“Our engagement with the Department of Finance reflects our shared goal of making long-term financial protection more accessible to more Filipinos, while ensuring the life insurance sector remains strong, stable, and sustainable. We look forward to continued collaboration and policy dialogue that supports responsible growth, strengthens consumer outcomes, and advances a more resilient and inclusive insurance landscape for the Philippines.” ~Sanjay Chakrabarty, President and Chief Executive Officer
As more Filipino families look for greater financial security in the midst of a rapidly shifting economic landscape, Pru Life UK met with the Department of Finance (DOF) to help advance policy discussions that enable a more strong, inclusive, and sustainable life insurance market.
In a courtesy meeting with DOF Secretary Frederick Go and Assistant Secretary Kristine Joy Diaz-Teston, Pru Life UK executives, led by President and CEO Sanjay Chakrabarty, discussed specific regulatory reforms that can strengthen the industry and enhance access and customer experience for Filipino consumers.
The discussion highlights shared objectives regarding financial inclusion and economic resilience. It enhances Pru Life UK's standing as a committed public-private partner in advancing long-term household security and national development goals.
During the meeting, key policy areas discussed included:
- Making it easier for banks to offer life insurance and related products, improving customer experience and widening access
- Reviewing life insurance tax rules to help keep protection affordable and support long-term financial security
- Updating investment rules under the Insurance Code to strengthen industry stability and support sustainable long-term returns
These changes can help the life insurance sector contribute more significantly to inclusive economic growth that supports families, communities, and national development in addition to enhancing consumer safety and increasing insurance coverage.
In order to improve the experience, strengthen the industry's foundations, and support bigger initiatives to build a more resilient and financially secure Philippines, Pru Life UK is still committed to collaborating with the government and regulators to achieve reforms that Filipinos can rely on.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.

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