Tuesday, February 27, 2018

Country Bankers Insurance Corporation "Kaagapay Mo sa Buhay"

"We have made insurance very simple. While we offer basic insurance products, we try to be as relevant as possible to the market we serve. Insurance helps families cope with life's challenges by ensuring dreams are fufilled. I want our company to be known as a "company with a heart" and a company that can be relied upon to deliver its commitment. We will continue to deliver what we promise to give." ~Geraldine Desiderio-Garcia, Senior Vice President and General Manager of CBIG

It is my first time to hear about Country Bankers Insurance Corporation and I thought to myself I should have known them earlier in my working days in a corporate world. Because I just found out they had been around for more than five decades of existence, providing simple and affordable insurance that Filipino families really need. I know a lot of simple workers who deserve to have this kind of Insurance. I myself got interested to be insured because come on lets face it with the different insurance company coming out they have this high standard of complying with the monthly insurance savings if not mistaken most of their clients are Class A and B and with lots of requirements is needed which the other Class C, D, E, couldn't provide so easily. It was such a  privilege to be invited to Country Bankers Insurance Corporation Blog Con at Casino Espanol de Manila last February 27, 2018.

Ms. Ai Ai delas Alas as their endorser and Ms. Geraldine Desiderio-Garcia

The legacy of Employment
Country Bankers Insurance Corporation (CBLIC) was established on March 28, 1965, founded by Mr. Jose E. Desiderio, Sr.,  as the President. The insurance needs started in rural areas, catering to small and medium business entrepreneurs, farmers, fishermen, and public school teachers - a market that had been untapped in the 60s.

Country Bankers found its niche as the chosen insurance provider in the countryside and allowed rural folks to avail of an affordable, reliable insurance plan that had previously been unavailable to them.

This legacy of accessible insurance to low-income Filipinos has been passed on to the Desiderio family third-generation members who are now running the company. At its helm is Geraldine Desiderio-Garcia, Senior Vice President and General Manager of CBIG.

Simple, Straightforward Service
CBIG has 2 subsidiaries: 

  1. Country Bankers Insurance Corporation (CBLIC) - a life insurance provider.
  2. Country Bankers Insurance Corporation (CBIC) - for non-life insurance products. Both have stayed on track in giving Filipinos straightforward and non-intimidating insurance options.
"There have always been challenges that need to be overcome but we remain solid and committed to serving the needs of the common Filipino. Through the years we have proven to be reliable insurers by reaching out to our target market and giving them the insurance that answers their needs." ~Attly. Romeo G. Velasquez, President of Country Bankers Insurance Group (CBIG)
Country Bankers Insurance Corporation micro-insurance products help educate Filipinos on the benefits of insurance by promoting its value to a broader market. A large consciousness on the advantages of insurance is instrumental in protecting disadvantaged Filipinos, who face heavier burdens during times of catastrophe and financial distress.

For several years now Country Bankers Insurance Corporation continues to develop a wide array of insurance plans that are not only practical and relevant but also provide the necessary support for plan holders in times of need.
The Classic Benefit Plan offers insurance protection up to age 96 and is payable in a three-, five-, seven-, or ten-year period. Alalay sa Buhay (ASB), on the other hand, provides renewable one-year insurance to individuals 13-70 years old for only Php 365.00, with natural and accidental death benefits. ASB is also available for families and seniors, with ASB family being renewable up to age 70 for principal insured and covers up to 3 to 5 family members for only Php 750.00 for one unit. ASB for Seniors covers individuals ages 71-80 and offers insurance for one year for only Php 1,000.00 for one unit.

Country Bankers Insurance Corporation ceaselessly works on ways to innovate its products, to better serve the market it now has, and further expand its reach. As Country Bankers Insurance Corporation continues to evolve as a company, it remains true to its core values - sincere, dependable service to farmers, fishermen, small and medium business owners, employees, and teachers, mostly from rural areas. Country Bankers Insurance Corporation remains an able ally to Filipinos seeking security for themselves and their families, through its life and nonlife products.

For inquiries please visit Country Bankers Centre at 648 T.M. Kalaw, Manila or call at tel. nos. 523-8611 for life insurance and 524-0621 for nonlife insurance. Follow their Facebook Page at https://www.facebook.com/Country-Bankers-Insurance-Corporation-1310711112346012/.

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