Thursday, February 22, 2018

FWD Life Philippines now all set to "Blaze a Trail in the Arctic" North Pole Marathon

"As a brand that continues to change the way people feel about insurance, FWD saw the North Pole Marathon as a unique platform to empower people to overcome extreme challenges, to pursue their aspirations without worries, and to ignite their passion for life-enriching experiences. With blaze a Trail in the Arctic as our Philippine campaign promoting the marathon, we aim to encourage Filipinos to live life to the fullest, because we will always have their back! Louie's resilience in overcoming life's challenges is one trait that resonates with Filipinos and this made him the perfect choice to represent the Philippines in the marathon. His inspiring story and his passion for sports, which he uses to inspire Filipinos to live an active lifestyle, also best represent what FWD stands for: pursuing one's passions and celebrating life without hesitation. As such, FWD will be providing Louie with insurance protection so that he can embrace the North Pole Marathon challenge worry-free." ~Peter Grimes, FWD Life Philippines President, and Chief Executive Officer

Imagine running a top hard ice and snow, in the extreme cold of the North Pole, with only 6 to 12 feet of ice separating you from 12,000 feet of the Arctic Ocean.

Mr. Rien Hermans

Are you brave enough to face this challenge? FWD Life Philippines, one of the fastest-growing insurance companies in the country, launches the FWD North Pole Marathon, Blaze a Trail in the Arctic.

Ms. Roche Vandenberghe

FWD Life Philippines, one of the country's fastest-growing insurers, today launched its "Blaze a Trail in the Arctic" campaign in conjunction with the FWD North Pole Marathon 2018, the world's coolest marathon which will be held on April 9 this year. FWD is the marathon's title sponsor.

FWD will sponsor ten (10) runners from six (6) countries across Asia who will showcase their passion and determination to take extreme challenges and embrace this experience of a lifetime, traversing the 42-kilometer path with an average temperature of  -30 degrees centigrade. The North Pole Marathon is recognized by the Guinness World Records as the "Northernmost Marathon on Earth".

FWD sponsors a cancer survivor ready to conquer the top of the world!
FWD Philippines will be represented by Louie Sangalang, a multi-sport athlete who engages in mixed-martial arts, boxing, and triathlons. A Proud cancer survivor, Louie was diagnosed with cancer of the appendix when he was 21. But instead of giving up, Louie who has been in remission since 2000 turned to sports and was able to bounce back successfully.

Louie Sangalang will be joining other runners from all over the world, including representatives from other countries where FWD operates:
  • Hongkong
  • Indonesia
  • Singapore
  • Vietnam
  • Japan
  • Philippines

"I want to inspire my fellow Filipinos with my story. This is why I'm running. I want them to feel empowered, that despite the many challenges that life throws, you can come back better and stronger with the right attitude." ~Louie Sangalang
FWD Philippines formed a North Pole Marathon squad who will support and help Sangalang's mental, physical, and emotional preparations. Included in the squad are:

  • Ani De Leon-Brown, a triathlon icon who will collaborate with his personal trainer and coach Ige Lopez for Louie's physical preparedness.
  • Romi Garduce, a mountain climber who will share his insights on surviving extreme weather conditions.
  • Maricel Laxa-Pangilinan and son Benjamin, who will provide emotional support and motivation.
  • Sam YG, Sports enthusiast and funny man who will help keep the rigorous sometimes stressful training, lighthearted and fun(ny).

Marathon and campaign updates will regularly be made available via the official website

About FWD Philippines
FWD Life Insurance Corporation ("FWD Life") is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance COde. FWD launched its commercial operations in September 2014. After its second full year of operation in 2016, FWD ranked #12 in total premium income, up one notch from the previous year, according to the Insurance Commission's report. By March 2017, FWD Life is the highest-capitalized life insurer in the Philippines with Php 2.3 billion in paid-up capitalization.

FWD Group spans Hongkong and Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, and Japan, offering life and medical insurance, general insurance, and employee benefits across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of the investment group, Pacific Century Group. In the Philippines, FWD has nine business hubs located in key cities nationwide with its headquarters in Bonifacio Global City in Taguig.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

For more information please visit

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