Orient Star is celebrating its 75th anniversary with the appointment of globally active Japanese actor and artist Masaki Suda as its new brand ambassador. The anniversary campaign will initially launch across Japan, Thailand, the Philippines, and Taiwan.
Founded in 1951, Orient Star has built its identity around the creation of mechanical watches worthy of being called shining stars. Through fully integrated, in-house manufacturing, the brand has continuously pursued its vision of creating exceptional timepieces. As it reaches its 75-year milestone, Orient Star is welcoming Suda to help introduce its heritage, craftsmanship, and enduring appeal to an even wider audience.
Suda is known for his versatility as an actor, taking on diverse roles across numerous acclaimed productions. Beyond acting, he is also active as an artist, continuously challenging conventions while exploring new forms of creative expression and personal potential.
Suda's individuality and strong influence across fashion and culture also complement Orient Star's philosophy. While maintaining the traditions of mechanical watchmaking, the brand has continued to evolve through the adoption of new technologies and innovative design approaches.
To introduce Suda as its new brand ambassador, Orient Star is unveiling campaign key visuals featuring him wearing two special timepieces. The first is the Orient Star Skeleton, a flagship model created to commemorate the brand's 75th anniversary and showcase the history and technical expertise behind one of its signature skeleton watch lines.
The second is the Three Hand, the first model released under the Sakigake Design Project. Sakigake, meaning “forerunner” in Japanese, represents the project's focus on innovation and the exploration of new aesthetics.
A behind-the-scenes video from the campaign's photo shoot will also be released, giving audiences a closer look at the collaboration.
Moving forward, Orient Star will continue using sophisticated visual campaigns and content featuring Masaki Suda to communicate the value of time and the distinctive worldview at the heart of the brand.
Brand Ambassador Content (Behind-the-Scenes & Interview)
A behind-the-scenes video from Orient Star’s key visual photo shoot will be released through the brand’s official website and YouTube channel. The video will include an interview with Masaki Suda, where he discusses his impressions of Orient Star, his approach to selecting wristwatches and other personal items, and the role that time plays in his everyday life.
Timepieces Worn by Masaki Suda
Official brand website: https://orient-watch.com/en/orientstar/#movie
Official YouTube: https://www.youtube.com/watch?v=11R86cdr2Tc (The video is in Japanese.)
Orient Star Brand Ambassador Masaki Suda
Born February 21, 1993, in Osaka Prefecture. Made his acting debut in 2009 with “Kamen Rider W.” Since then, he has been active across a wide range of fields including television dramas, film, stage, and radio. Recent major works include films: “The Beast of Comedy,” “Love You as the World Ends: The Movie - FINAL,” “Cloud,” “Sunset Sunrise,” “Meets the World” (voice role), and “The Samurai and the Prisoner”; TV dramas: “Pray Speak What Has Happened” (CX) and “Queen of Mars” (NHK); and the NHK historical drama “BROTHERS IN ARMS”. Also appearing in the film “Look Back,” released September 11.
About Orient Star
For 75 years since its establishment in 1951, Orient Star has embodied an unwavering spirit of exploration and a desire to create watches that are like shining stars. Drawing on traditional craftsmanship applied to mechanical watches, original designs, refined and elegant colour expressions, and in-house mechanical movements, Orient Star continues to deliver unique, made-in-Japan watches to the world.
Joy of Discovery – Orient Star unearths new discoveries in creativity, technology, and beauty.
Discover more at our website and social media channel.
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