSMEs) while bringing the city's famous Bangus Festival to life with its vibrant Bangus Festival Food Fiesta and up to 70% summer sale.

The yearly Bangus Festival in Dagupan, the Philippines' Milkfish Capital, was more than simply a party; it was a sincere homage to the industrious citizens and vibrant culture that made the city stand out.  And instead of just joining the celebration this year, SM Center Dagupan made it much better.


In the photo: SM Supermalls Assistant Vice President for Micro, Small, and Medium Enterprises (MSMEs) Royce Cabunag (5th from left), with Department of Trade and Industry (DTI) representatives led by Atty. Joseph Manuel Pamittan (center), along with the MSMEs, at the launch of the Bangus Festival Food Fiesta at SM Center Dagupan in Pangasinan.


From April 25 to 30, SM shoppers and festival-goers enjoyed a feast for the senses with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products — all made possible by MSMEs proudly featured under the SM for MSMEs program.


Freshly packed dried fish from Micro, Small, and Medium Enterprises (MSMEs) attract food lovers.

Local Micro, Small, and Medium Enterprises (MSMEs) proudly display their finest bangus products.


This event, which was organized in collaboration with the Department of Trade and Industry (DTI), highlighted the contribution of entrepreneurship to regional development and demonstrated how communities prospered when local firms prospered.


The Bangus Festival Food Fiesta showcases the best of local Micro, Small, and Medium Enterprises (MSME) offerings.


Mall patrons jumped right into the Bangus Festival Sale, which offered summertime bargains at up to 70% off, in addition to the food feast. This was the ideal way to combine shopping, festivity, and savings.

A key component of SM Supermalls' engagement to support small businesses nationwide has remained the SM for MSMEs initiative.  In order to ensure that Filipino patriotism and business go hand in hand, SM reaffirmed its commitment to fostering indigenous talents and traditions by supporting events like Bangus.


A local vendor showcases their delicious bangus treats.














About SM Supermalls 
SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today! 

SM Supermalls hosts COMELEC Mall Voting on May 12



Voters, take note! Voting has been much simpler this year as the countdown to the May 12, 2025, national and local elections gets underway.

SM Supermalls is pleased to introduce the Mall Voting Program (MVP) at 20 selected SM malls around the country in collaboration with the Commission on Elections (COMELEC), bringing democracy literally closer to home.

The days of oppressive heat and packed school gyms are long gone.  On May 12, eligible voters who have been assigned to MVP locations can go to the SM mall of their choice to cast their ballot in a safe, convenient, and air-conditioned setting.  Whether you're a working professional, a busy parent, or an elderly person seeking convenience and comfort, the MVP is made to make voting easier, one step (or escalator trip) at a time.


Who Can Vote in the Mall? 

Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC.


How Can I Confirm If I Vote in a Mall? 

Check any of the following: 

Voting Hours at the Mall: 
  • 5:00 AM – 7:00 AM — Priority: Seniors, PWDs, Pregnant voters
  • 7:00 AM – 7:00 PM — Regular voting hours

Can I Bring Someone to Help Me Vote? 
Yes, a relative (up to 4th degree) or Electoral Board member may assist.


Can My Companion Vote at the Mall Too? 
Only if their precinct was also officially transferred to the same mall.

Here’s a list of the participating SM Supermalls where you can conveniently vote this coming May 12:
  • SM City Manila
  • SM City North EDSA
  • SM City Fairview
  • SM City Sucat
  • SM City Bicutan
  • SM City BF Parañaque
  • SM City East Ortigas
  • SM City Southmall
  • SM City Cauayan
  • SM City Baliwag
  • SM City Tarlac
  • SM City Batangas
  • SM City Santa Rosa
  • SM City Puerto Princesa
  • SM City Legazpi
  • SM City Iloilo
  • SM City Consolacion
  • SM CDO Uptown
  • SM CDO Downtown
  • SM City Butuan



From Luzon to Mindanao, SM Supermalls is proud to open its doors—rent-free—for the benefit of Filipino voters. And don’t worry, COMELEC’s got the backend handled: trained election personnel, full compliance with electoral rules, and tight coordination for logistics and security.


Why mall voting works

The goal? A smoother, more inclusive voting experience—especially for Persons with Disabilities (PWDs), senior citizens, and pregnant voters. Think ramps, elevators, comfortable seating, and spacious voting areas—all in a familiar and accessible setting.

“We believe democracy should be inclusive, convenient, and secure. By offering our malls as voting venues, we’re not just making it easier to vote—we’re helping empower every Filipino to make their voice heard.” ~Junias Eusebio, Vice President for Mall Operations at SM Supermalls

Democracy meets convenience

This isn’t SM’s first time teaming up with government agencies. Through the SM Government Service Express (GSE), select SM malls already offer one-stop access to services like ID processing, permits, and more. The MVP is yet another way SM Supermalls is stepping up to serve the public in meaningful ways.


Plan ahead

Eligible for mall voting? Expect an official advisory from COMELEC about your assigned voting venue. Then, on May 12, head to your designated SM mall, bring a valid ID, and vote with ease.

Let’s all do our part—vote smart, vote safe, and vote comfortably.

Find your precinct number easily at precinctfinder.comelec.gov.ph

For more info and real-time updates, visit www.smsupermalls.com or follow @smsupermalls on social media.























About SM Supermalls Government Services
SM Supermalls' Government Service Express (GSE) makes essential government services more accessible to Filipinos by bringing key agencies together in select malls nationwide. This one-stop hub offers ID applications, renewals, business registrations, permits, and more—all within a safe and convenient mall environment. Through strong partnerships with government agencies, SM Supermalls champions efficiency, inclusivity, and ease of access, redefining public service to better serve communities.

Stay Cool, Shop IRL — SM is your go-to Summer Destination



This summer, the real flex isn’t in your online cart—it’s at SM Supermalls.

Online buying is a laborious chore, let's face it.  After hours of scrolling and adding things to your cart that you never check out, you end up with shipping costs, shady sizes, delayed delivery, and—worst of all—a mismatch between what you expected and what you really got.  Everybody has been there.

But this summer, instead of obsessing over missing deliveries and constantly checking for courier updates, why not step away from the screen and into something better?  An offline summer at SM Supermalls, where everything you need—and didn't realize you needed—is all under one enormous, air-conditioned roof.

From food to clothes, exercises to hangouts, SM is the perfect summer getaway.  Ready for a real-life makeover?


1. Free Aircon = Instant Blessing

The first thing to note is that it's hot.  It's scorching, as "my room feels like a sauna."  You can get away from the heat at SM without worrying about your electricity cost.  This summer, come relax, hang out, and take it easy—it's a great place with comfort, community, and good vibes.


2. The Summer Blockbuster You Star In—Only at SM Supermalls

Now picture this: golden hour beams through glass atriums, the buzz of happy crowds in the background, and you—effortlessly owning your main character moment. This isn’t a movie. This is your SM summer.

Whether you’re in the mood for a laugh-out-loud comedy, a dramatic training montage, or a pastel-filtered baking scene, SM’s entertainment zones are your perfect backdrop. Here’s your all-star cast:


SM Cinema




Genre: Epic. Atmosphere: Electric.
The screen lights up, the sound surrounds you. This isn’t just movie night—it’s theatrical immersion. With crystal-clear visuals and surround sound, SM Cinema lets you feel every scene. From superhero sagas to tearjerkers, this is where your cinematic journey begins.


Gootopia (SM MOA, SM North EDSA)

Genre: Whimsical Sci-Fi Meets TikTok Reality Show
Drip, swirl, squish. At Gootopia, you're the creator of your own slimy masterpiece. This neon-hued, sensory playground is part art lab, part ASMR heaven—and all fun.


PANA Archery (Available in 10+ SM malls)

Genre: Action Drama with a Hero Arc
Pull. Breathe. Release. At PANA Archery, you’re not just playing—you’re training. Channel your inner Katniss or Hawkeye in this thrilling escape that sharpens your focus and unleashes your bold side.


Bakebe (S Maison, SM Aura, SM North EDSA)

Genre: Feel-Good Rom-Com with a Sweet Twist
Imagine baking in a blush-toned café with heart-shaped tools and endless frosting. At Bakebe, you’re not just making desserts—you’re starring in your very own K-drama kitchen scene.


The credits haven’t rolled yet.
At SM, the entertainment doesn’t end when the lights go up. Because here, you’re not just watching the story—you’re living it.


3. Sports, Strength & Style—Unleashed at SM
Feeling the heat doesn’t mean slowing down. This summer, turn up the energy and get moving—whether you’re hitting goals, striking poses, or just vibing in cute athleisure.


Here’s where the sweat meets style:

SM Active Hub

From pickleball to running and beyond, the SM Active Hub transforms open mall spaces into high-energy workout zones. It’s free, fun, and community-driven.

Joining SM Active Hub is quick and easy. Just download the SM Malls Online app and follow these steps:
  • Click the "ACTIVEHUB" banner on the homepage.
  • Select your Active Hub community—whether it's running, pickleball, or other upcoming sports.
  • Swipe to redeem your membership pass and unlock access to exclusive events, training sessions, and special deals!

SM Game Park



SM Skating

Spin, slide, selfie. Whether you’re gliding like a pro or finding your balance, SM Skating lets you live your coolest dreams—literally.


SM Bowling

Retro lanes, cosmic lights, and milkshakes on the side. This is not a regular bowling alley.


4. Dining Goals: Global Flavors You Can Finally Taste IRL

Let’s be honest—no food post or mukbang can beat taking the first bite yourself. And this summer, SM is serving world-class flavors that bring travel to your taste buds.


Burger & Lobster (First in PH, SM Aura)

From London to Manila, this spot brings together juicy burgers and buttery lobsters for a luxe yet laid-back feast.




Rossopomodoro (First in Asia, SM MOA)




Straight out of Naples, this Italian gem delivers chef’s kiss wood-fired pizzas and silky pastas that make every bite a love story.


Paldo (First in SM, SM Podium)




Your favorite Korean instant brand now IRL—with hot ramyun, crispy k-chicken, and K-drama vibes.


Hoshino Coffee (First in Cebu, SM J Mall)



Japanese kissaten realness. Hand-drip coffee, soufflé pancakes, and chill, dreamy interiors that look amazing on your feed.

And this is just the appetizer. At SM, every craving is covered, from street food staples to gourmet surprises. Get ready to taste the world—no flight required.


5. Real Shopping > Endless Scrolling

Skip the cart anxiety and click fatigue. At SM, you see it, try it, love it, and take it home now—no delays, no returns, no drama.


KKV (Biggest in PH, SM North EDSA)



A treasure trove of TikTok-worthy finds—from skincare gadgets to kawaii accessories.


Armani Beauty (First in PH, SM MOA)



Where the runway meets radiance. Luxury foundations, iconic scents, and lipsticks that slay in a single swipe.


Wilson (First in PH, SM MOA)




Performance meets tennis core. Get kitted out in gear that’s as bold as your game.


Foot Locker (First in Cebu, SM Seaside City)

The sneaker temple has arrived. Drops, classics, and streetwear that walk the talk.

Real shopping at SM hits different—it’s instant dopamine and endless discovery, all in one stylish stroll.


So… Why Are You Still Online?

This summer, your real story doesn’t live in your cart—it comes alive at SM Supermalls. With cool air, global eats, endless fun, and stylish finds, this is your season to show up and glow up.

To know more about SM Supermalls’ Summer activities, visit www.smsupermalls.com or follow @SMSupermalls on social media. 

All She Deserves: Unforgettable Quality Time Ideas this #MothersDayAtSM



Only at SM Supermalls can you honor the mothers in your lives with a day filled with love, decadence, and life-changing moments. This is the ideal location to organize the ideal day she won't soon forget, complete with food, presents, and well-earned pampering!




Savor the Moment: Delicious Stops and Global Feasts

This is your guide to crafting the ideal culinary vacation, from sunrise to sweet ends.

At George and Onnie's in SM Megamall, where Filipino comfort food staples are artfully upgraded, she begins her day with a substantial breakfast.  Go ahead and treat her to a delicious lunch at Paldo, the first in SM at SM Podium, which serves boldly flavorful real Korean dishes, and make her feel like Korean royalty.

As the day comes to an end, prepare a memorable meal.  Treat her to a sumptuous meal at Niu by Vikings, which is accessible in SM Aura and SM Podium, or opt for rustic Italian delicacies at Osteria Antica, the first in the Philippines.  You can also visit Barcino at S Maison to raise a glass to her incredibleness.




And because she deserves nothing less than a sweet finale, wrap up this delicious day with artisanal pastries from PAUL Boulangerie et Patisserie—the first in PH at SM Aura and PAUL Le Café first in SM at SM North EDSA, also available in SM Megamall.




Gift Ideas: Beautiful Finds for a Beautiful Soul

Give her something to remember and unwrap to make her smile.  Crate & Barrel, the first in the Philippines at SM Megamall, offers classic home furnishings that are also accessible at SM Aura.  Dyson's high-end appliances, which are sold in SM North EDSA, SM MOA, SM Aura, and SM Podium, can also help you introduce innovation into your daily life.

You can spoil her with premium cosmetics from Dior cosmetics, which is available at SM Podium, SM MOA, and SM Aura, or find the must-haves from Kiko Milano, the first in the Philippines, at SM MOA, which is also available at SM Megamall and SM North EDSA, for a little extra glow.




Complete the special moment with elegant jewelry from Charriol, available at SM Podium and SM MOA. For a more personal touch, explore beautiful charms and accessories at Pandora at S Maison, SM Aura, SM Megamall, SM MOA, SM City Fairview, and SM North EDSA.




Pamper Ideas: The Me-Time She Deserves

Treat her to a well-deserved escape fit for royalty. Start with a rejuvenating facial at K Skin in SM North EDSA and SM MOA, or explore personalized skin treatments at Dermstrata Atelier, with locations at SM North EDSA and SM MOA, or give her the gift of radiant skin with world-class care at Belo, available at SM Megamall and S Maison.




For a full-body escape, let her recharge at Mandara Spa, offering serene spa experiences at SM North EDSA and S Maison.

Sometimes a little refresh is all it takes to make her feel even more like herself, so let her enjoy a fresh manicure-pedicure at TOPGEL Nail Salon, available at SM MOA and SM North EDSA. You can also spoil her with a new hairdo at HairShaft Salon in SM Podium or treat her to premium Japan-made lashes at Ayumi Salon at SM Aura, SM MOA, and SM City Fairview.


This Mother’s Day, Make her Feel Loved at SM

From heartwarming meals and thoughtful gifts to the relaxing moments made just for her—everything for Mom is right here at SM Supermalls. So go ahead and celebrate love, laughter, create more meaningful moments this #MothersDayAtSM.
‎ 
Make it a day she’ll never forget—only at SM, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!















SM Supermalls #NewEraOfFirsts
At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

What’s New at SM Supermalls? Experiences Made Extraordinary in Davao



Exploration, trying something new, or treating every day as a major adventure are the first steps toward having fun.

There is always satisfaction in making every day feel unique, whether that means adding a little excitement to your routine, indulging all of your appetites, or reinventing your look with the ideal accessory.

These new firsts for SM Supermalls in Davao mark the beginning of the delight of discovery.


Pro-level Content Creation at SM City Davao

With the recently launched, first-in-Mindanao Insta360 store, you can realize your influencer goals and turn every journey into video that features celebrities.  Take pictures of your travels with a variety of cameras and accessories, ideal for both enthusiastic content producers and creative professionals.

The newest camera models from Insta360, such as the Insta360 X4, Ace Pro 2, and GO 3S, are well-known for their capacity to provide excellent results in a variety of settings and to capture breathtaking details.  The store sells a variety of add-ons and accessories to improve your shooting experience and expedite your video creation in addition to their state-of-the-art cameras.


Bountiful Flavors at SM Lanang

There will be more to anticipate with the upcoming May 2025 opening of Hakura Udon, a Japanese-inspired eatery that promises a genuine dining experience in Davao.  Savor the delectable flavors of freshly prepared Japanese classics—served at your table—from traditionally made udon noodles to a flawlessly crispy plate of tempura.




Feast like a king with Buffet 101—satisfy your palate at this all-you-can-eat restaurant that will open its first-in-Mindanao branch on May 15. Eat to your heart’s content with their diverse selection of international cuisines, crafted to delight your every cravings.

From small surprises to big thrills, the excitement of new experiences is now closer than ever with SM Supermalls here in Davao.

Explore everyday in Davao—only here at SM Supermalls, bringing you a #NewEraOfFirsts

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!














SM Supermalls #NewEraOfFirsts
At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

How SM Prime keeps bringing about significant change for healthier oceans and seas

“Everyone has a role to play in achieving a cleaner, healthier planet. For us at SM, we always encourage Filipinos to be active participants in environmental preservation by joining our cleanup activities, segregating waste responsibly at home, and supporting the SM Waste Free Future campaign through our Recyclable, Disposable, and Compostable (RDC) bins found in our malls.” ~Steven Tan, SM Supermalls President
As an active participant in the global movement for cleaner seas, SM Prime is committed to protecting the environment and inspiring Filipinos to live sustainably.


The pursuit of healthier oceans and seas necessitates steadfast dedication, steady effort, and sincere concern for our planet.  As a prominent supporter of this worldwide movement in the Philippines, SM Prime has made environmental stewardship a fundamental part of its corporate identity in addition to being a duty.




Beyond just preserving coastal ecosystems, SM's unwavering commitment, in keeping with its Net Zero 2040 strategy to reduce emissions, encourages Filipinos in all communities to lead sustainable lives, turning awareness into tangible change.

And this commitment keeps producing noticeable, significant outcomes.  By effectively collecting and diverting 157,425 kg of trash from entering our seas, oceans, and other bodies of water in 2024 alone, SM's mall cleanup programs helped to conserve our planet's marine ecosystems and lessen their negative effects on marine biodiversity.

Given the complex link between trash and climate change, SM has been assisting in addressing the solid waste dilemma, which contributes significantly to greenhouse gas (GHG) emissions in addition to polluting our seas.  Methane, a powerful GHG that accelerates climate change significantly more destructively than carbon dioxide, is released by landfills containing organic and plastic trash.  SM tackles this problem head-on by implementing strong waste management programs and aggressive cleanup efforts, thereby minimizing environmental damage and lessening its influence on the climate.

The cooperation and combined strength of SM's several business units are the main reasons for its ongoing advocacy success.  Because of this collaboration, the group is able to expand its cleanup efforts from coastal regions to smaller but no less important waterways, such as rivers and estros.  Through the mobilization of thousands of eager volunteers and hundreds of committed staff, SM guarantees that its efforts are widespread, significant, and long-lasting.




The foundation of SM's environmental activities is collaboration.  Understanding that it takes a team effort to create cleaner oceans, SM continuously collaborates with governmental institutions, local governments, and international groups.  The Department of Environment and Natural Resources (DENR), different local government units (LGUs), and international organizations like Ocean Conservancy are frequent partners, especially for the yearly International Coastal Cleanup (ICC).

ICC 2024 was a major milestone for SM's involvement in the program, marking both its tenth year of engagement and its largest to date. It activated 15 SM malls across the country and attracted an incredible 23,320 enthusiastic volunteers.  This unprecedented involvement demonstrates SM's increasing clout and the growing public interest in ocean conservation.

Dedicated to keeping up this momentum, SM keeps up its cleanup efforts by being actively involved.  Since January 2025, SM By the Bay has conducted monthly cleanups, showcasing the company's dedication to long-term environmental care.