Saturday, January 31, 2026

AMA Education System (AMAES) Brings Medical Education to the Frontlines in “Lab for All” Initiative



Many families gathered at Cavite's Tanza Convention Center. Social services, legal aid, and healthcare all gathered together in one handy place on this day, making it more than just another ordinary government outreach event. One of the groups that made this possible was the AMA Education System (AMAES). joined the "Lab for All" project for the first time, which was a significant step forward for private educational institutions' participation in large-scale public service projects.

Led by First Lady Liza Araneta-Marcos, the “Lab for All” program—short for Laboratoryo, One of the Office of the First's key outreach projects is Konsulta, at Gamot para sa Lahat. Lady. The initiative provides free laboratory, diagnostic, and medical consultations with the goal of directly providing essential healthcare services to disadvantaged populations. drugs as well as health education through a single, neighborhood-focused website.

As the sole private school taking part in the Cavite portion of the program, AMAES stood out. The organization based its engagement through AMA University and the AMA School of Medicine on a long-standing tenet: education must go beyond the classroom and result in significant service for the Filipino people. 




The AMA School of Medicine delegation, headed by Dean Atty., was at the forefront of AMAES's involvement. Drs. Eric De Leon, Janice Paras, John Rey Gonzales, and Michael Maniwa, MD. Medical clerks Chandu Aragonda, Dhivagar Muruganantham, Bhargav Regeti, Ravi Prasad Naik, Gopal Krishnan, and Pranay Kumar Reddy joined them; these students had first-hand experience providing healthcare in an actual community environment.

For these prospective physicians, the outreach went beyond academic exposure. It evolved into a beneficial lesson in patient-centered, compassionate care that emphasized the value of empathy, teamwork, and social responsibility in medical practice. Their involvement served as evidence of AMAES's dedication to competency-based learning based on practical experience. 




The event also brought together a broad network of government agencies, including the Department of Health, Department of Social Welfare and Development, PhilHealth, TESDA, PCSO, Pag-IBIG Fund, the Commission on Higher Education, and other partner institutions. This multi-agency collaboration served as an example of how coordinated efforts across sectors might improve the provision of public services.

Rather than focusing on a single outreach program, AMAES's involvement in First Lady Liza Araneta-Marcos' "Lab for All" campaign illustrated the organization's broader role in nation-building—one that links education, healthcare, and service. As the initiative continues to reach communities around the nation, the AMA Education System has reaffirmed its commitment to supporting future "Lab for All" engagements, reiterating its mission of generating professionals who serve with compassion, integrity, and purpose.

Torres 5 Light, a Global Spanish Brand, makes its debut in the Philippines

“The arrival of Torres in the Philippines marks the coming of two great houses that are united by a shared commitment to excellence and growth. This partnership reflects our vision to offer Filipino consumers world-class spirits. We are proud to bring the rich heritage of Spanish brandy to the Philippines. With Tanduay as our distributor, we are confident that Torres products will reach Filipino consumers who appreciate exceptional spirits with authentic Spanish tradition.” ~Lucio Tan III, President and CEO of Tanduay


Philippine Launch of Torres Barcelona, a landmark event that marks the partnership between Tanduay and Torres --- two icons of quality and tradition. 

The Spanish spirits business Torres is legally entering the country through a distribution agreement with Tanduay. In the Philippine market, it will introduce Torres 5 Light and other products that showcase its established line and history of producing spirits.




Christian Visalli, Torres Spirits Global Managing Director, shared that they are looking forward to introducing Torres 5 Light to Filipino consumers.




A Spanish Brandy Elevated for the Filipino Taste

The flagship product in Torres' initial portfolio for the Philippines is Torres 5 Light. Made from quality grapes and aged in oak barrels using the Solera process, this brandy has a refined, upscale vibe with a lighter, more approachable flavor that is perfect for local drinking occasions. 






Torres 5 Light, bottled at 25% ABV, is a superb fusion of quality, heritage, and simple enjoyment. It has a smooth, somewhat sweet flavor with hints of prune, grape, and vanilla, as well as a clear-medium-gold appearance and subtle scents of grape, dried fruits, and vanilla. Enjoying it over ice is the finest option.

Torres 5 Light will be available nationwide, along with other high-end products that appeal to a range of drinkers, from the young and bold to the sophisticated and refined.


A Brand Steeped in Tradition and History

The Torres family has been cultivating grapes in Penedès, Spain, since the sixteenth century. In 1870, Jaime Torres Vendrell founded Casa Torres, a company that specialized in wine. The company started making brandy in 1928 when Juan Torres Casals started using oak barrels to age brandy made from the best white wines from Penedès.


Mr. Claude De Lima, World Class Bartender Year 2022



Tanduay, proudly Filipino, rose from humble beginnings to global recognition under the vision and leadership of Dr. Lucio C. Tan, whose commitment to quality, discipline, and local excellence helped shape Tanduay into one of the world’s leading rum brands. Behind this success are generations of Filipino master blenders, distillers, and workers—individuals whose expertise, patience, and pride continue to define every bottle produced.





Raise your glass to tradition, taste, and turning ordinary nights into something legendary. Cheers to good company and even better spirits. 


Torres 5 Light will be available at leading supermarkets and groceries nationwide. Other Torres products will also be available in the first quarter of the year.

Friday, January 30, 2026

How to prepare fast, nutritious, delicious breakfast

“These breakfast fare fuel the family for school, work, and daily activities, every day of the week. It is the expression of Bounty Fresh’s desire to provide convenience for today’s busy households by giving homemakers a wide range of choices that are as easy to prepare as 1-2-3. From farm-fresh golden yolk eggs, chickens raised with no antibiotics ever; clean, fresh, tender meat products and breaded chicken favorites, these food choices make breakfast preparation simple without compromising taste or nutrition. Whoever does the grocery shopping can just stack up on the breakfast treats, store them in the freezer, and pick out one breakfast surprise after another on different days of the week. Breakfast will never be boring, repetitive and hard to prepare ever again.” ~Stephanie Balois-Guerrero, Vice President – Head of Marketing of Bounty Plus Inc.


Know what meal of the day is the hardest to prepare? 

Many housewives and mothers refer to breakfast. The actual food preparation is rather simple because the majority of morning meals merely need to be cooked or fried. The main challenge, though, is coming up with breakfast menus and offering something pleasant, nutritious, and fresh every day.

Meeting deadlines in the morning while feeling sleepy can be really difficult. Because it can be so challenging to prepare nutritious meal menus, cook, and clean up afterward, some people are driven to select junk food or skip breakfast entirely.





That is obviously a big no-no because eating breakfast is crucial for enhancing daily cognitive and physical function. Additionally, a 2019 study that was published in the Journal of the American College of Cardiology found that missing breakfast is associated with an 87% likelihood of cardiovascular death. On the other hand, high-quality, nutrient-dense breakfast eaters have long-term heart health and prevent diabetes and obesity.

What will make making breakfast easier? Having a variety of delicious, high-protein, and easy breakfast options on hand is crucial. One of the challenges of preparing breakfast is serving non-monotonous dishes on different days of the week. When there are multiple options available every day, this most important meal of the day becomes pleasurable for both those who make it and those who eat it.




Bounty Fresh, one of the country's leading providers of fresh and processed meat and poultry products, has launched a campaign that makes preparing breakfast quick, simple, and pleasurable. Currently, the "Basta Baon, Bounty Fresh" collection offers a variety of dependable Bounty Fresh food items that are tasty, healthful, and easy to make. 

Bounty Fresh Chicken Tocino and Bounty Fresh Chicken Tapa are two new products that will be available during the campaign. Fresh pork tapa and tocino, breaded treats like torikatsu, chicken nuggets, chicken sticks, and pre-marinated, easy-to-make chicken cut-ups in your preferred chicken amounts are all included in the package.





The Bounty Fresh breakfast line also includes premium specialty eggs with distinct nutritional benefits. In addition to Bounty Fresh Cage Free Specialty Eggs and Bounty Fresh Premium Eggs with reduced levels of cholesterol and saturated fats, eggs containing organic selenium (a powerful antioxidant that combats stress and shields the body from long-term conditions that can lead to cancer and heart disease), vitamin D (which supports immune system function, helps build bones, and keeps muscles and brain cells functioning), and omega 3 (essential fats that are good for the heart, brain, eyes, and joints).

The Bounty Breakfast fare can be enjoyed at home or packed as baon for work, school or short trips too. 



















About Bounty Fresh:
Bounty Fresh is one of the leading providers of fresh and processed poultry and meat products in the Philippines. Committed to quality, freshness, and innovation, Bounty Fresh offers a wide range of products to meet the diverse needs of Filipino consumers. With a focus on making meal preparation easier and more enjoyable, Bounty Fresh continues to be a trusted name in Filipino households.

Thursday, January 29, 2026

SB19 releases Simula At Wakas: Kickoff Concert Album

“The live version of Moonlight is absolutely one of our favorites from the new record. By keeping the production minimal and letting our voices lead, we found something more honest and human. Sometimes, less is more. These versions reveal who we are now. Everything was done with intention, but also with openness, allowing the moment to shape the performance. This album represents years of hard work, discipline, and belief, and we wanted it to feel alive and heartfelt.  ~SB19


SB19 turns monumental concert into lasting legacy in Simula At Wakas: Kickoff Concert Album. Recorded across the two-day concert in Philippine arena, the 19-track live album captures a defining moment in P-Pop history.

The live recording of songs from SB19's two-day performance at the Philippine Arena in Bulacan on May 31 and June 1, 2025, is called Simula At Wakas: Kickoff Concert Album. The record is further elevated by the group's undeniable world-class performance, which redefines a new era of audacity and ambition in SB19's music.

Live performances of songs from Simula At Wakas (2025) and Pagtatag! are featured on the 19-track CD, which was mixed and mastered by Radkidz with live arrangements by Jem Florendo. (2023), Pagsibol (2021), and the live performance of the well-known song "Moonlight"

The live rendition of "Moonlight," which first featured US-based producer/DJ Ian Asher and Chinese electronic producer Terry Zhong, takes a more somber yet muted approach. In this version's subdued orchestration, SB19's vocals take center stage, offering a more intimate rendition of the song.




The Filipino trio's musical and emotional growth is captured in the live CD, which was recorded during the first stops of their Simula At Wakas international tour. The two-night event kicked off a 21-show tour that traveled to cities and territories in the United States, Canada, Taiwan, Japan, Singapore, Hong Kong, the United Arab Emirates, Qatar, Saudi Arabia, Australia, and other nations.


Check out the track list:
  1. WHAT? (Simula At Wakas Tour Kickoff)
  2. MANA (Simula At Wakas Tour Kickoff)
  3. GENTO (Simula At Wakas Tour Kickoff)
  4. MOONLIGHT (Simula At Wakas Tour Kickoff)
  5. I WANT YOU (Simula At Wakas Tour Kickoff)
  6. WYAT (Simula At Wakas Tour Kickoff)
  7. DUNGKA! (Simula At Wakas Tour Kickoff)
  8. BAZINGA (Simula At Wakas Tour Kickoff)
  9. 8TONBALL (Simula At Wakas Tour Kickoff)
  10. CRIMZONE (Simula At Wakas Tour Kickoff)
  11. NYEBE (Simula At Wakas Tour Kickoff)
  12. TIME (Simula At Wakas Tour Kickoff)
  13. ILAW (Simula At Wakas Tour Kickoff)
  14. QUIT (Simula At Wakas Tour Kickoff)
  15. MAPA (Simula At Wakas Tour Kickoff)
  16. SHOOTING FOR THE STARS (Simula At Wakas Tour Kickoff)
  17. FREEDOM (Simula At Wakas Tour Kickoff)
  18. SLMT (Simula At Wakas Tour Kickoff)
  19. DAM (Simula At Wakas Tour Kickoff)

In addition to the album release, SB19 announced the official conclusion of their landmark world tour with Wakas At Simula: The Trilogy Concert Finale,” happening on April 18 at the SMDC Festival Grounds. Tickets are anticipated to go on sale in February 2026.
 
SB19’s Simula At Wakas: Kickoff Concert Album is out now on all digital music platforms worldwide via Sony Music Entertainment.

Follow SB19 on their socials:



















About Sony Music Entertainment
At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.

Pru Life UK backs DOF reforms to widen access to life insurance

“Our engagement with the Department of Finance reflects our shared goal of making long-term financial protection more accessible to more Filipinos, while ensuring the life insurance sector remains strong, stable, and sustainable. We look forward to continued collaboration and policy dialogue that supports responsible growth, strengthens consumer outcomes, and advances a more resilient and inclusive insurance landscape for the Philippines.” ~Sanjay Chakrabarty, President and Chief Executive Officer
(From left to right) Princess Balingit, Pru Life UK Chief Investment Officer; Francis Ortega, Pru Life UK Financial Consultant; Sanjay Chakrabarty, Pru Life UK President and Chief Executive Officer; Department of Finance (DOF) Secretary Frederick Go; Beth Villahermosa, Pru Life UK Chief Actuary; DOF Assistant Secretary Kristine Joy Diaz-Teston; and Atty. Calvin Kohchet-Chua, Pru Life UK Chief Legal and Government Relations Officer


As more Filipino families look for greater financial security in the midst of a rapidly shifting economic landscape, Pru Life UK met with the Department of Finance (DOF) to help advance policy discussions that enable a more strong, inclusive, and sustainable life insurance market.

In a courtesy meeting with DOF Secretary Frederick Go and Assistant Secretary Kristine Joy Diaz-Teston, Pru Life UK executives, led by President and CEO Sanjay Chakrabarty, discussed specific regulatory reforms that can strengthen the industry and enhance access and customer experience for Filipino consumers.

The discussion highlights shared objectives regarding financial inclusion and economic resilience. It enhances Pru Life UK's standing as a committed public-private partner in advancing long-term household security and national development goals.


During the meeting, key policy areas discussed included:
  • Making it easier for banks to offer life insurance and related products, improving customer experience and widening access
  • Reviewing life insurance tax rules to help keep protection affordable and support long-term financial security
  • Updating investment rules under the Insurance Code to strengthen industry stability and support sustainable long-term returns

These changes can help the life insurance sector contribute more significantly to inclusive economic growth that supports families, communities, and national development in addition to enhancing consumer safety and increasing insurance coverage.

In order to improve the experience, strengthen the industry's foundations, and support bigger initiatives to build a more resilient and financially secure Philippines, Pru Life UK is still committed to collaborating with the government and regulators to achieve reforms that Filipinos can rely on.



















About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  
 
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 
  
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

Wednesday, January 28, 2026

Frankie’s & Bloom & Baker Your New Comfort Food at SM City Marilao



Do you feel hungry? SM City Marilao's flavor has greatly improved. To be honest, Bulacan foodies ought to be celebrating Frankie's and Bloom & Baker's entrance. Comfort cuisine is elevated to a whole new level at these two establishments; picture hearty, tasty meals and delightful desserts.

Frankie’s pulls you in right away. They have the mains and the wings you've always desired? big, filling, and perfect for sharing with family and friends. Whether you're looking for a laid-back dinner or are wrapping up a shopping spree, Frankie's deftly blends the old and the new. The kind of place you can't get enough of.








When you see Bloom & Baker, which is close by, the whole vibe shifts. It is calm and cozy, and it smells like fresh croissants. If you want soft breads, pastries, and a great cup of coffee, this is the place to go. You can stay there and soak it all in, or you can pick up a box of sweets to bring some sweetness home.  

Frankie's and Bloom & Baker together? They turn an ordinary shopping visit into an unforgettable experience. Suddenly, SM City Marilao seems cozier, friendlier, and much more delicious.

Tuesday, January 27, 2026

MR.DIY kicks off 2026 with “Gusto Mong Buhay, i-MR.DIY” Campaign

“We see Filipinos choosing to fix instead of replace, organize instead of discard, and improve little by little. Gusto Mong Buhay, i-MR.DIY’ is about empowering those everyday choices — making practical solutions, accessible, and easy for every Filipino household to live the life they want.” ~Ms. Coleen Ducusin, Chief Marketing Officer of MR.DIY Philippines


The newest brand-themed campaign, "Gusto Mong Buhay, i-MR.DIY!" was publicly unveiled by well-known home renovation retailer MR.DIY Philippines. 

The campaign contrasts the everyday comfort and affordability of MR.DIY with the daily challenges of Filipino households, emphasizing the improvement of one's home and life as well as achieving one's goals. 

At a time when Filipino homes continue to prioritize necessary spending and careful budgeting, the commercial emphasizes how the home remains essential to daily decisions and family life. 

In this sincere, grounded viewpoint, "Gusto Mong Buhay, i-MR.DIY" comes to life; it is a reflection of daily living rather than a distant objective.


“Gusto Mong Buhay, i-MR.DIY” captures the optimism and quiet ambition of a mother for her family | Screengrab from MR.DIY Philippines


With a continuously growing store network and over 18,000 products across household and kitchen essentials, hardware, electrical, school and office supplies, accessories, and many more — the campaign positions MR.DIY not just as a store, but as an everyday ally. 

“At MR.DIY, we want to grow with our customers, and be the practical partner of Filipino families and a progressive brand that reflects the aspirations of modern consumers. From their everyday needs to long-term dreams, MR.DIY helps make the life they want within reach.” ~Ms. Roselle Andaya, Chief Executive Officer of MR.DIY Philippines



“PanDIY,” MR.DIY’s Official Mascot, makes an appearance in the “Gusto Mong Buhay, i-MR.DIY” video | Screengrab from MR.DIY Philippines

To watch the Gusto Mong Buhay, i-MR.DIY! Official Video visit www.mrdiy.com/ph and follow MR.DIY Philippines on Facebook, Instagram, Youtube and TikTok

Monday, January 26, 2026

Cebu Pacific to Launch Direct Clark-Hanoi Flights with Piso Sale

“Launching direct flights from Clark to Hanoi is an exciting milestone for Cebu Pacific as we continue to strengthen Clark as a hub. This route enhances travel options from Clark, allowing passengers from north and central Luzon to reach Hanoi more easily.” ~Xander Lao, Cebu Pacific President and Chief Commercial Officer


The largest airline in the Philippines, Cebu Pacific (PSE: CEB), is set to launch the first direct service between Clark and Hanoi, providing more accessible and reasonably priced entry points between the Philippines and Vietnam for travelers from north and central Luzon.

  • Start Date: May 2, 2026
  • Frequency: 3x weekly
    • Clark-Hanoi: Tuesday, Thursday, Saturday
    • Hanoi-Clark: Wednesday, Friday, Sunday

  • Seat Sale Period: January 28 to February 1, 2026
  • Price: PHP 1 one-way base fare, exclusive of fees and surcharges
  • Travel Period: May 2 to October 31, 2026

Hanoi will be the fifth overseas destination that CEB's Clark hub serves, following Bangkok, Hong Kong, Tokyo, and Singapore. It will also be CEB's fifth route to Vietnam. The airline currently operates direct flights from Manila to Da Nang, Hanoi, and Ho Chi Minh City as well as from Cebu to Ho Chi Minh City. 

Visitors can visit the Old Quarter's historic streets and enjoy ethnic Vietnamese food in Hanoi. They can also take a day excursion to Halong Bay and Ninh Binh, which are renowned for their limestone buildings and natural beauty.

CEB offers various payment options, including credit or debit cards and e-wallets, to book flights and buy add-ons.

CEB currently operates in 37 domestic and 26 international destinations spread across Asia, Australia, and the Middle East.  

Book your flights now at bit.ly/CebuPacificSale.



Sony Electronics Expands Its Turntable Lineup with New Wireless Models Designed for Both Turntable Newcomers and Audiophiles



The PS-LX3BT and PS-LX5BT have wireless connectivity, effortless operation, high-quality sound, and a timeless design.


PS-LX3BT

PS-LX5BT


The PS-LX3BT and PS-LX5BT, two new turntable models that Sony Electronics announced today, are intended to make listening to rich, authentic sound from vinyl records simple. To appeal to both novice vinyl listeners and audiophiles, the new turntables combine state-of-the-art wireless audio technology, excellent craftsmanship, and simple, intuitive operation.


Shared Features of the PS-LX3BT and PS-LX5BT

PS-LX5BT


Both models let users to experience detailed sound both wirelessly and via a wired connection thanks to one-button full auto playback and Bluetooth® connectivity that supports aptXTM, aptXTM-Adaptive, and Hi-Res Wireless Audio. A USB output with three-level gain control simplifies vinyl to digital recording, while a high-quality cartridge, aluminum platter, and clear dust cover provide consistent playback and protection. Each supports 331×3 and 45 RPM records (7" and 12") and is packaged in recycled materials, showcasing Sony's ongoing commitment to sustainability.


Recycled packaging reflects Sony’s ongoing commitment to sustainability


PS-LX3BT – Your vinyl journey starts here

PS-LX3BT






The PS-LX3BT is ideal for vinyl beginners or those seeking a simple, lifestyle-friendly setup because of its elegant, appealing design, which makes it ideal for everyday settings and integrates in with any lifestyle. You can start listening right away thanks to the integrated phono equalization and related audio wiring. It is perfect for everyday usage because it offers clear recording and pleasing analog sound.


PS-LX5BT – Upgrade your vinyl journey

PS-LX5BT











For those looking to enhance their sound, the PS-LX5BT delivers sophisticated upgrades that enhance precise audio performance. From the sturdy one-piece body and metal tone arm to the rubber mat and circuit design, every part is carefully crafted to minimize unwanted vibration and preserve sonic purity. Building on this accurate base, it features a high-quality cartridge with a spacious soundstage that creates rich sound, making it ideal for focused, dedicated listening outside of regular use. The gold-plated audio jack's chic, understated design complements any home and improves both the environment and the sound. Additionally, it provides a superior wired connection.


Availability

The PS-LX3BT and the PS-LX5BT will be available in the Philippines soon.

For more information, please visit https://www.sony-asia.com/audio-components.



















Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: https://www.sony.co.jp/en/.

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.