PlayTime Partners with Miss Universe Organization: A Glamorous New Chapter of Beauty, Culture, and Empowerment

“More than a pageant, Miss Universe is a movement that celebrates diversity, empowerment, and purpose. Each candidate is awarded the opportunity to showcase their country, advocate for their causes, and inspire every individual watching to transcend boundaries – uniting cultures, amplifying voices, and reshaping what it means to lead with purpose. This partnership signals not just our support for women of impact, but also our vision of revolutionizing entertainment through platforms that inspire and unite.” ~Krizia Cortez, Director of Public Relations at PlayTime

The sparkle of the crown meets the spirit of play. PlayTime, the Philippines' most innovative online entertainment platform, is happy to announce that it will be the official journey partner and major sponsor of the Miss Universe Organization for the highly anticipated Miss Universe 2025 international competition.

This milestone ushers in a new era of pageantry partnerships, with PlayTime's creative approach to entertainment and social effect supporting Miss Universe's continued status and relevance.  Additionally, it exhibits fresh vitality, inventiveness, and a persistent dedication to enhancing the international pageant experience.

Through the collaboration, PlayTime will be adjacent to one of the most well-known global venues for the intersection of beauty, empowerment, and activism.  As the Official Journey Partner, PlayTime will be there with the candidates and their stories from the pre-events to the coronation night, creating unforgettable experiences that millions of people can enjoy worldwide.

Where Glamour Meets Purpose

PlayTime, an Official Journey Partner, will enhance the Miss Universe experience by capturing not only the elegance of evening gowns and cultural costumes, but also the true stories of perseverance, advocacy, and empowerment that define each contestant's journey.  By promoting women who are self-assured, fashionable, and purposeful at every stage, bringing fans closer than ever through unique touchpoints and digital activations, and showcasing beauty that is inclusive, diverse, and proudly representative of global heritage, PlayTime and Miss Universe promise to deliver an experience that is truly elevated.

PlayTime and the Miss Universe Organization will embark on a lengthy journey together, with Miss Universe 2025 serving as the launchpad for even more exciting future collaborations.

About PlayTime

PlayTime is an online entertainment platform licensed by the Philippine Amusement and Gaming Corporation (PAGCOR). It boasts over 2,500 games to more than 30 million subscribers and offers the highest daily cashback of up to 2% and fastest withdrawals guaranteed within 10mins. Visit www.playtime.ph to access a revolutionary entertainment experience. For more information, visit www.playtime.ph or follow PlayTime’s official verified Facebook page for the latest updates.

#ColorsInBloomAtSM: A Burst of Color, Culture, and Celebration

This year’s Panagbenga has been nothing short of a color spectacle showcasing Baguio’s arts and culture. 

A key highlight of the event, The Mighty Bhutens Art Exhibit, brings the spirit of the Cordilleras to life through its artistry. This display features works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively known as The Mighty Bhutens. Their pieces, inspired by National Artist Kidlat Tahimik, reflect a spontaneous, playful approach that remains true to the rich heritage of the region.

The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs.

The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspiration from the scenic Sky Terrace view during the Painting Competition.

The shoppers enjoy the Panagbenga spirit and festive atmosphere enriched by music and cultural performances from groups such as Day Eng Cultural Group, University of Baguio BIBAK Ubbun Kaafuan, Paggawisan Tako Am-In from the University of the Philippines-Baguio and Gawis Culture and Arts Ensemble. 

Fur-parents and their beloved companions struts their super style in a fun-filled costume contest. The Pet Pawstival kicked off with a paw-some day of bonding and laughter, creating unforgettable memories for both pets and their devoted owners.

The weaving workshop, led by master weaver Cathy Ekid from Bontoc, shares her expertise in backstrap weaving. With the assistance of the Pasakalye Group of Artists, mall-goers try their hand at this traditional craft, contributing to the preservation of the art of weaving.

Hiraya: Dreams in Bloom showcased a heartfelt collection of artworks that captured dreams and aspirations through the enchanting beauty of flowers. Featuring over 60 pieces from 48 artists, the exhibit highlighted the incredible talent of prominent Pasakalye artists, blending tradition and creativity in a captivating visual storytelling.

Blooming Weaves celebrated Cordillera’s rich weaving traditions through a stunning fashion show and exhibit. Featuring the Fashion Designers Alliance Cordillera, the event blended traditional fabrics with modern, eco-conscious designs. Visitors admired intricate handwoven masterpieces, showcasing techniques like backstrap weaving, pedal loom weaving, and ikat dyeing—each a testament to indigenous artistry.

Spectacular fireworks, vibrant floral displays featuring a dynamic blend of pastel floral designs, and striking gobo and light installations throughout the mall further enhanced the Panagbenga celebrations.

On February 23, residents and visitors eagerly gathered to witness the highly anticipated Grand Float Parade, featuring 44 beautifully decorated floats that captivated the crowd.

As a hall-of-famer, SM City Baguio presented a non-competing entry, bringing this year’s festival theme, "Blossoms Beyond Boundaries," to life with a stunning design inspired by a cornucopia of bountiful harvests