Tuesday, November 7, 2017


“This is the 30th year of GSM Calendar. Isang karangalan na ako ang napili nila for their 30th year. Andaming mga big names na previously naging calendar girl for GSM. Nung tinanong nga nila ako, di pa ako makapaniwala. Pero I challenged myself to accept this kasi I know they are one of the premiere brands in the country, and I really want to represent them.” ~Myrtle Sarrosa

Millennial Cosplayer “Pantasya ng Bayan”

Mr. Noli Macalalag, General Manager of Ginebra San Miguel


From Solenn Heussaff (2012), Georgina Wilson (2013), Marian Rivera (2014), Ellen Adarna (2015), Arci Munoz (2016), Kim Domingo (2017), Now Newest “Pantasya ng Bayan” Myrtle Sarrosa was introduced as the 2018 Calendar Girl of Ginebra San Miguel Inc. (GSMI) The Epic Mix last last Nov. 7, 2017 at the C3 Events Place hosted by Nikko Ramos.
Mr. Ron J. Molina, Marketing Manager of Ginebra San Miguel

I am one of the first attendees to meet the new GSM Blue endorser in a jaw-dropping entrance, like an angel that came from above. Myrtle Sarrosa left the crowd in awe as she came down from the ceiling to the stage, like something heaven sent. Myrtle was also unveiled as the Ginebra San Miguel 2018 Calendar Girl.  She beamed while sharing how proud she is not just of being the new Ginebra San Miguel Calendar Girl but also of how the brand allowed her to mix her work and her passion for cosplaying in the calendars. 
Mr. Winchie Tobias, GSM Blue Brand Manager

This collaboration between one of the world’s top cosplayers and the world’s number one gin resulted in five (5) awesome calendars, each highlighting a brand under Ginebra San Miguel and showing a different version of Myrtle

Myrtle an illusionist for Primera Light Brandy
Myrtle in a cyber-chic outfit for GSM Blue
Myrtle as the brand’s iconic angel costume for Ginebra San Miguel
Myrtle as a forest enchantress for Vino Kulafu
Myrtle as the Boss Lady for All Ginebra San Miguel brands

When there are so many great things happening for the brand, they have an epic night.  That’s exactly what GSM Blue did. The night revealed a lot of exciting news from the world’s number one selling gin.  
Here are some facts you should know about Ms. Myrtle Sarrosa!
  • Full Name is Myrtle Abigail Porlucas Sarrosa.
  • Born on December 7, 1994, in Iloilo, Philippines.
  • Filipina actress who was declared the winner of the Pinoy Big Brother: Teen Edition 4.
  • Host and recording artist.
  • Myrtle Sarrosa graduated cum laude from the University of the Philippines (UP).
  • An award-winning Cosplay performer, she participated in several Cosplay Conventions.
  • Myrtle Sarrosa is FHM November 2014 cover girl.
  • She had recurring roles as Monique Santos in Kahit Puso'y Masugatan and Myrtle in TodaMax.
  • She was born in Barotac Nuevo, Iloilo, Philippines and grew up with an older sibling.
  • She appeared alongside Enrique Gil on the series Forevermore.
  • Sarrosa is the Sangguniang Kabataan President in her hometown Barotac Nuevo, Iloilo. 
  • Sarrosa is currently managed and under contract to Star Magic, ABS-CBN's home-based talent agency where she was launched as one of the Star Magic Angels.

Myrtle is the perfect mix of everything GSM Blue stands for - young, adventurous, passionate and innovative. She is living an epic life that is not defined by one thing and she is most certainly not afraid to mix things up. Myrtle is the archetype of a millennial which makes her the perfect face of GSM Blue and its new campaign called, Mix for More. As explained by GSM Blue Brand Manager, Winchie Tobias, the campaign reflects the millennials’ insatiable thirst to explore and their longing for fruitful passion. Tobias further explained that for this age group, it’s all about immersion to create a better version of a moment. 

The biggest announcement of the night from the gin experts was the introduction of two new GSM Blue Flavors – Margarita and Gin Pomelo.

GSM Blue Margarita
GSM Blue Flavors Margarita combines the tang of lime, sweetness of orange liqueur with lime and distinctive strength of tequila flavor. This classic drink from Mexico is a classic that strikes all of the right keys.

GSM Blue Gin Pomelo
GSM Blue Flavors Gin Pomelo is based on the original Pinoy concoction widely known as "Ginpom".  It became a hit in the 90's when a popular juice brand launched litro packs of pomelo juice. It complements the taste palate of the Filipino thus became popular and widely associated with gin.  

GSM Brand Assistant Mira Pontrias remarks that these new flavors give millennials options whether they’re chilling at home or partying with friends. It gives them the freedom to mix things up because that’s what being a millennial is all about.  GSM Blue Flavors has a light alcohol content of 35 proof.  It is available in a 700ml bottle for only PhP135.  GSM Blue Flavors Margarita and GSM Blue Flavors Gin Pomelo will be available in 7-11 stores beginning November 8, 2017. 

It was quite an evening with the mix of big announcements, a colorful toast, and performances that slayed from the Slay Queen herself, Myrtle.  The night can only be summed up in one word, EPIC.

When there are so many great things happening for the brand, they have an epic night.  That’s exactly what GSM Blue did. The night revealed a lot of exciting news from the world’s number one selling gin.  

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