CASIO Brings Iconic Timepieces to SM City Marilao

CASIO offers a wide selection of watches suited for different lifestyles at its newly opened store at SM City Marilao.

Watch enthusiasts and style-conscious shoppers in Bulacan now have another destination to explore as CASIO officially opens its new store at SM City Marilao. The opening brings the renowned brand’s iconic timepieces and innovative designs closer to shoppers looking for watches that combine style and functionality.

Get closer to CASIO’s popular collections at its newly opened store at SM City Marilao.

Recognized for its functionality, durability, and distinctive design, CASIO offers a wide selection of watches suited to different lifestyles. From reliable everyday timepieces to statement pieces that can elevate a look, the brand provides options for various personalities, preferences, and occasions.

Discover timepieces featuring innovative designs and functionality at CASIO in SM City Marilao.

Shoppers can find timepieces suited for every personality and occasion at CASIO’s newly opened branch in SM City Marilao.

With the new CASIO store at SM City Marilao, shoppers can conveniently explore some of the brand’s most popular collections and find a timepiece that matches their individual style.

Iconic timepieces are now within reach as CASIO opens its doors at the second level of SM City Marilao.

CASIO officially opens at the second level of SM City Marilao.

Whether you're searching for an everyday watch, a special gift, or another piece to add to your collection, discover timeless style and dependable performance at CASIO, now open at your Most Loved SM City Marilao.

SM Morning Beats & Brews Brings the Vibes to Bulacan

Good music and great coffee come together during the launch of Morning Beats & Brews in partnership with Cong Caphe at SM City Marilao.

With the launch of Morning Beats & Brews, SM City Marilao and SM City Baliwag create a vibe in the mornings by combining well-selected music, delicious coffee, and upbeat morning energy.

SM City Baliwag, in collaboration with The Coffee Bean & Tea Leaf, kicks off Morning Beats & Brews in Bulacan.

Morning Beats & beverages was designed for early risers, creatives, and culture vultures. It sets the mood for a productive and inspiring day with tunes and premium beverages.

DJ Wency creates a vibrant yet relaxed atmosphere as a group of coffee lovers congregate at Cong Caphe and disco to the beat of music at SM City Marilao.

In the meantime, SM City Baliwag, in collaboration with The Coffee Bean & Tea Leaf, serves a generous amount of coffee to the audience while DJ Melvin plays lively music.

daily Beats & Brews is more than simply a daily ritual; it's an atmosphere created to bring people together via taste and rhythm. SM Bulacan malls are the “Home of Everyday Celebrations” because of occasions like these.

Stay tuned as more vibin’ events will unveil your way in 2026. For updates, check out the official Facebook pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan.

Kain Lokal Arrives at SM City Baliwag

Kain Lokal at SM City Baliwag is a great example of how local food tastes better. This neighborhood eatery honors the well-known and cherished Filipino food, which is made with love, tradition, and lots of sarap.

From comforting classics to bold, modern takes on local favorites, Kain Lokal is all about big flavors at the ideal price. Silog, pares, unli rice, and unli kape are among the foods on their menu that bring back happy memories and make you say, "Balik us here."

Kain Lokal is perfect for quick lunches, culinary adventures, or merienda breaks because it's more than simply a meal—it's a celebration of Filipino culture and taste. Supporting local has never tasted better.

Visit Kain Lokal located at SM City Baliwag Central Terminal! Come hungry. Leave happy. Eat local.

KKV brings viral finds to SM Center Sangandaan

If you've been seeing KKV on TikTok and Instagram, there's good news. The viral lifestyle concept store at SM Center Sangandaan has officially opened, allowing North Metro customers to discover its colorful, captivating environment.

Well-known for its whimsical store design and wide range of merchandise, KKV offers everything from stylish cosmetics and snacks to toys, blind boxes, stationery, and household essentials. Cooling body necessities start at P59, stationery starts at less than P100, bath delights start at P99, while cute mugs and kitchenware usually cost around P500. The prices are still fair.

Since entering the Philippine market in 2024, KKV has quickly become well-known among Gen Z and millennials who value affordable, stylish, and practical products. Every visit feels like a little treasure hunt, so it's easy to come in for one item and leave with a full shopping bag.

Whether you're looking for a fun place to browse, shopping for gifts, or replenishing needs, KKV at SM Center Sangandaan is now another reason to visit the mall. Visit SM Center Sangandaan immediately!

BEST NEW FIRSTS IN METRO MANILA: Lifestyle and Looks Made for You

Metro Manila is all about choice—every turn offers something new to try or take home. This season, SM Supermalls brings you openings that spark curiosity, invite you in, and leave you wanting more. From fresh fashion drops to lifestyle essentials, each find is designed to fit seamlessly into your life while adding that extra something you didn’t know you were missing.

At SM Supermalls a bold new era full of evolving finds await—each one thoughtfully chosen to bring fresh styles, unique experiences, and everyday essentials that meet the dynamic lifestyle of every Manileño shopper. It’s truly a space that adapts and grows with you, proving time and time again that SM’s got it all for you.

Step into your Stride

Ready to move through your day in style? These curated picks bring you footwear and apparel that combine premium comfort, performance, and design—so every step looks as good as it feels.

REV

Step up your style game with REV, making its Philippine debut at the 2nd Level of S Maison. Built for movement and made to look good, their pieces mix sharp design with all-day comfort—perfect for everything from marathons to coffee runs. It’s fashion that never misses and it’s here to keep your style on point.

FitFlop

Ready to take a walk on the comfy side? Say hello to FitFlop at the 2nd Level, Building A of SM Megamall, where every pair is made to keep your steps light and your style effortless. From sleek sandals to sporty sneakers, they’ve got just what you need to keep moving all day without a single fashion faux pas. Step in, try them on, and see how good style can feel.

Looks that Speak Volumes

Refresh your wardrobe with fashion that tells your story. From minimalist everyday pieces to romantic statement styles, these picks are made to fit every mood and moment.

Beyond the Vines

Minimalist, functional, and effortlessly cool—Beyond the Vines at the 2nd Level, Building A of SM Megamall brings designs that pull everything together. From roomy carryalls to sleek crossbodies, each piece is made to complement your style while keeping up with the demands of your day. It’s the kind of practicality that makes every outfit feel complete.

Ever New

Ever New at the 2nd Level of SM Aura brings a little romance to your wardrobe with styles made for life’s picture-perfect moments. Think flowing dresses, chic coordinates, and polished staples that feel just right for celebrations big or small. It’s your go-to for outfits that make every moment feel like an occasion.

A Touch of Timeless

Trends come and go, but some pieces outlast every season. That’s why Tessera at the 3rd Level of SM Podium is here for you—a fine jewelry brand chosen for its ability to make every moment feel unforgettable. With designs that pair as effortlessly with a crisp white shirt as they do with evening wear, Tessera offers heirloom-worthy classics and fresh, contemporary styles alike. Each piece is selected to bring a touch of luxury to your every day and make your milestones truly memorable. Because true style isn’t just worn—it’s remembered.

Life in Every Angle

Some moments deserve more than just a quick snap—they deserve to be remembered exactly as they happened. With Insta360 at SM Aura, you can capture life in all its dimensions, from wide-open landscapes to up-close details, all in stunning clarity. Whether you’re chasing new adventures or documenting the everyday, every shot is a chance to tell your story from a fresh perspective. After all, the best memories aren’t just kept—they’re experienced again and again.

Find your next go-to with Metro Manila’s newest fashion and lifestyle finds to mix things up. From new fits to fun gadgets, these hot picks are made to keep up with your mood, style, and pace welcoming you into a #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

What’s New at SM Supermalls? Must-See Firsts in Metro Manila

During the month of June, follow your desire to try new things.

With these fresh and up-and-coming jewels on their way, have fun, be carefree, and let your imagination run wild.  When you decide to view each day as a blank canvas, you have the ability to transform the ordinary into the extraordinary through immersive experiences, robust international cuisines, and unique fashion pieces.

With SM Supermalls, located in Metro Manila, you can enjoy the wonders of curiosity and discovery.

Variety & Great Options at SM Mall of Asia

Whether it's experimenting with multiple meals at once or adding some spice to your daily look, having more options leads to more exciting discoveries and new experiences.

Experience the many flavors of Japan at Kiwami: Japanese Master Kitchens, which will shortly open their largest and first SM flagship shop!  Savor the finest of Yabu (katsu), Ippudo (ramen), Hachibei (yakitori), and Hannosuke (tempura), each of which offers a unique and genuine taste of Japan. Enjoy a wide range of authentic cuisine all under one roof.

Meanwhile, our stylish go-getters can look forward to more soon-to-open stores, serving up options after options in everyday fashion and sportswear:

• JD Sports—elevate your active lifestyle with impactful design and exclusive picks from top-performing brands. Britain’s leading retailer in street and activewear is bringing its first-ever store to the Philippines within the next few months.
• 8 Seconds—an iconic Korean clothing brand is opening its first-in-PH store this July. Prepare to K-style your everyday look with trendy apparel ready to captivate you in under 8 seconds. 

Magical Moments at SM North EDSA

You will experience unforeseen moments of magic if you have the courage to explore.  Give yourself the opportunity to discover these recently opened must-see locations and enjoy those delightful surprises:

On May 16, Space & Time Cube, the first immersive digital museum in the Philippines that combines art and technology in a variety of themed activities, opened its doors to adventure seekers in Quezon City.  Fantasy Cinema, their most recent highlight, is an exciting 9D feature that immerses visitors in an amazing movie universe by fusing motion simulation, virtual reality, and rich sensory sensations.

In the meantime, Moon Hey, a fun hot pot and grill restaurant, will open its first location in SM in June. With personalized cooking stations and a rotating variety of ingredients, the restaurant will provide customers with a unique and fulfilling dining experience.

Positive-impact Fashion at SM Megamall

Travel sensibly.  And wherever your feet take you, make a deliberate effort to care for the environment.  With sustainable designs from VIVAIA, a new global footwear gem that just established its first in-mall location in the Philippines, you can make a stylish statement.  Offering a large assortment of fashionable shoes, many of which are manufactured from recycled PET, VIVAIA is dedicated to providing eco-friendly footwear that is designed for comfort, style, and responsible consumption.

German Flavors at SM Podium

Without spending some time to unwind, wandering isn't complete because having fun is when the most amazing aspects of a journey are revealed!

Savor the finest of German food while experiencing the epitome of good cheer.  The world-famous German bier bar and restaurant Brotzeit, which has its roots in Singapore, just launched its first location in SM.  It offers rich German beers and Bavarian fare in a warm and inviting setting that is excellent for a fun and relaxing evening.  Savor a variety of dishes like pig knuckles, schnitzel, and sausage platters, all of which are expertly paired with beer, of course!

Having a heart for adventure leads to surprising moments of awe. Discover exciting and noteworthy delights here in Metro Manila, and enrich your stories of wander and wonder—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

What’s New at SM Supermalls? Experience What’s First in Cebu

June is a month of living in the present, with a number of chances for happiness and contentment on the horizon.

Being able to produce significant memories in the here and now, whether with loved ones or alone, is what makes life genuinely fulfilling.  Making the most of today can help you live your best life, whether it's enjoying delicious meals, acknowledging minor victories, or salvaging the day after a demanding week.

Enjoy special moments and seize the opportunity to make joyful memories at SM Supermalls, located in Cebu.

Moments Worth Savoring at SM City Cebu

What better way to share special moments than over delicious food? Savor memorable dining experiences with these must-visit food destinations headlining this June and July:

• Manam—finally opening this month, get ready to relish familiar yet innovative flavors with modern takes on Filipino comfort food and traditional dishes—including their signature Beef Short Rib Sinigang & Watermelon.
• Ooma—the long wait for this Japanese-inspired restaurant is over! Known for its bold takes on Japanese dishes, food lovers in Visayas can enjoy Ooma favorites including the Hanger Steak, Aburi Mixer, Ebi Tempura, and more.
• 8 Cuts Burgers—a casual restaurant serving a wide menu of burgers and sides, highlighting their custom-blended patties crafted from premium grade ingredients.
• Mo’ Cookies—a dessert haven known for its ooey-gooey palm-sized cookies come in flavors like Chocolate Chip, South Cotabato Fudge, and Nutella Crinkle, among many others.
• Din Tai Fung—a renowned Taiwanese restaurant chain celebrated for its expertly crafted xiaolongbao, along with a variety of authentic Taiwanese dishes.

Unwind and Treat Yourself at SM Seaside City Cebu

Great things don't have to be big to be meaningful; happiness can also come from little victories, baby steps, and all the small things you do to honor yourself.  Take a look at these recently opened hangouts:

With its first-in-SM premium café concept, Pickup Prime, the rapidly expanding Pickup Coffee has finally made its way to SM Seaside City Cebu after a protracted wait. It offers sophisticated brews ideal for your productive lifestyle. 

Treating oneself to new items and experiences brings happiness and contentment, whether it's your first time attempting makeup or your first collection item. Reward yourself with these first-in-Cebu stores launching this June:

• Geek PH—specialty toy and collectibles store, catering to pop culture enthusiasts, offering a wide range of action figures, blind boxes, and other unique items.
• Issy—a Filipino beauty brand renowned for its vegan, cruelty-free, and skin-friendly makeup products, bannering items designed to be versatile, easy to use, and suitable for the tropical climate of the Philippines.
• Premier Drip—a wellness lounge specializing in intravenous (IV) therapy opening their first-in-Cebu store, offering the magic of having an enhanced overall skin health, radiant glowing, and boosted immunity.
• Bangkok Kitchen Express—a Thai restaurant bringing the authentic flavors of Bangkok to Cebu for the very first time.

Parisian Bistro at SM J Mall

Enjoy a traditional French dining experience in Cebu during your significant moments.  The launch of Salon de Thé by The French Baker, a café with a Parisian flair that serves gourmet teas, bistro-style cuisine, and European pastries, is something our discriminating foodies should look forward to.

What you do with each moment of your life is what matters.  Enjoy yourself, make unforgettable memories, and take center stage with a plethora of joyful experiences available only at SM Supermalls in Cebu, ushering in a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

THE FIRST IN PAMPANGA—A New Era of Asian Flavors Served with a Twist

If there is one thing that unites Asian culture, it is the way that food is used to maintain our history and customs.  Asian dishes are genuinely created to be outstanding, from the meticulous procurement of ingredients to the inventiveness and creativity in preparation.

This is maintained by SM Supermalls, which brings top-notch Taiwanese, Japanese, and Thai cuisine to Pampanga, one of the culinary hubs of the Philippines.  At SM City Clark and SM City Pampanga, Ninepot, The Matcha Tokyo, and Purple Rice all establish themselves as must-try locations with the same sense of richness and attention to quality!

Ninepot—Quality Taiwanese Hot Pot Experience

Ninepot, whose name reflects the Taiwanese cultural concept that the number nine brings good fortune, stands out among the expanding number of East Asian hot pot restaurants by emphasizing authentic Taiwanese ingredients at SM City Clark's Tech Hub 2.

Ninepot places an emphasis on quality by providing carefully chosen components in each customizable set meal, in contrast to many hot pot restaurants that emphasize endless servings.  Ninepot crafts a well-rounded dining experience that showcases the depth of Taiwanese cuisine using a six-step methodology.

A weekly special drink, a dessert, and a selection of protein, sides, broth, and vegetables are included with every purchase, making for a fulfilling meal.

However, Ninepot's tasty assortment of soup bases—which range from traditional Taiwanese savory specialties to hot and spicy options—is what really sets it apart.  Among these are the famous Taiwan Stone Hot Pot, the fragrant Sesame Oil Hot Pot, the delightfully fiery Szechuan Hot Pot, and the pleasantly sweet Dashi Broth Hot Pot.

The Matcha Tokyo—Haven for Premium-Grade Matcha

Desserts and beverages with matcha influences are becoming more and more popular.  Nevertheless, matcha has proven to be a challenging flavor to manage despite its increasing accessibility—especially since matcha enthusiasts are even harder to please!

However, The Matcha Tokyo, with its genuine, premium-grade options in the Ground Level of SM City Clark, is the best at perfecting that earthy, rich, and refined flavor.

Highlighting 100% organic matcha specials, The Matcha Tokyo is committed to promoting health and sustainability by bringing Japan’s finest matcha for daily and casual consumption.

The #1 best-selling Organic Matcha Latte, which is a favorite at all of The Matcha Tokyo's locations worldwide, and the Philippine-only Ube Matcha Latte, which combines their premium matcha with the distinctively sweet flavor of purple yam (ube), are definitely must-trys.

The Matcha Tokyo offers everything you could possibly need to sate your matcha addiction, including chocolates, snacks, and easily accessible pure matcha powder, in addition to a large assortment of matcha-infused drinks and pastries.

Purple Rice—Thai Flavors with an Innovative Twist

There is nothing more delectable than responsibly produced food that is rich in the culture of its origin.  This is precisely what Purple Rice offers at SM City Pampanga's Ground Level: Thai flavors prepared using cutting-edge culinary techniques.

The distinctively colored Purple Rice, which is frequently served with well-known Thai meals and is surrounded by a welcoming ambiance that elevates the experience, takes center stage in this restaurant's commitment to providing authentic Thai food with distinctively creative twists.

Their menu includes a range of foods, including soups like Tom Yum Talay, salads like Purple Yam Woon Sen, and mains like Khao Soi and Pad Thai. Their best-selling entrees include the Red Angus Beef Curry and Thai Halo-Halo, among others.

Allow yourself to sample flavors that will wonderfully please your Kapampangan taste buds by visiting Ninepot at Tech Hub 2, The Matcha Tokyo at the Ground Level of SM City Clark, and Purple Rice at the Ground Level of SM City Pampanga.

SM Supermalls guarantees that you get the best of many cuisines, whether you consider yourself a food connoisseur or a casual food enthusiast. They serve flavors that are tailored to our own preferences and cultures while introducing culinary innovations that combine tried-and-true methods with novel experiences.

There’s always more to enjoy and more to share at SM Supermalls! For more exclusive dining experiences and first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.