ALDEN RICHARDS FIRST-EVER ENDORSER OF YALE PHILIPPINES

Manila - September 27, 2016 at EDSA Shangrila Hotel. Got invited with my co-blogger, I had never attended any lock or safety deposit products event before it is my first time and was also surprise to find out that Alden Richard is also their first and newest endorser of Yale Philippines.

With the host Ms. Christine Babao

During the 90's I grew up with the small Yale lock that most of my generations can relate with and as the years go by different kinds of lock has been designed and different brands had come out. But Yale has proven their worth for the longest time and I must say Yale is the most favorite lock brand in the world.

Yale is the brand behind locks of every design and function in over 125 countries. As one of the oldest international brands, Yale is among the best-known and most respected names in the lock industry, with millions of Yale locks in use worldwide. That‘s why we proudly say that Yale is “the world's favorite lock". 

Yale, more than a company and a brand, may already be considered an institution. Always Coming up with best and innovative ways to provide security and safety since it first started. After countless of locks that have secured millions of homes through the years, Yale has stayed true to its philosophy of providing businesses, families and homes the freedom from worrying about security and safety. 

Yale proudly announces that it has tapped its first local endorser, whom the brand describes as someone "who has strong family values and looks after the welfare of his loved ones.” 

“Alden Richards is the ideal personification of the brand. He will be able to remind everyone that more than just in the business of locks, Yale is in a mission to provide safety and security. We believe that his credibility as an endorser will further strengthen our leadership in the market. His overall image 8L reputation plus his immense popularity & inspiring success will bring our brand to the widest possible segment of the population and his relevance to the present times represents what Yale is all about. A relatable character who consumers can identify with is new being welcomed to the Yale family”. ~Camilo Umlas, ASSA ABLOY General Manager

Like Yale, be highly values the things that matter most in his life -- guaranteed safety for his family, 24/7 security for the home, convenience and peace of mind for his loved ones! Yale and Alden Richards certainly make a perfect fit!

Yale continues to provide security... welcoming consumers to a safer home, its business partners into a home with even greater opportunities, and Alden into a home that share his values and priorities.

Yale is part of ASSA ABLOY global brands since year 2000. ASSA ABLOY is the global leader door opening solutions dedicated to datisfying end-user needs for security, safety and convenience, with more than 200 brands under its portfolio.

With its new look and up to date features and addition to that an electronic new designed lock that will surely help each home safe and secure.

Innovation is the key to Yale's success and being part of the list of Forbes.