Light, Crispy, and Flavorful: Discover the NEW Magic Chips Thin & Crispy

Make your breaktime more fun with the delicious and flavorful Magic Chips Thin & Crispy, available in BBQ and Sour Cream and Onion flavors.

There are days that seem to be repeated, with the same activities, schedule, and short breaks in between. To make the day enjoyable, tasty, and exciting, even the smallest pauses should be filled with something. An ordinary moment can be transformed into something special by stepping away from the screen and taking a brief snack break with friends. 

Introducing Magic Chips Thin & Crispy, a lighter version of the well-known Magic Chips that will transform regular break times into truly magical encounters. It expertly combines the delightful crunch of chips with the well-known sarap of crackers to create a uniquely light, airy, and flavorful bite (chips na, crackers pa!).

Magic Chips Thin & Crispy are thinner and crispier than before because they are baked instead of fried. When they need a little break from their busy schedules, snack lovers can now indulge in a delicious, guilt-free muncharap experience. 

The delicious BBQ (Barbeque) and Sour Cream & Onion varieties pack a potent flavor into incredibly thin, crispy pieces with every bite, tempting snackers to eat more.

Packed in convenient 28g pouches, Magic Chips Thin & Crispy is perfectly portioned for on-the-go snack breaks, study sessions, or commute cravings. Offering a more premium snacking experience at an affordable Suggested Retail Price (SRP) of 8.20 PHP, it is now available in leading retail stores nationwide, and major e-commerce platforms. 

Sometimes, all it takes is one crispy bite to turn an ordinary pause into something magical. So, basta break time, Magic.

Try Universal Robina Corporation’s (URC) new Magic Chips Thin & Crispy today. Have a magical and guiltless munching with every crunchy bite.

Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Cloud 9, Maxx candy, Cream-O, Payless, C2 Cool and Clean, and Great Taste coffee, which have been part of Filipinos’ lives for decades. Magic Chips Thin & Crispy delivers a light, crunchy, and flavorful snacking experience that’s perfect for anytime cravings. It offers a satisfyingly thin & crispy texture and delicious flavors that make every moment more enjoyable. Packed with delicious flavors and affordably priced, Magic Chips Thin & Crispy lets Filipinos enjoy big taste without feeling weighed down- making every break more magical, whether enjoyed solo or shared with others. To learn more about URC, visit its Website at www.urc.com.ph, Facebook Page and TikTok account.

URC brands are still top picks among Filipino homes

“We are happy to see that our well-loved brands are reaching even more Filipinos, delighting them with good food choices everyday. This report also inspires us to continue giving Pinoys products of superior quality and value. Indeed, Great Taste, C2,Piattos, Payless, Nissin and Cream All are just some of our brands loved by Filipinos across generations.” ~Mian David, URC’s chief marketing officer and managing director of URC International

According to Kantar Group's Brand Footprint report, six brands produced by food and beverage company Universal Robina Corp. (URC) remain among the top choices among millions of Filipino households.

Three of these brands - C2, Nissin, and Cream All - improved their rankings in the annual study.

Great Taste is one of the top ten most popular brands in the Total FMCG and Beverages sector, while Piattos is still a popular food brand. Payless, meanwhile, made its first appearance on the list of the top 20 food brands.

Kantar's Brand Footprint study employs a metric known as “consumer reach points” (CRP), which assesses a brand's strength based on how many shoppers purchase the brand and how frequently. It essentially demonstrates which brands are outperforming at the point of purchase.

“Filipinos are now spending more on FMCG, presenting a bigger opportunity for more brands to win. Among these brands, many of them are able to do so with improved penetration.” ~Mieke Bartholomeus, Strategic Insights Director at Kantar’s Worldpanel Division

URC's Great Taste coffee, with 440m CRP, was ranked eighth among fast-moving consumer goods (FMCG) and fourth in the beverages sector. Ready-to-drink tea C2's CRP increased 25% to 32 million, making it the 14th most popular brand in the beverages sector.

In 2023, the number of households that purchased C2 increased by approximately 281,000, thanks to increased availability in groceries, sari-sari stores, and market stalls. In the food industry, snack brand Piattos remained at number seven, while Nissin instant noodles rose to number sixteen.

Another instant noodles brand, Payless, entered the Top 20 in the segment with a CRP of 74 million, ranking 19th in the food sector and 50th among FMCG brands.

The brand's core variant, Payless Xtra Big, remains popular, while the newly launched Payless Sakto is gaining traction. Cream All climbed to No. 19 in the dairy sector.

Worldpanel, as part of Kantar, offers brands and retailers a one-of-a-kind, 360-degree view of global consumer behavior. Worldpanel continuously monitors shopping behavior to shape tomorrow's brands by better understanding people everywhere. 

URC produces iconic brands such as Great Taste, C2 Cool & Clean, Piattos, Maxx candy and Cream-O cookies, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC also has significant, and growing, presence in ASEAN. Its leading regional brands include Lexus, Tivoli and Fun-O.

Brands from food and beverage firm Universal Robina Corp. (URC) continue to be among the top choices among millions of Filipino households, according to brand consulting firm Kantar Group’s Brand Footprint report.

Prepared to craft a fresh culinary experience this holiday season? Explore pasta recipes for your upcoming festive gatherings

And just like that, it’s again the most beautiful time of the year! Christmas is just around the corner, bringing with it the familiar hustle and bustle of last-minute preparations for festivities and gift shopping. While these tasks may seem daunting, there's a certain joy awaiting you and your loved ones once they are completed.

During the holiday season, one tradition that every household takes seriously is preparing their Noche Buena. While classic favorites like spaghetti, macaroni, and fruit salad are customary, why not expand your culinary repertoire and try something new for the family? You might just stumble upon a new favorite that adds a special touch to your celebration.

Pasta is a common ingredient in many celebratory dishes, thanks to its versatility and ability to complement a variety of ingredients. To enhance your Noche Buena menu, here are some elevated pasta recipes that you can prepare using a high-quality pasta brand such as El Real Pasta.

Pizza Pasta

Here’s a double win for pizza and pasta lovers! This dish combines two beloved courses that kids, and even the picky eaters, won’t be able to resist. While it looks complex, this dish takes approximately 25-30 minutes to make. All you’ll need are El Real Elbow Macaroni, tomato sauce, quick-melting cheese, pepperoni, and ground beef. These are common ingredients for both pizza and pasta dishes. If you want to stretch the flavors, use dried oregano or basil for that extra kick. Season it as you like. Check the full recipe here.

El Real Pizza Pasta

Grilled Chicken Salad

We picture green, leafy veggies, tart fruits, and croutons when we think of salad. But not all salads have to be green. Some can be sweet, savory, and packed with protein, like the Grilled Chicken Salad. If you have some grilled chicken leftover from previous salusalos, this recipe is a great way to reuse and avoid unwanted food waste. Mix your leftover chicken with cooked El Real Elbow Macaroni, pineapple tidbits, raisins, hard-boiled eggs, and ham. You can zhuzh things up by customizing your own salad mix. Read the full recipe here.

El Real grilled chicken salad

 

Sesame Chicken Spaghetti

Who says you can’t add sesame to spaghetti? This pasta dish made with El Real Spaghetti is a must-try if your family loves Asian fusion flavors. The distinct flavor of the sesame oil blends well with the savory flavors of the mushroom, chicharo, and bell peppers. Complete this pasta dish with seasoned chicken breast as your protein. Click here for the full recipe.

El Real Sesame Chicken Spaghetti

Cheesy Christmas Spaghetti

Here’s a no-fail recipe that your family will surely love: cheesy spaghetti. While it might not sound as unique as you think it is, you can make it your signature dish by using different ingredients. For instance, instead of using hotdogs, you can try to mix in diced Christmas ham to your dish for a different flavor experience. Make it more special by using El Real Sarap Bundle Pack (El Real 900g Spaghetti + 800g Sweet Style Spaghetti Sauce). This is a great addition to your Noche Buena feast and, not to mention, a great way to use up leftovers. Click here for the full recipe.

Make Christmas more meaningful by whipping up unique pasta dishes using El Real Pasta

Sulit and special

Making new and unique pasta dishes this Christmas is easier when you have great pasta to help you complete your recipes. Plus, Noche Buena feels extra sulit and special when you cook with El Real Pasta. Your unique salusalo need not exceed the budget because El Real makes quality, affordable pasta that is rich in iron.

So moms, don’t forget to try unique and tasty pasta recipes with El Real Pasta this Christmas! For more delicious holiday recipes, go to Real Pastabilities website, and visit El Real’s official Facebook page for more cooking tips. Got unique recipes in mind? Share them on Facebook and tag El Real.

El Real Pasta is a product from Universal Robina Corporation (URC), makers of well-loved Pinoy brands such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Magic Crackers, Cloud 9 and Maxx. Visit www.urc.com.ph to learn more about URC’s delightful snack and beverage brands.