The first ever Jim Beam Highball Pop-Up Bar!

“The Jim Beam Highball Pop-Up Bar takes the fun to another level as we give Manila more things to explore - from our specially crafted highball flavors to live music from local indie bands, games, and delicious food that everyone can enjoy!” ~Sally Lim, Senior Marketing Manager of Beam Suntory Southeast Asia

The first ever Jim Beam Highball Pop-Up Bar takes over Globe Amphitheatre on High Street! Jim Beam Highball Pop-Up Bar! A feast of lights, refreshing, highball drinks, live music performances, fun games are in-store, and an eye-catching and immersive 360 bar.

I'm not a drinker but Jim Beam is an exception since their choices of drinks are more of a light, smooth and female drinks I didn't even think its an alcoholic drink. Options are calamansi, grapefruit, yuzu lychee, peach, and my favorite watermelon. They all got the refreshing taste just perfect simply refreshing during this summer season. A refreshing take on the drink and dining experience.

Jim Beam Highball brings in the festive feel of lights, live music by local indie bands, food pairing by select restaurants, and fun activities.

Amidst the drinks, music, and food are fun booth games that gave chances to attendees to win free Jim Beam Highballs.

Using a unique and patented draft machine, six different flavors of Jim Beam Highball are introduced for only Php 120.00 per glass! Groups enjoyed a special offer of Buy 3 and Get 1 Free which run throughout all five days of the event.

Paired with the refreshing highballs are dishes from the classic restaurants High Street, BGC is most known for: 205, Village Tavern, Nanbantei of Tokyo, and The Coconut Club, Allegria, and Torch. 

Of course, no chill session is complete without live music. Local indie bands Autotelic and Oh, Flamingo is performing live onstage:

Autotelic is an award-winning Filipino pop band known for their smooth vocals and dreamy yet lively melodies. Their debut album Papunta Pabalik recently earned platinum status by Universal Music Philippines after selling more than 15,000 copies. They have also been involved in Coca-Cola’s renowned music project Coke Studio Philippines.

Oh, Flamingo! is a Filipino indie band known for their catchy, genre-bending music and their energetic live performances. The band has made a name for themselves by playing in small gigs around the Metro as well as bigger music festivals like Fete de la Musique, Wanderland Festival, and the Mosaic Music Weekend in Singapore.

 Attendees are also able to learn how to make the iconic Jim Beam Highball themselves. And so I enjoyed doing my own....

From April 24 to 28, the fun starts from 6pm onwards with Insta-worthy décor, colorful lights and refreshing Jim Beam highballs that will amp up your summer nights in Bonifacio High Street.

Havas Ortega reveals a new report on Filipino consumers redefining on who and how to trust

"These trends in trust are in line with global prosumer attitudes and behavior and these trends are a far cry from the optimism the digital world engendered a decade ago. We used to believe that the digital medium would be a bridge to others and a bridge to reliable, timely, and accurate information. Today, we no longer are sure and are questioning the trust that we give to these digital media channels. This trend is also effusing into the non-digital media world; We are beginning to see that Filipino Prosumers are beginning to be less trusting of the world around them, in general. This is a problem because trust is the glue that holds societies and communities together. Trust is also the medium that facilitates all interaction and relationships, personal and commercial; with this erosion in trust, we could be seeing a fundamental shift in the way we relate with one another not just digitally but also in real life. On a more positive note, we are also seeing that Filipinos still want to trust in trust: Filipinos still want to believe that her/his neighbors and society in general is worth trusting in. There is promise there. What all of these tell us is that in spite of the erosion of trust, humans are still seeking trust we ust are looking to trust in a smaller group of experts more now." ~Phil Tingson, Havas Ortega's Head of Data & Analytics

Mr. Phil Tiongson, Hava's Ortega's Head f Data Analytics

Staying competitive in today's faster, more globalized, and more collaborative markets requires a keen understanding of the forces that drive ideas, products, and services from the unknown to the mainstream. Consumers who are first to try what's new and are relied upon by their circles for recommendations and opinions. But the big question is can we still trust what we see and hear?

Last April 24, 2019, at Romulo Cafe, Havas Ortega reveals a new report on Filipino consumers redefining on who and how to trust. Last August 2018, Havas Ortega rolled out their first data sharing with media on the Emerging Shifts in Filipino Consumption Mindsets. Havas Ortega is very happy and delighted with the turnout that their agency will continue to share relevant information that every Filipino may find useful. With the Head of Data & Analytics, Phil Tiongson presents The Pinoy Prosumer Perspective on the Future of Trust shared the attitude of Filipino Prosumers when it comes to trust. Considering that the world we are living in is information-rich and they can travel at the speed of the click.

Trust is the glue and the medium that facilitates social and financial transactions. A great country is one where there is inherent trust amongst its citizens.

The Pinoy Prosumer Report on The Future of Trust reveals that while digital media and online social networks were earlier seen as crucial trust-building catalysts upon their inception, fake news, paid trolls, unethical and gameable algorithms, and bad e-commerce experiences are making Filipinos extra selective about what they see, hear, discover, and trust not just in the digital realm but also in real life.

90% of Filipino prosumers consider themselves as the first person they know to try the newest things.

The erosion of trust is evidenced by major findings among Filipino Prosumers, an influential set of consumers the firm has been studying for over a decade.

80% are actively engaged in pop culture news, music, film, literature, blogs. 67% see their social media posts being shared or re-posted by others. 

94% Trust is the cornerstone of society. It is a glue that holds communities and the catalyst that allows the smooth flow of social and even commercial - transactions in our society.

96% a sign that a country is doing great is when people within it trust one another.

86% of Prosumers feel trust is now a rare value and worry about the loss of reliable leaders.

65% worry that Filipinos no longer trust each other.

57% find it dishonest, inauthentic, and annoying when people they follow on social media advertise products.

53% believe brands trying to gain people's trust are insincere and looking only to make a profit.

There are also institutions that Filipinos would trust more over others: the science community over the religious community when it comes to telling the truth; lawyers over NGOs and activists in protecting individual rights and liberties; the courts and legal system over fellow citizens in moral and legal issues.

63% tend to trust others until there is proven reason not to.  

90% of Filipino Prosumers still believe trust to be the cornerstone of society and an indicator of a country's quality of life. It shows in the behavior as well.

65% trust journalistic sources and experts over anonymous, non-by-lined articles or opinion pieces in blogs and consumer-generated websites.

98% of Filipino Prosumers regularly check online information for accuracy.

84% make it a habit to learn from different sources before taking a stand.

The study reports more and more Filipinos are taking it upon themselves to verify facts before forming their opinions or making decisions.

In an age of almost boundless information and nearly-endless brand options, Filipinos are beginning to be more critical of the choices that they make and the brands and entities that they put their trust in. This is the key revelation of a new study shared by the Havas Ortega Group.

59% shows a human face through employees as company ambassadors.

There are 9,447 respondents from the latest Prosumer Report survey both men and women across different age groups in 27 countries in 2018. The Philippines has been included in the worldwide study since 2016, with 250 Filipino respondents last year.

In this emerging era of selectivity, organizations and brands are urged to connect through their vision, humanity, and values. Filipino Prosumers are more likely to trust a brand or company that is innovative and shares a clear view of the future.

Jr. NBA Philippines completes National Training Camp Roster with Metro Manila participants!

The twenty-nine finalists from the NCR who will join the Jr. NBA National Training Camp in Manila this May and compete alongside other finalists from Baguio, Lucena, Dumaguete and Butuan are: (1^st row, L-R): Sophia Amol, Princes BJ Villarin, Rochelle Omalin; (2^nd row, L-R): Crisciona Anne Bagasani, Leanne Jazmine Catalan, Erika Nadine Tenorio, Frances Maxine Pamintuan, Ellen Parane, Justine Mhyrra Vibanco, Jam Lachica, Ysabela Gonzales; (3^rd row, L-R): Dancylle Busime, Ciara Centeno, Kharel Siapoc, Merylle Cuasay, Kyla Marie Mataga, Franchesca Isabela Buenvenida, Aaliyah Reyes, Diane Camille Nolasco, and Franchesca Galauran; (4^th row, L-R): Lanze Ronquillo, Elijah Ray Yusi, Joshua Miguillo, Syrex Silorio, Sebastian Roy Reyes, Daniel Padilla, Mark Kerby Samson, James Yuan Ison, and Hikaru Policarpio. Also in photo are Jr. NBA Coach Rob Newson and Alaska Coaches Jeff Cariaso, Willie Miller and Tony dela Cruz.  

Nine boys and 20 girls topped the final Regional Selection Camp of Jr. NBA Philippines 2019 presented by Alaska held April 27-28 at the Don Bosco Technical Institute in Makati, which will also serve as the venue for the National Training Camp on May 17-19. 

Participants of the Jr. NBA Philippines 2019 presented by Alaska Manila Regional Selection Camp

The young athletes, selected by Jr. NBA Coaches Rob Newson and Alaska’s Jeffrey Cariaso, Tony dela Cruz and Willie Miller, stood out from the 591 participants, exhibiting fundamental skills and core values of Sportsmanship, Teamwork, a positive Attitude and Respect (S.T.A.R.) throughout the two-day event.  They will join top players from the Regional Selection Camps in North Luzon (Benguet), South Luzon (Lucena), Visayas (Dumaguete) and Mindanao (Butuan) and a select group from the Alaska Power Camp and vie to be named as 2019 Jr. NBA Philippines All-Stars comprised of five boys and five girls.

Hounded by two defenders, this Jr. NBA player surveys the court for a pass to her teammates.

New this year, the Jr. NBA Philippines All-Stars will be sent to the first Jr. NBA Global Championship Asia Pacific Selection Camp, a week-long camp in June that includes top youth players from the Asia-Pacific region excluding China.  

FLY HIGH. This Jr. NBA cager soars above his defender for a basket.

In addition, the Asia-Pacific regional competition will form a team of 10 boys and 10 girls that will represent the region at the Jr. NBA Global Championship on Aug. 6-11 at ESPN Wide World of Sports Complex at Walt Disney World near Orlando, Florida that will feature youth players from the United States, Canada, Latin America, Europe, the Middle East, China, Mexico, Africa, India, and the Asia-Pacific.

This budding young baller showcases her ball handling skills in the dribbling station.

Jr. NBA Philippines 2019 is presented by Alaska, with AXA, Gatorade, Globe, Panasonic, Rexona and Vivo as official partners. ABS-CBN S+A, Basketball TV, and NBA Premium TV are the official broadcasters of Jr. NBA Philippines.

Alaska Ace Carl Bryan Cruz encourages these young players to keep working hard to reach their basketball dreams.

Participants can now register for the Jr. NBA program online at www.jrnba.asia/philippines, and follow Jr. NBA on Facebook and the NBA at www.nba.com and on Facebook and Twitter.  Fans can visit www.alaskamilk.com to learn more about Alaska Milk Corporation, and follow Alaska Milk on Facebook for more information about Alaska Sports.

The following is a complete list of participants selected from the Jr. NBA Philippines Regional Selection Camp in Metro Manila advancing to the Jr. NBA Philippines National Training Camp:

Nine boys from the Jr. NBA Manila Regional Selection Camp who will compete in the National Training Camp in May pose with Jr. NBA and Alaska coaches plus Alaska Aces players at the end of the camp. (L-R): James Yuan Ison, Lanze Ronquillo, Joshua Minguillo, Daniel Padilla, Sebastian Roy Reyes, Syrex Silorio, Elijah Ray Yusi, Hikaru Policarpio, and Mark Kerby Samson. At back are Jr. NBA and Alaska Coaches Tony dela Cruz, Jeffery Cariaso, Willie Miller, Rob Newson, Eric dela Cuesta and Kalvin Sangalang. The Alaska Aces are Gboy Babilonia, Carl Byran Cruz, Jeron Teng, Davon Potts, Sonny Thoss, and JVee Casio

The 20 girl finalists at the Jr. NBA Manila Regional Selection Camp who will advance to the National Training Camp in May with their coaches and Alaska Aces players. They are (1^st row, L-R): Ellen Parane, Justine Mhyrra Vibanco, Kyla Marie Mataga, Ysabela Gonzales, Diane Camille Nolasco, Ciara Centeno, Leanne Jazmine Catalan, Frances Maxine Pamintuan, Erika Nadine Tenorio; (2^nd row, L-R): Kharel Siapoc, Crisciona Anne Bagasani, Sophia Amol, Rochelle Omalin, Aaliyah Reyes, Franchesca Isabela Buenvenida, Princess BJ Villarin, Franchesca Galauran, Merylle Cuasa, Dancylle Busime, and Jam Lachica. Also in photo are Jr. NBA and Alaska Coaches Willie Miller, Jeffery Cariaso, Tony dela Cruz, Rob Newson, Eric dela Cuesta, Kalvin Sangalang and Alaska Aces Jeron Teng, Davon Potts, Carl Bryan Cruz, Gboy Babilonia, Sonny Thoss and JVee Casio. 

About the NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Alaska Milk

Given the growing issues on health as well as the fast-changing technological environment, which leads to the change in children’s interests and behavior or sedentary lifestyle, Alaska believes that there is a need to reinforce its thrust in leading a healthy lifestyle not just by drinking milk but also by leading an active lifestyle. Alaska seeks to engage the youth, especially younger kids, in sports.

                              

Alaska Milk looks beyond selling milk – it sells nutrition and by doing so, the Company and brand Alaska is doing its part in nation-building.  Through youth sports development programs, Alaska is able to help nourish children for them to develop into champions in the field of interest and, in general, in life.  The overall objective of the Alaska Sports is to strengthen the brand’s equity in nutrition through sports.  To portray Alaska Fortified as a brand that helps instill the values of determination, discipline, teamwork, and hard work among the youth through sports.