Monday, January 23, 2017


BEKO: The Official Partner of the Everyday. BEKO, one of the largest home appliance brands in Europe, is finally in the Philippines. Entering the Philippine market in July of 2015 and exclusively available in select SM Appliance Center stores, BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.  

January 14, 2016 one of the most awaited day for the participant of "Kick Your Way to Barcelona" with BEKO & FC Barcelona. Aspiring players and with some of my co-bloggers had their chance on kicking the ball for a chance to go to Barcelona and had the best time of their life, 1 lucky winner with a tax-free, all-expense paid trip to Barcelona, Spain to watch an FC Barcelona match live in April 2017 (inclusive of a roundtrip ticket to and from Barcelona, hotel accommodation with breakfast, in land transfer, Barcelona city tour, & a VIP La Liga match Box Ticket), the promo attracted a number of Facebook followers to submit and post their creative selfies welcoming Beko’s arrival in the country with #HelloBekoPH.  
Successful entries qualified for the Kick-Off Challenge that was held on January 14, 2017 at Sparta Philippines, a sports complex which houses the country’s only FIFA 1-star certified indoor soccer pitch.  The qualifying round aimed to select ten (10) participants who will move on to the final round on February 10.
Players' Warm-up & Football Drills

Warm-up & Football Drill

Mary Anne Ting, one of the wild card finalists as she kicks the ball during the Kick your way to Barcelona Semis

During the Kick-Off Challenge qualifying round, each participant was given three (3) attempts within one (1) minute to try and kick the soccer ball inside a customized mock-up washing machine goal from a designated distance of twenty (20) feet.  

Since only one (1) participant was successful in hitting the goal, a second round to determine the remaining final nine (9) participants was conducted with which each participant was allowed to kick the ball with unlimited chances within one (1) minute from a nearer distance of fifteen (15) feet.

Ms. Cecil Placia, Beko Phils.' Trade Mktg Head
opens the event via ceremonial kick

The Lucky Finalist who got the chance for a goal
Qualifiers received a limited edition Beko-FC Barcelona gym bag for being able to shoot the ball more than once within the one (1) minute duration

Beko Executives  with DTI Representative & Kick Your Way to Barcelona Grand Qualifiers

Top Seven (7) Qualifiers
with Subido the only participant to shoot the ball given the three (3) initial attempts.
Beko Executives, Plug & Play 360 Partners & Top 7 Qualifiers with their Exclusive Beko-FCB Gym Bags_Ms.Cecil Placia, Trade Mktg Head of Beko Phils., JB Bolanos, Plug & Play 360 Mktg, Erin Valera, Eve
Kianna Subido
Rudolf Peralta
Nichol John Gacasa
Dylan Dylanco
Fatima Marie Gomez
Jayson Biadog
Rafael Halili

The Wild Card Finalists
Beko Executives with the Kick your way to Barcelona Wild Card Finalists

Charmie Christine Tomaneng
Mary Anne Ting
Nicolai Peralta
George Ricafrente
Kim Martin Viray
Kevin James Olayvar
Rico Butlig; Edelyn Ison
Ricky Abella
John Candido

Mr. Dyeun Zapanta, Sales & Marketing Head of Beko Philippines

Beko Executives, DTI Rep with Kick your Way to Barcelona Top 7 Finalists_Fatima Gomez, Dylan Dylanco, Rudolf Peralta, Rafael Halili, Kianna Subido

At the end of the event, instead of having only ten (10) finalists, Beko allowed seventeen (17) participants who successfully hit the goal at least once to move on to the final round.  
Dylan Dylanco, one of the participatns, as she tries to make a goal in the customized beko washing machine goal

The February 10 final round which will run from 3 to 5 PM will prove to be more exciting as the sole winner of the Barcelona trip will be determined that day.  Other official event partners include KickStart Football Club who managed the warm ups and the kick-offs, as well as Tropicana and Gatorade.
Dylan Dylanco, Winner of Most Creative Photo for Beko's Kick Your Way to Barcelona Promo

Alongside this activation, BEKO Philippines also execute an in-store consumer promotion entitled “Witness the Victory 2.0!” Experience Camp Nou and Enjoy Barcelona for Free promo.  Now on its second year, the raffle promo runs from November 15, 2016 until January 31, 2017 and is open to all buyers of BEKO products.    Two (2) winners will be also be drawn on February 10 and each will also enjoy a trip for two (2) to Barcelona, Spain to witness the live match of FC Barcelona.  The tax free prizes also include two (2) roundtrip tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona city tour, and two (2) VIP La Liga match tickets. 
With Mr. JB Bolanos

BEKO Philippines in Facebook
Recognizing that, nowadays, social media (particularly Facebook), is a regular person’s partner in his daily life, Beko Phillippines has recently launched the Beko Philippines official fan page (@BekoPH).  The page, which has now close to 23,000 fans and is still growing, serves as Beko Philippines’ strongest communication platform to its customers and target clientele.  Apart from showcasing the brand’s products, the page also provides useful information on how Beko can be the official partner of the everyday of the Filipinos.  Beko’s Smart Tips range from how to organize one’s refrigerator reduce food wastage to how to keep cake slices fresh.

As the brand’s window to the digital world, the Beko fan page is administered by its able digital media team who also addresses customer service concerns, a committment Beko has to every Filipino partner.  Beko Philippines also encourages everyone, through its Facebook page, to visit its website ( to know more on how Beko can make the average Filipino’s life easier and stress-free.

About BEKO
BEKO is one of the strongest and leading brands in the home appliance sector in Europe and has been the fastest growing brand in the European market.  Given that the brand sells every two seconds somewhere in the world,  BEKO has always embraced the goal of “Being a World Brand.”  BEKO has been the first choice of 440 million consumers in more than 180 countries by carrying on its Turkish market success all over the world.

Designed to make your life easier thanks to super-fast programmes and energy saving technology - BEKO delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make BEKO the brand of choice for today and the future.

BEKO is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics.  The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa.  With approximately 25,000 employees and 14 production facilities throughout the world, the Group provides products and services in over 180 countries with sales and marketing offices located in 25 countries and under 10 different brands.

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit the website at

Contact Information
Sales & Marketing Head
BEKO Philippines
Mobile No.: 63 917 596 9567

Office No.: 63 2 894 2028 loc. 234

Plug & Play 360 Marketing
Mobile No: 63 917 8815252

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