Galaxy A57 5G and A37 5G feature a sleek design, powerful camera and upgraded Awesome Intelligence to give users the confidence for everyday use.
The newest versions in the Galaxy A series, the Galaxy A57 5G and Galaxy A37 5G, were presented today by Samsung Electronics Co., Ltd. They increase the global reach of Samsung's latest mobile technologies, like improved Awesome Intelligence. The latest Galaxy A series reflects Samsung's commitment to expanding AI capabilities across more devices and empowering more users to utilize the power of intuitive AI that simplifies daily chores. The Galaxy A57 5G and Galaxy A37 5G improve the everyday experiences that consumers rely on with enhancements to performance, camera, and display along with durability and security features. With up to six generations of OS updates and long-term security support, the Samsung Galaxy A series is durable. The most potent Galaxy A series phone to date is the Galaxy A57 5G, which leads the range with a sleeker, more sophisticated look and more AI-powered features.
“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users. With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.” ~TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics
Enriched Awesome Intelligence Designed for Everyday Life
Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.
The Voice Recorder app now includes Voice Transcription, which makes it simpler to review crucial information from lectures, meetings, or phone conversations by rapidly translating and transcribing call recordings or converting voicemail audio into text.With a long hold on the Edge Panel, AI Select is simpler to use and displays pertinent actions right on the screen for text extraction or content creation without the need for manual item selection. Additionally, users may easily move photographs into Samsung Notes or Photo Editor for faster editing and more productivity thanks to AI Select's support for Drag & Drop in Multi-Window layout.
Circle to Search with Google's multi-object identification feature allows users to swiftly look at multiple objects in an image at once, from an outfit to adjacent accessories, all within a single search.
The new Galaxy A series expands Awesome Intelligence experiences with a range of agents designed to simplify everyday tasks like planning, browsing, or just adjusting settings. While improved Bixby, a conversational device agent, allows users to effortlessly control Galaxy settings and functions using natural language, Gemini manages complex tasks among native Galaxy apps and a select third-party apps to enable quicker, more natural interactions.
Awesome Camera to Capture Clearer Photos and Videos, Day or Night
Camera performance is still essential to providing the daily usability and user pleasure that consumers want as AI is further incorporated into mobile experiences.
The updated camera technology and enhanced Image Signal Processor (ISP) of the Galaxy A57 5G and A37 5G produce brighter, clearer photographs.
The device's adaptable triple-camera system, headed by a 50MP primary sensor, produces crisp, brilliant photographs in a variety of lighting situations without the need for any modifications.
The Galaxy A57 5G and A37 5G cameras smoothly adjust with enhanced Nightography as the light fades, producing crisp, realistic images and movies even in low light.
Performance for Streaming and Multitasking
Galaxy A57 5G delivers the best of both design and performance, combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.
Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh battery supports up to two days of use — powering everything from filming and editing to viewing on the go. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.
Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68 for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.
Long-Term Support and Foundational Security
Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates – giving users the confidence to rely on their device for years to come.
Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault, a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.
Awesome Intelligence simplifies everyday photo editing more than ever. Object Eraser now produces more realistic results when removing undesirable distractions, such as a passerby in the backdrop or junk in a café. On the Galaxy A57 5G, Best Face allows more photos and continuous shooting, making it easier to snap the ideal group shot in which everyone looks their best. Fan favorites such as Filters and Edit Suggestions allow users to swiftly enhance and share moments with no effort, while the Galaxy A57 5G also includes Auto Trim for even quicker video editing.
Circle to Search with Google now supports multi-object detection, allowing users to search for numerous objects in an image simultaneously, including clothing and accessories.
The new Galaxy A series broadens Awesome Intelligence experiences by offering a variety of agents designed to simplify common chores like as searching, planning plans, and easily modifying settings. As a conversational device agent, enhanced Bixby allows users to effortlessly operate Galaxy settings and functions with natural language, whereas Gemini navigates complicated tasks across native Galaxy apps and select third-party apps to offer faster, more intuitive interactions.
Awesome Camera to Capture Clearer Photos and Videos, Day or Night
As AI becomes more thoroughly incorporated into mobile experiences, camera performance is critical to provide the everyday usability and delight that consumers demand.
The Galaxy A57 5G and A37 5G provide brighter, clearer visuals thanks to updated camera technology and a better Image Signal Processor (ISP).
The gadgets have a versatile triple-camera system, led by a 50MP primary sensor, which produces clear, detailed photographs in a variety of lighting circumstances without the need for human changes.
When the lights go out, the Galaxy A57 5G and A37 5G cameras adjust effortlessly with enhanced Nightography, taking clear and lifelike photographs and videos even in low light circumstances.
As AI is progressively integrated into mobile experiences, camera performance remains critical to delivering the everyday usability and user satisfaction that customers expect.
Brighter, clearer images are produced by the Galaxy A57 5G and A37 5G's upgraded camera technology and improved Image Signal Processor (ISP).
The devices' versatile triple-camera system, led by a 50MP primary sensor, creates bright, sharp images in a range of lighting conditions without requiring any adjustments.
As the lights dim, the Galaxy A57 5G and A37 5G cameras seamlessly adapt with improved Nightography, creating clear, lifelike photos and videos even in low light.
Galaxy A57 5G delivers the best of both design and performance, combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.
White. For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users' device needs, including tailored benefits that protect the devices’ value.
Every purchase comes with a free travel adapter (worth P1,190) and phone case (worth P990), alongside two-year Samsung Care+ warranty for total peace of mind. And for a limited time only, you can get the 256GB variant at an additional P1,500 off! That's up to P5,170 worth of savings.
Looking to upgrade to the Galaxy ecosystem? Take 40% off the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core with every purchase of the Galaxy A57 and Galaxy A37 5G too.
Offers valid until June 30 only*. For more information on the latest Galaxy A series devices, please visit:
Galaxy A57 5G: http://smsng.co/GalaxyA57-PR
Galaxy A37 5G: http://smsng.co/GalaxyA37-PR
DTI Fair Trade Permit No. FTEB-252295, 251225, and 251388 series of 2026
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