Jim Beam Is Back On High Gear set to conquer Eastwood City

“We’re so excited to bring back the Jim Beam Highball Pop-Up bar to the lively city that is Manila! Our new flavors are sure to tantalize your taste buds and leave you craving for more. Jim Beam Highball is an excellent drink that’s perfectly well-balanced, refreshing, and pairs superbly with so many dishes. We can’t wait to share this with you!” ~Rayern Goh, Senior Brand Manager at Jim Beam

The first-ever Jim Beam Highball Pop-Up Bar happened last summer of May at Globe Amphitheatre on High Street! With a Jim Beam Highball Pop-Up Bar! A feast of lights, refreshing, highball drinks, live music performances, fun games, and an eye-catching and immersive 360 bar.

Jim Beam is set to conquer Eastwood City with new flavors for the ultimate highball on tap and its iconic  Jim Beam Highball Pop-Up Bar! The iconic Jim Beam Highball Pop-Up Bar will return on November 12-16 at Eastwood Central Plaza offering an even fresher experience served through the signature highball draft machines from Japan.

Building up from its first introduction earlier this year, the second iteration of the Jim Beam Highball Pop-Up Bar will feature all-new highballs that were inspired by local flavors and designed specifically for the Filipino palate:

1. Yuzu and Lemongrass Highball
2. Calamansi and Pandan Highball
3. Pineapple and Basil Highball
4. Mango Spice Highball

There will still be the familiar flavors that were available during last year’s pop-up bar in BGC like the Lychee and of course, the Signature Classic Highball.

In between listening to these sweet tunes and drinking the freshest highballs, you can also enjoy new games with your friends like the Highball Pong or the Jim Beam Highball Claw Machine! The sought after Make Your Jim Beam Highball booth will be there to give you more reason to enjoy the signature highball. With each purchase of a Highball, you’ll be granted a free chip to play these games and a chance to win some awesome Jim Beam Highball merch and other prizes!

JIM BEAM HIGHBALL ON HIGH GEAR

The Jim Beam Highball Pop-Up Bar at Eastwood City will also feature even more live musical performances by some of the country’s iconic OPM artists such as:

• Ebe Dancel
• The Juans
• Clara Benin
• Better Days
• The Vowels they Orbit

See you at the Jim Beam Highball Pop-Up Bar at Eastwood Central Plaza from Tuesday to Saturday, November 12-16! The bar will be open from 6pm to 12mn.

ABOUT JIM BEAM
Founded in 1795, Jim Beam is the world’s No. 1 bourbon and has been operated by one family for seven generations. 220 years of experience goes into every bottle, along with corn, rye, malted barley, water, time, pride, and of course, true passion! Jim Beam White is the cornerstone of the Jim Beam bourbon portfolio, and it derives its rich, satisfying flavor from a treasured family recipe where every drop is aged in charred oak barrels. It boasts an oaky vanilla aroma with a medium-bodied flavor with hints of vanilla and caramel.

Jim Beam is best served in a Jim Beam Highball, a tall cocktail of Jim Beam Bourbon over ice, topped with soda, and finished with a squeeze of citrus! This concoction is the ultimate drink for our tropical climate - it is without equal as a noon-time tipple, an after-work refresher or a weekend party-starter!

ABOUT BEAM SUNTORY INC.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whiskey to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

The first ever Jim Beam Highball Pop-Up Bar!

“The Jim Beam Highball Pop-Up Bar takes the fun to another level as we give Manila more things to explore - from our specially crafted highball flavors to live music from local indie bands, games, and delicious food that everyone can enjoy!” ~Sally Lim, Senior Marketing Manager of Beam Suntory Southeast Asia

The first ever Jim Beam Highball Pop-Up Bar takes over Globe Amphitheatre on High Street! Jim Beam Highball Pop-Up Bar! A feast of lights, refreshing, highball drinks, live music performances, fun games are in-store, and an eye-catching and immersive 360 bar.

I'm not a drinker but Jim Beam is an exception since their choices of drinks are more of a light, smooth and female drinks I didn't even think its an alcoholic drink. Options are calamansi, grapefruit, yuzu lychee, peach, and my favorite watermelon. They all got the refreshing taste just perfect simply refreshing during this summer season. A refreshing take on the drink and dining experience.

Jim Beam Highball brings in the festive feel of lights, live music by local indie bands, food pairing by select restaurants, and fun activities.

Amidst the drinks, music, and food are fun booth games that gave chances to attendees to win free Jim Beam Highballs.

Using a unique and patented draft machine, six different flavors of Jim Beam Highball are introduced for only Php 120.00 per glass! Groups enjoyed a special offer of Buy 3 and Get 1 Free which run throughout all five days of the event.

Paired with the refreshing highballs are dishes from the classic restaurants High Street, BGC is most known for: 205, Village Tavern, Nanbantei of Tokyo, and The Coconut Club, Allegria, and Torch. 

Of course, no chill session is complete without live music. Local indie bands Autotelic and Oh, Flamingo is performing live onstage:

Autotelic is an award-winning Filipino pop band known for their smooth vocals and dreamy yet lively melodies. Their debut album Papunta Pabalik recently earned platinum status by Universal Music Philippines after selling more than 15,000 copies. They have also been involved in Coca-Cola’s renowned music project Coke Studio Philippines.

Oh, Flamingo! is a Filipino indie band known for their catchy, genre-bending music and their energetic live performances. The band has made a name for themselves by playing in small gigs around the Metro as well as bigger music festivals like Fete de la Musique, Wanderland Festival, and the Mosaic Music Weekend in Singapore.

 Attendees are also able to learn how to make the iconic Jim Beam Highball themselves. And so I enjoyed doing my own....

From April 24 to 28, the fun starts from 6pm onwards with Insta-worthy décor, colorful lights and refreshing Jim Beam highballs that will amp up your summer nights in Bonifacio High Street.